Chapter 614: Nervous

The Magic City in April is still tense.

The most obvious change is that there are fewer people shopping and more people eating at home.

There are fewer people in restaurants and various large gathering places.

Even my sister-in-law who works in the entertainment industry was forced to stop working for well-known reasons.

The suspension of a crew is not as simple as closing a few stores.

The losses are beyond imagination.

Whenever an outbreak occurs, the crew and stores in that place will basically fall into depression.

There is nothing we can do about it, because the thing is too contagious.

If nothing unexpected happens, Tencent Entertainment will suffer losses this year.

Bai Xin reiterated that celebrities can bring goods. First, second and third-tier stars don’t need to bring goods, but those with less fame must have income.

Otherwise, if it continues like this, two out of ten projects will stop, and the remaining eight will be in vain.

The pressure is concentrated on the headquarters operation. In order to save themselves, many companies have proposed to start live streaming and bringing goods.

Even they are no exception.

Chen Pingsheng is actually fine. No matter what, the bottom line of the traditional sector this year is that it will not make money at most.

But this affects not only the entertainment, catering and other sectors.

Shuiyunjian has also seen a significant decline in performance.

After analysis, it is not that there is a problem with the operation. On the contrary, it has been continuously improved for so many years.

Shuiyunjian's operation has reached the ceiling. The main reason is that many customers have no cash.

What does it mean?

The assets may not change, but they cannot be turned over normally.

A large part of people's money is sunk into the house.

In other words, the house can no longer be turned over as quickly as before.

A house itself is cement and steel bars. It may be worth 30 to 50 million yuan in the normal housing price in the Magic City.

This can be called net assets. Once this asset cannot be cashed into cash, it is nothing more than steel and cement.

The biggest problem at present is this sector.

As early as 2008, real estate has been the largest reservoir of domestic cash.

It accounts for at least more than 60% of household assets.

But now this money is difficult to turn over normally.

The assets in everyone's hands have not depreciated, but they have fallen into the first level of predicament.

That is, it is difficult to cash out.

Once this situation occurs, countless families can only fight the risk by reducing their consumption.

Chen Pingsheng sat in the headquarters conference room, and his secretary Tang Jing was taking minutes of the meeting.

The rest are all CEOs who are already financially independent.

Among them, Chu Qiuyan, who is less than 28 years old, has a personal net worth of billions.

A veritable entrepreneurial goddess, Lin Qiunan and Zhang Wanyi are all Tang Jing's predecessors, and now they are even more domineering female CEOs.

The disease is coming in full force.

The real trouble is not the disease at all, but the series of consequences it causes. The most important point is that the number of people buying houses has obviously decreased.

When houses are no longer as fast as before, the money sunk into steel and concrete will be dead.

This will reduce the desire to consume to the greatest extent, and the consequences are beyond imagination.

Chu Qiuyan is now the president of the Dream Fund. She reported that, except for the small entrepreneurial projects that have been supported in the past three years, there is almost no hope now.

According to statistics, the basic success rate of small projects supported by the Dream Fund from 2016 to 2018 is about 30%.

The number of projects that can really grow bigger and stronger on the basis of 30% will not be less than 7 or 8 out of 100.

The basic success rate is now visibly decreasing.

It may even drop to less than 15%, which is half of the success rate in the past.

Investment itself is a statistics. Among ten large projects, if one can succeed, it is considered very good.

The Dream Fund is different. It simply invests in small projects, and then continuously selects and cultivates them to become the final large listed projects.

Once this basic success rate is reduced, it is still reduced by half.

Then the subsequent work, including financial pressure, will increase infinitely.

This is also the main reason for the rapid transformation of investment in the big health field.

From the statistical rate of the Dream Fund, a final conclusion can be drawn.

The next three years will no longer be suitable for small individual entrepreneurship.

If I have to describe it in one word, it is that nine out of ten businesses lose money.

Among a hundred, I am afraid that less than seven or eight can make money, and the remaining ninety or so will lose their family savings for several years.

This is the real winter.

It has been said before that it will come, and now it is really here.

No company or individual can avoid this situation.

The entire Tengying Group, except for Xinteng Live and Tengyou Media in the short video field.

There is no impact on the unlisted Tengfei New Energy, all other companies are fully covered.

Any company with insufficient cash flow reserves will face the test of life and death.

Think about how many people in this have to find flexible employment again, and you can roughly know the future economic direction.

Chen Pingsheng will not change much in the general direction.

The small details are up to them.

How to complete the self-rescue of the company in this economic situation is a new test for everyone.

After the meeting, Chen Pingsheng only said one sentence. He could accept the headquarters to use money to subsidize employee benefits, but he could not accept that everyone would capsize immediately when a little storm came.

To put it bluntly, he did not have any negative assets. If anyone capsized quickly during this process, he would just shut down the company directly.

It could not affect the entire Tengying Group, which had become a giant ship.

He could ensure that the big ship would not be shaken, and the remaining small ships could only find their own ways.

If you are like Feiyangyang now, it is a foregone conclusion that you will lose 200 to 300 million yuan a year.

There is no way to change this, the general environment is like this.

But if you lose more than 1 billion or even more than 2 billion yuan a year.

That's it.

No shareholder can accept it, not even him.

The most stable one is Tenghui Department Store, which owns all the storefronts. Previously, it also sold all the rented department stores and supermarkets in other cities to Tengyou Media.

Of course, he has no pressure now.

The newly appointed President Feiyangyang was the first to think of this solution, not reducing the number of employees, but directly reducing the number of stores.

Those stores with excessive losses will directly remove the Feiyangyang signboard and sell the store.

It is not just him, Bobo Milk Tea and Lujiao Coffee will face this inevitable choice.

The big boss wants them to save themselves, and they must use the knife in their hands to cut off those loss-making stores.

As for the stock price, as long as you don't cash it out, one dollar or ten dollars is not meaningful.

Selling the store is an inevitable choice in the great era.

Now it is really strong to have cash in hand.