Chapter 1112 1112 Embarrassing Moment

The atmosphere in the VIP lounge was a bit depressing, and the leaders of the Grammy Academy had strange expressions. When they heard that the Best Rock Album Award was awarded to "Bathing the Morning Light", their first reaction was one after another. They looked at each other in astonishment, but in the next second, they all avoided their eyes as if they had seen a ghost, lowered their heads or looked away, trying to pretend that nothing had happened.

Awards ceremonies like the Grammys and Oscars are authoritative because of their large number of members, strong professionalism, and anonymous voting, which avoids the situation where a few judges like to decide the trend of awards like the three major European film festivals. And no one, including the academy's top leaders, could know the results, except for the legally effective tellers, until the winners' envelopes were opened. This is an important factor in ensuring the authority of the awards ceremony.

But why do people always like to say that the old academics don't like this work, so basically it is impossible to win an award. This is the so-called public opinion effect. Simply taking "bathing in the morning light" as an example, if among the group of old school pedants, a small number of qualified, authoritative, prestigious and well-connected people do not like this album, or think that this album is not In line with this year's Grammy's aesthetic standards, then their opinions will be expressed when they are interviewed by reporters, when they are writing columns, when they are in daily communication, and when they have conversations in important social occasions, and then affect others.

They are the role of "opinion leaders" in the process of news dissemination.

These remarks are then disseminated through a variety of communication channels, just as the news media can control the direction of ordinary people's thoughts, and members of the Academy are also influenced by these opinions. After all, these views are "authoritative and professional".

Therefore, the aesthetic point of view of the academy has a certain trend, which also makes the Grammy and Oscar nominees and winners all traceable, and a large number of prediction lists appear every year - and senior professionals The prediction success rate is not low. This is also when people refer to the Grammy or Oscar aesthetic standards, they all use the "academy" as a whole to explain.

So, how did the unpopularity come about? This is the part that public opinion cannot take into account. It is as if the United States hopes that the domestic people will support them in attacking Iraq and Afghanistan, and it is called "anti-terrorism". The mainstream voice is like this, but the opposing voices still cannot be concealed. That's it.

In the process of disseminating the mainstream views of the academy, deviations are bound to occur in the process of converting some sources of information. The most important thing is that the judges of the academy are all "people". Since they are people, everyone has their own aesthetics. Standards do not necessarily follow suit every time. Therefore, when the number of biased judges exceeds a certain limit, the unpopular appears.

This is also the core value of "academy public relations". The famous Weinstein brothers took advantage of this deviation, and then relied on their strong connections and accurate public relations methods to understand the judges' psychology, speculate on the judges' preferences, and concentrate on conquering specific groups of judges. Finally realized the Oscar upset myth of the Weinstein brothers time and time again.

Apparently, dying for Best Rock Album was such an accident.

The old pedants thought it was enough to give a nomination to Glory to the Dead, and a Best Rock Song Award was a matter of course, and this should be the level of Glory to Die at this Grammy - even if "bath in the morning light" "The quality of this album is so much more than that, but even Nirvana's "Never Mind" is buried, and another "Bath in the Morning" is nothing for the Grammys. What's more, at least Glory Dead has a gramophone in hand, which is much better than Nirvana.

But the problem is that the album "Bathing in the Morning Light" is too good. The song "Beautiful. Day" can be regarded as the most successful and outstanding song since the 1990s, and it is different from "Beautiful. Day". "Youth Spirit", the positive and majestic style of this song coincides with the Grammy's. It maintains its own personality and creates its own style without being too unruly. The core idea of ​​sunshine is bright. Even more applauded.

It's a shame to miss such an album. A once-in-a-lifetime classic in ten years, Grammy has already missed "Never Mind", if you miss "Bathing in the Morning Light" again, this may be a swan song. The more professional and experienced people are, the more profound the experience will be.

So, this group of old pedants began to think, "They will definitely not vote to die for glory, let me vote, and keep my impartiality and authority." One person thinks this way, two people think this way... So, the best rock album award falls on the head of glory to death.

In fact, judging from the embarrassed and astonished expressions of the seven old academies in the VIP lounge, it seemed that they all had the same idea and made the same choice. It is worthy of being the most conservative, stubborn and core group of old pedants in the academy, even keeping the same pace of "making mistakes".

