Chapter 322 Dollar Research Fever
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This "Mrs. Smith" has been filmed, and another "National Treasure" starring Matthew has not yet been released. Compared with directors and producers, the profession of an actor is more productive. In the same year, two films starring in the film were released. The star actors can be said to abound in Hollywood.
Matthew vaguely remembered seeing an entertainment feed that a certain Hollywood actress had five or six movies released in the same awards season, and fans on the other side of the Pacific directly gave her the title of a model worker.
It is difficult for Matthew to enjoy this kind of experience, because he has passed the stage of accumulation based on quantity.
After entering October, the release of "National Treasure" is getting closer and closer. As an absolute hero, Matthew naturally has to cooperate with the promotion and promotion of the crew. Various interviews and announcements are just routine items.
In addition, the crew also prepared other promotional plans.
Returning home from the Walt Disney headquarters in Burbank, Matthew first turned on his computer, logged into his blog, then entered his mailbox, and downloaded six pictures sent by the crew. These pictures were similar in content, namely $1, $10, and $100. close-up of the front and back.
According to the plan made by the crew, Matthew uploaded the six pictures to the blog with special text.
"I met a historian for dinner today, and got a secret message from him. There is an amazing secret hidden on the dollar we use every day! It's a pity that the historian refused to say it explicitly, and only gave a hint. , the secret is hidden in the pattern of one of the $1, $10 and $100, I went home and researched for a long time and found nothing..."
As his fame has grown, the number of followers of his personal blog has now approached one million levels. In addition to North America, there are also movie fans in the United Kingdom, New Zealand and Australia who share the same language and script.
More importantly, most of his millions of followers are active users, not zombie users.
Matthew has specifically learned that the blogs of those well-known first-line bloggers are only slightly better than him.
The blog was sent out, but within half a minute, there were a series of replies below the blog post.
"There's a secret on the dollar? Can't see it..."
"I don't know the secret. It is said that the wrong version of the dollar has collectible value."
"Matthew, don't be fooled by the so-called historians, the experts are unreliable now."
"It is said that Benjamin Franklin's identity is complicated, and the Philadelphia Independence Hall on the back of him also conceals some secrets during the Revolutionary War."
"I live in Philadelphia, and tomorrow I'm going to see the Independence Hall in Philadelphia."
After half an hour, there were more than a thousand replies to this blog post, and many people started to analyze the replies.
The next day, after earning Matthew's approval, some print media forwarded his blog post. Although it was not a big newspaper, it also attracted the attention of many people.
Afterwards, TMZ's revelations section directly posted a revelation mocking Matthew, retweeting his blog post, mocking him for being ignorant and believing in the nonsense of historians.
Matthew hit back at TMZ on the blog post that day, saying that TMZ would only do some sneaky little tricks like candid photography,
Don't know how to respect academics at all.
A historian also jumped out, claiming on the media that the $100 Benjamin Franklin and Philadelphia Independence Memorial pattern was designed with some code elements that ordinary people can't understand. To discover the hidden secrets, you must first Unlock the password in it.
TMZ certainly wouldn't be overwhelmed, hitting back that Matthew and the historian were simply grandstanding.
Then Matthew blogged again to fight back...
However, in just a few days, a war of words that attracted the attention of many people went smoothly. Those who have read the relevant reports have pulled out a hundred dollars to study the pros and cons of Benjamin Franklin and the Philadelphia Independence Museum. the so-called secret.
These news are constantly fermented in the media, and then spread by word of mouth, and quickly spread among ordinary people, which has even led to a small upsurge in the United States to study the US dollar.
It is probably because the spread is getting wider and wider, and the popularity of private discussions is getting higher and higher. Towards the end of October, the Federal Reserve specially refuted rumors on this matter at a regular press conference, but the effect was very general, and this information is highly open. In this era, institutions like Washington and the Federal Reserve are naturally questioned by the public.
Just a few days after the Federal Reserve refuted the rumor, a newspaper affiliated with Walt Disney published a mysterious letter from an archaeological adventurer named Ben Franklin Gates, claiming that he had discovered the dollar on it. The secret about Benjamin Franklin and the Philadelphia Independence Memorial, the secret goes to the original "Declaration of Independence" kept in the National Archives in Washington!
The report immediately reinvigorated the public's somewhat receding dollar research craze.
