Chapter 3716: Childish

Valayu takes over full control of Red Bull’s China headquarters.

"This is all the information about 'Qili', as well as the sales results of three supplies. Please take a look!" Wang Rui put all the information in front of Valayu, with a hint of anger in his voice. I have worked hard for Red Bull. Although Red Bull has no rivals in China, the rise of Red Bull is natural. But it has been able to develop to this day and even occupy 11.8% of the global market, and that is because it has grasped the Chinese market. Without itself, would Red Bull be what it is today in China? As a result, the young master actually suspected that he was a 'divine disciple' as soon as he arrived, which was really annoying!

If I were a 'disciple of God', 'Red Bull' would have been doomed long ago! Don’t have to wait until today!

"Okay, you go down!" Valayu waved his hand and asked Wang Rui to go down, and he openly occupied Wang Rui's office. Although Valayu knew that Wang Rui might be dissatisfied, in Valayu's view, it was Wang Rui who needed Red Bull, not Red Bull who needed Wang Rui. He allowed 'Qili' to grow, which caused 'Red Bull' to fall into the predicament it is in now. It is a waste! Such trash does not deserve your respect!

Wang Rui's expression changed several times. He has never been so despised by anyone, but after thinking about his hard work in the past few years, if he just walked away like this, wouldn't it mean that everything was in vain? Gritting his teeth, Wang Rui left.

"Remember, don't leave the company. It's a war now. All senior executives are on standby in the office!" Just as Wang Rui left, Valayu ordered in a cold voice.

Wang Rui's expression changed again, but this time he felt a little ashamed. Because he had never regarded ‘Qili’ as an opponent, nor had he made any tactical arrangements. The most he can do is find someone to throw dirty water on him and attack Qili, but he has never taken the opponent seriously. Even if the other party's sales were wiped out three times in a row, he didn't really pay attention to it. As soon as Varayao arrived, he declared that he was in a state of war. From this point of view, he, Wang Rui, was indeed worthy of shame.

"Huh? Still not leaving?" Valayu frowned.

"Oh, yes. Yes." Wang Rui left helplessly.

Varayuth opened the information collected by Wang Rui and looked at it carefully page by page. He wants to carefully study the rise of 'Qili', and why 'Qili' can win such amazing sales, why 'Qili' can sell 100 million cans in one day, and at the same time, the sales volume of 'Red Bull' Sharp decline. Generally speaking, when the functional drink market opens, sales of the same brands should increase. But the strange thing is. Sales of ‘Red Bull’ dropped sharply.

This is not normal!

A few hours later.

"Wang Rui, where is the composition analysis report of 'Qili'? Why haven't you seen it?" Valayu asked with a frown. This is an extremely critical report. If you encounter competition from similar products, you usually need the other party’s ingredient analysis report, as well as a series of evaluation reports such as taste. But he didn't see it.

"Well...since we didn't buy 'Qili', we don't have any analysis report!" Wang Rui was sweating profusely. This is where he failed in his duty. He knew that 'Qili' was coming in a menacing manner. It will be so fierce. And it’s amazing how many of them are sold out one after another. This is a grand occasion that did not exist even when Pepsi and Coca-Cola entered China. It was only when KFC first entered China that there was such a grand occasion. He remembered that when KFC first entered Beijing, there were even weddings held at KFC. This seems extremely incredible now. But at the time, it was a trend.

However, Wang Rui never thought that 'Qili' would lead a trend. so. He failed to buy it three times in a row, so he naturally stopped talking about doing analysis. But this made him embarrassed to face Varayuth.

"Go buy it immediately!" Varayu groaned. This is simply rubbish. A competing product comes out without even an ingredient analysis report. This is such a dereliction of duty. ‘Red Bull’ has been able to make it this far,

He relies on diligence and taking one step at a time, but Wang Rui is completely leading Red Bull into the bottomless abyss.

"Young Master. This is out of stock!" Wang Rui said awkwardly. If he could buy it, he would have bought it long ago. But you can't buy it at all. Who could have expected that ‘Qili’ would be so popular. No one expected it! Now I want to buy again. Then we can only wait three more days. According to the previous rules, the fourth batch of ‘Qili’ will not arrive until three days later. It is estimated that it is another 100 million. But I don’t know if I can buy it!

"Okay, let's go down. Also, when the next time the goods arrive, no matter what, you must buy me the 'Qili'." Valayu said coldly, "Otherwise, you, the Prime Minister of China, will You don’t need to do anything to see it.”

"Yes!" Wang Rui sweated profusely. If he was driven away like this, he would be wronged.

