Chapter 833: Mocking
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This time, the MGR Group's new car launch conference was placed on the big stage of the magic capital. For this reason, Qin Lan has been busy for nearly a week. In order to coordinate this, Lu's investment has also rushed here, the stage. , have spent a lot of money to redesign one side, the most expensive 60-inch display screen today, don't spliced on the stage, connected to a huge LCD giant screen.
The first time Lu Ning got off the plane, he didn't even care about taking a rest. He took the car to the Magic Capital Stage for the first time. At this moment, the big stage was still being built, but it had already paid off. Lu Ning was in Qin Lan's stage. Under the guidance of the tour, the three new cars MGRmodel-S have been transported to the big stage. Now, they are wrapped in car clothes, waiting for their mysterious veil to be opened tomorrow.
"I have already told MGR's advertising team that before tomorrow morning, the latest advertisement will be sent out, and then it will be used at the press conference." Lu Ning gave Qin Lan an order.
"Okay, the guests have been in place, and the main leaders of the magic capital will definitely participate." Qin Lan is still used to holding a notebook in his hand, and this habit has never been changed.
There will be two major events tomorrow. It can be said that they are both events that will change the technological process of the world. First, MGR Group will release its first new energy vehicle, which claims to have an LV3-level driverless system.
Also, in the early hours of the morning, Apple will launch its own brand-new IPHONE mobile phone. However, unlike the MGR model-S of the MGR Group, the IPHONE mobile phone will attract more attention. After all, the application market of mobile phones is more extensive, and another major The reason is that the specific functions and parameters of the iPhone, as well as the appearance, have all been exposed.
Moreover, Apple's official website also started to take over online reservations a week ago. As of now, the number of iPhone reservations for this generation has reached an astonishing 1 million units. The most important thing is that Apple is absolutely prepared this time, and the whole world is at the same time. Release, this is also the suggestion made by Lu Ning like Jobs. For example, Huaguo's access to the market, with the efforts of Apple, has also reached an agreement with the three major operators in Huaguo.
Unlike IPHONE's hot reservations, the reservations for MGRmodel-S are a little pitiful. From this early morning to the present, there are 79 MGRmodel-S reservations in total. Well, these 79 car owners are not watching. In the case of the real car, or in other words, when I don't even know the interior, I ordered the MGRmodel-S. It can be said that they are the first batch of people who eat crabs, and they can also be regarded as the true fans of MGRmodel-S.
Most people are still waiting and watching, after all, it is a car, and now it is not easy to even know the price.
However, there are still some traditional car companies that are making a fuss about MGR Group's new energy vehicles. Among them, BMW and Volkswagen are the leaders. The most important thing is that in the first financing of MGR Group, they clearly refused. BMW and Volkswagen typically have the feeling that they can't eat grapes and say that the grapes are sour.
BMW even once advocated through its official website that MGR's new energy vehicles are not as good as advertised at all, and many technologies are not up to standard at all. It belongs to the era of fooling consumers and advocating internal combustion engine vehicles. Can be replaced and shaken.
Of course, BMW's main point of view is to rely on the number of new MGR new cars that have been naturalized, with a mere 79 results. However, let alone BMW and Volkswagen, even those car companies that are not in the mainstream are not in the eye. Obviously laughing at the MGR Group with a lot of thunder and little rain, the market will not accept such new energy vehicles at all.
Even some experts can't wait to jump out, saying with certainty that today's technology cannot control the new energy vehicles boasted by MGR Group.
He also said that a technology company is simply looking for a dead end when playing with a car company, and so on. Lu Ning didn't take it to heart. For enterprises and financial giants, they are still quite worried.
You must know that some of the 79 scheduled MGRmodel-S came from them, including Alice's credit. Of course, Alice only bought it for her father after contacting the real car. MGRmodel-S, and Lu Ning's good brother Steve, also ordered one online. Not to mention the rest, I still have to support my brother. Besides, Steve is a car enthusiast, and the appearance of MGRmodel-S is very In line with your own taste, as for money or not, does it matter?
Neither Alice nor Steve was short of money. Lu Ning and Qin Lan were still inspecting. For some small details, Lu Ning also suggested revisions.
"By the way, how are the stores all over the world laid out?"
"It is still concentrated in the United States and the Asia-Pacific region. There are a total of 300 stores. According to your assumption, they are all stores with integrated maintenance." Qin Lan replied, this is what Qin Lan has been paying attention to. After all, logistics support It is necessary to keep up with other aspects. MGR's stores directly follow the 4S store model proposed by Lu Ning.
It refers to the "four-in-one" car dealership with integrated sales (SALE), spare parts (SPAREPART), after-sales service (SERVICE), and information feedback (SURVEY) functions.
This model is also different from the hodgepodge sales model currently popular on the market. All brands of cars are mixed together, domestic and imported, and they are all sold together. This model will only dazzle customers. In the end, I don't know what I want to choose, and there is a key point. Doing so is too confusing in terms of management and operation, and will eventually be eliminated by the times.
Moreover, the 4S model is much more than other sales in terms of its ability to make money continuously in the later period. The cost of maintenance and repairs in the later period is a considerable amount of income. No, it should be said that it accounts for the vast majority of income.
It's just that few people can think of this now, or that the market for imported cars is not enough to do this. The current main idea is the first pot of gold earned when selling cars, and there is no follow-up idea at all. .
Now, MGR's stores are all managed by the group, and there is no agent at all. Of course, in the follow-up development, the agent is indispensable. After all, many countries have very strict self-protection policies. I don't want to see car companies doing monopoly operations.
"300 stores? That's enough." Lu Ning nodded. In fact, so far in China, MGR's stores are basically set up in first- and second-tier cities, most of which are in relatively developed cities.
The vast majority of stores still exist in the United States and the rest of Asia Pacific.
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