Chapter Three Hundred and Ninety-Eight: Quickly Zoom In

Wang Chang, who is in charge of the market, is most sensitive to the market and guessed what Chen Yu meant.

"That's right."

Chen Yu nodded: "Third- and fourth-tier cities have vast markets, and we can start from third- and fourth-tier cities. At present, Gome, Yongle, and Suning are still competing in first- and second-tier cities, and they have not yet sunk the market to third- and fourth-tier cities. It's our chance."

In fact, some home appliance giants such as Gome Suning are not doing very well in the third and fourth tiers even in later generations.

There are too many small home appliance stores in third- and fourth-tier cities.

Even if Gome Suning enters, it won't get much benefit.

"However, Mr. Chen, the rate of access to the Internet in third- and fourth-tier cities is not high."

At present, the main market is still the first and second tiers.

Because the first and second tiers have the strongest purchasing power, and they accept new things much faster than the third and fourth tiers.

At least the Internet penetration rate is much better than the third and fourth line.

"Of course it is incomparable with first- and second-tier cities, but how many first- and second-tier cities are there in China? There are only a dozen or so, but third- and fourth-tier cities, and even fifth- and sixth-tier cities are the mainstream of our country. Even if they are The Internet access rate is not high, and the combined market may not be weaker than the first and second tiers, or even higher."

If it is a physical store, it is of course impossible to surround the city with this kind of countryside.

Because the cost is too high, it is impossible for Gome to open a store in every small city.

This sucks.

But the Internet and e-commerce can perfectly solve this problem.

He costs almost nothing.

You can buy as long as you need it.

Moreover, the scale of home appliance stores in third- and fourth-tier cities is not large, and even if some are chained, their strength is not strong.

They can't do e-commerce by themselves like Gome.

They just want to sell electricity locally.

If you cooperate with them on a promotion, I believe they are very willing.

"Then there are quite a lot of people dispatched in this area."

Zhang Jianming said.

"Well, the marketing department of Huanyu Technology sent some people over. In addition, the game department sent some people over there."

Whether it is the marketing department or the game department, there are a group of people who expand the business.

It is still possible to send some people over there.

"If it's really not enough, we will also recruit some people from the Navy."

China's territory is really too big.

First- and second-tier cities are fine, just a dozen or so, as long as you send some people.

However, there are hundreds of thousands of third- and fourth-tier cities across the country, and at least a few hundred people have to be dispatched in terms of business manpower.

"Row."

Zhang Jianming nodded: "Many people in the navy have nothing to do. In the future, they can be brought to us as a member of the marketing department."

"Can."

Chen Yu thought this idea was a good idea.

In the future, the company's business will be even larger, and the manpower in the marketing department will indeed need to be enriched.

...

Ali.

If you say Gome and Suning, these have already begun to enter the b2c market in a big way.

But for Ali,

But he ran into a little trouble.

The trouble is not because of funding.

SoftBank's additional $100 million can say that Ali will not worry about money for a while.

However, not worrying about money does not mean that you can enter the b2c market.

Just like the "offline pickup" model, you must cooperate with these home appliance giants to enter.

Sorry, Gome and Suning do not want to cooperate with Ali.

As for why?

Simple.

Can't I do it myself, why should I work with you?

"That Huang Guangyu's tone is crazy. Do they think that e-commerce is just opening a website?"

Lu Zhaoxi was very dissatisfied with Gome's rejection and said at the Ali meeting.

"And that Suning, whose website is so bad, still wants to compete with Huanyu Mall."

Eighteen Arhats complain from time to time.

"Okay, stop ranting."

Cai Congxin said: "In any case, judging from the performance of the secondary market, capital is still very optimistic about them."

As now.

When Gome and Suning announced their entry into the b2c market, the stocks of their two companies hit two daily limits in succession.

"Of course, the market has an irrational side, but in theory, Gome's entry into the B2C market is very promising."

Before I wanted to do a big job because I had no money, I thought for nothing. Now that I have money, I am facing problems again.

"I think it's better to learn and be excellent and do it all by yourself. It is said that they are already integrating the installation and sale of this piece."

"This is an outsourcing business, that is, the installation and after-sales are handed over to a local repairer."

"Yes, we can also do this method, so that we don't need to send people over by ourselves."

"We can do it, but without the support of the store, the offline experience will not be possible. More importantly, without the support of the portal, the model of placing an order online and picking up the goods offline cannot be done."

Ma Yun still shook his head.

He has intuition.

Even if Dangdang and Zhuoyue entered the field of home appliances, they could not do it.

You must know that large appliances that cost several thousand dollars are not audio-visual and books that cost tens of dollars.

If they can't experience it, they will never buy it.

"Actually, we don't have to worry about it."

At this time, Cai Congxin said suddenly.

"Old Cai, do you have a solution?"

Ma Yun asked.

"What can I do?"

Cai Congxin smiled and said, "Although we can cooperate with major manufacturers and even purchase goods, logistics, warehouses, and offline experience cannot be done for the time being. To do this well, it will be impossible for a few years. "

"In a few years, if this is the case, this market has long been lost to us."

Ma Yun smiled wryly.

The development of the Internet is really fast.

If nothing else, take e-commerce as an example.

Previously, many people in the industry were still discussing whether the annual sales would exceed 50 million or 60 million?

But after a few days, Huanyu Mall came to a one-day sales of more than 80 million.

This change is simply unprecedented.

If we really have to wait a few years, it will be a question whether they still exist in Ali.

In his eyes, he has always regarded this physical layout as the slowest.

Although we have to do it, we cannot quench our thirst now.

"I didn't say it would take a few years. We just need to wait for Huanyu Mall to fight Gome and the others."

"Huanyu Mall and Gome?"

Ma Yun didn't understand.

But soon, Ma Yun was overjoyed.

He got it.

Gome Suning is now entering the market in a big way, and will soon have a contest with the real knife and real gun of Huanyu Mall.

He doesn't believe that Gome and Suning will be rivals of Universal Mall.

As long as Huanyu Mall beats them down, then their chance to Ali will come.

"Hehe, Lao Cai, when you say that, I expect Huanyu Mall to take action soon."

Before, Jack Ma didn't have much affection for Huanyu Mall.

Not having a good impression does not mean that he hates him, but that he has always regarded Huanyu Mall as the most important competitor.

But now, he is eager for Huanyu Mall to expand his moves and destroy these opponents in minutes.