One Thousand Five Hundred and Seventy: Crossing the River Raptors
In the past one or two years, the world has entered an economic recession.
Originally, it was just that the economic growth of the world's largest economy was sluggish, and even the economic performance in Europe has not been very good.
The large influx of African population, coupled with the fact that the Great Yin Empire has been arguing about leaving the European Union, has caused continuous shocks in the European market.
And that comes with a pretty serious impact on our economy.
There is no way that we have always been an export-oriented economy.
A large part of the driving force for economic growth is driven by exports.
Once the export is weak, it will have a very serious impact on many small and medium-sized enterprises.
In addition, in the past few years, our real estate has been very hot.
And this industry has also become a reservoir of currency in disguise, which has made it more difficult for the real economy to operate.
Many industrial sectors are currently entering the stage of shock adjustment.
Countless bosses are holding funds and seeking transformation.
And what industry is the best?
Except for the hottest Internet celebrity sales at the moment, only the fast-selling industry is the most promising.
But for many small bosses with limited funds, the fast-selling industry is not so easy to do even if they want to.
Industries such as detergent, washing powder, and shampoo also have industry barriers.
Even if you have a factory, you must have a brand, and none of those established companies has been cultivating in this field for decades.
At this time, if you want to rush in to grab the market, that is to die.
So after thinking about it, only the catering industry has the lowest threshold for entry.
And the way of thinking of rich people in catering is definitely different from that of ordinary people.
After thinking about it, it seems more reliable to set up a franchise store.
In China, which franchise store is the best now?
It must be made by famous chefs of the celebrity chef group!
This fast food restaurant, you can see that other people have opened their stores abroad.
Even foreigners rush to join and go in to eat. Do you think their family can make money?
Moreover, countless shopkeepers who joined their fast food restaurant in the early batch came out to speak out, saying that they had already made a lot of money from this restaurant.
This has attracted countless people's attention to celebrity chefs.
Even now their family's franchise fee and all kinds of miscellaneous fees have risen, much higher than when they first opened to join.
But for rich people, that doesn't matter.
As long as they can get a place in their franchise store, what's the point of paying a few million more?
For these rich people, spending a little more franchise fee is nothing.
These days, you have to invest first in everything you do!
But if you dare to invest in other industries, you may not be able to get a return on your investment, or you may lose all your investment.
But joining a famous chef is different. As long as you can join their shop, you will be guaranteed a steady profit.
The average daily net profit of each store is at least 5,000 yuan, and the daily revenue is tens of thousands.
This is not an exaggeration at all, someone who once had a good deed has done a survey on the manufacturing and business capabilities of famous chefs.
Finally, the results of the investigation were published on the Internet, which caused an uproar at that time.
When many people first heard about the franchise fee made by famous chefs, they scolded them for being too dark and the franchise fee was too expensive.
The franchise fee in first-tier cities, plus miscellaneous expenses, has now risen to almost 10 million for a family.
But now it seems that as long as you join their store,
It only takes less than three years to pay back the capital.
What is the efficiency of this Nima?
You try to invest 10 million in other fields?
Let's see how many can pay back their capital in three years?
The most important thing is not to mention paying back the capital in three years, people can guarantee that after three years of paying back the capital, you will still make a steady profit every year!
As long as you can persist in working for ten or eight years, how much do you have to earn?
What other business in the world can make money like this?
Of course, I'm talking about legitimate business here...
Some people forget it, if you are in a first-tier city, join one of their stores.
Pay back the capital in three years, and then have a net profit of 10,000 per day, then you can earn more than 3 million in one year, dare to ten years?
And this is just about daily operations. Once there is a major holiday or something, their family's net profit will double.
Then do the math, how much can you earn by joining their store?
And how much are house prices in first-tier cities now?
Those houses that are about the same size, more than one hundred square meters, can easily cost tens of millions.
But can these residences bring you a net profit of more than 3 million per year?
And even if you go to speculate in stocks, even if you buy Moutai, can this stock bring you a net profit of more than 3 million per year per share?
If you do the calculations like this, you don't think their franchise fee is expensive.
Because of this, many people flock to the franchise quota made by famous chefs.
However, it is hard to find one of their franchise quotas in the market now.
Because they haven't invited investment to join the whole country for another two years. At present, their total number of stores in the country is more than 6,500.
