Chapter 403: Ternary Chip Project Establishment, Never Compete with Chen Xing in Marketing

In order to ensure that the information was true, after Gao Zhengqian's urgent report, Chen Xing also went to the chip laboratory with him to conduct a second review of the chip architecture.

Half an hour passed.

Gao Zhengqian gave the results again.

"You can't be wrong, the DSP multi-core architecture was designed by me. No matter how the other party pretends, the circuit logic composition and underlying structure cannot be changed. This is our technology."

"That'll be easy." Chen Xing thought rapidly. He really didn't expect that Gaotong Company was so courageous that it dared to secretly infringe and plagiarize its own technology patents.

But if you think about it carefully, you can understand why they do this.

Currently, Gaotong Company has two main businesses.

1. Chip.

2. Information communication.

Let’s talk about the chip business first. There are currently seven chip design companies in the world, namely Nvidia, AMD, Apple, Aoncom, Korean Star Group, MediaTek Group, and Longxing Group.

Nvidia and AMD focus on the PC side and have not invested much in the research and development of SOC system-level chips for mobile devices.

Therefore, before the Longxing Group's chips came out, the world's chip landscape was actually monopolized by four companies: Apple, Gaotong, MediaTek, and Korean Star.

And since the A-series and Orion chips of Apple and Korean Star Group are not sold to the outside world, it looks like a situation where four parties are competing for supremacy, but in fact, two heroes are competing for supremacy. In the global Android mobile phone market, both Snapdragon chips and MediaTek chips are competing for supremacy.

However, with the addition of Longxing Group, a three-legged situation was formed, and MediaTek chips gradually withdrew from the market.

Why was it the first to be "defeated"?

Very simple.

Not only is the chip market fierce, but the mobile phone market is also bleeding.

From the launch of the Longxing X1 to the debut of the brilliant X1, only Apple, Korean Star Group and Longxing Group were left in the mobile phone market.

MediaTek Group fell into the wrong team, chose to join forces with Gaotong Company, and offended Chen Xing, then it lost Longxing Group.

The remaining Apple companies and Korean Star Group have their own chips, and they are taking the high-end chip route. How can "low-end products" like MediaTek chips fall into their eyes?

No manufacturer was willing to use it, so naturally, MediaTek Group became the first company to be eliminated.

As for Gaotong, before the 5G high-speed network comes out, it can still rely on its capital from the 4G network to let Korean Star Group's mobile phones use its Snapdragon chips.

However, with the advent of 5G high-speed networks, it has not only severely damaged its own information and communication business, but also exhausted the competitiveness accumulated by Snapdragon chips relying on 4G baseband.

The most important thing is that the market share of Korean mobile phones is still decreasing, and it is difficult to protect itself. In addition, it has self-developed Hanjiang 4G baseband chip, and wants to further get rid of its dependence on Gaotong.

Taking a comprehensive view of the causes and consequences, Gaotong Company's desperate move was part of their own group's internal self-rescue.

No infringement, slow death.

Infringement can also bring a chance of survival.

However, what Gaotong engineers did not expect was that Gao Zhengqian would carefully analyze the internal structure of the Snapdragon chip after he had some free time.

"Chief Gao." After Chen Xing cleared his thoughts, he ordered: "You sort out the evidence and send it to my email. I will use it for evidence preservation. After that, you just pretend that nothing happened. When you need to research new chips, you can research new ones." Don’t tell anyone about the chip.”

"Understood."

Gao Zhengqian nodded.

He is just a scientific researcher and does not understand the ins and outs of the business field. Since Chen Xing told him that "nothing will happen", he will not talk nonsense.

"correct."

Suddenly, Gao Zhengqian seemed to remember something and said, "Speaking of new chips, I wonder if the president has ever heard of ternary chips?"

"Ternary chip?"

Chen Xing tried his best to recall that he seemed to have heard or seen it somewhere, but he couldn't remember it for a while.

"Yes, it's a ternary chip."

