Chapter 752 All-Round Bombing (2)

500 million!

If this is a crucial project, then these big figures in the Linhai Provincial Business Alliance will not be too surprised, but this is just a publicity investment!

Even in the entire history of the Linhai Provincial Business Alliance, there has never been such a thing!

You know, even if the investment in publicity in the whole of China can reach 500 million, it can be regarded as a huge handwriting. I am afraid that only those business giants in China can make such a big deal!

Now, after all, it was only 2005!

In this era, this action of Pingyu Group really shocked countless people beyond words!

Even within the Pingyu Group, they were shocked and stunned by the series of actions of the higher-ups!

Not only the publicity, but also the actions of Xingyu Network e-commerce platform. This time, the promotion is so large that it has never been seen before!

Outsiders may not be very clear about it, but some internal employees of Xingyu Network e-commerce platform, and some internal employees of Pingyu Group, who are well-informed after all, can know very clearly that this time, Xingyu Network e-commerce platform The amount of promotional activities is as high as 2 billion!

In other words, this is a massive clearance sale!

Changping Supermarket Company has acquired a total of 40 small supermarket companies. Although the scale of these supermarket companies is not too large, there are also dozens of large supermarket stores and close to thousands of small convenience stores!

Among so many stores, before this, they have been operating normally, and some stores have even just completed a round of purchases.

But now, among the thousands of stores, almost none of the goods are left, and all of them are sold out!

According to the market price, the amount of goods sold this time is as high as 2 billion!

However, this time it is a promotion, and it is an all-round promotion!

According to the price of the promotion, outsiders have no way to calculate the amount after the discount in a short period of time. However, some employees inside the Xingyu Network e-commerce platform, especially those who are responsible for uploading data, are very simple. An approximate figure was calculated.

Although not yet completely precise,

However, they already knew the general idea.

The total value of the goods is as high as 2 billion. After this large-scale promotional activity, the funds recovered are only about 1.2 billion!

Some goods are almost sold at a 20% or 30% discount. Of course, there are also some electronic products and so on, which are sold at a 30% or 20% discount. However, if the 2 billion goods are sold, the recovered funds are only 12. About 100 million, at most it will not exceed 1.3 billion!

This means that this large-scale promotional activity of Xingyu Network e-commerce platform has directly lost nearly 800 million yuan!

What kind of generosity is this?

With such a big deal, even the employees of Pingyu Group were extremely shocked, and even many employees had already made up their minds at the first time to participate in this promotion on their own online e-commerce platform Activities, then, how could the ordinary people in the outside world not be shocked after receiving the news?

All of a sudden, the entire Linhai Province, not just the Linhai Provincial Business Alliance, even the tens of millions of people in the entire Linhai Province, have completely boiled over!

In almost any corner of Linhai Province, as long as you can participate in this large-scale promotional event, you can see discussions about this promotional event everywhere in cities and counties that meet the delivery range!

This is the real big deal!

Unprecedented generosity!

While the outside world was still boiling, Qinghai Logistics Company officially released an announcement.

And this announcement also caused quite a stir in the Linhai Provincial Business Alliance.

Qinghai logistics company invested 500 million yuan to acquire a logistics company.

This logistics company is not considered a large-scale logistics company, and its business coverage is only in the province of Linhai Province. Compared with those large logistics companies in Linhai Province, especially those nationwide logistics companies, it is only An inconspicuous existence, only some ordinary people in Linhai Province will use the delivery service of this logistics company. After all, although the scale of this logistics company is not too large, the logistics delivery service is not bad , In terms of speed, it can also rank among the top three in the entire Linhai Province.

Before this, this logistics company did not attract anyone's attention.

No one knows at all when Qinghai Logistics Company, or Pingyu Group, started the acquisition negotiation with this logistics company.

Even the middle and high-level managers in Pingyu Group, even Wu Chuan, the general manager of Qinghai Logistics Company, don't know anything about it!

However, the entire acquisition agreement was signed in just one day, and the acquisition cooperation between the two parties seems to have been premeditated!

Ordinary people have no way of knowing this action in the first place, but almost everyone in the business alliance of Linhai Province has already known the news.

After learning the news, the entire Linhai Provincial Business Alliance fell silent.

There are three reasons why Xingyu Network e-commerce platform, in the eyes of everyone, will not make any large-scale moves before today.

On the one hand, there is insufficient supply of goods. In the eyes of almost everyone, only after Changping Supermarket Company completes this round of acquisitions and officially opens its stores can Xingyu Network e-commerce platform have sufficient supply of goods.

The second aspect is prestige. Although the Xingyu Network e-commerce platform has entered the scope of Linhai Province, a certain degree of preheating publicity has been carried out in the early stage. However, after all, the real business has not yet started, and the publicity is only lukewarm. It's not popular, so not many ordinary people in Linhai Province know about the existence of Xingyu Network e-commerce platform.

