1214 Pictures for Reference Only?

And in almost every northern city, there will be a few localized time-honored cooked food companies.

Every year and festival, there will be long queues at the entrance of these cooked food shops, and the profits will be even more abundant.

Therefore, if Mr. Wan intends to enter this industry on a large scale, Xiao Feng can understand it.

After all, he only guards such a farm, so it's normal to have a side job.

And what if they become bigger!

Think about Yurun and Shuanghui, which one is not a well-known brand-name enterprise.

So the future of this industry is actually huge!

But what Xiao Feng didn't expect was that after hearing his question, Mr. Wan laughed and shook his head.

"I don't intend to make cooked food in this factory!"

"The competition in the cooked food industry is too fierce now. Every city in the north has its own branded enterprises. I entered rashly. In order to make a name for myself in the early stage, I must spend a lot of money on advertising, which is not worthwhile. "

"And in the southern market, it seems that cooked food is not particularly easy to make. So the market potential is limited, so I don't plan to enter the cooked food industry."

Mr. Wan gave his own explanation. Unexpectedly, he was very clear about the investigation of this industry.

Knowing that although this industry is highly profitable, it is not friendly to novices.

It is true that the cooked food industry is highly profitable, but the competition is also extremely fierce.

In the vast northern cities, the market has basically been divided up by those established companies.

If novices want to go in and play, they must invest more in advertising, and they must also engage in profit-sharing and discount promotions.

The method is the same as that of Internet companies, which first advertised and established signs and issued subsidies.

And whether it will succeed in the end, no one can say for sure.

In the southern region, because of the hot weather, the cooked food industry is actually not easy to do.

Generally, local customers prefer lo-mei products suitable for local tastes. If other cooked foods cannot be sold on the same day, they must be broken.

So it can only be made into products such as ham sausage.

Moreover, there are also local brands in the local area, so the cost of entering this market is not low.

Young Master Wan didn't plan to enter this business, so Xiao Feng became more interested in the business he planned to enter.

Just by looking at his factory, you can see that it is not small, and it is definitely a real enterprise.

So what exactly is he going to do?

"Hey, it's actually a while ago, and it's related to my trip to Japan a few times."

"Brother, you must be familiar with our domestic convenience foods. Take instant noodles for example. The pictures on them are extraordinarily beautifully printed. The beef pieces can be as big as they are. They look extra appetizing and attractive."

"But once you open the box, you will be disappointed. There is no beef in it, not even diced meat."

"In the end, you will find a small line of words on the most inconspicuous corner of their packaging box, that is, the picture is for reference only! Grass!"

"Life is already hard, but they still tease our consumers like this! Made!"

When Mr. Wan said this, he couldn't help cursing.

As for Xiao Feng, Mr. Wan's words immediately brought back the unbearable past.

Indeed, what Mr. Wan said is really a very angry thing.

When he used to work in Beijing, he often ate instant noodles.

Thinking about when he was young, when he ate instant noodles for the first time, he was full of expectations for this kind of convenient video.

I was deceived by the commercials on TV that looked red, hot and extraordinarily human. I thought there would be big chunks of beef in the instant noodles just like on TV.

But I didn't expect to find out after I bought it and ate it, let alone meat, there was not even any diced meat.

So when he grew up, he already had no expectations for instant noodles, and thought that instant noodles were like this, and the pictures were for reference only.

But what he didn't expect was that once his friend came back from a trip to Wanwan and brought him a few packs of Wanwan instant noodles.

But after eating Wanwan's instant noodles, he became annoyed.

Extraordinary, Wanwan's instant noodles actually contain meat, and the size of the meat is exactly the same as the picture on the outer packaging.

And the manufacturer of this instant noodle happens to be the same company as the famous instant noodle company in mainland China.

Pounce on your mother! Rammer shovel!

Earn money from our mainlanders, and then go back to subsidize your frogs?

The instant noodles we ate are pictures for reference only, and the instant noodles sold to Wawa are the real ones!

What a fucking bastard!

From then on, Xiao Feng never bought that instant noodle again.

And he discovered that this Wanwan company has also brought down many mainland companies.

Many people have learned from them that the pictures are for reference only, so when advertising on TV, they will be as plump as possible.

But when it comes to reality, when people go to sell their products, it is how the backbone comes.

Ever since, people will inevitably feel cheated and disappointed with these domestic brands.

After a long time like this, it is inevitable that Chinese people will not want to believe in domestic brands.