While Valayu was studying the information on ‘Qili’, the fourth batch of goods also arrived again, and it was still 100 million. This time, it continued to set a new sales record. 25 minutes, just 25 minutes, the whole country was out of stock again. Not only that, but scalpers actually appeared to buy drinks. Originally, ‘Qili’ cost 4 yuan per can, but due to the scalpers’ hype, it soared to 7 yuan per can. Even as time passed, its price showed signs of soaring. This is the first time such a situation has occurred in the beverage industry.

After all, scalpers usually appear when buying some scarce and large items. For example, concert tickets cost hundreds of yuan each, and scalpers can easily make hundreds or even hundreds of yuan with one ticket. But this drink only costs a few yuan a can, 4 yuan. Is it feasible for you to hype it up like this? Can you make money?

The answer from the scalpers is that they can make money! Although you can't make much money from one can, the quantity is large. For example, making 3 yuan from a can now seems very little, and it is not even worth it for scalpers to make money. But what if you sell 100 cans or 1,000 cans at a time? The profit will be considerable enough. Moreover, there is no need to worry about sales. Now, it is hard to find a can of "Qi Li" outside! Basically, as long as you have the goods, you will not worry about not having buyers.

Of course, in this case, Wang Rui finally bought a "Qi Li", but the selling price was 4 yuan, 48 yuan per piece, but he spent a full 100 yuan. There is no way. Those damn scalpers are too cunning. They cut off the supply and drive up the price, making it impossible for people to buy. But for his own future and his position in Red Bull, Wang Rui had to bite his teeth and buy the high-priced Qi Li. Then he randomly sent it to the laboratory for testing.

"Young Master, this is the ingredient analysis report of Qi Li!" Wang Rui handed the analysis report of Qi Li to Warayu at the first time, and also attached 2 cans of Qi Li.

Warayu frowned after reading the report.

"What are these? Why is the formula completely different from ours? Not only is it different from ours, but it is also completely different from other brands of functional drinks!" Warayu said.

"These ingredients are some Chinese medicine, that is, some plants." Wang Rui explained. Originally, he wanted to explain Chinese medicine in detail, but this Thai guy probably didn't understand what Chinese medicine was. If he explained it, he might be more confused.

"Plants? Can it have this effect?" Warayu frowned.

"Young Master, try it. I think the effect is indeed better than ours!" Wang Rui sighed. After he bought it, he tried it. Although he didn't want to admit it and felt very angry, he had to admit that in terms of effect, 'Qi Li' was better than 'Red Bull'. The effects of the two drinks were similar, but there were obvious differences in the subtleties, and the most important thing was that if you drank too much of 'Red Bull', it would be useless. But 'Qi Li' was different, and it would still work if you drank too much. This was the most critical point.

Warayu opened a can and drank it. After a few minutes, his brows relaxed and his head opened. It felt great. But then, his brows were furrowed again. Such a great effect was very bad for 'Red Bull'. As the founding family of 'Red Bull', the young master, he naturally knew the effect of 'Red Bull' very well. This careful tasting, the difference is really big.

When Wang Rui saw Warayu's expression, he knew that he also felt the difference between 'Qi Li' and 'Red Bull'. In terms of effectiveness, 'Red Bull' is really not as good as 'Qi Li'. I just don't know if this young master Warayu will admit it. This young master is only 20 years old this year, and he is full of youthful vigor. Will he admit it?

"This 'Qi Li' is better than our 'Red Bull'!" Warayu said in a deep voice. He didn't want to admit it, but he had to admit it. There was no way, 'Qi Li' was better.

"What should we do now?" Wang Rui sighed. If the other party is better than his side with the same product, it would be very troublesome.

Warayu took a deep breath and closed his eyes to think. He originally thought that this 'Qi Li' was only because of China's local protection policy that made 'Qi Li' stand out in a short period of time, so he was very sure before he came. Local protection policies have no effect at all in this national and scarce functional beverage market. 'Red Bull' is a decades-old brand, a time-honored brand, a world-famous brand, and occupies an absolute market position in the world functional beverage market. Warayu didn't think that 'Qi Li' could compete with 'Red Bull'. But unexpectedly, 'Qi Li' is much better than 'Red Bull'. This was completely beyond Warayu's expectations. Therefore, the series of policies he had specified before coming here were also in vain.

After thinking for a long time.

"Boss Wang, since Lin Feng wants to play the "thirst marketing" and even the scalpers have come out, then use the scalpers as a breakthrough point. Create public pressure and accuse Lin Feng of deliberately using the "thirst marketing" method to create a panic atmosphere and promote "Qi Li". It is believed that it will create a situation of supply exceeding demand, and eventually lead to the emergence of scalpers, so that consumers will spend high prices to buy drinks! If he wants to play, we will play with him!" Warayu said coldly.

Playing "thirst marketing", childish! (To be continued.)