Chapter 3713: All Green Leaves
The ad is popular!
The reason why the ad is popular is not because there are seven superstars in it. .It is not because the four kings appeared in the ad for the first time, but because of the conception of this ad. This "Qi Li" ad gives people the feeling that they are not watching an ad, but watching a short story. In this story, they saw the ups and downs of the entertainment industry, the end of a generation of superstars, and the re-emergence of superstars. In this, there is not a single line, but it makes everyone remember the functional drink "Qi Li" deeply, and no one feels that the appearance of "Qi Li" is abrupt. This ad is shot like an art film, which makes people feel excited and full of thoughts.
This is the best ad that the audience has seen in China this year. At the moment when the ad ended, they actually had an urgent desire to watch it again. Many viewers are still waiting and want to watch it again. But what makes all the audience helpless is that there is no, the TV station has not played it again. Then, everyone hurried to the Internet, and there was no online. This made everyone dumbfounded.
This is really strange. You know, this ad must be available online. But this one is not! But everyone wants to see it! They wanted to watch it again. But no, nowhere. There was no forum or website on the Internet that had this video. And it was not played on TV. This was really depressing.
The next day, everyone was discussing this sudden advertisement, the plot of the advertisement, the meaning of the advertisement, and what exactly Qi Li was! After all, from the advertisement itself, there was never any line of advertising lines to introduce the efficacy of "Qi Li". It can only be inferred from the picture that this is probably a refreshing drink. But what is it? Why is this advertisement not broadcast? Not only is it not broadcast, it is not available on the market. This is too strange.
"Brother Lin, what do you mean by this? Why don't you distribute the goods? My goods have been delivered to supermarkets across the country, why don't you let them be put on the market!" Zong Qinghou was a little impatient.
Before yesterday, he had used the channels of the "Wahaha Group" to distribute the goods in major supermarkets across the country and was ready to start selling today. However, Lin Feng's temporary prohibition of sales made Zong Qinghou reluctantly let supermarkets across the country take it off the shelves again. This made Zong Qinghou extremely confused.
"Haha, Brother Zong, have you heard of 'thirst marketing'?" Lin Feng asked with a smile.
Zong Qinghou was stunned. He didn't know this.
"Haha, this thirsty marketing is to use various limited-quantity strategies or limited-time strategies to fully attract consumers' attention and attention, stimulate consumers' desire to buy, and thus achieve a rapid transfer of products from manufacturers to consumers. Now the audience is so interested in the 'Qi Li' advertisement, and it is not available anywhere in the country. I believe there will still be many viewers waiting to see it tonight. So, let these consumers wait a little longer. The longer they wait, the stronger their desire to buy will be." Lin Feng said with a smile.
Zong Qinghou frowned. Although he had never heard of this thirsty marketing, he didn't find it mysterious after understanding it. This is just like the 'limited edition' of those luxury brands outside. Producing a global limited product makes global consumers flock to it. This is not mysterious. But he is selling beverages, the more he sells, the better.
"Haha, Brother Zong, this thirsty marketing is different from 'limited edition'. Limited edition is to enhance brand value, which is what some luxury brands do. While they are raising brand value, sales will not increase at all. Limited edition must be limited edition, with limited global quantity. But this thirsty marketing is a strategy used to let consumers feel the hard work of hard-won products, and then they will rush to buy our products. We will advertise for three days, and then we will restock on the fourth day!" Lin Feng said with a smile.
Restock on the fourth day? Zong Qinghou frowned. Is this really possible?
Lin Feng smiled.
That night,
the audience sat in front of the TV again, constantly looking at the clock, waiting for the arrival of all TV stations broadcasting advertisements at the same time yesterday. They believed that if this was really an advertisement, and it was not broadcast on this day, then it would definitely be broadcast at this moment.
Sure enough! At the same time yesterday, all TV stations broadcast the "Qi Li" advertisement at the same time again! This time, the audience who had been prepared turned on the recorder and recorded it. 30 seconds later, the recorded version was already available on the Internet. Immediately, discussions about this advertisement began to flood the sky. Although everyone was discussing it yesterday, everyone only watched it once. Even if the impression was deep, the memory was limited. The discussion also felt a bit like "rootless water". Without the video, sometimes no one could convince anyone. But now, with the video, it's different.
