Chapter 764 Zhongyan

In the 1980s and 1990s, joint ventures with foreign influence were superstars in the Chinese business community.

Zhongyan was no exception and was successively rated as an advanced enterprise and a star enterprise in Beijing.

In 1990, the company was promoted to a national second-level enterprise.

In 1991, it was included in the national large and medium-sized enterprises by the cabinet, and then it was rated as a national star enterprise.

After the establishment of the Magic City Stock Market, Zhongyan also obtained the listing indicators.

Unfortunately, like most state-owned enterprises, with the changes of the times, the deepening of reform and opening up, and the great abundance of materials.

The seller's era in the 1980s had become the buyer's era by the end of the 1990s.

Although Zhongyan has the gorgeous shell of a listed company, its internal management is still the rigid old set of state-owned enterprises at that time.

So by 1999, it was completely in trouble.

The production of down jackets, down quilts and other products was in large backlogs, and the company's management was at a loss.

Generally speaking, such enterprises are likely to take three paths.

First, bankruptcy.

Second, introduce new shareholders to transform the enterprise from the inside out.

Third, sell it directly.

This kind of thing is easy to say but not easy to hear.

So.

In order to make a smooth transition, Pinggu County gave up the idea of ​​introducing foreign capital and chose the original shareholder "Beijing International Economic Cooperation Company" to reorganize.

And agreed that the largest shareholder "Beijing Zhongyan Industrial Group" would transfer 38 million state-owned legal person shares to Jingcheng Guohe.

The reason why the harmless Jingcheng Guohe with thick eyebrows and big eyes is willing to join the broken ship of Zhongyan.

But he never thought about becoming bigger and stronger and creating glory again.

How tiring.

Sell the shell resource of Zhongyan and make a quick buck.

Easy and pleasant.

But after selling 3,800 legal person shares, "Zhongyan Group", which became the second largest shareholder, quit.

Before signing the contract, you called me your foster father.

After signing the contract, you told me you wanted to be Lu Bu!

Moreover, you don't think about how to save the company, why do you plan to take away the basin?

No way.

The verbal battle soon turned into a lawsuit.

Lu Xun once said that a strong dragon cannot suppress a local snake.

After a fierce struggle, Zhongyan Group gained the actual control of Beijing Zhongyan.

Unfortunately, Zhongyan Group is also a scumbag.

Not only did it guarantee bank loans in the name of Beijing Zhongyan, but it also misappropriated the discount of bank acceptance bills, adding 115 million debts to Beijing Zhongyan.

After a series of operations, Zhongyan was squeezed dry.

During this period, Beijing Guohe, which was competing for the control of Beijing Zhongyan, saw that it was hopeless to stab in the back, so it sold all the Zhongyan shares in its hands to Zhongjing International Leasing Group.

Zhongjing International acquired the shares of the original shareholders and eventually held 42% of the shares of Beijing Zhongyan, becoming the largest shareholder.

Zhongjing International, which got the majority of shares, was complacent and wanted to "marry" Zhongyan Holdings, which seemed to be in good shape on the surface.

But Fang Zeping, the boss of Zhongyan Group, is a black man who shits in the toilet with his face facing outward.

Although Zhongyan Holdings has been emptied, it does not intend to give up just like that.

He took the boss of Zhongjing International, Liang Shi, out for dinner and drinks, plus a seven-day tour of Paradise on Earth.

After a round of deception, the effect was explosive.

"Brother, the company will be handed over to you in the future.

Don't worry, second brother, I will eat solid food in the future and will never let you drink watery food."

Liang Shi slapped his chest loudly.

Just when he felt that he, the "Uncle Liu", had finally met the second brother Fang.

Fang Zeping, who had gotten the words out of him, twisted his face and filed a lawsuit against Liang Shi.

In just one month, the boss of Zhongjing International was detained for suspected financial fraud, and Zhongjing International went bankrupt.

"This Fang Zeping is a character." Xu Liang said with a smile.

"He is a villain who can only play tricks and schemes. He is not even worthy of carrying your shoes in business operations." Lu Hui said with contempt.

Xu Liang smiled. In the business world, villains are more likely to survive than honest people.

But if you walk too much at night, you will eventually encounter ghosts.

In 2003, after Fang Zeping was sentenced to life imprisonment by the court for financial fraud and illegal embezzlement of state-owned assets, Delong finally got the actual control of Beijing Zhongyan.

In order to avoid delisting, the Sanwei Cotton Spinning Company under Tunhe Group and 400,000 mu of cotton plantations in Xinjiang Province were merged into Beijing Zhongyan.

At the end of 2003, Zhongyan Holdings created a main business income of 45.78 million Chinese yuan, and it has made positive profits for the first time since 1999.

In 2004, Delong merged another high-quality asset, Tianyi Industry, into Zhongyan Holdings.

When mentioning Tianyi Industry, we have to talk about Tang Wanli.

Although he is not a genius entrepreneur, he is an excellent doer.

As a native of Xinjiang Province, he has long placed the future of Delong Industry on the rich cotton and linen resources of Xinjiang Province.