Gao Zhengqian confirmed again.

Later, he explained: "During the last "5G Network International Conference," President, didn't you say that we wanted to extend artificial intelligence? Ternary chips may be able to help you."

"What are its advantages?"

Chen Xing asked.

Since Longxing Group has been laying out semiconductor chips, he also has a certain understanding of binary chips under his influence.

Current semiconductor chips, whether they are Snapdragon chips, Orion chips, Apple A-series chips or Huaxia chips, all use binary calculations.

What is binary?

It is a base 2 number system consisting of only two digits, either 0 or 1.

Don't underestimate 0 and 1. With these two numbers alone, you can perform the basic operations of addition, subtraction, multiplication and division.

For example, when adding, it can follow the principle of "every two goes into one".

Such as 0+0=0

0+1=1+0=1

1+1=10 (carry is 1, base is 0).

The law of subtraction follows the principle of "borrowing one makes two".

1-1=0

1-0=1

0-0=0

0-1 needs to borrow a bit from the previous bit. If the previous bit is 1, that is, 10-1=1, at this time the previous bit changes from 1 to 0.

In addition to addition and subtraction, multiplication and division can also be calculated using 0 and 1, and it can also be used for logical operations.

In addition to semiconductor chips, modern computers also use binary, which also means that binary chips have mature technology and extensive ecosystem support.

ternary chip.

This is rarely mentioned.

Gao Zhengqian also knew that the ternary chip was a novelty. After briefly sorting it out in his mind, he explained:

"The ternary chip, as the name suggests, uses the ternary system. It is no longer a computational expression of 0 and 1. It also has a logical expression of -1, which can express "yes" and "no" more naturally. and "unknown" and other logical states, which are closer to the way the human brain thinks. "

Just after he finished speaking, he gave an example in vernacular: "It's like attending a dinner party and the leader stands up to toast. If you follow the thinking of a binary chip, it can only drink or not drink. Even after optimization and training, it still cannot express the human brain. High EQ declined.”

"As for the ternary chip, in the same scene, the same situation of drinking or not drinking, it chooses the middle choice, or uses human thinking to avoid this glass of wine. For example, if I took cephalosporin tonight, I will record this glass of wine for the time being. Wait for the answer.”

"That means lying?"

Chen Xing's breathing stopped.

For the question "To drink or not to drink", choose the "or" option. This is infinitely close to the expression of the human brain, right?

If a person with low EQ proposes a toast to a leader and doesn't want to drink, he may simply say that he doesn't know how to drink.

As soon as the words "I don't know how to drink" come out, people won't think about it from your perspective, even if you really don't know how to drink. They will just think that you are not giving him face and are pretending to be aloof.

This is the case with binary chips. The mental expression of 0 and 1, even if special symbols are added to express negative numbers and a "pseudo" ternary system is implemented, it still cannot be truly intelligent.

"lie?"

Gao Zhengqian thought for a while and smiled: "It can also be understood this way. In short, it is closer to the logical thinking and expression of the human brain."

"Are there any other advantages?" Chen Xing continued to ask for advice humbly.

As the decision-maker of Longxing Group, he needs to understand the advantages of ternary chips as much as possible, and then consider how to apply it in business and lead technological innovation.

For a technology company, innovation means being based on the fundamentals, standing still and guarding one-third of an acre of land. One day, it will be abandoned by the times.

"In addition to being closer to human brain thinking, ternary chips can also achieve more efficient coding efficiency. With the same number of digits, ternary can express greater information than binary. For example, the number 10 requires four digits in binary. , whereas in ternary only three digits are needed.”

"There is also ternary system that can better express negative numbers. There is no need to add extra sign bits to represent negative numbers like binary system, which makes calculations easier."

"Finally, there are logic circuits. Ternary logic circuits have faster computing speed and higher reliability than binary logic circuits."

It is not difficult to see from Gao Zhengqian's expression that the ternary system completely crushes the binary system, but Chen Xing is not a child. He only looks at the surface and asked: "What about the shortcomings of the ternary system?"