As for the third aspect, it is the problem of logistics and distribution.

After all, in the eyes of everyone, even if Qinghai Logistics Company has entered Linhai Province in the first place, and even started to build a large-scale logistics center project, after all, Qinghai Logistics Company has not yet established a large-scale logistics company in Linhai Province. With a complete logistics distribution system, there are not even a few couriers, and it is impossible to support the distribution business of such a large-scale online e-commerce platform!

However, these three aspects seem to have no way to solve the problems in a short period of time, but in this short day, they have been directly solved!

October 23.

On this day, the actions of Pingyu Group completely silenced the entire Linhai Provincial Business Alliance, hundreds of companies and groups in various industries, large and small.

If everyone is sitting together now, then the people of Pingyu Group will surely find that the eyes of everyone looking at their Pingyu Group will be extremely complicated!

Speaking of it, the actions of Pingyu Group are very simple, there are only three steps in total.

The first step is large-scale publicity. The scale of this kind of publicity is extremely rare, let alone Linhai Province, even if you search the whole of China!

The second step is to launch a large-scale promotional activity. This step alone has solved two problems. The source of goods, Pingyu Group has spent a lot of money and directly purchased goods worth up to 2 billion yuan from the 40 small supermarket companies it has acquired. Sell ​​it like trash!

On the other hand, the cooperation between this step and the first step of publicity has made the Xingyu Network e-commerce platform deeply rooted in the hearts of the people in just one day, and now, in the entire Linhai Province, at least within a short period of time , there is no prestige of any large online e-commerce platform that can compare with Xingyu Internet e-commerce platform!

Even, this has affected the large and small companies in the supermarket industry!

Almost within a day, within Linhai Province, hundreds of large and small supermarket companies, almost at the same time, experienced a cliff-like decline in turnover!

No way, even those few large supermarket companies do not have the strength and courage to carry out such a large-scale promotional activity covering the entire Linhai Province!

If they really dare to do this, I'm afraid the company will be over before their promotional activities are over.

Therefore, in the face of such a cliff-like decline in turnover data, these hundreds of companies in the supermarket industry, large and small, are all helpless!

Not only that, but this time, the Xingyu Network e-commerce platform held this large-scale promotional event. Although the source of goods is mainly the goods accumulated in those supermarket stores that have been purchased, there is also a part that Pingyu Group specially used Qinghai Logistics. The company's delivery capacity is purchased from Dongjiang Province and delivered!

This time, it almost covered the entire retail industry in the Linhai Provincial Business Alliance!

one day!

In just one day, the retail industry in Linhai Province encountered unprecedented and tragic resistance!

Of course, this situation cannot last forever. After this promotional activity on Xingyu Network e-commerce platform is over, various retail industries will gradually recover some temperature and regain a certain amount of market.

But the problem is that Xingyu Network e-commerce platform will never lose all the market because of the end of the promotional activities!

Rough calculations show that within the entire Linhai Province, dozens of different retail industry markets account for 10% of the overall market share, originally occupied by hundreds of large and small retail companies, including of course those companies in the supermarket industry , and some retail companies in other industries, but during this day, the turnover data of all companies have experienced a huge drop!

The average decline level is as high as about 50%!

That is to say, nowadays, Xingyu Network e-commerce platform has occupied 50% of the retail market in the entire Linhai Province just by looking at the results of one day!

Of course, after the promotional activities, most of the market share will still recover. However, even at that time, Xingyu Network e-commerce platform, roughly estimated, can occupy about 20% to 30% of the retail industry market in Linhai Province. market share!

You know, there are hundreds of companies in the entire retail industry market!

Even, this does not include those private shops, etc. If it is really counted, there are probably at least thousands, or even tens of thousands!

The market share shared by so many companies and stores is suddenly taken away by Xingyu Network e-commerce platform to 20%, maybe even 30%, what a terrifying figure?

In the Linhai Provincial Business Alliance, after a simple calculation, those who are interested can't help being a little frightened!

You know, the economic gap between Linhai Province and Dongjiang Province is huge!

In Dongjiang Province, Xingyu Network e-commerce platform has worked hard for more than a year to occupy 20% of the retail industry market share. It's not too scary, but in fact, the competition in Dongjiang Province is not over yet, and Xingyu Network e-commerce platform is still investing in and expanding its scale for future development.

With this high-intensity investment, most of the profits created by Xingyu Network e-commerce platform in Dongjiang Province have been invested in its own development.

If it is really just counting the profits created by Xingyu Network e-commerce platform, in this short period of less than a year, there are at least tens of billions!

So, what about Linhai Province?