Chapter 400: The Second Wave of Promotions
Due to the small size of the plates, the major home appliance stores have not formed a large scale.
So their operation ideas are how to come how they want.
It should be said, they are all wild.
However, in third- and fourth-tier cities, don't even mention it, you need such a wild way.
If you go to a large store like Gome, it may not be easy to talk.
What people want is to bargain, and what they want is to cheat.
As soon as the state subsidized it, it instantly attracted the interest of many customers.
Of course, these small home appliance stores are also good people.
Of course they knew that Huanyu Mall was advertising their website. At the same time, they also took advantage of this opportunity to do it together online and offline.
For a while, major home appliance stores tried their best to attract as many customers as possible.
On the other hand, Dangdang and Zhuoyue also quickly formed their own home appliance marketing team.
Although major home appliance supermarkets do not cooperate with them, they bypass home appliance supermarkets and directly cooperate with home appliance manufacturers.
I have to say, this one does work.
In addition, there is another advantage of cooperating with manufacturers, that is, the price advantage.
This is also an advantage on the platform.
However, major home appliance manufacturers do not cooperate if you want to cooperate.
In order to cooperate, an order must be signed with them.
In other words, it is impossible for you to buy one and deliver it to you.
Without tens of millions of orders, these home appliance manufacturers will ignore you.
Don't think that the list of tens of millions of millions is huge, but in fact it is just a little bit.
Excluding all aspects of cost logistics, it is not bad to earn 5 million.
It's just a pity that even with the cooperation of manufacturers, Dangdang and Zhuoyue still haven't solved the problem of offline delivery.
That is to say, although the manufacturer can deliver the goods, it cannot bring the user experience.
Even if Dangdang and Excellence recognized this, and increased investment in logistics, they ensured that the goods would be delivered within seven days. But in the end, after the two major websites went online, the two were not welcomed by the market.
According to rumors, the website of Dangdang and Zhuoyue was launched on the same day, and the sales amount has not been announced to the public.
This already means that Dangdang and Zhuoyue have failed when they switched to home appliances.
Not only did they fail, they also signed orders with major home appliance manufacturers.
You know, if these orders are signed and never sold, it will be a huge loss.
But no one will care about them at the moment, because after Dangdang and Zhuoyue, Suning e-commerce is officially launched.
Compared with Dangdang Excellence, it has more advantages than Huanyu Mall.
Suning itself is a home appliance maker, and its brand is stronger than Yongle.
In addition, Suning itself also has its own logistics, after-sales, and marketing teams.
It's just that the team is now moving online.
The media believes that Suning's entry will definitely do better than Huanyu Mall.
But the results were surprising.
Suning e-commerce has not released specific sales figures after the official launch.
It's not that they don't want to publish,
But they can't publish it.
After the official launch of Suning e-commerce that day, the entire website crashed for no apparent reason.
Although Suning later said to the outside world, Suning e-commerce was attacked by hackers on the day it went online.
But industry experts are skeptical.
Relevant people in later generations deciphered that the reason why Suning e-commerce website crashed that day was a problem with the website structure.
Well, to put it simply, Suning Electric believes that e-commerce is purely a website page. Although some people in the industry pointed out that there were big problems with their website at that time, even if the page was simple, there were big flaws in the architecture, database, server, and signal processing.
It's just that Suning didn't understand the Internet very well at that time, and the commander of this battle was also a layman.
Although he is very good at selling home appliances offline, his eyes are dark when he puts it online.
After Suning, it is Gome.
Gome is always a figure.
They learned from Suning's lessons and perfectly solved the problem of website architecture.
The entire website is not only atmospheric and concise, but also extremely smooth.
Just after the official launch, a series of bugs emerged one after another.
For example, Gome also learned from Huanyu Mall and developed an auction system.
As a result, those who were not auctioned had their money deducted.
This can make those users who participate in the auction angry.
"He meows, Gome, are you stealing money?"
"I didn't take the picture and deducted my money."
"What is the deduction of your money, do you know how much I deducted?"
"How much did you deduct?"
"30000."
"Why are you deducting so much?"
"He deducted all the money that I had raised more than a dozen times."
"Nima..."
Although Gome Mall has dealt with this problem urgently, the bug still continues.
The most frustrating thing for users is the [identification code].
This [identification code] is also a string of the same serial number. As long as the identification code is held, the user can pick up the goods at any offline store of Gome.
This is of course plagiarism from Huanyu Mall.
Of course, plagiarism is plagiarism, and it's nothing.
However, when the user really took these identification codes to pick up the goods, they found various problems.
Either the identification code cannot be identified, or the identification code identifies other types of products.
This is obviously a problem with the database.
But this is undoubtedly a very bad experience for those users who try the experience.
"Sister, I obviously bought a color TV, but the identification code actually recognized the speakers."
"Your speakers are pretty good. I bought a color TV, and the remote control was recognized."
"I'm so hard on him that I can't do a good job on a website, but I'm too embarrassed to sell things online?"
"Gome, you can sell electrical appliances offline with peace of mind, and come online to join in the fun."
All the users were about to cry, frantically calling the customer service of Gome.
But there were so many people calling, that the customer service department of Gome was devastated.
Some customers who were maddened by Gome Mall complained to 12315 on the spot.
After the relevant departments at the top came forward, many consumers' orders were cancelled one after another.
In the end, Gome Mall's sales were not announced.
How else to announce it?
Originally, if the order had not been canceled, the sales data would have been ok.
But most of the orders were cancelled at once, and the sales data was embarrassed to be released.
...
"I've convinced those guys, even if the website is not good enough, I even dare to engage in e-commerce."
Faced with such a situation, Zhang Jianming was stunned.
He did not expect that the menacing Suning and Gome would end up in this way.
"It's like a mountain. After all, they are running offline brick-and-mortar stores, and laypeople lead experts. If there is no problem, there will be problems."
This is also the reason why Chen Yu dare not easily enter the physical appliance supermarket.
The success of Chen Yu in the Internet is because Chen Yu understands the Internet.
If this enters the entity, I am afraid the joke will be the same as that of Gome Suning entering the Internet.
Of course, this is only temporarily Chen Yu will not enter easily.
In the future, there will be opportunities and talents... Absolutely must enter the offline entity.
"By the way, is our second wave of online activities about to start?"
"Well, next week we will have another wave of promotions."
"Full firepower, let them take a look at the second wave of sales of our Huanyu Mall."
Chen Yu nodded, full of expectations.