Chapter 327 Mutual Achievements

Ask for monthly tickets and recommended tickets!

In the past year or so, the Angel Agency has received invitations from many companies interested in Matthew's advertising endorsement, but all of them were rejected after Helen Herman discussed with Matthew. The main reason is that there is no relative Compared with high-end brands, there is a strange law in the advertising endorsement market. Once a low-end brand is endorsed, it is difficult to receive an invitation from a high-end brand.

This involves style issues. For example, brands such as McDonald's and KFC, as long as a Hollywood star has a clear plan in terms of commercial endorsements, and has greater ambitions and attempts, they will definitely not accept such endorsements.

Not to mention low-end brands like McDonald's and KFC, even popular brands like Nike and Adidas are not in Helen Herman's plan.

Matthew basically followed Helen Herman's advice in this regard. Helen Herman and the Angels Agency invested a lot of resources in him to create the current situation. Since they rejected low-end products, it must be long-term. plan to benefit more.

The interests of both parties in this regard are generally the same.

"What is it this time?" Matthew asked, sitting across from Helen Herman's desk, "Isn't it still the medicine in that area?"

Some time ago, a company in the United States that produced men's medicines once wanted to advertise with him and offered him a seven-figure salary, and he didn't need to do a lot, just take a few pictures of the medicines.

After Matthew learned about it, Helen Herman immediately refused. He remembered a certain brand of throat medicine, and he tricked several football superstars into advertising. The effect of the advertisement was absolutely shocking.

"No." Helen Herman shook her head first, then said directly, "Mercedes-Benz has officially sent an invitation to put you on the shortlist to be their spokesperson from next year."

"Mercedes-Benz?" Of course Matthew knew that this could be considered a high-end car.

Helen-Hellman explained, "It's not a Mercedes-Benz business series, and a Mercedes-Benz business car won't come to you as an endorsement."

Matthew agrees with her statement that the temperament of the spokesperson and the product must match. Although he did not follow the road of a youth idol, his external temperament revealed to the public is also more mature than his actual age, but after all, he is less than 20 years old. Five-year-old young actor, and none of the roles he played in the past were commercial-type roles.

"The spokespersons, some are well chosen, enhance the brand image, promote the brand awareness and even directly promote the sales of products.

"Helen Herman said again at this time, "Of course, there are also some blind or unexpected spokespersons who appear, not advancing but retreating, that is also true. "

She picked up the water glass, took a sip, and continued, "Mercedes-Benz wants you to be an endorsement of the G-Class off-road vehicle series."

Hearing this, Matthew immediately remembered the hardcore Mercedes-Benz off-road vehicle that the bosses had driven on the construction site, and said, "Mercedes-Benz Big G, I know."

Helen Herman didn't answer him, and was still talking about the basic situation, "The current spokesperson for the Mercedes-Benz G-Class off-road series is Arnold Schwarzenegger, and their contract with Schwarzenegger is at the end of June next year. Expired, because Schwarzenegger faded out of the film circle after entering politics, Mercedes-Benz decided to change people."

"Is this confirmed?" Matthew asked concerned.

"It hasn't been decided yet." Helen Herman said honestly, "This is just an invitation, Mercedes-Benz will also carry out relevant market research, if nothing else, they will contact you next month. Interview once, and if you are satisfied, we will have formal contact and negotiation with us."

She added, "In terms of automobiles, supercars rarely use Hollywood stars as spokespersons, and the higher-end Bentleys and Rolls-Royces have never used spokespersons. Mercedes-Benz, a luxury brand that tends to be more popular, especially As a high-end off-road vehicle, the G series can be said to be the highest brand we can reach in terms of advertising endorsements.”

Matthew had heard from Helen Herman before that the top luxury brands have never used spokespersons, such as the top luxury haute couture and the top Swiss watches, etc. Even if they are used occasionally, they tend to have some A model with a high temperament and a reputation but not a particularly high profile.

For luxury goods with high unit price, it is not easy to use popular stars as spokespersons. It can even be said that the higher the luxury product line, the less likely it is to use popular stars as spokespersons.

Often the entry-level products of luxury brands, such as perfumes, low-end watches, ready-to-wear and leather bags for the youth route, will invite popular stars to do endorsements, and come to high-end fashion, high-end jewelry, high-end supercars, and high-end wristwatches with higher single-item prices. Table, basically the appearance rate of stars is very small, especially popular youth idols, almost never appear.

Fans of youth idols who can afford such products can be described as extremely rare.