The ternary system has not been fully promoted, and there must be corresponding shortcomings.

If everything was better than binary, Silicon Valley giants such as Gaotong, Apple, and NVIDIA would probably have laid out their plans long ago.

"As for shortcomings." Gao Zhengqian thought for a while and gave a rough answer: "That is that it does not belong to the current stage of chips."

"What do you mean?" Chen Xing was stunned, then guessed: "Future chip?"

"It can be said to be the chip of the future." Gao Zhengqian nodded and said, "Because ternary chips need to be paired with ternary computers, and the latter requires the use of more complex electronic devices in the design and manufacturing process."

"Also, it lacks standards support and compatibility."

"Because in the current integrated circuit technology, ternary cannot be implemented with standard cell libraries and requires special customized circuits, which means that it is difficult to design large-scale digital circuits and is difficult to be compatible with existing binary systems."

"In addition, most of the EDA tools, compilers, and software algorithms for digital circuits are based on binary design and are basically not suitable for ternary systems. This requires us to redesign a set of ternary EDA tools, compilers, and software algorithms, using in ternary chip design and development.”

Gao Zhengqian took a breath and continued: "The last thing is the imperfection of market acceptance and ecosystem. Since ternary computers are not as widely adopted as binary computers, it is difficult to find reliable hardware and software support, which limits ternary computers. The application and development of advanced chips in the market.”

Chen Xing finally understood that Gao Zhengqian wanted him to carry out a technological revolution and transition from binary to ternary.

What is this concept?

This means that EDA chip design software, compilers, software algorithms, underlying architecture, and logic instructions must all be reworked.

This kind of project volume, at the national level, absolutely no one would refute it.

Because this is equivalent to starting from scratch and changing all binary things into ternary, thus moving towards a new era.

Destruction, reconstruction, rebirth, Chen Xing finally understood this sentence.

For such a huge project, if it were an ordinary 100-billion-dollar or even trillion-level company, it would not dare to invest in research and development easily.

However, Longxing Group is different!

Chen Xing is not short of people, and now he is not short of money. He can invest in research and development on a trial basis.

This is like when the car was first introduced and the speed was only 12km/h, a group of short-sighted people laughed and said: What's the point of developing this, it's not as fast as the 16km/h of the carriage?

But in less than two hundred years, the maximum speed of the car has reached 1678km/h, which was created by a supersonic car called Bloodhound SSC. Its power system uses the jet engine of the European "Typhoon" fighter and a hybrid rocket engine. People two hundred years ago dared to imagine this speed?

Let alone 1678km/h, they dared not imagine a speed of 100.

Because a carriage is not a horse, a speed of 20 is enough to make the people in the car bumpy and unable to sit still, swaying left and right.

Chen Xing is not a conservative person. Since Gao Zhengqian strongly recommends the ternary system, he will risk his life to accompany the gentleman and tear it down and rebuild it.

He firmly believes that the ternary chip that cannot be understood in 2015 or even 2070 will be evaluated completely differently in 100 years, or 200 years later.

Of course, if the ternary ecosystem can be drawn a hundred years in advance, then humans may really be able to achieve the interstellar era.

"What kind of manpower is needed?"

Chen Xing asked.

"The president decided to invest in this project?"

Gao Zhengqian flashed a trace of surprise.

Ternary chips, ternary computers, and ternary EDA tools, compilers, software algorithms...

This is equivalent to tearing down and rebuilding, which requires great courage.

"Well." Chen Xing nodded and calmly said: "I don't know how much the ternary system will improve, but I can be sure that with the ternary system, AI comparable to human intelligence may be realized, and the direction of human evolution may be controllable silicon-based life."

The sentence of physical suffering and mechanical ascension has been circulating on the Internet.

The fundamental reason why humans have been unable to explore the universe is that the physical body cannot support long-term interstellar travel.

