Chapter 276: Pansi Cave-Like Feeling and Pacific Online Bookstore

These entrepreneurs were so enthusiastic that the box of business cards that Li Xiaofan brought was snapped up.

The beautiful female entrepreneurs were especially enthusiastic. They surrounded Li Xiaofan to ask him about various Internet business tips, such as how to promote web pages on the new Singapore Yahoo website. Li Xiaofan was so thirsty from explaining.

It made Li Xiaofan feel like he had entered a cave of silk…

The forum on Sunday afternoon was surprisingly effective. After the event, 215 businesses registered with the Singapore Small and Medium Enterprises Association to apply for personalized company web pages.

According to the estimation of Secretary-General Guo Yunyi, after this afternoon's promotional event, once the information spreads, with the "fear of losing" spirit of Singaporeans, more and more entrepreneurs may come to register.

…

Starting from Monday, Li Xiaofan stopped golf training this week because the trial launch of the Yahoo Singapore website in the early morning of Thursday, October 12, was getting closer and closer, and there were many things to deal with.

The thing he was most concerned about these days was the "Pacific Online Bookstore" they were building.

Last September, when he went to Silicon Valley to attend the Yahoo board meeting, he found that the Amazon online bookstore founded by Jeff Bezos had officially opened online. This is Amazon, the world's largest e-commerce company.

Through Jerry Yang's relationship, he went to Seattle, Washington to visit the founder Jeff Bezos after being introduced by a friend.

As the saying goes, "knowledge creates wealth". Like Jerry Yang, almost all the founders of these famous American Internet companies graduated from prestigious schools.

The same is true for Jeff Bezos. He graduated from Princeton University, a prestigious American school, in 1986. At the age of 25, he served as the youngest VP in the history of a New York Bankers Trust Company, managing a computer system with assets worth $250 billion. Later, Bezos and others formed the world's most advanced and successful arbitrage fund trading management company.

1 Bezos accidentally "touched the Internet" and found that the number of Internet users in the United States began to grow explosively. At that time, Microsoft in Seattle was already very influential in the world, so he decided to start a business on the Internet.

1Bezos left the fund company and founded an online bookstore called Cada

a in New York. Then in 1Bezos moved the company from New York to Seattle. With a start-up capital of 300,000 US dollars, he created the first online retail company in the United States, Amazon, in a garage rented in the suburbs of Seattle.

At that time, Jeff Bezos named his company after the world's largest river, hoping that it could become a veritable "Amazon" among book companies...

After returning to Singapore, Li Xiaofan also hurriedly began to plan their own online bookstore.

At that time, he called Pan Zhanlong, Gu Qijun, and two assistants Liu Yanping and Daisha to brainstorm together, what name should be given to the future online bookstore?

Hearing that there was an "Amazon" bookstore in the United States, Pan Zhanlong and Gu Qijun suggested using "Yangtze River" and "Yellow River", but were rejected by Li Xiaofan. The regional name reminded people that the local companies in mainland China were not international enough.

Liu Yanping suggested using "Singapura (Lion City)" to name their online bookstore. The English name of Lion City is "Singapura". In Malay, singa means lion, pura means city, and Singapura means Lion City.

Liu Yanping's suggestion was also rejected by Li Xiaofan, but the English word "Singapura" was used by Li Xiaofan to name columns such as "Discover Lion City" and "Lion City

S" on the homepage of Yahoo Singapore.

Finally, Desha suggested: Amazon is the largest river in the world, so why don't we just name it after the largest ocean in the world, "Pacific Ocean"!

Li Xiaofan applauded Desha's suggestion. The name "Pacific Online Bookstore" is bright enough and feels more majestic than Jeff Bezos' Amazon name!

Several other colleagues at the scene also expressed their support, so everyone decided on the name of the bookstore "Pacific Online Bookstore" that day.

After Li Xiaofan visited Jeff Bezos' Amazon online bookstore, he found that the Amazon online bookstore at that time had three highlights and characteristics: rich variety, convenient purchase, and discounts.

Jeff Bezos decided to move the company from New York to Seattle, in addition to the ready-made technical talents in Seattle, another major reason was that Seattle was very close to the Oregon warehouse of Ingram Book Company, a large channel distributor.

The Ingram Book Company in the United States is called Ingram Book Company in English. The company was founded in the mid-1960s and is the world's largest book retail group and book wholesale giant.

At that time, Ingram Book Company established 7 wholesale centers across the United States, with 1.6 million square feet of warehouses and a book reserve of more than 700,000 kinds. The company also established business contacts with 140,000 distributors and 1,500 suppliers in 130 countries around the world, and served as the general agent of publications for more than 6,000 publishers. Its annual wholesale volume accounted for about a quarter of the entire US book wholesale market.

Ingram Book Company mainly supplies and serves independent bookstores, and also supplies some large chain bookstores. At that time, Barnes & Noble, Borders, Millionaire, Crown, etc. were all its customers. At the same time, the company also serves 85% of retail bookstores in the United States.

Li Xiaofan found that Jeff Bezos's Amazon online bookstore used the resources of Ingram Book Company to wholesale a large number of cheap discounted books from Ingram Book Company, and mainly sold discounted books on Amazon online bookstore. At that time, Ingram Book Company had not yet realized that the Internet was an important book sales channel, and they were still sticking to the original traditional channels.

Therefore, the current Amazon online bookstore has three advantages: rich variety, convenient purchase, and discounts.

These three advantages have attracted many American Internet users to buy book products from Amazon online bookstore.

Because online bookstores are not limited by the physical display space, the selection of books that online bookstores can provide to Internet readers is often dozens of times that of physical bookstores. These Internet readers can choose the books they need to buy through classification search.

On Amazon online bookstore, readers can immediately send out purchase information after finding the books they need. Amazon online bookstore uses the distribution network of Ingram Book Company to quickly deliver books to customers.

Whenever users of Amazon online bookstore in the United States open the Amazon bookstore's website, various discount and profit-sharing advertisements always make them not only tempted but also take action immediately.

So Amazon online bookstore business was very good at that time.

After Li Xiaofan returned to Singapore after visiting Amazon online bookstore in the United States, he brainstormed with Pan Zhanlong, Gu Qijun, Liu Yanping, Daisha and other colleagues on the topic of "Can Singapore open an online bookstore?"