Chapter 194: Overwhelm the Entire Network and Land in Prime Time

Thinking of the many difficulties that "Where Are We Going, Dad" experienced before it was broadcast, everyone felt ridiculous, and at the same time, it seemed that some people were going to be happy and some were going to be depressed.

Yes!

When Mango Channel posted the ratings of "Where Are We Going, Dad?"

Some people are destined to be surprised.

But some people are destined to be beaten to death.

First the surprise:

The first person to be surprised was Xiao Jiangxu.

After the ratings for the first broadcast came out, the head of the variety show department of Mango Channel swept away his previous decadence and became high-spirited. When the ratings for today's replay came out, Xiao Jiangxu's nostrils were bulging as he walked.

When meeting people, he would smile and say: "I said at the beginning that "Where Are We Going, Dad" was good? Look... I was right."

These words are indeed not mixed with any water.

From the very beginning, all the senior executives of Mango Channel’s variety show department were not optimistic about this variety show.

It was Xiao Jiangxu who defied all odds and signed it.

Even during the filming of "Where Are We Going, Dad" and the subsequent investment process, Xiao Jiangxu's arbitrary behavior aroused the slander of many people.

But now the results of "Dad" are in front of everyone, and everyone is completely convinced.

"Mr. Xiao really has a vicious vision."

"Mr. Xiao is so awesome."

"No wonder Mr. Xiao can be the head of the variety show department, he deserves it."

"A few days ago, some people said that Mr. Xiao's position was unstable. Isn't this fart?"

"..."

Of course, Xiao Jiangxu accepted all these compliments. The only thing that made him slightly regretful was that when the schedule of "Where Are We Going, Dad" was set, he set the unpopular date on Wednesday.

The second person to be surprised was, of course, Tang Tao.

He had already reached a dead end, but how could he have imagined that the sun would be shining brightly in the blink of an eye.

However, despite the surprise, Tang Tao felt a little complicated.

Who would have thought that "Where Are We Going, Dad" that he had always thought was a ticket-based show would turn out to be his life-saving straw?

As for other people in the variety show department, they also have mixed feelings.

After all, many people strongly opposed this variety show at the beginning, thinking that it was impossible for it to succeed. Especially after the sponsors withdrew, some people continued to criticize behind the scenes.

But it was such a variety show that everyone was not optimistic about, and strongly opposed and even ridiculed, but it saved them.

Many people still looked confused.

They all have a unified thought in their hearts.

"Can this also be popular?"

"Can a variety show like this become popular?"

Everyone knows that this is Wang Mo's first time planning a variety show, but such a layman has defeated veterans who have been immersed in the variety show industry for several years or even more than ten years.

Of course, although they feel shameless.

But externally, it started a crazy propaganda mode.

[The variety show "Where Are We Going, Dad" planned by Yunhai Media became popular]

[Yunhai Media leads the new trend of variety shows]

["The Collision of Two Generations" failed? Don't worry, there's also "Where Are We Going, Dad"]

Each soft article was spread through marketing accounts.

Anyway, the content of these soft articles highlights a message: I, Yunhai Media, still have the peak strength in the variety show industry!

We are still awesome!

We are still great!

These messages are publicized.

There was a chorus of praise and exclamations.

"Damn it, it turns out that "Where Are We Going, Dad" was planned by Yunhai Media?"

"Yunhai Media is really awesome."

"Didn't we hear rumors that Yunhai Media was going to die two days ago?"

"Yes, there is news that "The Collision of Two Generations" is a work of Yunhai Media, but it was defeated by "Let's Go Camping" planned by Canxing Culture. Many people say that Yunhai Media has suffered huge losses and may even lose its cooperation with Mango Channel Opportunity. Who would have thought that Yunhai Media would openly build a plank road to covertly cover up Chen Cang and make a comeback with "Where Are We Going, Dad?"

"But how can such a program be broadcast at an off-peak time?"

"Perhaps Mango Channel is not optimistic about it. After all, Yunhai Media only plans and participates in the production. Only Mango Channel has the decision-making power to broadcast."

"It turns out that Mango Tai is blind."

"..."

Outside discussions have little impact on Wang Mo.

After all, he knew that as long as "Where Are We Going, Dad" had a chance to be broadcast, it was destined not to be buried.

We are even waiting for further development of this show.

After all, where is this?

The ratings of just a few tenths are not worthy of a variety show like "Where Are We Going, Dad?"

Therefore, Wang Mo is sure that as long as "Dad" is given a chance, it will shine truly dazzlingly in the coming days.

Make everyone look at you.

At this moment, he was sitting on a chair, enjoying Yuan Xiong's admiring gaze.

Yuan Xiong looked at Wang Mo as if he were an alien: "Is your variety show really successful?"

Wang Mo smiled: "It's okay."

Just as Yuan Xiong was about to say something, he heard his cell phone ringing.

I looked down and saw it was my uncle calling.

He didn't think too much, picked up the phone and said with a smile: "Uncle, you..."

Before he finished speaking, a roar came from inside: "Yuan Xiong, you bastard! You are so shameless, you even cheated your uncle? Are you still shameless?..."

Yuan Xiong was a little confused by the scolding.

But his expression changed drastically after just a few seconds.

Damn it!