With the evidence of the video, this 30-second advertisement was analyzed clearly by all the viewers, which naturally made people look forward to "Qi Li". After all, from the advertisement, Qi Li has the effect of invigorating people and turning decay into magic. But what will happen in the end? That depends on everyone's personal verification.
But what makes everyone helpless is that any supermarket in any place is out of stock. This surprised netizens. Out of stock? How can this be out of stock? Isn't this a beverage? How can it be out of stock? This shouldn't be! This shouldn't be! You sell beverages, how can you be out of stock? Do you still sell beverages?
But it must be said that the energy of netizens is huge. Soon, some netizens learned from some friends or relatives in the supermarket that "Qi Li" will be on sale the day after tomorrow. However, it is said that there are not enough goods. Of course, on "Dingdang.com", it will also start selling the day after tomorrow. Now it can only be reserved!
Everyone finds it incredible that drinks can only be reserved online. I feel that this is a bit exaggerated! How can drinks be sold like this? Is this still selling drinks? However, in addition to this surprise, I am more interested in "Qi Li".
On the third night, although this advertisement can be seen everywhere on the Internet, it is still rare for many Chinese people who do not usually go online. Therefore, there are still many people squatting in front of the TV to watch the advertisement. But this time, most of them are middle-aged people. The advertisement broadcast simultaneously by national TV stations for three consecutive days also aroused the curiosity of these people. What exactly is this "Qi Li"? What exactly is it?
At this moment, the Internet is still discussing "Qi Li". There is no way. The most sensational thing in the country is "Qi Li". It happens that "Qi Li" is only heard but not seen. No one knows what effect this "Qi Li" has. This discussion is naturally empty and meaningless. Therefore, the most discussed are the stars in it. However, what everyone, including Zong Qinghou and Lin Feng did not expect is that the most discussed is not the Four Heavenly Kings, not the three most popular stars now, but Lin Feng.
In the eyes of all the audience, Lin Feng's appearance is the most shocking, although from beginning to end, only five pictures appeared. Among them, the one-second picture of handing it to the Four Heavenly Kings, and the picture of staring at Andy Lau at the concert at the last moment, add up to only six seconds. Compared with a 30-second advertisement, Lin Feng's time is definitely very short. But it is the most impressive. Thinking of Lin Feng's past magic, is the "Qi Li" handed over by Lin Feng equally magical?
"I will be the first to line up to buy "Qi Li" tomorrow!" Some netizens shouted in the group.
Itchy! It's so itchy! I'm itching inside. I really want to drink a can. I have to drink it!
"I'll go too! I'm staying up all night tonight. I'll buy a can early tomorrow morning to try it, and then come back to the Internet! See if it works!" The player who was playing "World War" all night in the Internet cafe shouted. Isn't this advertisement refreshing? I'll stay up all night tonight and go to see tomorrow.
"Yes, yes, let's go fight the Koreans tonight. I'll fly the plane and who will be the machine gunner? ("World War" is at the technological level of the First World War) Then let's buy "Qi Li" together tomorrow." The voices in the Internet cafe came one after another.
"Count me in!" Everyone responded. Of course, these people are not really that interested in "Qi Li", but surfing the Internet in the Internet cafe is not as comfortable, quiet, or convenient as at home, but why do many people who have computers at home still want to go to the Internet cafe? It's because of the atmosphere. Especially the emergence of "World War", making cooperation a must. If you don't cooperate, in modern warfare, even if you are really "Rambo", you can only be a scum. Therefore, even if many people have computers at home, they will go to Internet cafes to cooperate with others, just for the atmosphere and feeling of everyone sharing the same hatred and fighting together.
And staying up all night is often very tiring. Many people have to go to work or study the next day, and it is not easy to get the courage to stay up all night. Now, they have a grand reason to stay up all night online.
Support Lin Feng! This is their reason.