Because Xiao Xianrou and Xiaohua used to be in power, Matthew happened to see on the Internet that a luxury company made a strategic mistake in endorsement. They invited Xiaoxianhua as an endorsement on the other side of the Pacific Ocean, and got it a year later. The performance shows that the sales of the products have not improved at all. Only then did I find that the fans of Xiaohua are almost ordinary boys and girls under the age of 20. It is unrealistic to expect them to buy luxury goods. rise.

After the one-year contract expired, this company quickly broke up with the traffic Xiaohua...

Over the past year, Matthew has also learned a lot of common sense in brand endorsement, so as not to be blinded at that time.

The main consumers of high-end luxury goods are mature and wealthy people. If the brand adopts celebrities, or uses inappropriate celebrities, it will reduce the feelings of consumers.

In this regard, he has seen a typical case in the information collected by the Angel Agency. In 2001, Chanel asked Li as the spokesperson for the Asian region, which resulted in a public protest from a group of ladies and ladies...

So, Matthew and Helen Herman didn't expect to be endorsed by the top brands either.

Even if it is not Matthew, replaced by a Hollywood superstar, Mercedes-Benz's G series off-road vehicles, it is basically the ceiling of car endorsements.

"The next month is the inspection period for Mercedes-Benz." Helen Herman urged, "You have to pay attention."

She thought about it for a while, and then said, "Compared to this series, you are a little younger. Fortunately, this is not a business series, but a sports model. The appearance and style of the G series are also very suitable for you."

The biggest problem is that Matthew's fan audience is biased towards teenagers, which is an inherent disadvantage.

However, Helen Herman didn't say much. Whether she can win this endorsement depends on Matthew's fame and influence on the one hand, and her operational ability as an agent on the other hand.

Frankly speaking, Matthew's advantage is also obvious.

The Mercedes-Benz G series off-road vehicle has powerful performance and rough shape. Its powerful shape, straight lines and clear water chestnut and tough style can be said to be very consistent with Matthew's personality and actor temperament.

Just like Arnold Schwarzenegger, if Matthew gets an advertising endorsement for this car, it may have an effect of one plus one greater than two or even greater than three.

Among Hollywood's new generation of male stars, it is difficult to find another star like Matthew who has outstanding appearance, toughness and wild temperament, and is popular at the same time.

Unless Mercedes-Benz insists on choosing those middle-aged and elderly male stars, but since they have issued an invitation to endorsement, it shows that they are more inclined to the younger generation of male stars like Matthew.

These big brands often pay attention to the continuity of their endorsements. If Arnold Schwarzenegger was not in politics, Mercedes-Benz would probably not change their spokespersons. With the development momentum shown by Matthew, it is obvious that they can still be popular. many years.

Compared with the previous messy brands, Matthew also wanted to get this endorsement. After listening to Helen Herman for a while, he asked, "What do I need to do?"

"High-profile, maintain exposure." Helen Herman thought for a while, and then said, "I will contact you as soon as possible for a few high-end interviews, Irina Boyar and TMZ don't have to think about it. ."

Matthew shrugged and didn't say anything, TMZ is a news site after all.

Helen Herman has obviously considered, "I see if I can get in touch with Vanity Fair and let you be on the cover early next year."

"This time period." Matthew participated in the PR of the "Pirates of the Caribbean" awards season last year, "It's not easy."

As a magazine with an extremely wide audience in Hollywood circles and among the elite, the cover characters of "Vanity Fair" every year are often the focus of competition.

Helen Herman can't guarantee, "try your best."

Matthew stayed in Helen Hermann's office for a short time. For him, the endorsement of the Mercedes-Benz G-Class off-road vehicle is even more important than winning the leading actor in a big commercial film.

According to Helen-Hellman, if you can really cooperate with Mercedes-Benz, you can have an annual income of about five million US dollars in terms of compensation.

According to the consistent strategy of these big brands, as long as Matthew himself does not have any major problems, the income of $5 million this year can become a long-term fixed income.

On the other hand, the brand effect of Mercedes-Benz is huge, and it can also play a role in the promotion of endorsement stars.

As we all know, excellent spokespersons and excellent brands can achieve mutual success and achieve a win-win situation.

When it comes to mutual achievement, Matthew thought of the commercial he saw on the broken TV at home when he was a child - I only see you in my eyes, and only you make me unforgettable

This ad is definitely a model of mutual achievement.

It is a pity that neither Matthew nor Helen Herman knew who else Mercedes-Benz had sent invitations of interest.

Helen-Hellman's network is limited to the entertainment industry, and such commercial secrets cannot be inquired. 2589)!!