1219th For No Other Reason than to See You Unhappy!

In an era of increasingly highly developed society and an era of faster and faster urbanization.

More and more young people have moved from the countryside to the cities and started to take root here.

And a large population brings high-intensity competition and a fast-paced life.

So how to provide these people with more convenient and healthier food has become an important topic.

At present, the food industry in our country has not yet entered the era of industrialization.

In other words, it has only entered a primary era of food industrialization.

But with the development of society, the pace of urban life is getting faster and faster, sooner or later we will enter an era of food industrialization.

Speaking of this, many people may not understand what is food industrialization.

Then if you have the opportunity to go abroad, then go to the United States to see, especially in the supermarkets in the United States.

You will understand what is called food industrialization.

In the large refrigerators of supermarkets in the United States, you can see fully processed or semi-processed foods everywhere. These are the products of food industrialization.

Such as frozen pizza, burgers, or soup that can be drunk with water, canned curry rice, pasta, etc.

Anyway, these foods, as long as you open them and put them in the microwave for a few minutes, you can take them out and eat them.

They even prepared quick-frozen fried rice and fried noodles for those who don't like Chinese food.

It's also like going back and using the microwave to 'ding' for a few minutes, and then you can take it out and eat it.

And semi-finished products include cut French fries, or dough, semi-finished pizza and so on.

After you buy it back, you can put these French fries in the oven and bake them, and you can take them out and eat them.

And the dough is put into the oven, and it is baked bread when it is taken out.

Sprinkle your favorite toppings on the pizza base, and bake it to make your favorite pizza.

The marinated steak can be eaten directly after frying.

These are semi-processed foods.

Many people may say that these are industrialized junk food.

But in fact, from a nutritional point of view, it really is not.

Because their food is all sterilized according to the standard of industrialization, and it is also matched according to the requirements of nutrition.

So when it comes to health, maybe there are too many preservatives added, as for other aspects.

It's not necessarily dirtier than the fast food you eat at a mobile street stall.

And this can also be said to be a symbolic sign of developed countries. In fact, at its root, it is the service industry that has achieved the ultimate.

If you don’t believe me, you can go to our neighboring Japan and South Korea. In fact, their supermarkets are also full of such industrialized foods.

Especially in Japan, almost every supermarket has a variety of bento.

Almost all of them are the ones that can be eaten with a ‘ding’ at home.

Koreans prefer instant noodles.

In our country, due to the problem of eating habits, this kind of industrialized food has not been popularized on a large scale.

However, with the increasing degree of urbanization, this kind of industrialized food will inevitably become popular.

Because this is the development trend of industrialized society.

The large-scale and extreme industrialized production seems to serve as a substitute for small workshops.

What Xiao Feng has to do now is to make a layout in this field.

And if you want to do it, you must do the best and occupy the commanding heights of this industry.

To make industrialized food with the best taste and the most suitable price.

In this way, it is the most cost-effective to use turkey.

Land is scarce in China, and we want to breed poultry with the highest nutritional value within the limited land.

At present, it seems that turkey is the most cost-effective, because raising turkey is the most cost-effective in terms of nutritional value and economic benefits.

The small snack turkey jerky is the first step to test the market.

The turkey weight loss meal replacement is the second step, a product that really hits the market.

Once more and more people understand the nutritional value of turkey,

Know the benefits of eating turkey.

Then other turkey industrial foods will flock to it.

This was Xiao Feng's second-hand preparation.

And Xiao Feng's preparations are not limited to these, he also plans to let his celebrity chef group also participate in this project.

Now the competition in the domestic fast food industry can be said to have reached a fever pitch.

For ordinary consumers, if they want to eat something that is not too expensive, they can go to the Malatang chain store.

If you want to eat something slightly upscale, you can go to Golden Arches and Kaifeng dishes for western food.

For Chinese food taste, you can come to famous chefs to make it.

And if you want to eat something more upscale, you can only go to Pizza Hut.

Xiao Feng was a little puzzled. Presumably Hut, an ordinary but ordinary junk Bodhisattva restaurant in foreign countries, turned into a high-end foreign fast food in China?

This is like Levi's jeans, which are very popular among Chinese people, or foreign brands such as GAP. In China, a pair of trousers costs five or six hundred, and a jacket costs seven or eight hundred.

But in the United States, this is the level of a ten-dollar store on the side of the road.

Levi's jeans are generally worth twenty or thirty dollars a pair in the United States. During the discount season, you can even buy a pair for more than ten yuan, and nine yuan is not uncommon.

