Chapter 1627: Plan in Hollywood
Rebirth of the Monster Chapter 1627: The Golden Warrior in Hollywood
Lin Feng is here today to announce one thing - all movies released by "Second Entertainment" will be priced at a uniform price of 20 yuan nationwide. Group purchases can also enjoy a 15% discount, and members can enjoy a 30% discount. If it’s a movie adapted from a game, it’s 50% off.
Why did Lin Feng do this? According to the current domestic movie ticket prices, Lin Feng would suffer a huge loss by doing this. Generally speaking, in first-tier cities such as Beijing and Shanghai, a movie ticket costs at least 50 yuan or more, while in second-tier cities, although it is slightly cheaper, it is still around 30-40 yuan, and in third-tier cities and even rural cities, a movie ticket costs at least 50 yuan. Movie tickets cost at least 20 yuan. Even the so-called half-price Tuesday discounts are discounts on some movies with a small audience. Movies that are currently popular will never be discounted.
Therefore, what Lam Feng did will undoubtedly significantly reduce the box office revenue of his movies. This is obviously a struggle with money, so irrational! But Lin Feng insisted on this. Because during this time in the United States, Lin Feng fully realized how cheap it was for American people to watch a movie. In the United States, watching a movie only costs a few thousandths of their monthly salary, but in China it is equivalent to a few tenths. This gap is huge.
Therefore, Chinese people would rather choose to watch a home theater at home that has no effect at all than go to the cinema to enjoy a big-screen movie with outstanding audio-visual effects. This is not because Chinese audiences don’t know how to appreciate it, but because they don’t have the money. If you have money and a movie ticket only costs a few yuan, do you think anyone will choose to watch this frustrating pirated movie with a small screen at home? Obviously not!
Lin Feng wanted to give the Chinese audience such a benefit, so that they can go to the cinema to enjoy an audio-visual feast, and also to benefit those men and women in love. Of course, it is impossible for Lin Feng to release a movie with a price of around three yuan. Not only would it be impossible to recoup the cost of the movie, but it would also be difficult to guarantee the recovery of the cost of each movie screening. Therefore, the 20 yuan standard is a price determined by analyzing the national price level. Although it is still a bit high compared to the expenses of American people to watch a movie, but if you include the group purchase price and membership price, it is almost the same as the consumption level of American people to watch a movie.
As for Lin Feng, what are the benefits of doing this? In the short term, there is indeed no benefit at all, and it can even be said that it will cause Lin Feng's financial crisis in a short period of time. If we follow the price set by Lin Feng, and take into account Lin Feng's generous investment in a movie, it can be said that every movie Lin Feng shoots will probably lose money, and lose a lot of money, unless all of them can do it. It's as popular as "Legend of Sword and Fairy".
But obviously, this is absolutely impossible. Although Lin Feng has many blockbuster movies in his mind now, the number is limited after all. What happens once these movies are finished? What to do? When will the price be raised? Based on the nature of Chinese people, once you are used to enjoying low-priced movie tickets, it will be difficult to increase the price. That would provoke an outcry from the audience. I'm afraid, attendance will finally suffer an avalanche.
What if this happens? ——Shui Junyi looked at the energetic Lin Feng in front of him, full of questions.
"Mr. Shui, if you have any questions, please ask." Lin Feng glanced at Shui Junyi, who was full of questions, and said with a smile. There are some things that you cannot say by yourself. You need someone to say them for you, which will be more effective.
Shui Junyi took a long breath. He had held back a lot of words tonight, but he was worried that it would hit Lin Feng's sore spot, and he was afraid of causing unnecessary trouble, so he didn't even say anything, and everything rotted in his stomach. At this moment, since Lin Feng asked him to speak, he was not polite.
"Mr. Lin, I occasionally go to the cinema to watch a movie. According to the current market price in Beijing, a movie ticket is 50 yuan, which is by no means cheap. And Mr. Lin promised that it is only 20 yuan, so this promise is How many years? Five years, ten years or twenty years?" Shui Junyi said in one breath the question that 300 million boys and girls in front of the TV want to ask.
