Eight Hundred and Twenty First Two Pain Points

If an Internet platform wants to grow bigger and stronger quickly, the most critical point is to find the pain points of consumers and then start to solve them.

This is the so-called business innovation model!

For example, a certain treasure, at the beginning, solved the pain point of price opacity between manufacturers and customers.

Their appearance has directly opened up the channel between manufacturers and customers, and eliminated middlemen, so they can quickly grow bigger and stronger.

And Mr. Wan wants to build this medical platform, so the pain points he chooses are very accurate.

One of them is the price of imported specific medicines. It is not difficult for him to lower the price and find other related households to quote escorts to solve domestic resistance.

It's nothing more than an exchange of benefits.

And this still can't be resisted, it comes to the competition of peers.

He can do this, so can Baobao and Duoduo. If people think he is a threat, then they can start such a platform at any time.

So he chose the second pain point, which is to solve the problem of unreasonable distribution of domestic medical resources and increasing conflicts between doctors and patients.

At present, the main contradiction between doctors and patients in China is still due to the unreasonable allocation of medical resources.

Why are many patients willing to go to a tertiary hospital for treatment despite their minor ailments?

Obviously it is a disease that can be treated by some local tertiary hospitals, but you have to go to the capital or Puhai to seek treatment from industry experts there?

Here, it mainly involves a problem of mutual trust between doctors and patients.

For example, the patient also knows that he obviously has some colds, or not very serious diseases, such as cholecystitis, tenosynovitis and other diseases that are one level higher than colds.

I have also been to some third-level or second-level hospitals before.

However, some of the doctors in these hospitals are not good enough. They can't understand such a small illness, or because the number of patients in this hospital is insufficient, and the income of the department is not enough for the hospital's requirements, they over-treat the patients.

It was clearly a minor illness, but the patient was required to undergo repeated tests and injections, and the patient was tortured to death. In the end, the money was spent and the disease was not cured.

This has caused more and more people to go to tertiary hospitals when they are sick, and they don't trust doctors very much.

However, in hospitals like Sanyi and Erjia, because there are not enough patients, the income of the hospital is insufficient, and the funds from the superiors are not enough, and the salaries of doctors can only be paid at 50%.

In order to generate income, doctors end up repeatedly over-medicating patients, and finally a vicious circle is formed.

The more ruthless the doctors in the third-level and second-level hospitals are, the fewer patients there will be.

The more patients were concentrated in the tertiary hospitals, the more exhausted the doctors in the tertiary hospitals were, and in the end they had to deal with many patients with milder symptoms.

This will often happen. Patients wait in line for several hours to register in a tertiary hospital, and they can see the doctor, but they are finally sent out within ten minutes.

In this way, over time, patients will have resentment towards doctors.

If the treatment effect is unsatisfactory, there will often be vicious incidents of injuring or even killing doctors.

This is the main pain point of the current doctor-patient contradiction.

And Mr. Wan's platform chooses this pain point as the entry point, which is very good in Xiao Feng's opinion.

The platform signed all the top experts and elites in various medical fields concentrated in the capital and Puhai.

Let them set up online video consultations on their online platform in their spare time every month, and at the same time allow contracted general doctors to come to observe and learn.

In this way, a mutually reinforcing virtuous circle is formed. Experts get more students, preach and learn, and gain fame.

General doctors, on the other hand, have the opportunity to learn the skills of experts to improve themselves.

Moreover, in terms of the platform, patients who will seek medical treatment in the future will also be graded.

Ordinary patients will be distributed to ordinary doctors, and the more serious the condition will be distributed to higher-level experts.

In addition, a strict rating and scoring system will be implemented to allow patients to rate their doctors.

Doctors with high scores can get more platform resources, such as the opportunity to learn from industry leaders, get more patient recommendations, and get more share.

The platform will also develop supporting diagnosis and treatment assistants to remind doctors and patients to make appointments for follow-up visits to confirm the results of diagnosis and treatment.

In terms of customer development, the platform is mainly aimed at those small white-collar workers who live in a fast-paced and high-intensity life in big cities.

These white-collar workers generally have just entered the society and have not practiced for a long time, and their net worth is not very rich.

I usually go to work very busy and very tired. In the situation that everyone in the capital advocates 996, the high-intensity work makes various chronic diseases begin to rejuvenate.

And it's not that these little white-collar workers don't know that they should see a doctor.

But in the company they work for, it is very difficult to take sick leave.

And most of them don't like the scene of crowded people queuing up for registration in the hospital.

The emergence of this kind of medical platform has greatly solved their problems.

