Nine Hundred and One Based on the European and American Markets

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Speaking of Fat Donglai, this is a business with a very popular reputation recently.

Greentown immediately mentioned him, and the boss of Dami also admired him very much, and even once made him a benchmark in the domestic retail industry.

Xiao Feng also knew about this company. To put it bluntly, what they implemented was nothing more than the standards of American companies, and most of the rules were actually copied from Kassock.

Especially their famous unlimited return system, as long as you buy something from him, you can take it back if you don’t like it, even if you have opened it, you can still return it.

This is actually a kind of trust in customers and the quality of trust in customers.

In addition, the company also gave up part of the profits to bear the cost of returning and exchanging goods.

In addition, coupled with the creation of a first-class environment, providing customers with top-notch shopping services, and absolutely treating employees well, this has created the miracle of today's Fat Donglai.

Although only a few stores were opened in Yu Province, its reputation spread all over the country.

He defeated several rivals in the same city, and even the international chain giants Carrefour and Wal-Mart were also defeated by him.

Even in order to keep their competitors alive, they only operate six days a week and have one day off.

This is in the domestic supermarket industry, do you dare to think?

In other parts of the country, all major supermarkets have been beaten by e-commerce, but there is never a shortage of people in Fat Donglai's store. Why?

Just because they provide customers with the ultimate user experience, this ensures a high customer viscosity.

Ordinary people are willing to go shopping in their stores, even if the price of things in the store is more expensive than other places, the common people are willing to go.

This is the reputation brought about by being extremely humanized.

And to do this, in the final analysis, the big boss has to be willing!

Be willing to give up your own interests to employees and consumers.

But in Huaguo, most bosses can't do it.

But Xiao Feng's business has reached this level, but he admires Fat Donglai's business ideas and style, so what Fat Donglai can do, he can do the same.

Speaking of customer resources, he has never been lacking.

The merchants who supply him now don't know how many, because in the factory made by his famous chef, he now focuses on the most expensive raw materials for self-sufficiency, such as beef and fish, and seasonings.

As for pork, mutton, and other side dishes, etc., there are suppliers to provide them.

And to integrate these resources, while providing them to small, medium and micro catering companies that join his famous chef delivery platform, while helping them save costs, it also finds more customers for these suppliers.

This is what Xiao Feng hopes to see, anyway, he doesn't expect this to make much money.

Everyone agreed with Xiao Feng's proposal.

So this plan was quickly approved.

"By the way, how is the situation of our overseas franchise stores?"

"Our overseas franchise stores currently have about 1,600 stores. Among them, there are 500 new and old franchise stores in Europe, 300 stores in North America, and 300 stores in Japan and Southern Dynasties. , there are 200 stores in South America this time, and about 300 stores in Southeast Asia and Australia! At present, these stores have all opened for business, and the operating efficiency is also very good. The daily net income of most stores , are higher than domestic..."

Xiao Lin also reported the situation of overseas franchise stores to Xiao Feng.

His supervision department is not only inspecting the operation of famous chef manufacturing franchise stores in China.

They are also required to supervise and manage the operation of these overseas stores.

So now he has quite a team of people, and he often flies all over the world to inspect branches in various places.

Famous chefs first established themselves in Europe, relying on Chinese fast food seasoned with mushroom powder. The taste of this fast food is really strange.

Not only Chinese people like it, but Europeans and Americans also like it.

In the previous year, Xiao Feng had arranged for Tian Qing and Kajia to organize a food research and development department on Daimen Island.

One of the tasks of this department is to study western fast food, such as pizza, burgers and so on.

After all, the golden arches and Kaifeng dishes can be bought in Huaguo, so if you are a famous chef, why can’t you sell hamburger pizza when you go abroad?

And after all, in other people's territory, you have to understand the principle of doing as the Romans do.

No matter how delicious Chinese food is, it is not their traditional food after all, and it is still fresh to eat occasionally, but people always think about hamburger and pizza.

Therefore, the localization of various foods has become a top priority.

Xiao Feng heard from Tian Qing that the golden arches are famous all over the world because they are absolutely top-notch in terms of food localization.

Their menu alone has more than 40,000 items, which contain a variety of foods that adapt to the tastes of local regions around the world.

Therefore, the internationalization of celebrity chef production naturally begins with the internationalization of the menu.

What's more, hamburgers and pizza are not difficult, and what celebrity chefs are best at is seasoning.

