One Thousand Five Hundred and Sixty Golden Signboard

I have to say that it is really not ordinary for a company to achieve the level of a celebrity chef group today.

Think of Yida, Jintai, Dalecheng and other well-known large chain stores in China, they all take the initiative to come to you to discuss cooperation.

And as soon as you open your mouth, we are willing to provide you with a storefront for free.

Even the investment promotion commissioner of the famous chef group hesitated for a while, and these guys said, it is really impossible, we will even package the decoration for you.

For nothing else, I just hope that they can open their stores into the malls of these merchants...

This has not even begun to talk to them about joining, the other party has already put his posture so low.

This really makes the celebrity chef group feel a little embarrassed.

But there's no way, who made it possible for their family to be so strong in the real economy now!

In this era when the online economy is crushing the offline economy, all the large shopping malls in the country are having a hard time.

Regardless of whether you are a first-tier city or a new first-tier city, all big shopping malls face a problem, that is, the problem of passenger flow.

Because the online shopping model has swept the country, the consumption habits of many consumers have also changed.

Sitting at home and moving your fingers, you can buy your favorite products, and who wants to go out and shop endlessly.

Moreover, the prices of goods in the mall are often several times that of the online store.

As a result, everyone is more reluctant to go to the mall to spend.

And there is no way for the shopping malls. On the one hand, they take land to build, which costs a lot of money.

Now, the shops in the shopping malls themselves are not very good for renting out. If people do not come to the shopping malls to spend, the shopping malls will not be popular and there will be no traffic.

If things go on like this, not to mention that the brands that live in the mall do not make money, even the mall itself will be difficult to maintain.

Therefore, many shopping malls are not without thinking about how to transform.

In fact, for them, the transformation is very simple.

In fact, not all brick-and-mortar malls will be crushed online.

After all, consumers actually pay attention to the consumption experience, and to put it bluntly, it is the service you provide to consumers.

Otherwise, you can see that online online stores are so prosperous, but in Japan, the Southern Dynasties and the United States, why haven't large shopping malls been washed away by online stores?

Isn't Amazon better than one of our treasures?

But why are the big shopping malls in the United States alive and well?

There is no other reason, it is because people have made the service to the extreme.

All brands have one price online and offline, and the quality of the goods is the same.

And the most crucial point is that the service of others is really unbelievable.

If nothing else, just a return mechanism can kill all the supermarkets in China in seconds.

In foreign countries, unless there are special commodities, most of the commodities, after you buy them back, if you don't like them, you can take them back to the merchants and exchange them.

But in the country, this is not enough.

Of course, this is also related to the quality of consumers. I won't say much for fear of being sprayed.

In China, we simply cannot do this by simply returning and exchanging goods unconditionally.

Even if the goods you buy back are found to be defective, if you return or exchange the goods, you will encounter all kinds of difficulties from the merchants.

This is a question of attitude.

As for the country of the Southern Dynasties in Japan, this country is known for its services, not to mention the physical supermarkets of others.

In the past, millions of people in my country went to other people's shopping malls every year to contribute to their GDP. There is a reason for this.

In our country, there is also such a company that provides the ultimate service, that is, Pangdonglai in southern Henan Province.

This mall is now very well-known in the country.

But you know, they have only opened four so far.

A mall with four stores is well-known nationwide. Even Jack Ma and R-U-OK have stood up for him and said good things about this mall.

So why is that so?

that's because,

People have done the best service.

The toilets are as clean as a five-star hotel, and you can't buy fakes in their house.

And buy electrical appliances in their home, they are responsible for door-to-door installation, without any additional costs, together with the final warranty maintenance.

If you buy an electrical appliance, the price will be reduced within three months, and the difference will be refunded to you.

There are many other services, and it is no exaggeration to say that they can definitely be the best in the country.

Therefore, even though the prices of their products are slightly more expensive than those of others, the common people are still willing to go to their home to consume.

Nothing else, just spend money to buy a good mood!

Even as a shopping mall, they have to take one day off a week, doesn't it sound fantastic, but that's what people do.

Why do they do this, because if they don't do it, those supermarkets in the same city as them will be killed by them.