For these adolescent boys and girls, the cinema is a must-go place for dates. The dim lighting, touching, tense, or heart-warming plot can all make a boy and girl have an amazing breakthrough in their relationship. It is a must-go place for men and women in love. However, for adolescent boys and girls, most do not have much money, and some even use family money to date. Many people feel cash-strapped when facing the cinema. But sometimes you have to make a fool of yourself and have to go.
But when I go there, I often choose to watch blockbuster movies, after all, I have to be worthy of today's ticket price. However, the ticket price of this blockbuster film is often extremely expensive. For example, the 2002 "Hero" sold for a sky-high price of 100 yuan in Beijing. By 2004, to be honest, in Beijing, Shanghai and other places, the 50 yuan movie tickets were usually for movies that were not very popular. Real blockbusters, such as "Lord of the Rings" and "Pirates of the Caribbean" still cost 80 yuan or 100 yuan a piece. That’s 200 yuan for two people. Taking into account food, drinks, and transportation fees, it’s normal to spend 300 yuan to watch a movie.
And if a movie ticket only costs 20 yuan, it is quite a bargain. For two people, if you save a little, it will only cost 100 yuan. Compared with 300 yuan, this is a saving of two-thirds. That is to say, for the money they originally spent to watch one movie, they can now watch three movies, that is, three ambiguous and lingering nights.
But how long is Lin Feng’s commitment? How long can it last?
"Haha, I just said that all the movies released by my company will be sold at this price. I don't want to make a lot of money by shooting a movie. My goal is to make all Chinese people able to enjoy movies and enjoy an audio-visual feast in the cinema." Lin Feng said with a smile.
"Then Mr. Lin means, can I understand that as long as "Second Entertainment" still exists, this promise will always be valid!" Shui Junyi took a deep breath and asked.
Lin Feng is still young, only 24 years old this year. With Lin Feng's physical condition and financial resources, it is conservatively estimated that if nothing unexpected happens, it will not be a problem for him to live to 80 years old. And with Lin Feng's magic and current momentum, Shui Junyi has reason to believe that "Second Entertainment" will not collapse before Lin Feng dies, so Lin Feng's promise will be valid for at least 56 years.
56 years, it can be said that most people who watch today's "Focus Interview" program will not wait for the day when Lin Feng's promise disappears. In disguise, Lin Feng's promise is forever.
Although the 56-year promise cannot be considered forever, it is already very admirable. Can he do it? ——Shui Junyi looked at Lin Feng, who looked confident. It was obvious that Lin Feng was determined to fulfill this promise. However, there was a prerequisite for fulfilling this promise.
"Mr. Lin, I am very happy that you are so generous, but I would like to ask, the ticket price of this movie is often set by local theaters according to local conditions. And the situation that I have investigated in various theaters, such as Beijing's "New Century Cinema", has an annual turnover of 20 million US dollars, but the profit is only 5%. If the ticket price is reduced to 20 yuan, group purchases and members will also get discounts. How can they maintain their profits? Will it lead to a situation where Mr. Lin shouts out the slogan of 20 yuan ticket price, but no theater implements it?" Shui Junyi asked a more pointed question.
After a few minutes of brief communication, Shui Junyi found that Lin Feng was not as domineering as the legend said, nor as arrogant and arrogant as he had shown before. On the contrary, Lin Feng is still easy to talk to and is relatively easy-going. Therefore, Shui Junyi also restored his sharp remarks and keen insight in the past, and went straight to the core of the problem.
Lin Feng smiled.
"That's a good question!" Lin Feng laughed. This is what Lin Feng has been waiting for.
When Lin Feng decided to set the price of 20 yuan, he considered that many theaters across the country might not set the ticket price according to such a low price. Although the national theaters of "Legend of Sword and Fairy" gave Lin Feng a lot of face this time (of course, Lin Feng also gave up a lot of profits), the national unified ticket price was 10 yuan (half the price for the game-adapted movie), but in the long run, Lin Feng did not believe that these theaters would sell their own face as always. Especially in the case of some blockbusters, these theaters will still maintain a low price of 20 yuan and will not raise prices without authorization. After all, that is the best time to make money, 20 yuan is too cheap.
