Chapter 396 Advertising Costs Higher than the Sky

Originally, when the program was in the primary election, the instructor could not see the appearance of the contestants, so the possibility of cheating was largely avoided.

However, in the follow-up links, there is no such fairness, but Chen Ping's planning for the program of China Good Voice also focuses on fairness to a great extent.

In the primary selection stage, the power to select the contestants is almost entirely in the hands of the judges, and the judges have no way to see the contestants, so the possibility of cheating in the primary selection is directly eliminated.

After the primary election stage, almost the entire program is based on online voting.

Although the judges and the audience also have a certain number of votes, compared with the number of online voting, the number of votes in these people's hands is only a small part, and there is no way to affect the overall situation.

In this way, the fairness of the entire show from beginning to end can be 100% reflected.

On the other hand, other parts of the program also left nearly complete video data.

If anyone disputes the fairness of this show, this complete video material will become Chen Ping's sharpest weapon in counterattack.

It is precisely for this reason that Chen Ping finally chose the program of The Voice of China.

Speaking of which, the speed of recording this program is unprecedented. Even in the foreign entertainment industry, similar music talent shows have never appeared.

With such a rapid recording process as Tianyu Entertainment, it took less than a month from start to finish, and the Voice of China has officially started broadcasting. Many people in the entertainment industry are still waiting to see the show, and even many people All have commented on the upcoming music talent show on unofficial occasions and pointed out that the production process of this show is too short, and it is likely to be a shoddy show.

However, after the official launch of The Voice of China, the effect of the show gave these commentators a slap in the face.

The production accuracy of The Voice of China is no worse than other variety shows, and even because of Tianyu Entertainment's investment at all costs, the production sophistication of this show has been abruptly improved by a grade, although it is not completely superior to others. On top of variety shows, but in terms of production accuracy alone, this show can definitely be regarded as the top variety show in China.

It is precisely because of this that the variety show of The Voice of China has no major shortcomings in almost all aspects, and people can't pick out too many problems at all.

It is precisely because of this that the Voice of China has increased its popularity at a crazy speed after the first broadcast.

In just a few days, the popularity of Huaxia Good Voice has already ranked first in almost all variety shows in China, and it is precisely because of this reason that Tianyu Entertainment is in the process of advertising investment. The price is also step by step. higher.

In just a few days, Song Xuehua has been in contact with more than a dozen companies. For other variety shows, the more advertisements that can attract investment, the better. One more advertisement means more income.

And those large advertisers need to choose among many variety shows. However, for the Voice of China, this situation is completely reversed.

At present, it is not the advertisers who choose variety shows, but the variety show of The Voice of China to select advertisers.

After all, it is impossible for Huaxia Good Voice to include all these dozens of advertisements in the bag. After all, if the advertisements appearing in a variety show exceed a certain limit, it will greatly reduce the viewing value of this variety show, and even give a lot of audiences are disgusted.

Tianyu Entertainment has always paid attention to the quality of programs, and naturally it will not relax too much in this regard.

Since November 30, many advertisers have begun to contact Tianyu Entertainment Company, and Song Xuehua has also begun to be exhausted, constantly contacting major advertising companies.

She has received orders from Chen Ping to win at least three advertisers within a week and provide Chen Ping with at least 150 million funds.

This is not a small number. Except for the title company, other advertisers can pay no more than 30 million advertising fees. In fact, in the current domestic, the concept of advertising communication through variety shows has gradually become It has started, but the level of domestic advertising fees is far from being as high as it has been after more than ten years.

You know, in Chen Ping's memory, more than ten years later, if a variety show in China can become popular across the country, then the real income of this variety show is likely to reach as much as 1 billion yuan. .

This is an extremely terrifying figure, which also means that the revenue from advertising fees alone is likely to exceed 500 million, or even as high as 800 million.

In the entertainment industry, the top variety shows can achieve results that are likely to far exceed this number.

However, now, after all, it is only 2004. Even the largest advertisers in China want to advertise in variety shows, and the advertising fees they need to pay are generally around 10 million. Even some companies with deep pockets pay The advertising cost will not exceed 20 million basically.

This is already the top level in the country.

Of course, such advertising costs do not include the title provider.

The current domestic average level of advertising fees to be paid for a title advertisement of a variety show that can be popular across the country is about 50 million.

