Chapter 261: IP Industry and What I Can Do

After drinking until about ten o'clock, it seemed that the time was almost up. After paying the bill, Li Xiaofan waved goodbye to everyone.

When Lin Muchiu sent him to the street to hail a taxi, Li Xiaofan discovered that there was a brightly lit bookstore called Thambi Magazine Store under the Holland Road shopping mall, and many customers gathered inside, especially young people.

He asked curiously: "Manager Lin, is the business of this bookstore so good?"

Lin Muchiu smiled and said: "Director Li, you may not know that this Thambi magazine store is one of the landmarks of our Holland Village and a favorite among young people in Singapore! There are more than 3,000 different publications from all over the world in the store. Including newspapers, magazines, comics, etc. from major cities around the world. If you are interested, I believe you will be able to find your favorite publications..."

After Lin Muchiu took Li Xiaofan into the Thambi magazine store, Li Xiaofan was really eye-opened. There was a dazzling array of comics and magazines from all over the world.

Such as the comic series produced by American comic giant Marvel Comics, "X-Men", "Avengers", "Spider-Man", etc...

The latest manga published from Tokyo "Mecha Squad/Mecha Pretty Girls OVA" and "Sailor Moon S"...

The Hong Kong comic "Sea Tiger" edited by Wen Yaliang and drawn by Tang Zhihui...

Li Xiaofan had read these comics one after another in his previous life, full of memories!

Lin Muchiu explained to Li Xiaofan: "The first generation owner of Thambi Bookstore was named Periathambi. In the 1940s, when Holland Village here was still a rural kampung, he was a dispatcher, mainly serving the British troops and other foreigners stationed in Singapore. , so he has insight into these foreign customers In the 1970s, we started selling newspapers and periodicals at a stall, which later became bigger and bigger. The wide range of books and periodicals in this Thambi bookstore are the spiritual food of the residents in this area. Now they are becoming more and more famous, especially the comics across the island. Lovers love to come to this bookstore to buy books! ”

Listening to Lin Muchiu's introduction, Li Xiaofan couldn't help but feel filled with emotion while flipping through comic magazines such as "Sea Tiger" in Thambi Bookstore.

In his previous life, when Li Xiaofan was studying for an EMBA at Tsinghua University, there was a classmate in his class named Zhou Qingkun who was engaged in IP development and animation and cultural creative industrial park operations. Zhou Qingkun and Li Xiaofan have a good relationship. After being introduced by Zhou Qingkun, Li Xiaofan joined Zhou Qingkun and joined the "Tsinghua Alumni Cultural and Creative Group".

In April 2016, during the 105th anniversary of Tsinghua University, the Tsinghua Alumni Association established a professional cultural and creative committee.

In the Tsinghua Alumni Cultural and Creative Group, Li Xiaofan also met a friend named "Tidus" on WeChat. His real name is Liang Xuan. Liang Xuan is the author and director of the very popular animated movie "Big Fish and Begonia" in the summer of 2016.

After the successful release of "Big Fish and Begonia", the Tsinghua Alumni Cultural and Creative Committee held a special event and invited Liang Xuan to communicate with alumni.

Liang Xuan told Li Xiaofan and the others at that event that one night in 2003, he had a strange dream. In the dream, he turned into a big fish and finally swam to the other side of the sea after numerous hardships and obstacles. The magnificent picture in the dream shocked him, and he came up with the idea of ​​turning the dream into reality.

Liang Xuan was a student majoring in thermal power at Tsinghua University. In his sophomore year, in order to better produce "Big Fish and Begonia", he simply dropped out of Tsinghua University. In 2005, he established Biantian Company to specialize in animation and began to raise funds for the film. funds.

But the road to fundraising was not smooth at first. Later, with no choice but to do so, Liang Xuan launched crowdfunding online in 2013. Within 45 days, nearly 4,000 netizens invested. Some people invested one month's salary, and two people invested 50 Ten thousand. In the end, the two raised nearly 1.6 million yuan, setting a record for Chinese crowdfunding that year.