A few days ago, I just asked my uncle to give up the agency rights for Qiqi children's clothing.

this……

He quickly walked outside with his cell phone: "Uncle, listen to my explanation."

Wang Mo was stunned for a moment. What did Brother Xiong do to make his uncle so angry?

Shake his head.

Think no more.

Just as he was about to take a rest, Xu Mengqi called.

On the phone, Xu Mengqi lost her usual coolness and calmness: "Brother! It's popular!"

Wang Mo exclaimed: "Qiqi children's clothing has become popular so quickly?"

Xu Mengqi smiled and said: "Are you dreaming? The program was only aired last night, how could our brand be so popular today? I'm talking about the program. I never dreamed that the ratings of this program would explode after it was aired. Just for Thursday's rebroadcast, the ratings surpassed the two major prime time variety shows. However, it will take at least a week for the popularity to be fed back to the brand.

But after the ratings of "Where Are We Going, Dad" came out last night, many bosses with a keen sense of smell contacted me one after another and said they wanted to represent Qiqi children's clothing.

In just half a day, I have received hundreds of calls from bosses across the country. Now my company's customer service phone number is completely overwhelmed.

There are even many bosses who offer to increase the franchise fee and want to get the agency right as soon as possible. "

Wang Mo thought for a while and said: "Sister Qi, the franchise fee is not important. It doesn't matter even if you don't charge a penny in the early stage. But you must check the agent's strength and qualifications. Now is the time for Qiqi Children's Clothing to build brand awareness. When the time comes, we must not let the agents below ruin the brand.”

"good!"

Xu Mengqi was about to hang up the phone when she suddenly asked out of curiosity: "Brother, how popular do you think "Where Are We Going, Dad" will be in the end?"

Wang Mo asked back: "What do you think?"

Xu Mengqi said: "I think that if a program can be rebroadcast on Thursday, it will have a ratings of more than 0.8%. Then there is a high probability that it will be transferred to the prime time broadcast, right? Then the ratings must exceed 2%, right?"

The 2% viewership rating was the highest record for a variety show on Mango Channel last year.

So when Xu Mengqi said this, she still felt a little unsure.

But the next second.

She heard Wang Mo's words.

Wang Mo smiled: "The situation is too small."

Xu Mengqi's heart beat rapidly: "Really?"

Wang Mo: "Really."

Xu Mengqi took a deep breath: "Looks like I have to go all out to expand Qiqi children's clothing."

…

Soon, it’s Sunday again.

On this night, the two variety shows "Collision of Two Generations" and "Let's Go Camping" were broadcast again.

After twelve o'clock.

The ratings of the two variety shows are out.

"Let's Go Camping", ratings: 0.912%.

"The Collision of Two Generations", ratings: 0.447%.

If there are no special circumstances, seeing these two ratings, it is estimated that Tomato Channel and Canxing Culture will cheer again, because the ratings are close to 1%, and the ratings of their opponents have fallen below 0.5%. This means that "Let's Go Camping" has completely secured its crown as the champion.

However, this time, both industry insiders and netizens remained silent.

They are waiting for another variety show.

That is "Where Are We Going, Dad".

Everyone is waiting to see what the ratings of "Where Are We Going, Dad" will be on the second Wednesday night?

Is it a flash in the pan?

Or continue to advance triumphantly?

Originally, based on the miracle achieved by the premiere and rerun of "Where Are We Going, Dad", Mango Channel would immediately move this program to prime time.

But something happened suddenly.

It was too late for Mango Channel to temporarily adjust the schedule, so the second episode of "Where Are We Going, Dad" is still scheduled to be broadcast on Wednesday.

time flies.

Soon it was Wednesday night.

All eyes are on you.

Never before has a Wednesday night attracted such attention from industry insiders.

At 8 p.m., the second episode of "Where Are We Going, Dad" will be broadcast on time.

This time, father and children are still in Lingshui Village. The dads make lunch, and then let the children choose the dad with the best taste. At the same time, the dad with fewer votes will be punished with corn. Then the five children were released to the designated location.

The one-and-a-half-hour program went by in a blink of an eye.

When the show is over.

I don’t know how many people refreshed the page on Mango Channel’s official account.

"How many?"

"Come out?"

"Haven't seen it yet."

"Hurry up, I'm in a hurry."

"I'm coming!"

"Tell me quickly, how much?"

"..."

Then, everyone saw a number that made their pupils tremble.

Mango Channel announced: This Wednesday night, the overall ratings of "Where Are We Going, Dad" were 1.16%!

The ratings exceeded 1%.

Surpassing all variety shows and all TV shows of the same period!

Surpassing all prime time programs!

Ranked first in the country at the same time!

At that moment, countless people felt huge waves in their hearts.

The variety show aired on Wednesday, the ratings crushed the entire network and won the national ratings championship. It is simply a mythical existence.

But things haven't stopped yet.

Just five minutes later, Mango Channel continued to publish a message: "After research, it has been determined that "Where Are We Going, Dad" will be officially moved to Sunday night at 10pm starting this week, so stay tuned..."

Sunday!

Ten p.m!

This means that starting from this Sunday, "Where Are We Going, Dad" will officially land on prime time, competing head-to-head with Channel Tomato's "Let's Go Camping".