Chapter 196 All Become Famous

What is a phenomenal variety show?

The main meaning is that variety shows that suddenly become popular in a short period of time and are known and liked by a broad audience.

Generally speaking, phenomenal programs have the following characteristics:

First, the average viewership rating across the entire network is above 2%.

This standard may not seem high, but there are two main factors to consider: First, the broadcast time period, and the ratings vary greatly depending on the time period. Second, the type of subject matter. After all, it’s impossible for a documentary to compete with variety shows for ratings, right? [Well, except for "The Tip of the Tongue". "Bite of the Tongue" is not a phenomenon, it is a monster. 】

Second, it can attract people from different classes and ages to watch.

It mainly measures the audience reach of the program. Phenomenal programs must have the power to stir up participation from different social classes. Breaking through the age, income and occupation restrictions of ordinary programs.

Third, it can still support the market during non-prime time periods.

Prime-time programs have a huge audience, so they naturally have high ratings. Phenomenal programs can change the audience's inherent viewing habits and affect the lifestyle and schedule of many viewers.

Fourth, it has high social influence and topic attention.

Fifth, it can become a benchmark for the industry and attract domestic models.

now.

Because "Where Are We Going, Dad" has only aired for three episodes, the fourth and fifth points are not very noticeable.

But just because it entered the prime time on its first night, the ratings reached 3.89%. Because it can let a family of men, women, old and young watch this program together. Because it will top the country in ratings after it is broadcast on Wednesday.

What is a variety show like this if not phenomenal?

However……

After confirming in their hearts that "Where Are We Going, Dad" is a phenomenal variety show, everyone's hearts became even more uneasy.

Phenomenal!

There are not tens of thousands of programs broadcast in China every year, but there are thousands, right?

However, in the past three years, there have been so many programs but none of them have been phenomenal!

Phenomenal programs are basically something you can come across but not seek.

It can be said that every time a phenomenal program appears, it will be regarded as a treasure by this TV station and become a platform-suppressing presence. And stirred up the storm in the entire entertainment industry.

Now.

When the ratings of "Where Are We Going, Dad" were exposed, the entertainment industry was finally shaken up.

First, there's the media.

The media, which has been watching the excitement, can no longer stay.

[The ratings of "Where Are We Going, Dad" are 3.89%, ranking first in the country]

[Phenomenal variety show? "Where Are We Going, Dad" detonated ratings]

[Shocked, such a program is actually broadcast on Wednesday during an unpopular time]

[No one is watching the daddy take care of the baby? "Where Are We Going, Dad" tells you what is a national trend]

【This is a night for dad and cute baby】

[The ratings are crazy! "Where Are We Going, Dad" broke the three-year variety show ratings record. 】

【……】

There is no need for publicity or promotion, all kinds of programs have sprung up every day and started to spontaneously promote the brilliant achievements of this variety show.

As for "Let's Go Camping" that everyone was so excited about before, it has completely faded.

Especially the show "Dad", the twists and turns it has gone through can almost make the media write countless touching stories.

for example:

It was not optimistic in the early stage, but it was the leader of Mango Channel who approved the filming.

When looking for guests, almost no celebrities were willing to join.

After filming was completed, the sponsors temporarily withdrew their funding, causing the show to almost abort.

After the program was scheduled, it was on an unpopular time on Wednesday.

Each piece of news, written by media people, made all netizens see pictures of twists and turns, hardships and difficulties.

"This show is so difficult."

"Sure enough, if you don't experience wind and rain, how can you see a rainbow?"

"It illustrates the point: gold always shines."

"Made, you guys have realized so many truths in just one show."

"Reader, get out!"

"..."

When the media took action on their own initiative, "Where Are We Going, Dad" finally showed its popularity as a phenomenal variety show.

The following days.

Looking at the entire Internet, almost all social platforms are full of discussions about it.

Even offline, the shadow of this program can be seen everywhere.

What followed was the various elements in "Where Are We Going, Dad", all of which became popular.

The first one to bear the brunt is the theme song of "Where Are We Going, Dad".

In fact, when the show first aired, many people came here just for this song.

It's just that after the show became popular, the theme song became popular all over the Internet almost overnight... No, it didn't become popular on the entire Internet, but became popular all over the country.

In just a few days.

Whether online or in real life, this song can be heard almost everywhere.

Especially children in kindergartens and primary schools sing casually every day: "Dad, Dad, where are we going?..."

With its fresh style, young voice, and catchy melody, it easily topped the new song charts.

in this March.

I don’t know how many singers who released songs fainted in the toilet.

They obviously did detailed research before releasing the song, and then chose a safe month to release the song.

But who would have thought that more than ten days have passed in March, when everyone thought that there was no suspense about the new song chart. The song "Where Are We Going, Dad" suddenly appeared.

Then, there is no more...

A group of professional singers.

