One Thousand Three Hundred and Two Breakthroughs

In the current mobile phone industry, if you want to gain a firm foothold, you must have your own characteristics.

Just like the Apple back then, the first batch of love crazy, at that time to put it bluntly except for a smart screen that could slide, which was more eye-catching.

Compared with traditional mobile phones, there is nothing special about other aspects.

But why, as a latecomer, he was able to gain a firm foothold in the mobile phone industry?

Because he was the first to integrate the function of MP3 into the mobile phone.

This became the biggest selling point of the first generation of icrazy, and it wasn't until the IOS system came into being that Apple really started the era of smart phones.

And quickly defeated, eliminated the traditional industry giants Nokia and Motorola.

Samsung, on the other hand, relied on being an OEM for Apple, and quickly figured out Apple's way. In addition, Google also opened up the Android system at the right time.

Samsung took advantage of this opportunity and relied on its advantages in the entire industry chain to skyrocket all the way and become a brand manufacturer in the era of smart phones, second only to Apple.

Later, the road to the rise of the Huaguo brand was even more bumpy.

For example, Moumi, the earliest smart brand in Huaguo, relied on the integration of resources at the beginning, and then the low price and hunger marketing strategy to fight a bloody way out of the chaos and achieve its current status.

At that time, Moumi gave people the impression of a dragon slaying warrior.

Back then, the prices of Samsung and Apple mobile phones were high. ,

I won’t say much about Apple. Back then, it was known as the first-generation kidney machine. Many crazy young people even sold their kidneys in exchange for a mobile phone.

Apple at that time was a symbol of identity and status.

And Samsung, not to mention, a batch of garbage systems, and the hardware is even worse. Apple is not a star, but it is just like this to buy garbage models at the lowest price abroad. ,

If you get it in China, you have to sell it at a high price of three or four thousand.

It is precisely because of the appearance of XX that the price of Samsung has been brought down.

Then OV followed up one after another.

After that, it was Warwick's sudden emergence in the field of mobile phones.

In fact, the road to the rise of Huawei mobile phones,

It was not very smooth. At the very beginning, they insisted on using self-developed chips.

To be honest, their first-generation self-developed chips are really rubbish, with poor performance, high power consumption, and very hot.

Anyway, there are a lot of problems, but it is precisely because they insist on going their own way that they finally achieved the current Warwick.

And their insistence on self-research also gave OV a great inspiration.

As a result, of these two brands, one insisted on full screen and the other insisted on fast charging, although they also harvested a lot of consumers' IQ tax.

But at least, people have invested in technology.

It's better than Mou Mi, who has degenerated later, relies entirely on assembly, and is still complacent, touching porcelain every day.

The real rise of Warwick was more than two years ago when they cooperated with Leica in terms of cameras.

In the field of camera, it has won the first place in the field of international mobile phone camera in one fell swoop, and is more than a star and a half ahead of the second place.

It is precisely because of such awesome camera technology that they have achieved their reputation.

The reason why film cameras died back then was because of the emergence of digital cameras.

And now why digital cameras are gradually dying out is precisely because of the emergence of mobile phones integrated with digital camera functions.

But although ordinary digital cameras are dying, for photographers, professional SLR cameras are still very popular.

What Warwick has to do now is to challenge the field of professional digital photography.

Now in the field of telephoto and wide-angle, they have touched the threshold, and the next thing to do is to continue to upgrade their technical strength.

And the camera technology in Huawei's upcoming flagship phone of this generation is actually the top camera technology in cooperation with Leica.

In fact, to put it bluntly, I just invited the people from Laika to help with the training.

When it comes to hardware upgrades, it’s really nothing. It still uses Sony’s camera and Sony’s coms sensor chip.

Speaking of the performance of taking pictures, it must be much higher than the previous generation.

But in fact, they have made certain reservations in terms of technology, which is to prepare for the next generation of machines.

But Yu Zong is also very confused about where the breakthrough route will be for the next generation of phones.

Because of the next generation of flagship phones, they may not be able to update the main CPU, so it may be necessary to upgrade other aspects.

So how to update other aspects of performance without updating the main chip, and whether it will make the next-generation new flagship machine look not so low, has become the most headache for Mr. Yu.

But this time, on the side of Xinghuo Technology, I saw the abnormal pattern recognition intelligent AI launched by Xinghuo Technology, which really shocked Mr. Yu.

Although the set of pattern recognition AI is used in the intelligent driving of cars.

But the system's graphic recognition ability is too powerful.