Don't say that people like foreign products, they just worship foreign countries and foreign countries. Whoever has been deceived by such bastard companies for a long time every day is unwilling to believe that they can make good products!

"And I have been to Japan many times, and I found out in Japan that there is absolutely no such thing as pictures for reference."

"Whether it's the rice balls or instant noodles sold in other supermarkets, whatever is in the picture is what's inside."

"And the ratio of specifications is one-to-one. For example, if there are pieces of meat in instant noodles, the size of the pieces of meat in the picture will be the size of the pieces of meat inside."

"So after I came back, I wondered, should we also make such products in China?"

"Later, I also asked someone to conduct market research, and found out that this market is really promising."

"In recent years, with the popularity of food delivery software, the sales of convenience food in my country have declined sharply."

Indeed, in recent years, with the emergence of various food delivery software, coupled with the platform's constant requirement for merchants to subsidize consumers.

So more and more people choose to order takeaway instead of eating convenience food.

This led to a sharp decline in the performance of a frog company that bought instant noodles in the past few years.

But last year, as the domestic economy entered a period of slowdown due to the sweater war.

The sales of this convenience video have actually improved.

Not only instant noodles are easy to buy, but also mustard mustard.

In the past few years, there was a noisy consumption upgrade every day, but it was beaten back to the original prototype in one fell swoop.

Most people can't afford takeaway, so they choose to eat instant noodles.

But even in the instant noodle market, there are three or six or nine grades.

Everyone knows that instant noodles are unhealthy, but there are still many people who are willing to choose non-fried, relatively healthier instant noodles.

“…What does this mean? It means that the segmentation of the convenience food market is not enough.”

"So I plan to make such a convenience food with the same picture as the real product."

"Actually, it's like adding meatloaf to instant noodles!"

"This idea has actually been done by companies before. They serve instant noodles with sausages or marinated eggs."

"But in fact, many people know what kind of sausage is in our country. It's not so much sausage, it's better to say it's starch sausage."

"So, I plan to add real meat to them this time."

"I have set up a food research and development department, and I plan to make several types of meatloaf and put them in instant noodles."

"Look, I have so many chickens and ducks here, especially ducks, which are not particularly easy to buy in the northern region."

Young Master Wan smiled and winked at Xiao Feng, and Xiao Feng understood what he meant.

The ducks raised in farms are not actually for meat, but mainly for the duck down on the ducks.

This thing is sold to down jacket companies every year, and they can make a lot of money.

As for the ducks that have been slaughtered for more than 30 days, this is rather tasteless.

The body is not big, and the meat yield is not much. More importantly, the duck has a fishy smell that is difficult to get rid of.

So naturally it's not as popular as chicks.

Fortunately, in the southern region, there has been a habit of eating braised duck and roast duck since ancient times.

But in the northern region, there was an accident with the famous Beijing roast duck. In other cities, there are really not many customers who like to eat duck.

Fortunately, in recent years, there have been more companies like a black duck.

Ducks can also be sold to them.

But that is only popular in the central region. To be honest, in the vast northern region, the popularity of this kind of duck products is very average.

After all, everyone prefers to eat meat and drink in big bowls. Although the duck neck, duck head, and duck wings are heavy in taste, they are attractive.

But there is really too little meat, so the market prospect can only be said to be average.

Fortunately, there is another industry, that is, meat processing companies, who like to buy this kind of duck.

Then the duck meat is shaved, made into synthetic meat, mixed with mutton fat, and bought in hot pot restaurants to pretend to be mutton.

If you say that you only buy duck meat for the price, everyone will not say anything.

But it's a bit too much for you to use a few dollars of duck meat to pretend to be tens of dollars of mutton.

Therefore, Mr. Wan would naturally not cooperate with such an enterprise.

So he planned to start such a convenience food business.

If you want to enter this market, you must make a difference.

A certain master is the representative of the picture for reference only. As for other companies, they just serve instant noodles with sausage and marinated eggs.

But Mr. Wan doesn't want to make the same products as them. He plans to add meat pie, duck legs, chicken legs, and marinated eggs to his instant noodles...

Anyway, what he wants to do is high-end instant noodles!

Don't think that no one buys such instant noodles. In fact, the market demand here is huge.

Many middle-class white-collar workers do not necessarily like to eat takeaway every day, because to be honest, a lot of takeaway is not much healthier than convenience food.