Chapter 288 Amazing Appeal
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In North America, the vast majority of horror films are fast-moving consumer goods in theaters, especially those with flying blood. The box office of "Dawn of the Living Dead" dropped significantly on Sunday, down 40% from Saturday, and gained 710%. Ten thousand U.S. dollars.
When the box office statistics came out on Monday, "Dawn of the Living Dead" sat on the top of the North American box office chart without any suspense, with a box office figure of 34.1 million US dollars!
In just three days, the North American box office of the film exceeded the production cost line.
A film that cost only $28 million to make and grossed $34.1 million in its opening weekend can get a lot of attention without doing much.
"Oh, $34.1 million, that's too exaggerated!"
Putting down the newspaper in his hand, Doug Liman looked at Akiva Goldsman on the opposite side and said, "The Bourne Bourne is only over $27 million in its first weekend."
Akiva Goldzman was looking at a fax document, and when he heard his words, he raised his head and said, "How can the staying power of a horror zombie movie be compared to an agent action movie?"
Doug Liman nodded. In addition to the type of film, the two films are actually comparable to a certain extent. One is a remake and the other is based on a popular novel, both of which have a certain audience base...
Still, The Bourne Bourne cost a whopping $60 million to make, and Dawn of the Dead was less than half that.
In such a comparison, Doug Liman suddenly had an idea that Matt Damon's appeal in "Bourne Bourne" seems to be inferior to Matthew Horner now.
"How much do you think Dawn of the Living Dead will gross in North America?" he asked Akiva Goldzman.
"It's definitely not as much as The Bourne Bourne." Akiva Goldzman confirms this. "Cinema predicts that the final box office of Dawn of the Living Dead will be around $80 million."
This figure is similar to what Doug Liman thought himself. He said, "The production cost is 28 million US dollars! The North American box office is 80 million US dollars, plus the overseas box office, the global box office may be around 200 million US dollars. Universal Pictures invested this time. The profits generated are staggering.”
It was clear that Dawn of the Living Dead was bound to be a big hit.
Akiva Goldzman seems to be a little emotional,
"It would be great if our project could have such a high input-output ratio."
In fact, not to mention Akiva Goldzman, Doug Liman also knows that he is under a lot of pressure. The production of 100 million US dollars, in today's Hollywood, although it is not the top, but it is also a big deal, if it fails , Akiva Goldzman is estimated to be on the blacklist of the six major Hollywood companies, and will basically miss the mainstream big production in the future.
As a director, his situation is not much different from that of Akiva Goldzman. Fortunately, there is also "Bourne Bourne" that is ready to be serialized, which also makes him more capable of fighting.
Doug Liman knows very well that it is precisely this kind of pressure that makes Akiva Goldzman make up his mind to invite two popular movie stars to appear. Power and more news-making ability, like Matthew Horner, if the fight with Scarlett Johansson wasn't well-planned, he wouldn't believe it.
The current box office of "Dawn of the Living Dead" is the best reflection of that hype.
I don't know why, Doug Liman feels that the current Matt Damon, if compared purely from a star's point of view, is not as good as Matthew Horner. After attending the premiere party last week, he specially looked for someone to do it. You know, what Matthew Horner said at the party was true and a little too modest.
Taking the needs of the project as a starting point, he put Matt Damon and Matthew Horner in mind for a comparison.
Matt Damon's acting is better than Matthew Horner, but it's limited, and he's also a good screenwriter, which is basically useless.
Matthew Horner is much better in appearance than Matt Damon. His strong posture and wild temperament are very appealing to North American audiences. He has been conducting professional fighting and firearm training. A plug-and-play actor with a good reputation in every crew, anyone he's asked about working with Matthew Horner will definitely have the words hard work and dedication in their comments.
One more point, Matthew Horner is more shameless than Matt Damon!
Doug Liman will not underestimate this point, which is reflected in the "Dawn of the Living Dead" project, which is the overwhelming hype of countless media.
How many people did this make "Dawn of the Living Dead" attract the attention of people who were not interested before?
Thick-skinned and dare to hype, this is definitely a big advantage for Hollywood stars.
A knock on the door interrupted Doug Liman's thinking. An assistant came in with a faxed document, gave it to Akiva Goldzman, and left quickly.
Akiva Goldzman just glanced at it and said, "Universal's own statistics are out."