Of course, for some variety shows that will not be interrupted in the middle of the broadcast, the title fee for buying a year is likely to reach more than 100 million yuan, such as variety shows like Happy Camp.

The annual cost of title advertising is likely to be as high as 100 million.

However, the variety show of The Voice of China is completely different from the long-running variety shows like Happy Camp.

The Voice of China has only 15 episodes of this variety show. If you want to advertise such a variety show, the advertising fee you need to pay under normal circumstances should only be 50 million.

This was already an extremely terrifying figure in 2004, but Chen Ping was far from satisfied with it.

When he left Jiangnan TV, he had already made a series of plans for Tianyu Entertainment. In the next few days, there was a lot of attention on the Internet about the China Good Voice variety show produced by Tianyu Entertainment. A large part of this discussion was initiated by Tianyu Entertainment.

Even on the network side, Tianyu Entertainment has also stepped up its publicity efforts, making this variety show more and more popular.

As the popularity of the variety show, The Voice of China, has become more and more popular, advertising costs have also been rising, and even vaguely have begun to break through the highest average advertising costs in China.

On November 3, Chen Ping finally received a call from Song Xuehua.

Following Song Xuehua's report on the phone, a faint smile gradually appeared on Chen Ping's face.

It has to be said that Song Xuehua, as the general manager of Tianyu Entertainment Company, was also a capable person who Chen Ping had spent all his time poaching, and his ability was beyond doubt.

In just a few days, Song Xuehua had already signed 7 advertisers. Of course, these 7 advertisers had different proportions of advertisements in the program.

Among them, there is only one title advertiser, and the other two occupy a relatively large proportion of advertisements in the entire program. As for the last four, they have little impact on the entire program. It only happens a few times.

However, the advertising fees paid by these seven advertisers to Tianyu Entertainment reached an extremely terrifying figure.

For a total of 15 episodes of the program, the advertising fees paid by the title advertisers to Tianyu Entertainment have reached as high as 150 million, which is three times the domestic average.

Even in the whole year of 2004, there is no advertising cost that can be higher than such a title advertising cost.

The two big advertisers each paid 30 million advertising fees to Tianyu Entertainment, while the other four were only a few million each.

In this way, Tianyu Entertainment Company directly brought more than 200 million income from this advertising investment.

A fraction of it was directly left in Tianyu Entertainment Company by Chen Ping, while the other two hundred million were completely taken out by Chen Ping in the name of the board of directors of Pingyu Group and injected into Tianyu Entertainment Company. in the investment department.

As a result, the amount of liquidity that the Investment Department can control has reached as much as 250 million.

The more than a dozen employees of the investment department have long been stunned. None of them thought that they had just joined the Pingyu Group, and less than a month later, the amount of funds in their hands has reached as high as 250 million. .

Such a terrifying amount of funds made them feel uneasy in their hearts.

But they also know that, regardless of the fact that there is no real person in charge of the investment department, there is no one in the top management of the group who holds the position of manager in the investment department, and Lin Yuwei, the real manager of the investment department, has never been to the investment department once. But in fact, the entire investment department is directly under the control of Chen Ping.

Without Chen Ping's order, they would never have been able to use the 250 million funds.

However, they are not clear that the investment department has just been established, and the internal teams still need to be integrated. Among the more than a dozen people in the investment department, most of them are stock market traders.

Such a department may even seem a little deformed, but at this time, Chen Ping injected up to 250 million funds into the investment department, and even this number has far exceeded the current control of Pingyu Group. With the amount of funds, it is conceivable that Chen Ping must have a plan in his heart that will shock everyone.

It's just that as new employees of Pingyu Group, they don't even know what Chen Ping wants to do.

What they don't even know is that at the same time when the 250 million capital was injected into the investment department of Pingyu Group, more than a dozen high-level executives in Pingyu Group were very interested in it.

However, no one came to ask Chen Ping's purpose, and no one even raised any objection, because they all knew very well that there is only one real reason why Chen Ping made such a big move on the side of the investment department, and that is Chen Ping needs to use the power of the investment department to bring a lot of liquidity to Pingyu Group.

This means that Chen Ping has already made plans for the issue of funds in his heart, and he has probably seen a unique opportunity to start in the stock market, with the strength of the investment department and the 250 million capital , in a very short period of time to earn a lot of liquidity for Pingyu Group, which will be used for the development of Pingyu Group in the next period of time.