Chapter 557 The Prospects of Building a Portal Website

"You Huang Shiren!" When Fan Ting heard that she had to work hard for Fan Wubing's Internet money-making plan during the wedding ceremony, Fan Ting couldn't help but said a little bit angrily, "It's okay to just work for you, everyone else wants to It’s your wedding day, and you still want to squeeze out a little bit of surplus value, you are really a black-hearted capitalist!”

Zhang Mei also frowned and expressed her dissatisfaction to Fan Wubing, "Wubang, what are you doing? Are you really messing around like this on your wedding day? People will laugh if word spreads!"

This matter really made Zhang Mei feel a little puzzled. It is not difficult to hold a wedding according to the rules, but why does Fan Wubing always want to be creative? The real thing is that a bastard is an official and not like other people.

Naturally, Fan Wubing had his own considerations, but in the face of the rejection from his mother and sister, he had to explain the reasons. In fact, he had a reason to do so. This time Fan Ting got married. , there must be an endless stream of people coming to congratulate them. Not to mention the number of dignitaries and businessmen and celebrities from all walks of life, there are hundreds of senior executives in my company alone. Such a large scale is enough to It caused a sensation in the capital.

The most troubling thing is that Fan Heng's official position has become bigger and bigger. As a deputy national leader, his daughter is getting married. There will not be a few people who want to join in the fun and congratulate her. Even if they are people of the same level, how many people will come to join in the fun? We should also take this opportunity to show our good will.

In this case, it will be difficult to hold a relatively low-key wedding, but such a large-scale wedding can easily cause disputes in a place like the capital.

After much deliberation, since the wedding must be a big one, and we have to avoid right and wrong, we can only find a legitimate reason to make this wedding big, which is what Fan Wubing is thinking of now.

Fan Wubing explained to his mother and sister, "We have to take into account the impact, but also ensure that we don't let my sister suffer and fail to hold the wedding, so we have to find another way. The guests at this wedding must be With thousands of people in attendance, how could you handle such a big situation without finding a cover? The weddings of the children of party and government cadres cannot be made grand. We still have to be cautious in this regard, so I thought about it. If I go, I can only organize a unique Genesis wedding for my sister.”

Fan Ting scratched her head depressedly, and then said, "Look, I have no choice but to accept my fate. I hope you won't screw up this matter."

Fan Wubing immediately patted his chest and promised, "The chain will never fall off! Who is your brother? I promise that this wedding for you will be a unique cross-world event at home and abroad!"

Fan Ting nodded, then looked at the picture of Huang Yang and Mu Shan Baizi given by Boss Zhu, and started discussing the wedding with her mother Zhang Mei.

"Mom, don't you have to go to work?" Fan Wubing asked a little strangely.

Fan Wubing was really surprised that Zhang Mei, who had always been extremely diligent, could stay at home to study the wedding with her daughter Fan Ting.

"Today is Sunday, do you think I need to go to work?" Zhang Mei rolled her eyes at Fan Wubing and asked.

Fan Wubing patted his head and said to himself that things have been so complicated recently that he forgot that today is Sunday. However, thinking of the situation when he came back from Boss Zhu just now, Fan Wubing couldn't help but shook his head and thought that he had become a leader. There is no right to rest, just like Fan Heng has no chance to take a double break now.

In a sense, the domestic system is somewhat different from that of foreign countries. You see, the President of the United States can take vacations from time to time, but this is not the case in China.

In fact, Fan Wubing also believes in one thing, which is what Malaysian Prime Minister Mahathir said, no one is irreplaceable. Even for great figures like the founding leaders of the People's Republic of China, the sky did not fall after their death. Our lives always got better and better.

Because Fan Ting was busy with her marriage, there was a feeling that there was no one in the S Club. Therefore, Fan Wubing took this opportunity to go to the company headquarters to inspect the work and read about the upcoming Internet company. How things are going.

The so-called portal website refers to an application system that leads to certain types of comprehensive Internet information resources and provides relevant information services. Portal websites initially provided search engines and directory services. Later, due to increasingly fierce market competition, portal websites had to rapidly expand various new business types, hoping to attract and retain Internet users through a wide range of businesses, so that later portal websites Its business is all-encompassing and has become a department store or online market in the online world.

From what Fan Wubing learned later, the portal website mainly provides news, search engines, network access, chat rooms, electronic bulletin boards, free mailboxes, audio and video information, e-commerce, online communities, online games, and free web pages. space etc.

Portals can be divided into search engine portals, comprehensive portals, and local life portals based on content. The main function of the search engine portal is to provide powerful search engines and various other network services. The comprehensive portal website mainly focuses on news information and entertainment information.

As for local life portals, they are mainly based on local information, generally including local information, local online shopping, classified information, dating, job hunting, group buying, word-of-mouth merchants, online navigation, life communities and other large channels. The network also contains electronic picture albums, perpetual calendars, map channels, music boxes, online movies, coupons, discount information and other very practical functions.

However, according to the current situation, the feasibility of developing local life portals is not very large, but the search engine portals require too much manpower and material resources, which is not suitable for short-term profit, so Fan Wubing chose a comprehensive portal, whose content is mainly news information and entertainment information.

However, if only these contents are engaged in, Fan Wubing is also worried that the commercial atmosphere is not strong enough, so he considers adding some more applicable content now, such as e-commerce, and integrating some substantive service content of local portals.