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, the fastest update of the latest chapters of the best movie stars! /> Doug Liman looked at Akiva Goldzman curiously, but Avazi Goldzeman didn't make him wait any longer, saying, "Universal Studios conducted a live audience survey on Dawn of the Living Dead during the first weekend of Universal Pictures. In the first week, the audience is mainly divided into four categories, one is the influence of the original film, the second is attracted by Matthew Horner himself or news related to him, the third is entering the theater and found that there is no better choice, and the fourth is some other factors." He looked down at the fax document again, "The first item occupies 37%, the second item occupies 35%, and the rest are the third and fourth items." "Also That is to say..." Doug Liman stood up, "Matthew Horner's personal appeal brought about a third of the box office of Dawn of the Living Dead in the first weekend?" He was a little surprised , "This ratio is a bit amazing!" Akiva-Goetzman is very calm, "I can't say that completely, one-third of the audience who came to him can't all be his fans, there are a large part of them. The influence of that hype." Doug Liman nodded, but said, "In the end, it's still his head." Stars gain attention in various ways, attract attention, and convert them into the economy of starring in the film. Earnings, this is the star's greatest value to commercial films. Compared with these, acting and the like are secondary. Akiva Goldzman handed the faxed document to Doug Liman and said, "No more waiting, now that we've settled on the script, we're sending Matthew Horner an audition invitation to come over in late May. Audition." Facts have proved that Matthew Horner is fully capable of monoclonal antibody box office, and modern action characters also have a strong appeal, so send him an audition invitation in advance, so that the actor can be prepared and Adjusting the time of the schedule can also properly take care of the friendship with Helen Herman. Doug Liman agreed, "Matthew Horner is really a good candidate." He suddenly sounded another thing and asked, "What about Brad Pitt?" Just last week, Brad - Pitt's agent got some information from the crew and recommended Brad Pitt. "Don't worry!" Akiva Goldzman said directly, "Have you paid attention to Brad Pitt's resume? He is well-known and is a standard first-line star, but there are several commercial works that alone carried the box office. In the last three years, no! Expanding to the last five years, his real box office hit was "Eleven Arhats", not the male lead!" Doug Liman recalled it, and it seemed like that. Akiva Goldzman added, "Among the current first-line male stars, Brad Pitt is the one with more general commercial appeal. In addition, he also wants to bring money into the group. We are not short of funds at the moment. $100 million will come soon." "Should you turn him down?" asked Doug Liman. "No, send him an audition invitation too." Akiva Goldzman obviously has his own considerations, "Let's wait, Brand Pitt's "Troy" as the absolute male lead will be released in early May, we will first Let's see if he can independently carry the box office of a major commercial production." This is the best way, in case "Troy" box office is not ideal, Brad Pitt did not show enough box office appeal, audition Find a reason, such as not matching the role, and just reject him. In addition, Akiva Goldzman also has doubts about Brad Pitt bringing money into the group. Actors bringing money into the group must be producers. Once there is a situation, it will be quite troublesome to deal with. At present, Hollywood has negative teaching materials in this regard. Vin Diesel continuously brought funds into the group and directly bullied the director on the set. Akiva Goldzman would never allow such an on-set prankster to appear on his crew, Brad Pitt's reputation in this regard is not very good. Moreover, accepting the introduction of capital into the group means that a lot of preliminary planning has to be overturned, and negotiation alone will take a lot of time. In short, he is not in a hurry to make a decision now, and it is not too late after seeing the box office statistics of "Troy". Doug Roman discussed some film preparations with Akiva Goldzman again, and left his office. Akiva Goldzman saw the office door closed from the outside, thought for a while, and called Helen Herman's phone call. "Helen, didn't you say a while ago that you were curious about the script of my new project?" Now that he has decided to invite Matthew Horner to audition, Akiva Goldzman doesn't mind selling another favor, "I have a copy here. , don't need it for now, you have time to come and get it! Also, don't spread the word! Um... that's it." He hung up the phone and found a copy of the script from the drawer, ready to wait for Helen Herman Come and pick it up. The new job has always been followed up by Helen Herman. Since Universal Pictures and the "Dawn of the Living Dead" crew did not arrange much post-screening publicity, Matthew quickly re-entered the shooting of "National Treasure". , the rest of the scenes are basically interior scenes in the studio.