This is also the main reason why this store has been in business for so many years and has only opened four in a few third-tier cities.

Because they can't even enter their provincial capital city, why?

Because they would be crowded out by other peers, they once wanted to enter the provincial capital, but they just released the wind.

They were jointly blocked by their peers in the industry, because everyone knew that they could never be let in.

If they take root in the provincial capital, then everyone will not have to play in the future.

Moreover, the capital of southern Henan is a second-tier city after all. Once they gain a firm foothold in the second-tier cities, they can easily gain popularity nationwide.

Because of this, this shopping mall company has only opened four chains in a few third-tier small cities so far, not even the provincial capital.

Because once they enter the provincial capital, it is bound to subvert the ecosystem of the entire shopping mall industry.

And the reason why they are able to provide such a service is because the bosses are open to it.

The boss of other people said that you can only bring out a pack of wolves by giving the employees meat to eat.

And people also do what they say, giving 95% of the annual profit to the employees.

With this mind, how many bosses in China can do it?

Many bosses can't wait to drain the last drop of their employees' blood and give you a profit share?

Go dream!

As for the other large supermarkets, many of them do not even expect to earn money from shopping mall consumers.

What they earn is the money from the turnover rate of the resident merchants. You say this is still a human being, and they can still manage the mall well?

The merchants were tricked into opening a store. After a few months, the merchants were unable to operate and changed hands.

Then when people come in and renovate, they re-sign the contract. Anyway, they treat the merchants as leeks.

It is no exaggeration at all. For such supermarkets, merchants across the country hope that they will be squeezed to death by e-commerce as soon as possible.

However, there are also large-scale commercial groups such as Jintai, Yida, and Dalecheng.

Now it is still possible to make a living under the pressure of e-commerce.

If you ask them to learn foreign models, they will definitely not learn, because there are indeed such a group of consumers in China who are really worrying about their quality.

If you can let them return and exchange goods as they do abroad, it is estimated that those old men and women who grab eggs can kill the mall.

But if you ask them to learn the ultimate service like Fat Donglai, they can't learn it either.

After all, their usual gross profit is about 30%. If they learn from the fat east, the annual gross profit is only 5%, and 95% is distributed to the employees.

The final net profit is about 1% left.

Then they have to go crazy. Any CEO who dares to make such a decision will be returned by the board of directors every minute.

After all, these supermarket groups are all listed companies, and they are responsible to their shareholders.

Who dares to give shareholders' money to employees? Unless he doesn't want to live anymore.

As a result, these large supermarkets are now very embarrassed.

Let’s fight for service, it must not be able to do Fat Donglai, and those foreign supermarkets.

Let’s fight the price and the quality of the goods, then they can be exposed to the shit of the goods on the Internet.

And after thinking about it, the only thing that can help them drain is the food and beverages.

This is also the main reason why many supermarkets now invite Golden Arches, Kaifeng Cai, or Starbucks to stay for free.

Because these stores have moved in, they can effectively help the mall to bring in customers!

With passenger flow, stores in the mall can have marketing opportunities.

Otherwise, you don't even have customers, and your store is still open.

However, in recent years, these large supermarkets have also discovered.

At present, the most popular national trend brand in the country is made by famous chefs.

This store is simply too evil, it is definitely a fire.

For now, they are the only fast-food chains that can be opened in China.

Moreover, these large supermarkets have also joined and represented their franchise stores, and have all tasted the benefits.

Just the fast food restaurants they joined can bring hundreds of people to their supermarkets every day.

Before that, they also opened a chain of juice king drinks, which actually exploded as soon as they opened.

Now the Internet is full of their family's ****, and they help their family to blitz everywhere without receiving money, which is a complete mess.

And the popularity of this beverage chain can be said to make the major domestic business groups salivate.

Recently, the number of calls to their family every day to inquire about joining issues has exploded.

Otherwise, why do you think that companies like Jintai, Daluecheng, and Yida would send their own investment personnel to come to the door in person?

You must know that in the past, how many large supermarket groups like them would take the initiative to find customers?

It must be the merchants who take the initiative to find them.

But now they put down their stature and took the initiative to find the celebrity chef group, which shows the current status of the celebrity chef group.