And there are rumors that they don't plan to continue to open franchising, even if they open again, they plan to open all directly-operated stores.
This undoubtedly disappointed many people.
However, if the celebrity chef group is not open to franchising, then forget it, and some people have the idea of other franchising stores.
They dare not touch large groups like Yida, Dalecheng, and Yintai.
But don't forget that when the famous chef group opened to the outside world for the first batch of franchises, those who joined were all retail investors with average strength.
And these retail investors, in the past few years, have already returned their capital and made a lot of money.
Therefore, some latecomers have assigned the number of franchises made by famous chefs to these retail investors.
Of course, it is impossible to rob it, after all, this is a society ruled by law.
So most of them want to sell the store from those people at a high price.
Of course, except for some guys who are very desperate for money, few people will sell their hens that can lay golden eggs.
After all, as long as you have a franchise store made by famous chefs, it is equivalent to having a money printing machine in your hand.
As long as you are not stupid, no one is willing to transfer the money printing machine easily.
As a result, many people couldn't get the quota made by famous chefs, so they could only turn around and think about joining other shops.
However, in the past two years, many people have seen the popular model of the celebrity chef group, and when there is no hope of buying a stake, they have the idea of imitating a copycat.
In the past two years, there have been many companies imitating their business models in China.
However, many were lost, but many survived.
One of the most famous is a hot pot chain franchise enterprise.
This store can survive the fierce competition, it can only be said that their business strategy is impressive.
They invited countless celebrities and Internet celebrities to advertise their franchise stores.
Also relying on the popular short video website, they continue to promote their own store.
In just one or two years, this brand has opened thousands of stores across the country.
Of course, although there are many stores opened, there are also many complaints about this store on the Internet.
For example, there are countless negative news such as short catties and two serious dishes, hot pot ingredients often have problems, and even foreign objects have been eaten at the bottom of the pot.
But in the end, they suppressed a lot of negative news by means.
And it didn't have much impact on their business. Instead, they still rely on publicity to continue to burn fire.
Some people have calculated the cost of joining their store.
From the foot shop to the final franchise operation, it will cost at least two hundred.
If the scale is larger, then more than 600 people will not be able to handle it.
This is in stark contrast to celebrity chefs.
A hot pot restaurant has to invest more than 2 million yuan to start, and there is no guarantee for whether it will make money in the end or when it will pay back.
But even so, there are still many people who are willing to join and bet.
This is already very illustrative of the problem, that is, there is too much money in the market, and many rich people don't know where to invest their money.
And with the launch of the new generation beverage store of the Famous Chef Group, the Juice King has already caused countless people to blush as soon as it appeared on the stage.
Because anyone with a discerning eye will know that the future of this store is great!
In recent years, the post-90s and post-00s have become the new generation of main consumers.
Beverages such as milk tea and coffee have become more and more mainstream in the beverage industry.
In the past, the five yuan cup of milk tea that was casually fooled with milk tea powder now obviously has no prospects.
And the extracted milk tea, which is more and more exquisite in workmanship, is now obviously gaining more and more market share.
It doesn't matter how expensive you buy it, but as long as your milk tea is made from real ingredients, the ingredients look healthy, and as long as there are no major problems with the taste, you won't have to worry about no consumers paying for it.
The little girl now, if she goes out shopping, watching a movie, or having a meal or something.
If you don’t have a cup of coffee in hand, why go shopping?
Many milk tea brands have become very popular in China before. What kind of tea looks pleasant, what kind of tribute tea, etc., were once popular brands.
There are so many franchisees, and each of them makes a lot of money.
But now in this field, a dragon crossing the river suddenly appeared, which naturally attracted everyone's attention.
Because the background of this dragon crossing the river is too fierce, it is the celebrity chef group that has been keeping a low profile before.
If another company suddenly enters the field of milk tea, everyone will be happy to see a joke.
After all, like Nayuki's tea, a little bit, the tea looks pleasant, these old-timers are not vegetarians.
However, although these milk tea brands are big names in the industry, they are all vulnerable younger brothers in front of the famous chef group's golden signs, not even younger brothers...
Don't look at these brands, some of them can be considered to have received A round of financing, and they can barely be regarded as rich and powerful in the industry.
But compared with the celebrity chef group, even if the celebrity chef group pulls out the root hair from their toes, they are thicker than their waists.
So since the Juice King brand appeared, the domestic beverage market has been completely messed up...