Originally, with the absolute quality of the album "Bathing in the Morning Light", it was well deserved to win the Best Rock Album Award, and the song "Beautiful Day" has the absolute strength to sweep the awards ceremony - Glory to Death in Three Not only has it been nominated for a comprehensive award, but the award-winning strength is absolutely outstanding.

But the problem is that not long ago, the live performance of Glory to Death gave the old Grammy judges a resounding slap in the face. They have not yet discussed how to face the media after the ceremony. Awarded, this time it was almost Grammy himself who slapped himself, breaking his teeth and swallowing it in his stomach.

As a result, this weird atmosphere appeared in the VIP lounge, which was really the most embarrassing moment after the Grammys kicked off tonight.

The seven academy judges staggered their gazes in embarrassment and a guilty conscience, while the three CBS TV executives sensed the strange atmosphere, but only exchanged glances, and then the three pretended nothing was normal, calmly and calmly. Applause congratulations to the death of glory. These old foxes naturally know what to be curious about and what to ignore.

The VIP lounge was stunned, and the audience was also stunned. However, after being surprised, the audience applauded one after another. They were all expressing their congratulations to the death of glory in this way. Even the competitors, the Rolling Stones, Eyeballs, Soundgarden, Pearl Jam, all applauded.

From an objective standpoint, "Bathing in the Morning Light" definitely deserves this award.

The expressions on the faces of the five members of the Glory to Death were very strange, and they all looked at each other in dismay, and it could even be said that they were dumbfounded. Pedro's sentence "They are sure that they are not the wrong person" clearly expresses the reality of the band at this time. Ideas - especially after the show just now.

The five members walked onto the stage amid applause and took over their second gramophone tonight. Unlike the first trophy, which was awarded to Hugo, this time it really belongs to the band, so it's Neil's representative. Everyone received the trophy. Neil looked back at his teammates, and his eyes stopped on Hugo for a while, but he found that no one was willing to come forward and give his acceptance speech. It was originally a moment of glory, but now no one is willing to take the initiative. Neil was helpless.

Neil walked over to the microphone with the trophy and hesitated, "First of all I think I have to thank Hugo, thank you for bringing our band members together, and thank you for making such a great album, although during the recording process We went through a lot of hardships, but we all persevered and it wasn't easy."

Neil looked back at his teammates and thanked them, "Then..." Neil paused, "Thank you Sheeran Raikkonen for helping us make this album, and Henry Boo. Rum's trust in our band, you need to endure the nonsense of our band all the time, hard work. Finally..." Neil thought for a while, but there was not much information in his mind. He wasn't prepared at all, and it was a bit... strange to win the award at this point in time.

"Finally, thanks to my teammates, honor to death!" Neil said, turned around and was about to leave, but after walking half a step did he realize that he seemed to have forgotten something, and he added, "Thank you, Grai. U.S. Organizing Committee, thank you!"

The audience under the stage finally couldn't help laughing, and laughed directly. But before the laughter broke out, applause broke out, drowning out the roar of laughter.

For the audience, they don't yet know the story behind the Glory to Death performance, but it is clear about the festival between Glory to Death and the Grammys. Last year, Glory to the Dead refused to attend the Grammys, and this year, the Grammys extended an olive branch, and Glory to the Dead was able to attend, but judging from the process of the awards ceremony, the Grammys clearly intend to right the status of grunge, but for Glory The new metal rock represented by Till Death is the momentum of suppression. Now, it's fun to die for the best rock album and get the best rock album.

However, the so-called upset is for the Grammys, and for the audience, there is absolutely no doubt about the award of "Bath in the Morning Light"! Therefore, they gave the most sincere applause and congratulated them on the death of glory.

The members who died of glory returned to the side stage. This time, there was no excitement and excitement when they won the award. Instead, the five looked at each other with embarrassment. Afterwards, they all realized that they were still crying and laughing when they won the prize.

The matter of Grammys is left to Grammys and Henry. As for the band, the task of the band is to focus on music. It doesn't matter if they don't win an award. Because it's what they deserve.

The 37th Grammys is drawing to a close amid excitement, embarrassment, and excitement. It seems that everything has been decided, but has the dust really settled?