To know the intelligent driving system of the car, the requirements for the graphic recognition system are very high.

Because first of all, the car is traveling at high speed, and the speed may change at any time.

And the most basic function of your system is to find the target ahead of the road while the speed of the car is constantly changing.

And the information is fed back to the graphic recognition system for recognition, and then the information is fed back to the CPU for final decision.

And in the process of moving forward, there may be targets to be tracked and identified, not just one or two, the most important thing is that the targets on the opposite side are also moving at different speeds.

And you have to adapt to various road conditions, such as dark, windy, heavy rain and other complex road conditions.

During the visit, Mr. Yu really paid attention to the camera of that system, and found out that it was an ordinary thousand-yuan camera.

But the final recognition effect is still so good, which can only show that people's pattern recognition AI system is good.

So this made him feel very excited. The next generation of flagship phones has finally found a breakthrough and a gimmick that can be hyped.

At this time, He Xiaojun smiled and said to the general manager: "Mr. Yu, I can probably understand your thinking. Your Huawei mobile phone is originally the leader in photography and imaging. It seems that you want to solidify it in this field." advantage!"

"That's right, since I've told you about this with Mr. He, I won't hide it from you. The flagship phone of our generation has actually been finalized, and it may be officially launched in a few days."

"But the question now is, what should we do next? According to the current trend of the mobile phone market, basically every major manufacturer will replace a generation of flagship phones every year."

"Now that we are sanctioned by the United States, in the next year or even a few years, we may not have top-level chips available, so how do we maintain the characteristics of our flagship machine?"

"To tell you the truth, in the past few months, I have been so worried because of this matter."

"Because of being sanctioned, we may not be able to purchase top-level chips in the next few years. Although we have now begun to lay out the hardware industry, you also know that this shortcoming cannot be caught up in a short period of time."

"What we can do now is to wait, wait two or three years later, to see if there will be other changes in the international political situation, and whether TSMC or Sansang will agree to OEM for us again."

"Huawei Mobile, the most urgent task now is to survive the past two years."

"We can't fall behind in the circle, but how easy is it to guarantee the brand image?"

"I've talked about this, so I won't hide it from you. In fact, the main chip we want to use in this generation of mobile phones has been replaced by Kirin 9000..."

He Xiaojun was taken aback by Mr. Yu's sudden news.

"What? Didn't you say before that the chip of your flagship phone is Kirin 1010?"

"Hey, isn't this because of the supply cutoff? In order to persist, this generation has to produce a product with a performance that is not too great..."

When Mr. Yu said this, He Xiaojun immediately understood.

To put it bluntly, this Kirin 9000 is very likely to be the castrated version of the original legendary Kirin 1010.

The reason for this is to leave room for the launch of Huawei's next-generation flagship phone.

Who will let them find no qualified chip processors in the next two years.

So we can only use Kirin 9000 to install it on this generation of flagship phones first, and when we upgrade next year, we will use Kirin 1010.

Naturally, this is also the result of being forced to do nothing. If it is possible, who would like to do this.

However, although this generation cannot use the top chips, they still show the greatest sincerity in other respects.

Such as the new generation of Leica-certified cameras...

However, for this generation of Lycra certification, Yu always feels that it may be a swan song.

Because waiting for the next year, who knows if the old US sanctions will intensify?

At that time, if Leica can't stand it, what should they do with Warwick's most distinctive camera technology?

It wasn't until he saw the graphic intelligent recognition system of Xinghuo Technology that he felt that he had found the direction of breakthrough.

If Xinghuo Technology is willing to provide technical support, 30% of their graphic recognition technology will be given to Huawei.

Then Mr. Yu can guarantee that they will definitely dare to challenge the most professional Sony in the field of photography.

Now Sony's SLR camera is definitely the NO.1 choice in the circle of enthusiasts.

And Huawei's previous technological breakthrough direction is to use mobile phones to challenge SLRs.

It's just that this process is about to be interrupted because of the sanctions imposed by the United States.

But now with the appearance of Spark Technology, Mr. Yu felt that the momentum that had been interrupted could suddenly be continued.

Among other things, let’s talk about the anti-shake, image sharpening, wide-angle and other special effects of Spark Technology’s image recognition AI.

Mr. Yu felt that with the ability to recognize AI with that set of graphics, only three levels of skills were needed to achieve the top-notch special effects required by those mobile phone cameras.

And with the addition of these special effects, won't the selling point of their next-generation flagship Huawei come out?