Not to mention a brand like GAP, the price of nineteen nine is common in the United States.

As for Pizza Hut, which is very popular in China, it is just an ordinary pizza shop in a bad street abroad.

The main business is pizza, and the largest one is 5.99.

Ordinary smaller 4.99, 3.99 are everywhere.

But when it comes to China, this rubbish thing has transformed into a high-end restaurant.

A small pizza costs more than 100 yuan, and fried chicken nuggets, which are the same as Kaifeng dishes, cost 80 or 90 yuan on a snack platter.

But there are still a bunch of Xiaobai who are willing to pay the bill, which makes Xiao Feng feel very uncomfortable.

Now under the famous chef group, there are famous chefs who can create such a popular fast food that can compete with Golden Arches and Kaifeng cuisine.

But in the field of high-end fast food, they still lack their own products.

In the field of fast food, the market has actually begun to be segmented.

If you want to be made by a famous chef, it is a mid-range fast food restaurant with an average consumption of 20 to 50 yuan per capita.

However, high-end fast food restaurants with a per capita consumption of about 100 yuan are still scarce in the domestic market.

The current product is Pizza Hut, because they entered the market early and did a lot of advertising and marketing.

Therefore, the brand image of high-end fast food has been established in the hearts of consumers.

And now Xiao Feng plans to enter this market and grab them.

Not for anything else, just because I am unhappy watching Pizza Hut!

Damn it, I made money from our consumers in country H to subsidize your consumers in country M, let me go to your grandma's!

I will definitely squeeze you out of this market.

And if you want to make high-end meals, you must grasp the pulse of the market.

To put it bluntly, you need to know what consumers like.

And now, what is more concerned by consumers than the concept of health?

So Xiao Feng plans to set up a sub-brand under the Celebrity Chef Group, which will specifically target the high-end restaurant market in the 100-yuan consumption area.

And in this field, what he intends to focus on is the concept of health.

The most reliable product is turkey meat products.

For example, he has asked the research and development personnel on Daimen Island to start developing various dumplings, steamed dumplings, wontons and other foods with turkey as the main ingredient.

That's right, what he plans to make is stuffed fast food.

Pies, dumplings, steamed dumplings, steamed buns, and wontons are the most popular stuffing foods in H country cuisine. Xiao Feng feels that it is very necessary to promote them on a large scale.

Think about it, this pizza is actually not the same as after Marco Polo came to China and ate our pie.

Is it a food that was created after returning to Italy because I missed oriental pies?

Pizza can be popular all over the world, so why not his ancestor pie?

And are our buns worse than hamburgers?

Made by famous chefs before, the main business is fast food like rice bowls.

This time, the high-end fast food restaurant he is focusing on is the classic Huaguo food, which mainly focuses on traditional delicacies such as dumplings, buns, wontons, and pies.

As for this aspect, he had already asked the people on Daimen Island to start researching it.

In fact, foods such as pies, buns, wontons, and dumplings are actually very suitable for making fast food in country H and promoting it around the world.

But there is a problem, how to industrialize these foods.

Because it is made into fast food, the word "fast" should be highlighted here.

But everyone knows that making dumplings, buns, and pies is actually not a joy.

In fact, it is very time-consuming.

Just like making dumplings, the production of dumpling wrappers is very troublesome. You have to knead and raise the dough, and then use a rolling pin to make dumpling wrappers.

The dumpling filling also needs to be minced and prepared. The procedure is very cumbersome and it is not easy to make.

There are also many dumpling chain stores on the market now, but there are really not many that do well.

There used to be Da Niang Dumplings, which were very popular, but now they are gone.

On the contrary, in the northern region recently, a certain Jiade became a late star.

Their positioning standard is very in line with Xiao Feng's standard of high-end Chinese fast food.

First of all, the decoration in the store is very high-grade, and the production process is also made by famous chefs, allowing consumers to see the process of making dumplings.

But recently, their dumplings are getting watery and the taste is getting worse.

If this continues, sooner or later they will smash their own brand.

The reason for this, according to Xiao Feng's analysis, may be related to the recent pandemic and the downgrade of national consumption.

And because their dumplings are all made by hand, the labor cost is also very high.

This brings them high operating costs.

Another point is that their dumplings need to be cooked fresh, so the waiting time for the meal is relatively long.

This violates the principle of fast food, so what Xiao Feng wants to do is an improved version of their family.