Adding mushroom powder to various sauces of Western-style fast food, such as the almighty mayonnaise, or ketchup, and barbecue sauce, you will naturally get a variety of sauces that are similar to traditional Western-style sauces but have different tastes.

The most important thing is that these sauces are very attractive to Europeans and Americans.

After all, in terms of the basic sweet and sour taste, the food engineers of the celebrity chef group have worked hard.

Everyone really don't underestimate them. Those food manufacturers think that they only make snacks and have no technical content.

In fact, it is not that simple. Every snack we see on the supermarket shelves has various menus prepared by food engineers from major companies after thousands of attempts.

The seasoning used inside is even more accurate to the gram. The effect of each seasoning, the time of adding, the quantity, etc., have been carefully calculated.

And the engineers in the research institute of the celebrity chef group are naturally not free-spirited.

With the magical seasoning of mushroom powder, they can make a variety of sauces.

And the Western-style fast food they developed, once launched in Europe and the United States, immediately detonated the market.

After all, compared to fried rice, burgers and pizza are more appetizing to Europeans and Americans.

Originally, the business of Celebrity Chef Manufacturing in Europe and the United States was booming, and once their Western-style food was launched, it immediately brought a sales peak to European and American franchisees.

Not only did the franchisees make a lot of money, but it also created themselves for famous chefs, earning a lot of word of mouth.

With such benefits, Celebrity Chef Manufacturing can gain a firm foothold in the European and American markets!

Even in some first-tier cities in China, their Western-style fast food is also quite good.

After all, the tastes of Chinese people are also very diverse now. Some people like stir-fried vegetables with rice, while others like hamburgers and fried chicken.

But no matter what, the more franchisees earn, the more Xiao Feng earns.

After all, all the main materials sold in their restaurant had to be purchased from the factory on Daimen Island.

For example, meat patties for hamburgers, cooking buns for Chinese food, etc.

Even the napkins used in the restaurant are uniformly purchased through celebrity chefs.

"Well, very good, let's make word of mouth, so that the next time we hold a business promotion conference, it will be specifically for overseas markets."

Xiao Feng nodded to Tian Qing and said.

In China, Celebrity Chef Manufacturing has opened more than 5,500 stores, and Xiao Feng reckons this is the limit.

In fact, some places can still be opened up, but Xiao Feng doesn't plan to release them so soon.

If there are too many stores, it will also affect the profits of each branch.

He plans to open more branches when Chinese people's consumption is upgrading.

But now, it is time to focus on developing overseas markets.

Compared with the domestic market, overseas markets are more profitable, especially the North American market.

You must know that the United States is the country that most advocates pleasure, so many people in the United States have the habit of not cooking at home.

The well-developed food processing industry in the United States has also let consumers know that cooking at home is not much different from eating out.

Therefore, most American families have the habit of eating out every day.

Therefore, the US market has great potential to be tapped.

He had previously handed over that market to Helen as an agent. Helen tested the water in the early stage and opened more than 300 branches in the United States.

I just heard from Kobayashi that the effect is very good. The profit scale of a single store is higher than the profit level in Europe.

What does this mean? The consumption power of the US market is indeed strong enough!

In the next step, Xiao Feng naturally plans to open more stores in the United States, and these are all planned to be decided upon in an interview with Helen when he goes to the United States next time.

After all, the United States is also the home of international giants such as the Golden Arches and Kaifeng Cai.

And besides these international giants, they also have quite a few local chain stores in their home country.

It may not be well-known internationally, but it is still very popular with consumers locally.

To compete with those local snakes, one must understand strategy, otherwise, with the Americans' shameless virtue, they can do anything.

"By the way, how is our condiment doing?"

Xiao Feng thought of the condiment factory on Daimen Island again. Before that, Kajia had been working on it. The first batch of products were mainly soy sauce, oyster sauce, and sauces for Western-style fast food.

"The first batch of products has already been rolled off the assembly line. Currently, they are mainly used internally and are very popular. The output cannot keep up. If we want to export them, we need to further expand our production capacity."

Kajia smiled and said to Xiao Feng, Xiao Feng was also very happy to hear that.

Indeed, with the Western-style fast food made and launched by their famous chefs, the few Western-style fast food sauces they originally planned to sell on the shelves of supermarkets were really not enough for their own use.

In addition, those soy sauces were basically digested by themselves.

It may take some time before it can be sold in supermarkets.

"How about the pricing?"

"We don't plan to take the low-end route. Our main target is the European and American markets. What about the domestic one? After all, we have to leave a way for other companies to survive..."