For example, a light year, that is, the distance that light needs to travel in a year, is about 9.64 trillion kilometers.

At the speed of 4.5 kilometers per second of the rocket, it will take about 67,000 years to reach.

The distance between the Earth and the edge of the Milky Way is about 24,000 light years. It is conceivable that what hinders human interstellar travel is not only energy and high-speed aircraft, but also lifespan.

However, Chen Xing did not say that he wanted to create an interstellar era. He just felt that the prospect of ternary system would be broader than binary system, at least it could be far ahead in artificial intelligence.

After learning that Chen Xing was going to invest in this project, Gao Zhengqian also said that a team must be formed: "Ternary computer programming team, software and hardware development team, this must be formed."

"Okay."

Chen Xing silently took note, and then authorized: "We have a research and development building, you can pick anyone you want, if you are short of manpower, just tell me."

"No problem."

Gao Zhengqian nodded.

After the voice fell, he asked again: "What is the name of our project?"

Project name...

Chen Xing thought about it.

Now it is generally binary. If the ternary system is fully developed, the technological innovation it brings will be revolutionary.

After pondering for a moment, he thought of Liu's "dimensionality reduction attack". He didn't know whether the ternary system could cause a dimensionality reduction attack on the binary system, but it was certain that the ternary chip would be better than the binary chip, which was undeniable.

"The name of the project is called dimensionality reduction." Chen Xing said what he was thinking.

"Dimensionality reduction?"

Gao Zhengqian didn't understand.

But what Chen Xing said was equivalent to making a decision, so he could only nod and say, "I understand. The ternary project is called the dimension reduction project, because the project involved this time is too large and the time required may be very long."

"It's okay." Chen Xing smiled and responded, "We can wait."

Sharpening the knife does not delay the chopping of wood. Gao Zhengqian studies the ternary chip, and Chen Xing can also arrange other talents to study the stacking technology of binary chips, which will not delay the work at all.

Even if we take a step back, the Huaxia chip can operate 3 trillion times per second, which can at least guarantee that it will be difficult to meet opponents within one to three years. Longxing Group can be said to be worry-free.

One step fast, every step fast, only by looking at the long-term can we see the development clearly.

…

When Chen Xing and Gao Zhengqian founded the "Dimensionality Reduction" project, Brother Long's electronic equipment repair center was far away in Futian Huaqiangbei.

Lin Xiaolong played King of Glory for three hours, and the battery finally ran out. He couldn't help but complain: "57% of the battery, played the game for three hours, 10,000 mAh large battery, Mr. Chen is really not bragging."

As soon as the voice fell.

The barrage in the live broadcast room began to surge.

"Brilliant X2 is really long-lasting. The iPhone I use to play games can run out of power in two hours."

"57% of the battery can play games for three hours. If it is fully charged, wouldn't it be about six hours?"

"What did Mr. Chen say? It can last for seven days on standby only when making calls. This is really not bragging."

"It can last for six hours when playing games. This is much better than my useless boyfriend who can only last for four or five minutes."

Lin Xiaolong glanced at the content of the barrage and was also a little surprised: "I really didn't expect that Mr. Chen was not lying. It should be 10,000 mAh, that is, 10,000 mAh. Now it is 1% of the battery. Let's see when it will go black."

Although he was waiting for the phone screen to go black, he did not close the game, but stayed in the lobby interface and adjusted the brightness to the highest.

About ten minutes later, the phone finally showed the shutdown animation.

"Finally it ran out of power!"

Lin Xiaolong was overjoyed, and so were the audience in the live broadcast room.

"Too exaggerated, 1% can still maintain a standby life of ten minutes."

"Again, 1% of the power is longer than my boyfriend."

"Jimei in front, why don't you change your boyfriend? I am not talented, but I can achieve an ultra-high battery life of 11 minutes. The key is that black people feel inferior when they see me."