Of course, there are supporters, and naturally there are opponents. Red Bull has always been paying close attention to the emergence of "Qi Li". Seeing that "Qi Li" has attracted the attention of audiences across the country because of the advertisement, the audiences across the country have an impulse to try it out, how can they sit still! Especially because everyone knows that unified sales will start tomorrow, the sales of Red Bull in the country today are less than 10,000 bottles, which is unheard of. Last year, the sales of Red Bull reached 4.5 billion yuan, and the national sales were about 818 million bottles. On average, at least 2.24 million bottles of Red Bull should be sold a day. But as a result, today, because all the audiences were looking forward to the sale of "Qi Li" tomorrow, its purchase volume shrank sharply.
If the sales are not enough for 10,000 bottles a day, it is a prelude to death! In this case, Red Bull can still sit still!
That night, the senior management of Red Bull bribed some reporters and some online water army to attack "Qi Li".
Qi Li, the advertisement is over-hyped! Although functional drinks have the effect of refreshing the mind, it is absolutely impossible to have such a sharp change! This is simply misleading consumers!
Qi Li is just an ordinary functional drink, which is not comparable to Red Bull at all. Red Bull is a global functional drink, which has been recognized by more than 140 countries around the world and is a functional drink that is deeply loved and recognized by consumers. As for Qi Li, it is said that the sales tomorrow will be limited. What does this mean? It means that Qi Li's current technology is not mature at all and cannot be mass-produced. This shows that Qi Li has problems in the formula, at least in terms of production capacity. Such functional drinks may not be useful to the human body, but harmful!
.....
All kinds of negative comments are overwhelmingly attacking ‘Qi Li’. These are all done by people hired by Red Bull. They do this for one purpose, to discredit Qi Li. To prevent Qi Li’s sudden appearance from shaking Red Bull’s market position in China. You know, when Red Bull first entered China, its annual sales were only tens of millions. By 2002, sales were enough to reach hundreds of millions. After that, it rose to a higher level every year. In 2004, sales were only more than 2 billion. In 2005, it reached 4.5 billion. Now, in November, sales have exceeded 6 billion. It is expected that by the end of the year, sales should exceed 7 billion, and tomorrow it may exceed 8 billion. It is expected that in 2008, it should exceed 10 billion.
Although this sales volume is not as good as the ‘Wahaha’ Group, it is just the sales volume of a beverage. It can be said that in the functional beverage market, this share is huge. The profits earned by Red Bull every year are extremely rich. Therefore, they absolutely do not want ‘Qi Li’ to share a piece of the pie. They want to drive out "Qi Li", relying on their years of market leadership, to drive out "Qi Li".
However, no matter how they discredit, there is one thing they cannot change, that is Lin Feng's appeal. No matter how they discredit, no matter how great the market influence of "Red Bull", Lin Feng's appeal is greater than that. Before everyone has tasted "Qi Li", just relying on the stunning appearance of Lin Feng in the advertisement is enough to make consumers pay.
As the saying goes, don't look at the monk's face, look at the Buddha's face. Consumers may not buy the three words "Wahaha", but they will definitely buy Lin Feng's account. Just for Lin Feng's name, they will buy it to try. After all, it's only a few yuan, even if it's as expensive as "Red Bull", it's only 5.5 yuan! Is this expensive? Not expensive! They can still afford it.
Therefore, the sales volume on the second day is certain!
Wang Rui, the domestic general manager of Red Bull, looked helpless. He was helpless about this situation. Although he had tried everything, he couldn't stop Lin Feng's appeal.
"I hope this drink can't be compared with Red Bull! Otherwise, Red Bull will be in trouble!" Wang Rui secretly waited for the arrival of dawn.
If 'Qi Li' has the same effect as 'Red Bull', then 'Red Bull' will definitely not be able to compete with 'Qi Li'. After all, this is a product endorsed by Lin Feng himself! This is endorsed by Lin Feng!
Although, for this advertiser, the four kings plus the three superstars are the spokespersons, but in everyone's mind, all of them are ignored, and Lin Feng is the real spokesperson! What four kings, what three superstars, are all foils, all are green leaves! (To be continued.)