One Thousand Five Hundred and Fifty-Nine Hot Cyclamen

As for Xiao Feng, this technique is of great use to him.

After all, he owns a restaurant, his famous chef group, and the high-end Xiankelai restaurant that has already opened, all of which need ingredients.

Currently, all his ingredients are purchased from outside, but for Xiao Feng, some parts are best controlled by himself.

Especially the ingredients supplied to cyclamen, this restaurant is positioned as a high-end fast food restaurant.

Although it is the same as fast food, its positioning is higher than that of famous chefs.

This restaurant also pays attention to the word "quick", and other aspects are healthy and delicious.

And the main products are mainly stuffed food such as steamed buns and dumplings.

And most of the food here is made on the spot, and the stuffing will be twisted in front of the guests.

All kinds of vegetables and meat will be put into the stuffing machine according to the proportion to make stuffing.

A machine will be used later to make buns, or dumplings.

If it can't be solved, it will use people to make it.

The method of doing this, although it needs to increase the number of employees, greatly increases the cost, but on the other hand, it also greatly improves the B-level of the hotel.

They also offer a variety of stir-fried dishes!

Unlike ordinary fast food restaurants, the stir-fries here are all served on a plate.

For example, the fried pork with snow peas, the snow peas are all cut and placed in the fresh-keeping cabinet, allowing the guests to order.

Then guests can choose their own chicken, pork, or beef to copy.

And you can set the amount of meat yourself, or mix and fry two kinds of meat together.

It is a completely private high-end customized model, and even a 2-3 or 3-4 person package will be formulated for guests.

And each dish, after the customer is customized, will tell the customer how long to wait for the meal and how many calories the meal will have.

And these calories are equivalent to what kind of exercise the guests do every day, and how much exercise can just be consumed.

And this high-end customized model was very popular once it was launched.

After all, for those real high-end customers, on the one hand, they enjoy the service and environment provided by the store.

On the other hand, the emphasis is on cleanliness and health.

If you don't believe me, look at the noodle family who earns 5,000 a month and is not worthy of eating.

To be honest, the food in their family is not unpleasant, even if they eat it, they will scold them.

But it does not prevent them. Their family has opened thousands of stores across the country and can also become a listed company.

And if you look at the profitability level of their public financial report, to be honest, it is very general.

But what other bosses value is not the profitability of the hotel, but the price-earnings ratio of their company in the stock market...

As long as the stock price goes up, people will make money...

Recently, after countless guests have eaten their home, the evaluation given is that it is expensive and unpalatable.

But their business is getting more and more prosperous. Why is this?

Many business masters on the market have repeatedly conducted in-depth research and analysis on the routine of this catering company.

They even found a lot of customers who have been to their homes to conduct research, and finally came to a consistent conclusion.

The reason why their family is still alive and well when the food tastes so bad, the price is so expensive, and the amount of food is so small.

It mainly depends on three aspects.

The first is that our Chinese consumers are too tolerant.

Second, it is all set off by peers. They set the price so expensive and the taste is so bad.

The amount given is so small, and if you change to any other family, if you dare to do this, the game will be over.

And they have exposed their weaknesses, leaving opportunities to competitors.

It's a pity that his competitors are too unsatisfactory, and just like that, none of them can do better than them.

Therefore, the reason why consumers are tolerant is that they are forced to help, and there are not many opportunities to choose!

Third, it is entirely because they have figured out the hearts of domestic consumers.

You, for example, at the very beginning, their food actually tasted pretty good.

But why did you pull your hips later? Because their boss invited a special research team to investigate and found that the restaurant made the taste too good, but it was not profitable...

Is there any reason for this special girl to say it? The food is so delicious, but it doesn't make money?

Then why is that?

The reason is that once your food tastes too delicious, the guests will slow down and enjoy the food, and even after one meal, they will add two more dishes if they are not satisfied.

It stands to reason that this will greatly enhance the loyalty of the guests, and the hotel will be happy too!

But this is not the case. The report given by the research team is that once your food is too delicious.

Then guests will stay longer, and for a restaurant like them, what is the key to keeping them profitable?

Turnover rate!

That's right, to put it bluntly, at the peak of the meal, the guests at one table leave quickly, and then the guests at the next table come in for dinner.

The higher the turnover rate, the more money the restaurant will make...

