Volume 951 Demand Exceeds Supply
So it is necessary for him to remind his new friends: 'Do you know why I came back to participate in this column and become their regular clothing instructor? '
'have no idea. '
How much money? free?
‘That’s because of the commonality of American entertainment. This column will invite stars from all walks of life like you, as well as the attention of more and more sponsored brands. '
'When its influence reaches a certain level, the fame of the designers who emerge from this column is enough to support them to establish independent brands. '
'So even if a designer is successfully released in the first issue, how many designers and brands in the fashion industry in New York will come out of this column? '
'Is this a new and huge circle of designers? Through this column, a new force has risen in the fashion industry. '
'When these cutting-edge designers fully mature, it will be a terrible fashion trend. '
'So, Qin Guan, you have to capture them with your charm! Let them think of you as the first model that pops up in their minds when they think of the press conference! '
This is how a supermodel markets herself.
'I know, thanks Tim. '
What you said is like good advice for ordinary supermodels, but is this set of methods useful for Qin Guan?
Not much use.
When these young children reach the level of Armani and Chanel, come and talk to Qin Guan about this set of theories.
Now Qin Guan just wants to enjoy the long-lost sunny day in New York, and show off his most dazzling style at New York Fashion Week, so as to draw a successful conclusion to his working trip to the United States.
It's a pity that as a person who often occupies the fashion page, what difference does it make where he goes?
Still can't hide leisurely, can't avoid socializing.
Out of support for local designers, New York Fashion Week and Project Runway reached a private agreement.
On the launch day of the cutting-edge fashion designers of New York Fashion Week, the organizer of the Fashion Week will provide a separate venue for the finals of the Chosen One.
As an independent design group and brand in New York Fashion Week, we will jointly participate in all relevant promotional activities and award selections in Fashion Week.
This is equivalent to the fact that the proud son of heaven will also become an independent brand, and together with other second-tier and above fashion brands, it will be tested by critics from all over the world for New York Fashion Week.
Of course, because Project Runway had just recorded the fourth season at this time, it was naturally impossible to compete with the world's top brands in terms of influence and brand awareness.
Invitations to watch the show were also sent to these fashionistas and crazy big-name buyers.
Except for the regular media invited by the TV station, the unrepentant so-called top fashionistas are not interested in the show of this column.
Therefore, when they received three or more invitation letters, according to their own schedule, they consciously put the Chosen One in the position to be selected.
If your New York Fashion Week schedule has plenty of time, this invitation can be a great place to pass the time.
In addition, in order to expand its influence, the Proud of Heaven also specially asked the organizer for the largest venue in the fashion week. In a semi-open venue in a park in New York, there is enough space for three or four hundred people. The difficulty of getting this invitation letter has been greatly reduced.
People are like this, as if the harder it is to get, the more expensive it is.
These self-proclaimed high-end people are naturally not interested in the bad street goods that can be seen everywhere.
However, the distribution of invitation letters this year is different from the promotion of the Proud Son of Heaven. As the person in charge of the column, Fu Sheng will use all topics to strengthen his position.
So, halfway through New York Fashion Week, the entire circle of media, magazines, buyers, clothing companies and fashionistas participating in Fashion Week are silently working on one thing.
That is to get a ticket to watch the project runway final design show.
How did this thing become popular? It still comes down to Fu Sheng's sequential release of news and the strategy of hunger marketing.
This year's New York Fashion Week, Project Runway no longer gave out all 300 tickets at one time.
Instead, after counting the exact number of media present, the remaining 200 invitation letters were carefully publicized and planned.
The first round of invitation letters: Project Runway's standard has risen, and costume designs that can be rarely criticized by teacher Tim will appear on the final venue.
Then, these 50 invitation letters were distributed to colleagues in the fashion industry who were not dealt with because of Tim's poisonous tongue.
These fashion critics and fashionistas have more or less been bombarded by Comrade Tim.
Because of the appearance of this person, regardless of the result or not, these people will definitely attend.
Because they will use the most critical eyes in the world to evaluate the works of this small group of designers. It is said that Tim is their fashion design instructor.
Then if the apprentice's level is too bad, this is obviously belonging to Tim's black history.
At that time, they will surround this old thing and laugh at him to their heart's content, in order to repay the evil spirit that they were ruthlessly trampled and insulted at the beginning.
Therefore, these 50 invitation letters were happily accepted by these people without any surprise.
Many people even expressed their gratitude for this.
At this point in the first round, Fu Sheng did not pursue the victory.
It was when the fashion critics heard the limelight, and when those unqualified critics who were insulted by Tim came to hear the news, the staff who issued the Project Runway invitation letter regretfully informed them with the most professional smile that the first stage The invitations to the world of fashion criticism have been sent out.
'What? Didn't it mean that Project Runway's exhibition venue is on the semi-open catwalk built in the park? Now you tell me that the seats with hundreds of seats are finished? '
"Yes sir" This is the staff member who has the sweetest voice specially selected by Fu Sheng. Even if the person opposite her is about to explode, she still maintains the brightest smile on her face.
'All the invitations for our fashion critics have been sent out. If you are interested in our column, you can leave your contact information, and we will give you priority in leaving invitations for the finals of the next season. '
'Is Tim still on this column in the next issue? '
'My dear sir, Mr. Tim has been hired by our column as the queen's fashion instructor. '
'OK! I'll think of a way to do it this fashion week, I won't embarrass you, you can register for me in advance for the next fashion week, I want two, not at least three invitations! '
‘Okay sir, please go to the workbench and fill out a simple application, and the information you submit will be listed in the sequence of our next invitation letter as soon as possible. '
‘Congratulations, your invitation letter is now ranked 38th-40th in the ranks of fashionistas, and the next Project Runway final show will definitely have your place. '
'That's good! ’ The fat man who was dressed like a turkey at the side wiped the sweat profusely from anxiety, and left the invitation letter distribution site of Tianqiao Fengyun contentedly.