Chapter 217 The Truman Show Is Released
"Okay, prepare well! Explain the theme carefully and send it out when the time comes."
"Yes, yes." The person in charge smiled and sent the boss away.
After closing the door, he turned back and frowned, pointing at the four people in the row at the edge, "You four, analyze the meaning of his new film carefully for me!"
The four people smiled bitterly and nodded.
The meaning of the new film... that's an art film, and you may not be able to understand it even if you watch the feature film once.
How can they analyze it with the existing resources?
But what can I do if the leader arranges it? Just bite the bullet and do it.
...
Six days later, at 11:30 noon.
The four employees of Aile Media stood outside the ticket gate of the cinema with sad faces waiting for the premiere to start.
Generally speaking, the premiere starts at 0 o'clock, which is conducive to calculating the box office, but it can also be set at other times for fans to watch.
So the domestic premiere is scheduled at 12 o'clock.
As for the overseas market, it is scheduled to premiere at midnight on the 20th or 21st to ensure that the overseas box office data is better.
It is now 11:30 in the evening in the eastern part of the United States.
In half an hour, the theaters here will screen "The Truman Show" at the same time as the theaters in China.
In the VIP lounge of a luxury theater in New York, two men are sitting.
They are Walker, the marketing director of Peak Entertainment, and John, the director of the market research department, who are here on business.
At midnight today, their company's new version of "The Little Mermaid" will also be released.
The two have nothing to do, so they decided to come and see the premiere of the company's movie and "The Truman Show".
John, the director of the market research department, asked: "Has your sales department prepared the promotional materials?"
"Well, there are mainly three points to start with. One is cultural differences. For example, their country emphasizes unity, and we value individualism. We should seize this point to make a fuss."
He saw in the promotional video that Truman has close friends and many people cheering him on, which probably emphasizes the power of the collective.
In short, it emphasizes ideological differences so that the audience will not buy it.
This is to suppress Oriental Media, and the second is to let the audience flow to "The Little Mermaid" released at the same time.
Walker continued:
"The second point is to emphasize that they lack care for special groups, unlike our heroine who also uses a minority group."
"The third point is to attribute the highlights to Chazelle's New Era Films as much as possible."
Hearing this, John nodded.
To deal with a mere art film, three-pronged approach is enough.
He raised his hand and looked at his watch, "There are still twenty minutes, let's go to the VIP theater."
"Okay."
As soon as the two went out, they met a group of girls dressed fashionably.
Walker smiled at John and said, "I knew that our company's love story would definitely attract young girls. After all, the prince is handsome."
Just after he finished speaking, he heard the disgusted conversation between two girls on the side.
"Linda, look at the poster of The Little Mermaid. Peak Entertainment is simply crazy. If I were a prince, I would definitely marry the villain princess."
"You are obsessed. You must be sick to watch it. You want to see the prince blind the whole time?"
"We don't have to have a certain skin color. At least choose a beautiful one. Even if it doesn't match the original, at least don't make me feel that the prince is blind."
"What do you think of them? They have to use specific actors. Can't they create a suitable role?"
"Hehe, the screenwriter is not good enough."
Hearing the two people's complaints.
Walker was embarrassed.
Damn, I was slapped in the face just after I finished speaking.
"Let's go." John sighed and walked towards the VIP theater.
Alas, it seems that choosing a beautiful male lead and female second can't offset the impact.
Walker followed and whispered: "It's okay. There is only one fairy tale this year. If they don't watch it, there are children to watch it. We don't need to care."
"Yeah."
...
At the same time.
At 11:45 in China, major theaters also began to check tickets.
It was summer vacation and Sunday, so fans of the previous movies came to watch.
In addition, with the reputation of two well-known directors, some movie lovers also came to watch the premiere.
As a result, the premiere in major theaters was almost full.
However, the sales of subsequent shows were not very strong for the time being.
Many passers-by were worried that the film had too much artistic elements, with three or four hundred floors, so high that it was uncomfortable, so they were still waiting to see the feedback.
As the ticket checking progressed, four workers from Aile Media sat in the corner of the last row with their computers. The four looked at each other, sighed, and opened their laptops.
Soon, the screen went dark and the premiere officially began.
In the United States, the screen in front of Walker and John also started playing the film.
Walker crossed his legs and looked up at the screen.
The picture was a little blurry, and it seemed to be an interview video.
A man said to the camera:
"We don't want to watch actors pretending anymore, and we are tired of explosions and computer special effects."
"Although Truman lives in a fictional world, he himself is not fake at all. He has no script and no cue cards."
"This reality show may not be a masterpiece, but it is real life."
The scene changed, and a TV appeared on the screen with "Live Broadcast" marked in the lower right corner.
A young man in the TV looked at the camera.
At the same time, humming and melodious piano sounds came from the speakers.
The young man said: "I can't do it anymore. You guys continue."
The screen went black and the cast list appeared: Truman played himself.
Truman continued: "Don't give up, brother, even if your leg is broken, you have to reach the top of the mountain."
The screen went dark again, and the list of personnel continued to play.
Created by Christof (the name of the producer and director).
The director appeared again, and "many spectators looked for comfort and watched him all night long."
When the camera turned, Truman on the TV said: "You are crazy, you know?"
…
Seeing this, John, the director of the market research department, frowned slightly and sat upright.
Why is this opening subtitle a bit weird?
The opening subtitles generally introduce the producer, director, producer, actors, etc.
It does introduce.
But it is not the name of the producer, Chen Xiao, Cha Zilei, Jin Rui, etc.
But Truman playing Truman? Christopher?
This is……
John tilted his head slightly: "A play within a play?"
Walker, the director of the sales department, looked a little ugly and lowered his voice: "It should be."
Seeing this, Walker already felt something was wrong.
Truman plays Truman.
His name clearly means a real person.
And producer and director Christof makes it even more obvious that it must have something to do with Christ.
Christ originally means Christ.
And the matching vocabulary is not common for producers and directors.
But create.
Created by Christopher.
Walker whispered: "Is Christoff a god? Or does it sound homophonic to Christoff (Christ left), which means he has no divinity and is a false god?"
"Not sure, let's look at it later."
Walker nodded, frowning slightly and looking at the screen.
Just looking at this beginning, maybe they made a mistake in judging that this movie would not be able to penetrate into Western culture...
Half a minute into the screening, he had a hunch that perhaps the first promotional plan would be scrapped.