Just because they understood this, their family made adjustments to the taste of the food, and the taste of their food has gone downhill since then.

But if you want to say, look at this store, the taste is so unpalatable, it is so expensive, and the amount given is small, they will definitely not be open for long.

Then you are very wrong. In fact, their family does this, but the profit is higher than before.

So why is this happening again?

Or because of consumer psychology.

Because their family made the dining environment this one, it's really OK.

On the dining floor of a large shopping mall, there are dozens or hundreds of restaurants of various styles and tastes, large and small.

But the taste is better than theirs, the service is not as good as theirs, the service is better than theirs, and the prices are not as low as theirs.

Cheaper than theirs, not as good as theirs.

It tastes better than their home, and the price is lower. You are not as clean and hygienic as their home...

Therefore, consumers are not stupid, they don't like to eat western food, they want to eat Chinese food.

Then, after a comprehensive comparison in many stores, their taste is average, the price is small and expensive, and the quantity is small, but they are better than the service and cleanliness.

Combining many aspects, they have become the best players in so many restaurants...

In this regard, the store owner has thoroughly researched the minds of consumers.

Therefore, people can only copy and paste the model, and they have opened nearly a thousand stores in China.

With all kinds of infamy on his back, he can still get along well.

And cyclamen's idea of ​​opening a store was more or less inspired by the noodle shop.

It also pays attention to detail in terms of service, and also has its own characteristics.

As for the dishes, it was even more than a thousand miles away from the noodle house. Whether it was the quantity or the taste, it was a few blocks away from their house.

As for the price, it certainly isn't cheap either.

Consumers with a monthly salary of 5,000 have to grit their teeth if they want to come to their home for consumption.

It's just that Xiao Feng has issued a gag order to the management of cyclamen, so he must be cautious in his words and deeds.

At any time, behaviors like the female executives of Xiaomi and the vice presidents of Noodles are absolutely not allowed to appear.

If someone violates the rules, they will definitely be blocked by him.

Because the act of smashing his own signboard at this time, in Xiao Feng's view, this is definitely something he can do.

There are some things for adults, although everyone knows that it is a fact, but it is the so-called hardship.

Everyone has been living so hard, don't you know how to save some face for others?

It has to be dismantled, showing that you know a lot or what?

Of course, this is only in terms of management, in terms of cleanliness.

Almost all cyclamen use the methods operated by famous chefs.

Although doing so, a large part of it is to engage in gimmicks and hype to create a selling point of suspicion.

But no matter what, the way celebrity chefs operate has greatly shortened the distance between them and consumers.

In particular, the customers who come to their store to spend are mainly wealthy urban families, golden collars, and even some real rich people.

These people have a lot of experience and are very particular about healthy eating.

And such an operation, but greatly increased their confidence in the store.

And after this series of tricks, the newly launched cyclamen did not disappoint everyone.

At present, more than 100 stores have been opened in China, but they have ushered in a situation of full capacity.

And their family didn't launch too many preferential activities, but when they opened, they launched a membership card activity.

Within a month of the new opening, deposit 1,000 and get 500.

Just such an event, no one would have thought that it would actually bring them tens of thousands of members and loyal fans.

In those days alone, the number of members who applied for the card exceeded 100,000.

On the one hand, the reason why it is so popular is that famous chefs all over the country made fast food some time ago, and they helped to advertise it.

They will open a new high-end fast food chain across the country, called Cyclamen...

This has aroused the interest of many consumers across the country.

You must know that Celebrity Chef Manufacturing is now a real national fast food in China. It tastes good, the price is fair, and it is clean and hygienic.

Such a store, to launch a high-end series of brands, is naturally very eye-catching.

There are even many celebrities who want to connect with them, and they have taken the initiative to gain popularity.

Said to wait for them to open the store, go to their house to taste.

As a result, it has been passed on like this, and cyclamen have already formed a craze on the Internet.

Moreover, the merchants who had tasted the sweetness of joining the famous chefs were all gearing up at this time, ready to see what the store was like.

If you really perform well, then everyone will naturally pay to join.

Not only those small and medium-sized merchants keep their eyes on the official website of the celebrity chef group, refresh the page every day to see if they have the latest announcement of opening to join.

Even those large groups that have been cooperating with the celebrity chef group for a long time have been sending people to visit frequently recently.

The purpose, without exception, is to inquire about the opening of the cyclist to join...