"Don't believe him. Generally, those who say that they feel inferior when they see themselves, and those who say that they are small toothpicks are praised. If you want to find a boyfriend, you should find a fitness person like me, with a lower arm circumference of 42. If you don't accept it, come and fight!"

"Don't believe him either, fitness people are all If you don't like leg training, it's easy to do that. In addition, the fruits of strong bodies are small, and the nutrients are absorbed by the branches and leaves. Those who understand will understand. "

Lin Xiaolong looked at the barrage again, and when he saw the sudden change in the style of the barrage, he quickly stopped it and said: "Hey, hey, hey, don't mess around, don't block my live broadcast room, this is a green machine live broadcast room, a professional machine room."

After a simple stop, he took the power adapter he brought with him, plugged it into the socket to power it on, and then took another mobile phone and clicked on the timing function page.

"Okay, get ready to count."

Lin Xiaolong picked up the charging cable, quickly plugged it into the charging port of the Brilliant X2, and immediately clicked to start the timing.

"The error is about 1 second, we can ignore it. After all, it's not scientific research, so it doesn't need to be so rigorous."

He stacked a layer of armor on himself.

Soon, three minutes later, Lin Xiaolong pressed the power button, and the black screen of the Brilliant X2 immediately gave a bright screen feedback.

The charging animation in the off state shows that the current battery level of the mobile phone is 45%, which also puzzled many viewers.

"45%? So fast!"

"Didn't it say that it would be fully charged in about 10 minutes? It looks like it will only take 7 minutes!"

"Too fast, faster than my girlfriend!"

"How fast? Tell me in detail, I love to listen."

When Lin Xiaolong saw the question in the barrage, he also explained: "Fast charging is like this. It charges you at full power of 300W at the beginning, and then slowly reduces the charging power to protect the battery."

"So that's how it is."

"I see."

"You have to be a blogger who knows a lot!"

When the audience barrage appeared, Lin Xiaolong decided not to wait and picked up the collection box next to him and said: "Let's take a look at Mr. Chen's personally signed certificate first. It should be under the box."

Sure enough, when he took away the layered compartment box, a plastic-sealed collection certificate appeared below.

[Thank you very much for your support to Longxing Group and becoming the owner of the Brilliant X2 Collection Edition. The Collection Edition is far more than a number. Behind it is exploration and love. We will create new possibilities side by side with you. I look forward to embarking on the road of dreams with you in the future! ]

[Chief President of Longxing Group. ]

[Chen Xing. ]

"Damn!" Lin Xiaolong said a Chinese quintessence, and couldn't help but exclaimed: "The number 074, coupled with this sentence and Mr. Chen's signature, I feel that the meaning is far greater than its value."

After watching the live broadcast, the audience in the live broadcast room also couldn't help but send barrages of praise.

"Worth it! It's worth it. Star autographs can sell for hundreds or thousands, but Mr. Chen's autograph is free. This proves that it is full of gold."

"I think it's very cost-effective to buy a mobile phone and a tablet for more than 10,000 yuan. Add a certificate, I feel that it has too much emotional value!"

"Who understands the words "I will create new possibilities with you side by side, and I look forward to embarking on the road of dreams with you in the future. I feel that Mr. Chen really treats us as family, what should I do!"

"I'm going to buy it!"

No matter whether they are men or women, they will pay for emotional value.

If the anchor provides emotional value, they may receive gifts. If the star provides emotional value, fans will buy their peripherals.

Playing with emotional value is equivalent to playing with marketing.

On the other side, at the Shenzhen Star Hotel, Li Jae-yong had been following Lin Xiaolong's live broadcast after learning that someone had received the goods, wondering if Chen Xing was bragging.

Because he was an insider, he knew about the existence of AB machines.

But after watching for so long, he found a problem, that is, never compete with Chen Xing in marketing, you have no idea how he will control the user's emotions.

Not only Li Jae-yong, but Ku Ke also fell into a brief silence at this time. He never expected that the user would actually buy into this.

After the silence, he took out his mobile phone, opened the note, and silently wrote down this marketing method.