This crowdfunding not only attracted the attention of many netizens, but also attracted the attention of Enlight Media. In the end, Enlight Media invested 30 million in them. After the investment was in place, "Big Fish and Begonia" was finally born after more than two years of hard work day and night and 12 years of hard work.

For a small dream, Liang Xuan, who dropped out of Tsinghua University, went through all kinds of hardships and finally realized his animation movie dream. Only he knew the ups and downs and hardships...

In his previous life, after following Zhou Qingkun, who was engaged in IP development and animation cultural and creative industrial park operations, and became familiar with Liang Xuan and others, Li Xiaofan once listened to the opinions of the older generation of cultural and creative people at many internal exchange activities held by the Tsinghua Alumni Cultural and Creative Committee. Introduction: At that time, the domestic animation industry was in a state of desolation in the 1990s.

In the 1950s and 1960s, the art team of Shanghai Film Studio ushered in a period of high-profile development of Chinese animation. During this period, animation content was rich and forms flourished. Such as the first color paper-cut film "Zhu Bajie Eating Watermelon" in 1958, the first ink cartoon "Tadpole Looking for Mom" ​​in 1960, the first color animated film "Havoc in Heaven" in 1961...

The first wide-screen animated feature film "Nezha Haohai" produced in the early 1980s became another peak of Chinese animation in the 20th century after "Havoc in Heaven", and there are still familiar films such as "The Three Monks" and " Excellent works such as "The Story of Afanti" have been published one after another. Later, some works such as "Black Cat Sheriff", "Calabash Brothers", "Shuke and Beta" were released one after another, which accompanied the growth of a generation.

However, from the late 1990s to the early 21st century, the domestic animation industry entered a downturn. Affected by the external environment, the collective invasion of American and Japanese animations and the low-price copyright strategy have dealt a heavy blow to the domestic animation industry, causing domestic animation to languish. Only the "Baolian Lantern" in 1999 was short-lived, and then entered a long dark age.

During that time, the domestic animation market was almost monopolized by products imported from the United States and Japan.

It was not until the release of some excellent animation works such as "Pleasant Goat and Big Big Wolf" in 2005 and "Qin Shi Mingyue" in 2007 that domestic animation IP made some progress...

In 1995, the current domestic animation industry was in its darkest period.

Li Xiaofan looked at the Japanese and American imported animation works in the Thambi magazine store and thought to himself that maybe he should do something for the domestic original IP industry in the future.

In his memory, two years later in 1997, the Chinese literature portal Rongshuxia was founded. At that time, it was the earliest and most branded literary website in China.

In August 2000, five like-minded young people, including Suiyuan, Hongchen, Liushui, May Sky, and Weid, got together and decided to independently build the largest original literature website in the Chinese-speaking region and join the trend of original literature on the Internet. They combined four Western continental literary works under their own names: "Entertaining Yourself", "Going His Own Way", "Hongchen Pavilion" and "May Sky".

S came to join forces and reorganized into the "Dragon Sky" original alliance website. On October 1, 2000, the author community was established. In 2001, "Dragon's Sky" became the largest and most visited original literature website in mainland China...

In May 2002, "Qidian Chinese Network" was born, opening up a new era of domestic online literature and becoming a dominant generation...

Li Xiaofan believes that he can do something during this process!

…

When Li Xiaofan returned to the terraced house dormitory, Guo Hanyue and Liu Mengchen had finished taking a shower and were lying on the sofa in their pajamas using an electronic calculator to calculate accounts.

Li Xiaofan asked with a smile: "Girls, it's been such a hard day, why don't you go to bed? How is the business in the store today?"

"Boss Li, where have you been wandering? You came back so late. Business in our optical shop continues to be booming today. Guess how much turnover we did today?" Liu Mengchen looked at Li Xiaofan with a smile and said.

"More than 20,000 SGD?" Li Xiaofan remembered that the Yifan Optical Glasses store's turnover on the first day it opened was 26,000 SGD.

Guo Hanyue stood up, raised the electronic calculator in his hand and said loudly: "Boss Li, take a look, it's this number!"