It was just the beginning, and on the last weekend of October, the Disney-owned newspaper republished a letter from Ben Franklin Gates claiming that, according to his research, there was a treasure map hidden behind the Declaration of Independence, which It records a treasure trove, which may have been treasured at the time of American independence, worth hundreds of millions of dollars.
As soon as the report came out, more people paid attention.
However, viral marketing in this era is not a new thing. Some people with a keen sense of smell, from the news released one after another, gradually guessed that this might be a trick played by a certain Hollywood movie.
The crew and Disney Pictures also anticipated this situation, and have corresponding considerations for this. The topic of treasure is never out of date, and it naturally has a huge attraction to people. Even if someone guesses, it will be aroused. .
Viral marketing has been following the rhythm of Disney Pictures. In November, it is closer to the release time of the film. In view of the excellent response in this regard, Disney Pictures did not rush to release trailers, but continued to promote viral marketing. Publicity hype.
Soon, multiple media revealed at the same time that an archaeological adventurer named Ben Franklin Gates reported to the FBI that a group of underground forces had also unlocked the secrets on the dollar and had been eyeing the "Independence" in the National Archives. The original of the Declaration, the relevant parties should immediately strengthen the protection!
The FBI was involved during the filming of the film, and the crew obviously communicated with them in advance.
The news that someone wanted to steal the original "Declaration of Independence" can be imagined, causing an uproar across the United States.
Such news must not be hyped for a long time, otherwise the FBI will not be able to withstand the pressure from all sides.
On the day the media broke the news, a newly registered blog named Ben Gates declared that the treasure in the treasure map behind the Declaration of Independence is the treasures of the Knights Templar and Freemasonry that have been widely circulated. !
The treasure of the Knights Templar is extremely widespread in the West, and many people have heard of its name.
The viral campaign is drawing to a close as the secret behind the Declaration of Independence is revealed, and the effects are exactly as expected by Disney Pictures, the secret of the dollar, the treasure map behind the Declaration of Independence and the Knights Templar The treasures of the group have become a frequently mentioned topic of conversation after a meal in a short period of time.
Not to mention other things, the number of tourists visiting the "Declaration of Independence" has tripled in the last two weeks for the National Archives alone!
The answer to the mystery has been revealed. Disney Pictures has released the official trailer for "National Treasure" in due course. The trailer frequently mentions the treasure of the Knights Templar, various analysis of famous American attractions, and Matthew, the macho and Dawn- The showdown between Johnson, the super-strong man, has attracted a large number of fans to watch.
During this time period, the limelight of "National Treasure" overwhelmed all the films released in the same holiday season.
At the same time, a video about Matthew and Dwayne Johnson's arm wrestling also began to circulate widely on the Internet. Since the two were evenly matched when they wrenched their wrists, a voice gradually came out among the fans.
"Matthew Horner is a master on the screen, and it is said that he has been training professionally in free boxing; Dwayne Johnson is a champion star in the professional wrestling world, with amazing size and strength. If these two are in reality In a fight, who do you think will win?"
Topics like this are very marketable on the Internet, and many movie fans and professional wrestling enthusiasts have joined the discussion. In particular, Disney Pictures has helped fuel the fire behind the scenes, and it has quickly become a hot topic on the Internet.
"I think Dwayne Johnson will definitely win, just by the size."
"Matthew Horner is unlikely to win, right? He is just a movie star after all, and the things he practiced are probably just to make it look good."
There are many people who support Dwayne Johnson, and there are also many people who think Matthew will win.
"It's a joke to say that Matthew's fights are all for performance. Who doesn't know that E is a fake fight."
"I'll just say one thing. Some time ago, when Matthew rescued Charlize Theron, he threw the scumbag over his shoulder, and the scumbag was thrown out by him like a rag."
"Yes! Yes! Yes! Matthew's combat ability has been tested!"
Such discussions are meaningless to Matthew and Dwayne Johnson, but they are good for the promotion of the film.
The two also cooperated very well with Disney Pictures. In a media announcement, they deliberately declared that if the opportunity was right, they could really try it out.
In other words, to increase the gimmicks of publicity and hype, especially Matthew, with his current position, how can he casually go to the ring to fight with people, if he wants to see him fight with Dwayne Johnson, first take out Let's talk about the eight-figure appearance fee.
The publicity for "National Treasure" is still going on intensively, and Matthew got another good news. Zach Snyder's side is finally ready and ready to start shooting. 10) Download Free Reader!!