660 659. Cole Winston (3/5)

Chapter 660 659. Cole Winston (35)

After Rogge saw these fire opals, he immediately called the manager, Cole Winston. After receiving the call, Cole Winston understood the situation and immediately decided to rush over.

As Li Du knew and guessed by the outside world, the life of Hai Rui Winston Group was difficult, and the life of Cole Winston was even more difficult.

This well-clothed young man was born with a golden spoon in his mouth. The time when he was born was almost at the peak of the entire jewelry empire, and it was also the twilight years of his grandfather Harry Winston.

In the last century, the name Harry Winston was a legend in the luxury industry.

If the name refers to the brand, it was the most famous luxury jewelry brand in the world at the time.

This brand can make diamonds bloom. It has been selected as the number one luxury jewelry brand among the upper class in the United States for many times, and is the favorite of European and American celebrities.

It would be even better if the name refers to someone, the King of Diamonds, who has a famous saying that is still passed down in the diamond industry: "Men conquer the world, women conquer men, and diamonds conquer women."

Cole Winston boarded the flight from New York to Las Vegas. Looking out at the sunny sky, his thoughts went back to the group's heyday.

At that time, their group once owned the world's top three diamonds.

The first diamond was called the Jacobs-Jonker Diamond, which weighed 726 carats and was discovered by the South African Jacobs-Jonker, so it was named after him.

Later, the company obtained a second giant diamond, this diamond came from Brazil, named Vikas.

Coincidentally, Vikas also weighed 726 carats, the exact same weight as Jacobs-Jonker. This kind of thing is unheard of in the diamond world, and the odds of it happening are only one in a billion.

In 1972, Harry Winston laid his third giant diamond, the Sierra Leone.

At 970 carats, the Sierra Leone is the heaviest rough stone in history.

A year later, the gemstone was cut into 17 gemstones with a total weight of 238.43 carats, and the cutting scene of the rough diamond was televised around the world, which is an unprecedented event.

To commemorate this important event in the history of diamonds, Sierra Leone, the country where diamonds were discovered, also issued a set of commemorative stamps, which made Harry Winston the only jeweler to be on the stamps.

In the same year, Cole Winston was born, making this jewelry empire more vibrant.

At that time, Hai Rui Group also had a legendary diamond, the Star of Hope.

The Star of Hope once mysteriously disappeared during the French Revolution, and then suddenly appeared in the auction venue in London. After that, it changed owners several times, and was finally bought by Harry Winston, which ended its enigmatic and mysterious journey.

After acquiring the gemstone, Harry Winston donated it to the Smithsonian Institution in Washington, D.C., USA.

Yes, he donated it, not a penny, and donated it to a collection institution. Of course, the collection organization reciprocated and set up a special zone for Harry Winston.

Thinking of this, Cole Winston's heart bleeds.

Mom sells batches, why are you so arrogant, old man? Why donate this gem instead of keeping it in the family collection? Cole is sick, sick.

Today, he has to admit that he is not a business genius like his grandfather.

In other words, their family was not a family of geniuses in the first place. In his grandfather's generation, a genetic mutation or the old Wang next door's meritorious service may have produced a business genius like his grandfather.

Anyway, after his grandfather, his father is not doing very well. He thinks that the company has come to this point, and he has to blame his father.

The Harry Winston Group implemented the eldest son inheritance system. After Ronald Winston came to power, the group's business began to go from bad to worse.

In order to keep the business prosperous, he decided to start a new business. Harry Winston's new business is clocks and watches.

Thinking of this, Cole couldn't help cursing again: Mom, dad, are your eyes full of cow shit? What watch side business do you run? Why not get into real estate? Why not learn to buy land and build houses in the United States?

The water in the watch industry is very deep. American jewelry stores enjoy a high reputation in the world and everyone buys them, but watches are not good. Everyone buys top Swiss and Nordic watches, and no one buys American watches.

However, the family foundation left by Harry Winston is very solid, Ronald can toss around without going bankrupt, but after falling into the hands of Cole, the situation is very bad.

There is no top gemstone to support the field, no large amount of funds to support him to toss, and even the network resources left by the old man are ruined.

After all, the network resources developed by his old man are all from the same era as him, and his old man was born in 1896, and no matter how alive his contemporaries are, they will not be able to live today!

The eldest son inheritance system is very beautiful. Cole Winston knew that he would be in charge of a huge jewelry empire in the future since he was a child, and he has been looking forward to this day.

He is not a bad person, and he never cursed his father to hurry up and get on stage, but to be honest, when his father was in poor health and had to step down a few years ago, he was really happy.

My Cole Winston era begins!

But as soon as he came to power, he was caught blind, and his mother sold the approval. Why did the finances run into deficit year after year? Mom sells batches, how did Tiffany, Bulgari, and Cartier snatch our customers away? Mom sells batches, isn't it said that it is the number one luxury jewelry brand in the hearts of the upper class?

The finances were bad, the business was bad, the diamond reserves were bad, and Cole Winston was feeling bad.

He ran to the hospital bed to find his father and asked what was going on. Father Ronald burst into tears: I'm sorry, my father is incapable.

On their own? Cole Winston couldn't help crying when he thought of the scene at that time: You have been enjoying yourself for thirty years and left me a mess. Isn't that too disrespectful?

Thinking of this, he felt heartache again, heartache, heartache.

However, Cole is still very responsible. Hai Rui Winston is a century-old company and a century-old brand, so it cannot be destroyed by him.

So he was aggressive, and tried to improve the situation of the group.

Financial situation is bad? Then loan, financing!

Bad management? Then drive out the cousins, cousins, seven aunts and eight aunts who are vegetarians, and replace them with professionals!

Gem reserves in bad shape? Then buy a diamond mine and mine diamonds yourself!

This decision finally caused the group's current predicament. The diamond mine he invested in was an abandoned mine, and he was cheated by the son of a bitch Australian mining company!

Thinking of this, he was so distressed that he couldn't breathe, why was he so unlucky? !