If Fan Wubing wants to develop a portal website, advertising revenue is naturally a relatively large piece of cake, but now in the era of free for everyone, the advertising revenue of the Internet is not worth mentioning at the current stage in China, so he has to think of other ways.

During the period of global enthusiasm for the Internet, Yahoo became famous through search engines and created the concept of portal websites. Using search engines and online news to attract netizens to the Internet, increase the click-through rate of web pages, and then attract online advertising, this kind of business philosophy and method is called the Yahoo model.

Domestic portal websites such as Sina, Sohu, and NetEase basically all quote this business philosophy. For a time, attracting attention and increasing click-through rates became the biggest goals of website operations. Before 2001, China's three major portal websites had always adopted this business model.

However, in the middle of the 2000s, the bubble of the Internet had become obvious. Nasdaq's Internet stocks suffered the largest drop in history, once falling below the 1,000-point mark, and investors' distrust followed. In this sinister 2000s, Sina, Sohu and NetEase all completed their listing on Nasdaq, and then they all became quasi-junk stocks hovering around the dangerous one dollar.

Fan Wubing considered that if he was setting up an Internet company just to make money, he would not have to worry too much. He only needed to hype it up and then list it in the United States first, and then he could make a lot of money using the Chinese concept.

But now it seems that it is obviously inappropriate to link an Internet company that dies after a short period of time with his elder sister Fan Ting's wedding. Therefore, he thought about it again and felt that this company should be run more practically, at least it should be a company that can easily survive the Internet winter with its own ability, rather than relying solely on the continuous injection of external funds to maintain its operation.

The Internet must be implemented to make money, which is what Fan Wubing affirmed. Although the Internet is virtual, if you want to make money, you need to do something down-to-earth. Therefore, the products and services designed by the website must penetrate into ordinary users, weave into an infinitely large chain network, extend its tentacles to every corner where users are, and form a scale effect. This is also the advantage of portal websites. To form core competitiveness, portal websites must work hard to take root.

Of course, this is not something that can be done overnight. If you really want to run a portal well, you need to do it for a long time. Fan Wubing's idea is to integrate the business scope of some local portals into the portal, which can involve housekeeping, real estate agencies, matchmaking, delivery, training institutions, beauty, information distribution, etc. in some large and medium-sized cities. These are local convenience services, which are the easiest to take root and sprout. They can also attract a large number of users across the country and increase the traffic of the website.

After these are done, at least three aspects can be used to collect money.

First is the information distribution fee. To make this money, the premise is that the website has a large traffic and high popularity. With such an environment, a free information column is set up, and there are regulations such as free and paid distribution. Of course, you have to ensure that people get the effect they pay.

The second is advertising fees. The website advertising space is rented, which is much simpler. The key point is that you can do some free advertising in the early stage. Once the other party finds that the effect is very good after using it, it is time to sit down and talk about money. Regarding this point, Fan Wubing hopes that his own companies will test the waters first, test the effect, and then implement the pricing mechanism.

In the past, local portals were considered a trend. Because of the barriers of many large portals in China, few people with insufficient funds could create websites beyond the existing ones. The development trend of local portals is to seize the local areas and gain a firm foothold in the local areas by using local informationization and clear positioning.

Fan Wubing now has advantages that others cannot match. First of all, he has a national workforce and branches in various places, and the company's information network construction is also in place. Therefore, to launch a portal project, it is nothing more than a part of the branches to be responsible for it. Therefore, he can also build the local portal and integrate it into his own large portal.

However, Fan Wubing also realized that he should not think about making money at the beginning. The Internet is a long-term project. He just needs to do a good job of building a good website and improving traffic. He will accumulate a lot and wait for the opportunity. Because he knows the value of the Internet very well, which is also his biggest advantage in doing this. There are many rich people in the world, and many people can support the operation of large portals, but not many people stick to it. If everyone understands the value of the Internet, how many opportunities will he have?

Of course, Fan Wubing thinks that Tieba is also a model that he can learn from. It is precisely relying on this thing that Baidu has become popular quickly. You must know that before this, almost everyone was using Google. Being able to truly adapt to the domestic environment and attract a large number of users is the most urgent problem to be solved now.

If Tieba is bundled with local profit measures, it will not only make the sales of its branches in various places more convenient, but also attract more people to advertise on the website, and the income will be very considerable.

Fan Wubing knows very well that the profit model of the three major domestic portals is basically "advertising + online games + wireless value-added services + others". Among them, the first three profit models account for more than 90% of the income sources.

Enterprises need differentiated competition to survive. The network economy is replicable, and good profit models are easy to imitate. In addition, mature information services on the Internet are highly substitutable, with a wide range of user choices and low user stickiness. Therefore, sooner or later, singleness will cause a large number of people to enter and exit the market.

Therefore, it can be said that on the basis of providing users with a platform for diversified information and services, seeking differentiation and characteristics of websites, grasping key profit points, strengthening cooperation, continuous innovation, and forming core competitiveness are important goals for the development of comprehensive portal websites.

Fan Wubing's mind was full of these things, so when he walked into the company building, he didn't even notice that a group of girls over there were dressed up and taking posters for a company promotion. He unknowingly joined their team.

"Hey, so-and-so, what are you doing?" Someone shouted at him very dissatisfiedly.