Although Lin Feng believes that these bosses know that a lower ticket price can attract more popularity. And they will not fall into the vicious cycle of "the higher the ticket price, the fewer the audience, and the fewer the audience, the higher the ticket price" like now. But many theater owners seem to be stuck in the door, and would rather lose money at a low price, and would rather see that the theater is empty than lower the ticket price.
Therefore, Lin Feng came here today for these theaters-bosses.
"Here, I want to ask for a favor from all the movie theater owners. I hope everyone can look at the long-term and lower the ticket price to maintain the low ticket price. After all, if the ticket price is more affordable, there will be more audiences. I think no owner would not want to see the movie theater crowded. Although it makes less money at a time, I believe that as long as the theater is full every day, it can still make money. So, here, on behalf of hundreds of millions of movie lovers, I ask for a favor from all the bosses."
For a moment, all the audiences in front of the TV were stunned.
Lin Feng, the world's richest man actually pleaded for them, which is really touching.
If the ticket price is really 20 yuan, and group purchases and members can enjoy discounts, I am afraid that all the audiences in the country will thank Lin Feng.
But will these movie theater owners sell Lin Feng this favor!
Tsk! You are talking nonsense here, earning fame and popularity, but making us lose money. There is no such good thing in this world! ——Many movie theater owners said disdainfully.
Originally, for the premiere of "Legend of Sword and Fairy", many bosses really agreed to a 10 yuan ticket price for the whole country because of Lin Feng's face. I thought, the movie adapted from this game has never had a good reputation, and there are few popular movies. Therefore, the bosses in various places agreed to the unified price of 10 yuan for "Legend of Sword and Fairy" nationwide with the intention of selling Lin Feng's face and making friends with the world's richest man. It can be said that selling a movie ticket for 10 yuan is really not very profitable. Of course, it is not that it is not profitable, but the profit is too thin.
The subsequent popularity of "Legend of Sword and Fairy" was beyond the expectations of all cinema owners. They wanted to raise the price, but they did not raise the price due to the contract signed with Lin Feng. But if every movie is priced like this according to what Lin Feng said, then they are still a fart. In particular, they have recently prepared to start introducing movies shot by Lin Feng's "Second Entertainment" in the United States, such as "Saw" and "Superbad", which have received good box office revenue in the United States, but if they are introduced, a ticket can only be sold for 20, and if they encounter group purchases, they will have to give discounts, so what will they earn.
Therefore, most cinema owners are quite disdainful of Lin Feng's request.
Isn't it just the world's richest man? What's so great about it? If I have the chance, I can also become the world's richest man and be picked up by 12 Hongqi cars! ——Some bosses are self-YY in the office. Of course, this kind of YY can only be said in the office with no one around to the charming female secretary. If they are really outside, they dare not say it.
Lin Feng naturally knows that these bosses will not sell their favors, but Lin Feng doesn't care about it. Originally, Lin Feng didn't intend to let these people sell their face by his words, not to mention that Lin Feng didn't want them to sell their face at all. All Lin Feng needs is an excuse. An excuse to make himself angry.
Lin Feng is angry? What does Lin Feng want to be angry about? ——Acquire a cinema.
In fact, in Lin Feng's view, China's film market is quite large, and it is definitely not inferior to the scale of the American film market. It's just that at present, this market has not been developed well. Some movie theater owners who are eager for quick success and instant benefits have ruined this market, and they have not done a good job in introducing movies, especially many movies do not need to be translated into Mandarin. For some Hollywood commercial blockbusters, most of the audience watching this blockbuster are young people. For them, they are more likely to accept the original English dubbing rather than the awkward Mandarin dubbing. Sometimes, a frowned dubbing will make the audience prefer to watch the pirated English version at home instead of the genuine Mandarin version.
Therefore, Lin Feng believes that as long as it develops well, the Chinese film market will definitely be able to compete with the United States. So Lin Feng wants to acquire Chinese cinemas just like acquiring more than half of the movie screens in the United States, and build a Chinese Hollywood that can compete with the American Hollywood. However, the price of acquisition now will be very high. So Lin Feng needs to use a trick!
Lin Feng is now waiting for the fierce criticism from the audience after these cinema owners privately raise the price.
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