Just download an APP, simply enter your symptoms in the consultation area, and then you will be assigned to a junior doctor.

With video consultation, the doctor will diagnose and treat according to the symptoms, and try to simplify the process of going to the hospital, drawing blood, and taking X-rays.

In fact, many patients often complain the most about this link. It is obviously a small cold, but once you go to the hospital, the doctor will ask you to draw blood, test, and take films, which is basically equivalent to a whole medical examination process.

And to do these things, it can be said that you have to queue up for everything. Originally, queuing up for registration is already a headache, but you have to queue up for blood draws, tests, and filming.

It takes most of the day to complete the lap, and it will be in the afternoon or tomorrow when I get the results, and then I can see the doctor and diagnose the symptoms.

In the end, the result of the prescription was still suspended, which made many white-collar workers who had difficulty taking sick leave couldn't help cursing their mothers.

It's obviously a simple question, but they have to complicate it.

Isn't it just to make everyone spend more money?

The patients think so, but the hospital also has its own difficulties, so why don't they know that these patients can be cured by prescribing two pills or hanging water?

But why do they have to go for blood tests and filming?

On the one hand, it is to improve the diagnosis of the disease, and on the other hand, it is because many hospitals are scared by the doctors.

In fact, twenty years ago, in domestic hospitals, when you went to see a doctor, the doctors of some minor illnesses could indeed diagnose clearly based on their experience.

But later there were some medical troubles, just to take advantage of this loophole, after the doctor made a diagnosis.

They just stay in the hospital repeatedly, saying that you can't be cured, and repeatedly creating some symptoms for themselves, which is extorting money.

In the end, the hospital was also frightened, so it was finally necessary to add such an inspection process before the diagnosis.

In the third-level hospitals, because there are too many patients, there is indeed a process of queuing up for everything.

This is indeed the main reason why many people are dissatisfied with this process.

The pharmaceutical platform Wan Gongzi invested in is to greatly shorten this process.

Patients can rate doctors, but at the same time, doctors and platforms will also rate patients.

You want to come here to blackmail doctors and platforms? Hehe, this platform is not a hospital.

The hospital is afraid of making a fuss, because the hospital is owned by the public, and the leaders of the hospital are all in command of politics. They are afraid of discrediting their careers, so they don't want to make a big fuss.

But the platform is a purely commercial operation, and the least fear is these troublemakers.

If you dare to blackmail, you should fight the lawsuit to the end. Anyway, the legal department that the company spends a lot of money every year is not for nothing.

It is precisely because of this structural design that the form of online consultation has become possible.

And once this online consultation mode can be made, it will greatly save patients' time.

Let those struggling in the metropolis be able to arrange their time more flexibly and get effective medical protection.

Moreover, there is no need for face-to-face contact, which also reduces the possibility of conflicts between doctors and patients.

After listening to Mr. Wan's detailed introduction to the platform's organizational structure, Xiao Feng expressed his appreciation.

"Indeed, if we can solve all these two pain points, we really don't have to worry about this platform being unable to develop!"

"Haha, that's a must. The only headache now is some technical problems."

"Oh? What kind of technical problem?"

"Actually, when I was building this network platform, I had a preliminary idea, that is, preliminary blood tests, laboratory tests, etc. are still needed. After all, such blood tests can still greatly improve the doctor's judgment on your condition. of."

"Well, that's true. Sometimes doctors can see a lot of problems with a single blood index. But to be honest, many doctors in ordinary third-tier and second-tier hospitals can't see X-rays and CT scans. clear."

Xiao Feng was not looking down on those doctors, but telling the truth.

In fact, it is very necessary to be able to diagnose diseases by seeing films.

Not to mention the doctors in the third-tier and second-tier hospitals, in fact, many doctors in the third-tier hospitals are not very good at seeing films.

Xiao Feng had experienced this point himself.

Mr. Wan nodded.

"When this medical platform was built, I planned to build a physical examination station in every major city. In this way, when patients are consulted, they can go to the medical examination station to draw blood and do a physical examination when they have time. Then they can get the diagnosis by themselves. At the same time as the result, his diagnosis result will also be issued to the designated doctor. This can greatly improve the accuracy of the doctor's diagnosis."

"Huh? Isn't your idea good? Is there any technical difficulty?"

"The difficulty lies in the technical equipment. If you want to get results quickly, you must use the equipment well. In this way, the investment will be huge! I can't afford it yet."

Mr. Wan was straightforward enough, and Xiao Feng laughed when he heard it. It is true that such a medical examination center requires a lot of investment.

If it's really done, it's not as simple as a chain pharmacy.