Chapter 578 As Long as You Have a Good Posture, Do Well

Wu Tao also didn't expect that he accidentally opened Shi Qianmei's chatterbox.

It's like opening Pandora's box, and suddenly I can't hold it anymore.

To be honest, in the eyes of Wu Tao, who has been a man for two generations, the business of making clothing is not a very promising industry.

But after hearing what Shi Qianmei said, eloquent and meaningful, he realized that this housewife cousin who had been neglected before really had something in her stomach.

Recalling Shi Qianmei's daily dress, it always gives people a sense of elegance and harmony.

It seems that this is also a talent.

However, the business of clothing is actually not easy to do in mainland China. In the previous life, the clothing industry in mainland China has developed for so many years, and it has always considered foreign brand OEM as the mainstream business.

As for the clothing of our own brand, especially in the field of formal clothing, it has always been a few old brands, and there are few new achievements.

So Wu Tao couldn't help asking, "This idea is not bad, but what is your market entry point? Cousin, with all due respect, the Chinese market is huge and has great potential in the future, but if you can't find it A suitable entry point will still be empty-handed..."

At the beginning of the birth of any idea, most of them are flimsy.

So Shi Qianmei's tone became more and more unassuming, "I want to start a new Taiwanese brand, focusing on ladies' clothing and accessories."

Wu Tao originally planned to listen attentively, so Shi Qianmei's sudden stop made him very surprised.

Looking back and thinking about it, it suddenly dawned on him that he had habitually imposed the expectations of his subordinates on Shi Qianmei.

In fact, she can say such a sentence, bringing two highlights and key elements, which is already very good.

What's more, the self-confidence of newcomers needs to be protected the most, and this must not be attacked.

So Wu Tao thought for a while, then put down his bowl and chopsticks and said seriously: "Cousin, you have summed up your sentence well, at least you have identified two major elements."

"...First, to establish a Taiwanese-owned brand as a Taiwanese businessman. People in the mainland have just reformed and opened up, and they still have some inertia in their bones. When Hong Kong movies were popular a few years ago, they were the only choice for high-end business people, and many people would like to wear a Goldlion belt on top of their coats!"

Shi Qianmei laughed immediately, what she said was exaggerated, but it was not rough.

"...Secondly, you plan to face the female market, and this is also very accurate. With the further development and improvement of the mainland market in the future, the potential of the female consumer market is definitely much greater than that of the male consumer market."

Shi Qianmei was immediately encouraged, so it was easier to accept the next revised opinion.

Wu Tao continued, "But cousin, you are biased in your positioning of ladies' clothing. Huaxia is different from Baodao. It is not yet a developed country. We are still working hard for the four modernizations and a well-off society."

"...Most consumers in the market have not evolved to the level of ladies. In other words, the positioning of ladies' clothing is only a very small part of the market. Of course, I do not deny that it may be high-end fine It is divided into different markets, but the audience is small, which determines that its difficulty will be much higher."

Rao Shi Qianmei had been prepared for a long time. Hearing Wu Tao's words at this moment, she was a little discouraged.

It's not that she was so shocked, it's that Wu Tao's words are well-founded, much more mature and down-to-earth than the thoughts in her mind.

I have to be convinced.

Seeing this reaction, Wu Tao decided not to be a fool at the moment, and simply said while the iron was hot: "So it's not impossible to make lady's clothing. Cousin, you can still do it. But this direction is not aimed at the market, but at brand recognition."

When Shi Qianmei heard this, she was puzzled immediately, "Cousin, if you only rely on brand recognition, if there is no market, the factory will probably be unsustainable and it will be difficult to survive."

"Listen to me first," Wu Tao said unhurriedly: "Brand recognition, to put it bluntly, is Zhuangbility, which is compelling. When the time comes, you will go around the Italian and French clothing exhibitions and come back with an award. If you force it, it will go up! The market acceptance will naturally rise."

"So how should we target the market?" Shi Qianmei couldn't wait to ask.

"This one is also simple," Wu Tao said, holding up two fingers: "Two market positioning, one is winter down jackets. Now this thing is still a rare commodity in the mainland, the price is very expensive, not down-to-earth, which means There are still many opportunities. If you think about the whole of China, more than half of the population will go through the cold winter season. If everyone has a down jacket, then the market size can be imagined."

"...The second is the popular women's clothing. The post-80s will soon grow up, and their aesthetics are definitely different from the older generation. But this does not mean that their aesthetics are so mature, but Dacron, bell-bottoms, etc., they I’m sure you won’t buy it. Therefore, the market demand here requires you to develop it in detail.”

Wu Tao's mention of these two points is not aimless. In fact, they are all extracted from the experience of the previous life.

Just talking about down jackets, the sales of domestic brands are crazy. Brands like Bosideng are almost all supported by down jackets.

As for popular women's clothing, Baleno and Jeanswest, which are favored by the post-80s generation, are not technically content, but they have caught the taste of the new generation of post-80s generation, so they have been popular for more than ten years with ease.

If Shi Qianmei can start these two businesses, then the Shi family's comeback will be just around the corner.

After some chatting, Shi Qianmei was suddenly enlightened and inspired frequently.

Even so, she still didn't forget that Wu Tao's breakfast was cold, so she hurried to give him hot porridge first.

If it were Shi Qianxue, she would have already gone into the study to work alone, so she wouldn't care if Wu Tao was full.

No wonder so many men like young women because they are caring.

After breakfast, Wu Tao also took Shi Ziheng out the door, and ran into a sneaky figure as soon as he went downstairs.

Looking back, "Why are you here?"

Ding Tiantian tore off the tightly wrapped scarf and sunglasses, her pretty face couldn't help but blush, she was speechless when asked.

Shi Ziheng, the little fat man, was stunned immediately, "Sister, you are so beautiful, can you play with us?"

One sentence helped Ding Tiantian out of trouble.

Ding Tiantian reciprocated and hugged the little fat man for a while, which made Wu Tao stare.

The little fat man drilled straight into Ding Tiantian's bulging chest, and occasionally couldn't help showing a little bit of intoxicated pride.

While gnashing his teeth, he felt a little helpless.

This little brat is too brave, he needs to find a chance to cut it!