Chapter 669 Impulsive Consumption

Indulging in Life in America 2014 Chapter 669 Impulsive Consumption This time Adrian was a step behind Oliver, "Can you tell me more specifically? What new markets do you expect to expand, Mr. Yang?"

Yang Cheng lowered his head, and took advantage of the gap between picking up food for Xu Lingyue to quickly straighten out his thoughts. After receiving a warm smile from Xu Lingyue, he answered, "Aman needs to be cautious when considering new markets. To be honest, I don't want to use the word 'luxury'. Many people who have only heard of it but have never been to Amman in person often associate Amman with luxury. Luxury is related to money, and elegance is related to knowledge. I hope Amman can use elegant Style widens the gap with other brands, not just piling up money, a Dubai is enough for such a place.

Now that Amman has decided to follow the elegant style, the target customers cannot all be the new generation of rich people. Please note that this is not contradictory to what I said before. The new generation of rich people must be developed, because their wealth also needs The process of accumulation, and they are prone to impulsive spending, who is not spending on impulsive consumption? We don't have to sit idle and keep the rules.

So, what I'm saying is that what we really need are customers who understand the connotation of elegance, so we will take as our new target those long-established ultra-high-end customer markets in countries with good economic conditions, especially in the Well-educated and wealthy people in polar bears, curry countries, and the Middle East, of course, don’t forget the continuous investment in the development of these two major markets, China and the United States.

At present, Amman's main markets are concentrated in Europe and the United States, specifically New York, London, Hong Kong, Tokyo, Singapore and some other European cities. It is necessary to continue to develop Amman's customer base in Germany, Switzerland, Italy, Spain, South America and South Korea , don't worry, the development of these markets must be done step by step in a down-to-earth manner. "

Oliver was a little anxious because he saw hope from Yang Cheng. A big boss with strength, pursuit and plans for the future is self-evident for Amman.

But obviously the question just now was too general, and no one could give a perfect answer. Could it be that Yang Cheng is required to come up with an excellent marketing plan in just a few minutes? Don't be kidding, Yang Cheng is not a scammer or a marketing guru, don't be surprised, to some extent, the two have something in common.

This time, it was Yang Cheng's turn to ask questions. While reading information on Amman, he found a small problem. Apart from hotels, some real estate units in Amman were for sale, and the prices were all above 3 million euros. He didn't understand. Is this marketing or sales model a luxury housing project developed along with the resort? Let tourists who have been to Amman like it here, and are willing to buy a villa as a permanent resort? If this is the case, Yang Cheng also understands why Amman is always losing money, but has the money to continue to develop new resorts.

Throwing this question to Adrian and Oliver, took a sip of the cold and refreshing rum, and waited for the other party's answer.

This model was proposed by Oliver, so it is most appropriate for him to answer, "We have about 150 villas in countries and regions such as the Caribbean, the United States, Phuket, Greece, Bali, and country Z. Belonging to our fixed assets, from the current point of view, their operating model is very successful.

After our guests come to the hotel and enjoy high-quality services and a special lifestyle, most of them will fall in love with this kind of life, and then some guests with good net worth will consider setting up their second home there .

Of course, they still have to return to the bustling city to make money after their vacation. In order to ensure that there will be no waste of resources, some guests will entrust their villas to us for rent and get some income from it.

Some customers even resold their villas without our guarantee, and we did not stop them. After all, this is also a way of life investment, and it will also quickly spread the name of our Amman among a certain group.

The most important thing is that the cost of the villas developed together with the resort is very low, and the profit margin is quite considerable. "

Intentionally or unintentionally, Oliver revealed a trace of commercial secrets, and a look of surprise flashed in Yang Cheng's eyes, and no one noticed.

In any case, this relatively new operating model has won Yang Cheng's liking, and there is one more reason to buy Amman, isn't it?

After pondering for a moment, Yang Cheng faced the last sunset that dyed the sky red, and said, "300 million dollars, I am willing to pay 300 million dollars to buy the shares held by Mr. Adrian and the owner of the Polar Bear Real Estate. , I am willing to reserve 1% of the original shares for Mr. Adrian, and serve as the honorary chairman of Amman, permanently retain a seat on the board of directors and have voting rights."

The latter is all nonsense, but it sounds good, including Adrian himself, I am afraid that he will not think that the so-called voting rights are of any use. Yang Cheng has a dominant family, so there is still a need for the board of directors? Adrian is more willing to believe that this is Yang Cheng's respect for his old man.

The fact is also true. Amman was created by the old man in front of him. It can be said that no one understands Amman’s spirit better than him. He needs such a character to preserve the last innocence for Amman. He does not want Amman to deteriorate after he takes over. .

It is precisely because he knows himself and his greedy nature so well that Yang Cheng keeps Adrian, and it is enough to remind and warn Amman when he wants to make Amman a cash cow.

Of course, the price of 300 million US dollars is still to be discussed. This bid is just to test Adrian's intentions, whether he is willing to sell it, and if he is willing, the other party will definitely counter the price, so the next step will be easy to negotiate. In fact, Yang Cheng is now Already on the verge of impulsive consumption, in the face of such a scene, it is worth spending more money to buy a better mood.

How did that sentence come to be said, the money is spent by the bastard and I will earn it again!

Sure enough, Adrian was still willing to sell the shares for cash. He was old and really didn't have the energy to manage a large enterprise, but he was very reluctant to give up. Undoubtedly, Yang Cheng's proposal was right for him.

It was just about the price, which made him complain a little bit. He lowered his head to discuss with Oliver for a while, and said slowly, "Jason, Oliver and I are very satisfied with your research on Amman and your future plans, but is the price appropriate? Raise it up? After all, the shares of that polar bear are not in my hands, and I can help you persuade him only if the price is right."