Chapter 799: Chain Reaction

When everyone’s eyes were on Hongmeng 9’s 2-hour uptime, everyone discovered Lightning, who had been unknown for nearly a year, and when everyone’s eyes began to focus on Lightning, they turned around and suddenly saw Hema Supermarket.

Lightning has brought surprises to people, but it has also brought doubts to people. After the 2-hour arrival of Hongmeng 9, what else can Lightning give away?

It is still an indisputable fact in many countries that there are few stores on the platform. If there is no delivery, Lightning will not be able to scale up no matter how hard it works.

Then Dafeng Group's solution is to open the store myself!

The overseas stores of Hema Supermarket are characterized by large scale and full range of categories, whether it is daily necessities, fresh fruits and vegetables, or cooked food, all of which can be found in the physical store of Hema Supermarket or online on Lightning APP or Hema APP Purchase, then delivered by Lightning delivery team.

At the same time, Hema has the core competitiveness that a supermarket must have, price.

The success of Wal-Mart is inseparable from excellent cost performance, and the price advantage requires the cooperation of information technology and powerful resources.

In terms of resources, Hema is still inferior to Wal-Mart, but in terms of informatization, Hema is ahead of Wal-Mart.

In addition, in addition to the global supply chain jointly built by Dafeng Group and Ali, Dafeng Ali also prepared a 20 billion burning plan.

For these ten stores, Dafeng Group and Ali have already made preparations to burn 2 billion first.

In Berlin, Germany, a group of young people who are having a dinner are checking Fengxin Hot Search.

"Is Hema Supermarket owned by Dafeng Group?"

"Well, Dafeng Group is the major shareholder, and the other shareholder is Ali."

"Ali? That Taobao company?"

"Yes, eBay Asia."

"Since it's a supermarket run by the Dafeng Group, let's go for a walk? Just in time for dinner."

"OK."

With the brand endorsement of Dafeng, a shareholder, Hema Supermarket’s overseas brand power has already been laid there, including Ali’s overseas influence has also increased in recent years.

When everyone hears that Hema Supermarket is owned by Dafeng Group and Ali, they are willing to come and take a look even out of curiosity, especially for young people.

The first Hema supermarket in Berlin has six floors.

"This should be the biggest supermarket I've ever seen in my life. I think I can shop here for a day."

"Hey, this place is really cool. The architectural style reminds me of the ancient world."

"By the way, what new character is going to come out in the ancient times this year?"

"Fuxi should come out this year. I heard that he is the earliest Creation God recorded in Chinese literature."

"I still hope that the Queen Mother of the West can be released first."

"Anyway, I really like ancient mythology, which has a real historical basis. It's very interesting, and it's much better than purely constructed plots."

"Don't talk about ancient times, download the APP first, there are many discounts."

"What offer?"

"Rookie red envelopes, full category discounts, delivery fee reductions, you can see a lot of things for yourself, let me see what functions they have."

"By the way, does Walmart have an app?"

"It's out, but the interface is ugly. It is definitely an anti-human design. It is recommended not to download it, it will only take up memory."

"Really, Wal-Mart's app is the same as it hasn't been released. It pushes advertisements all day long if there is nothing on it. Carrefour is also the same. I don't know what their purpose is when they release that app."

"The Hema app won with just the interface."

"It's not just the interface, let's finish the Wal-Mart APP. You can see that there are many functions here. Product search can display the area where the product is located, scan the code to enter the shopping cart, and there are product recommendations. Dafeng Group's APP is very comfortable to use."

"Then it's all here, let's buy something and go back."

In 2015, Wal-Mart and Carrefour started to make apps, but all of them were very simple display apps. There is one thing to say, although the app bubble in China in 2015 is not something to be proud of, but judging from the results of the big waves, China The combination of Omi's APP with traditional industries is indeed very timely. Most of the high-quality APPs produced by Omi are independently developed APPs. Traditional enterprises such as supermarkets are obviously a bit slow in responding to this matter.

Perhaps it is the long-term industry advantages that make them not so anxious or even unwilling to transform. The specific reasons are quite difficult to understand.

"The price of Hema's products is comparable to that of Wal-Mart."

"Can you still remember the price?"

"I go to the supermarket every week. I know the prices of these things very well. The daily necessities here are cheaper than Wal-Mart, but the food at Wal-Mart is cheaper than here."

"Hema in the import area is obviously cheaper than Wal-Mart. Wal-Mart's imported goods are very expensive. There are still many things from China here."

"I like this selection channel. The specific information of all products can be queried on the APP, and the source can also be traced. Just for this, I will come to Hema to buy things in the future."

The selection in Germany is a very important thing that Hema does. It respects localization. Germany has high requirements for quality, so Hema has a special selection column. For countries with high after-sales requirements, Hema With the launch of Worry-free after-sales service, Hema introduces more cost-effective products in cities with high price requirements, and in some fast-paced countries, Hema focuses on launching the pre-order function.

Insisting on localization has always been regarded as the focus of overseas development by Dafeng Group, and the results have proved time and time again that such respect will be rewarded.

"Let's go and pay the bill."

"Have you brought your bank card?"

"What's wrong?"

"The Hema APP can be bound to a bank, and then the payment can be made through the bank, and it can also be recharged, and there are recharge activities."

Germany can be regarded as the most cash-oriented country in Europe. Germans do not like to use credit cards, and the credit card usage rate is less than 15%, while the credit card usage rate in European countries such as Britain and France starts at 50%.

This has something to do with German culture, and Germans are extremely averse to debt.

The Hema APP did not bring Caifubao or Alipay to Germany, but the Hema APP brought the concept of mobile payment to Germany and opened up a mobile payment model dominated by the group. Through cooperation with the German Bank, users can Bind the bank card on the Hema APP and use the bank card to pay. The money will go directly from the bank. There is no third-party payment such as Caifubao and Alipay.

At the same time, the Hema APP has launched a recharge service, which can be recharged with cash or bank cards. They don't like credit cards, but they don't hate recharge.

Introducing the concept of mobile payment first is also an important layout of Meng Qian's global development process. Of course, the effect will have to wait for a few years to see, which is a later story.

Hema Supermarket continues to increase its publicity through the Hongmeng 2-hour marketing. More and more people download the Hema APP and start to experience the services brought by Hema. In 2015, when the informatization of the retail industry is not perfect, Hema is rapidly Stirring the entire retail market.

Compared with Wal-Mart, Hema Supermarket’s online functions are obviously more complete. Not only is online shopping convenient and cheap, but also a reliable delivery team. Compared with eBay, Hema’s physical stores are obviously unable to compete with eBay. Stores can give people a safer and more high-quality feeling, and many people in the West regard shopping in supermarkets as a living habit. They need physical stores. Compared with Amazon, which also started to operate physical stores, the categories of Hema Supermarket are far larger than Amazon. .

If such a Hema supermarket enters the overseas market five years later, it may not be able to make any big waves, but its comprehensive advantages will be too obvious in 2015.

On the evening of June 28th, China time, which is the first day of Dafeng’s global developers, a Hongmeng 2-hour marketing campaign is constantly generating chain reactions.

The development of the overseas distribution team of the Dafeng Group and the expansion of the overseas retail business of the Dafeng Group have all started a new journey.