Even several top celebrities were completely crushed by this song that could only be regarded as a children's song.

Even the person who sang this song was not a professional singer.

They are all amateurs!

"It's just... outrageous."

After seeing the song "Where Are We Going, Dad" whizzing past his head, a front-line singer said to reporters with a complicated expression: "You won't understand this feeling."

Until some people accidentally discovered that the songwriter of this song had two words written on it: speechless.

Lyrics: Speechless.

Composer: Speechless.

Arranger: Speechless.

"Damn it, it's actually a wordless song?"

"When did Wu Yan write a theme song for a variety show?"

"Oh, this song was written without words, so that's okay."

"I'm so stupid. I should have thought it was silent. Otherwise, how could it be so outrageous?"

"..."

Many singers on the new song charts were inexplicably relieved when they saw that the author of the song was Wu Yan.

It's a wordless song...

Isn't it normal to lose to him?

Um!

I feel much more comfortable.

After all, in their opinion, even a song written by Wuyan, even a leash dog, can hit the top of the new song chart.

While the song is going viral.

Several cute kids also became popular.

The four-year-old cute Lin Zirui, the six-year-old responsible Gao Yuxuan, the four-year-old sweet-talking Lu Tiantian, the five-year-old Yu Xichen who is cheerful and cheerful, and Jiang Xintong, a girl who is tougher than boys.

The popularity of these five cute babies has almost surpassed that of many first-line celebrities.

Everyone's Weibo fans have exceeded one million in a short period of time. It is conservatively estimated that when this season of the show is over, the cute kids' fans will exceed 10 million.

Some media broke the news.

After the popularity of "Daddy", several cute kids were invited by big brands in China, and their net worth is close to the top.

A few jokes of only four or five years old, but because of a program, their endorsement value reaches tens of millions.

Everyone felt as if they were in a dream when they saw the news.

"A phenomenal variety show, so terrifying!"

“Oh my gosh, no wonder Let’s Go Camping didn’t hesitate to move.”

"Nonsense, why don't you just wait to die?"

"In front of a phenomenal variety show, whoever stands in your way will die!"

Cute babies are so popular, so of course dads should do their part.

Needless to say, Lin Shaopeng was originally a first-line Hong Kong star, but now he is extremely popular in the mainland, and his popularity is almost as high as that of a superstar.

As for Gao Yong, Lu Zhengguo and others, they were not well-known in China originally, but now their fame has soared like a rocket in a short period of time, and they are comparable to the top tier.

Of course, the sudden popularity also made several dads feel like they were in a dream.

When they first participated in the show, how could they have imagined that such a day would happen? !

Even if he was able to agree to participate in the filming, it was only after Wang Mo was deceived.

At that time, I was able to come to the show mainly because I wanted to be alone with my children.

Even when the sponsors withdrew their funding midway and the program was scheduled to air on Wednesday, some of them more or less regretted participating in the program. It's just that the deal is already done, so there's nothing we can do.

Unexpectedly, the show has become so popular now.

Live variety show!

They couldn't even think about it before.

Several people can guess that the benefits this variety show has brought to them will probably last them a lifetime. The direct and indirect benefits are simply difficult to measure in terms of money.

Other than that.

Even the village chief in the show became popular.

The fame of program host Li Dun, who serves as the village chief, has also soared a thousand times.

All members became popular!

In the industry, I don’t know how many people are filled with emotion.

A senior variety show director sighed: "Incredible, incredible. This is the power of live variety shows. It is really shocking. Ordinary variety shows are human-raised programs. That's why many variety shows invite big names in film and television and music circles. Come and participate. Because only the top streamers can support the traffic of a program.

But live-level variety shows are programs that nourish people.

Just like "Where Are We Going, Dad", the really famous star in it is Lin Shaopeng. Even Lin Shaopeng is still a Hong Kong star, and his star in mainland China is not very conspicuous. Among the other four, Lu Zhengguo's reputation was only second-tier. Gao Yong is well-known in the industry, but few in the audience recognize him. As for Yu Hui and Jiang Feng, their reputations are even lower.

But it is such a relatively low-profile combination that formed the program "Where Are We Going, Dad".

Therefore, in "Dad", the format of the program is more important. Because of the format of the program, these people and the five cute children all became famous, and then all members became famous. "

The other director nodded and shook his head: "No, you made a mistake in the last few words. It's not that all the members became famous, but all of them became famous! Haven't you noticed that in addition to the people in the show, there are also Is something even popular?”

The first director patted his head: "Oh, I forgot about this."

What's hot?

Obviously, it is a named brand.

When the dads and cute kids in "Where Are We Going, Dad", including the village chief, were all popular.

As the most mentioned word in the program, how could the name of the sponsor [Qiqi Children's Clothing] not be heard?

even.

Its popularity far exceeds that of fathers and children.