So when three flax companies in Yili were facing bankruptcy, Lao Tang acted decisively.

He took out 200 million to acquire these three companies.

The policy support from Xinjiang Province, coupled with the ready-made market, production technology, and product channels of the three enterprises, meant a ready-made industrial seed.

In this way, Xinjiang Yili Tianyi Industrial Co., Ltd. was established.

Tang Wanli took the first step in promoting the Delong Group to enter the textile industry.

In September 2002, Lao Tang signed an agreement with the Kashgar Regional Supply and Marketing Cooperative to acquire the cotton and linen and cotton textile industries of 10 counties in Kashgar and the emerging textile company in one go through overall acquisition and integration, and began to enter the XJ cotton textile industry.

After two rounds of corporate investment, Delong's textile industry system has already owned the largest flax seed company in China to cultivate new high-quality flax seed lines.

And the basic components of the textile industry such as hemp planting, hemp processing, hemp spinning, cotton spinning, and wool spinning.

If you just sit here, Lao Tang's pattern is almost the same as those local tyrants who have risen from the grass and like to expand their companies through horizontal mergers and acquisitions.

But the reason why Lao Tang or Delong can make the company a giant in the forefront of the industry is that they have found a practical and feasible industrial development strategy.

The development of Tianyi Industrial best reflects Delong's pattern in this regard.

Tang Wanli knows that the reason why these wool spinning mills and flax companies he acquired went bankrupt is largely due to backward management and poor production technology and equipment.

And the quality of flax seeds and cotton seeds is not as good as that of developed countries.

Therefore, after comprehensive investigation, Delong acquired the German flax enterprise "Hiltech" with a history of 150 years.

After the successful acquisition, Delong not only obtained the production technology and management experience of Hiltech, but also obtained the domestic flax raw materials and products and the channel to Europe through the brand and marketing network of this enterprise.

Through technological transformation, Tianyi Industry completed 200,000 mu of flax planting, 4,400 tons of long hemp, 1,700 tons of flax yarn, sales revenue of 150 million yuan, and achieved an outstanding achievement of 28.64 million yuan in profits and taxes in 2003.

In 2003, Delong invested an additional 320 million Chinese yuan.

It was allocated in proportion to flax planting, hemp fiber production, nettle spinning, nettle grey cloth, and flax textile mill.

At the end of 2004, after these investments were completed, Tianyi Industry's revenue in the flax business soared to 550 million Chinese yuan, and obtained a net profit of 116 million Chinese yuan.

In addition to Tianyi Cotton Spinning and other sub-businesses.

By the end of 2004, Tianyi Industrial's main business income exceeded 748 million Chinese yuan, and its net profit was 153 million Chinese yuan.

It is the largest flax company in China.

It also occupies an important position in cotton spinning and other fields.

But.

No matter how good a company is, it can't resist Delong's operations.

Not only did he borrow all the cash on Tianyi Industrial's account, he also manipulated Tianyi Industrial to borrow money from banks and issue corporate bonds. What's more, he asked him to guarantee Delong's affiliated companies.

This set of operations directly made Tianyi Industrial bear a debt of 320 million Chinese yuan.

A good company was crushed by debt.

In fact, Tianyi Industrial is also a portrayal of most of Delong's industrial companies.

It can be said that except for 'Alloy Shares', one of the three old stocks, most of Delong's industrial companies have developed well.

Even Alloy Shares got on the right track in 2004.

This is also the reason why Delong Group can attract so many domestic and foreign gluttons.

Under the huge debt, there are pieces of gold hidden.

Put down the information.

"Delong's future development strategy for Zhongyan Holdings is very clear and has great feasibility." Xu Liang said.

Lv Hui nodded in agreement.

According to Delong's rectification plan for Zhongyan, Tianyi Industrial's flax production and sales business and Tunhe Polyester Company will be gradually merged into Beijing Zhongyan.

And build a material company mainly producing cotton, linen, polyester and synthetic fibers.

Then gradually expand to downstream areas such as garment manufacturing.

Become a comprehensive enterprise group spanning raw material production, processing and manufacturing.

Now Tunhe Polyester and Tianyi Industrial have merged with Zhongyan.

The next step is garment manufacturing.

"Mr. Xu, the clothing business of Taihua Group has developed very well, and in 2004, it created a revenue of 270 million Chinese yuan.

I think this part of the business can be combined with Zhongyan's business.

Taihua's clothing business is responsible for design, and Zhongyan is responsible for processing.

In this way, we can create an industrial chain from planting to production, to processing, and finally sales, connecting the upstream and downstream.

We can even promote cooperation between Zhongyan and Hanhua."

"Hanhua?"

Lv Hui nodded and said, "There are already personal brand clothing start-ups in China, but the number is relatively small.

Hanhua's venture capital department can cooperate with some celebrities with good clothing taste and famous designers to help them build their personal brands.

Then Zhongyan provides sample processing.

In this way, when Taihua clothing has not developed, production capacity will not be wasted."

Xu Liang smiled and said, "Anything else?"