Chapter 5004 Nuclear Winter

The nuclear winter of real estate companies is coming!

For all real estate companies in the country, Lin Fengdeng raised his arm and called on the people of the country to refuse to buy houses. This is like launching a billion-ton atomic bomb, which will blow all real estate companies to pieces. Moreover, they have a premonition that the "nuclear winter" is coming.

Nuclear winter, what is nuclear winter?

The nuclear winter theory believes that when a large number of nuclear weapons are used, especially when they are used against flammable targets such as cities, a large amount of smoke and soot will enter the earth's atmosphere, which may lead to very cold weather. When a nuclear explosion occurs, the huge energy will inject a large amount of smoke into the atmosphere, and some will reach more than 12 kilometers into the stratosphere. Since a large part of the smoke particles produced by nuclear explosions are less than 1 micron in diameter, they can stay in the sky for several days or even more than a year. Because their average diameter is smaller than the infrared wavelength (about 10 microns), they have a strong absorption capacity for visible light radiation from the sun, but a weak absorption capacity for infrared light radiation from the ground, which causes the upper atmosphere to warm up and the surface temperature to drop, producing an effect opposite to the greenhouse effect, making the surface present a landscape like a severe winter, called nuclear winter.

This theory was proposed by Paul Cruz, director of the Max Planck Institute for Chemistry in the Federal Republic of Germany, and John Burkes, an environmentalist at the University of Colorado, at a scientists' meeting in Santa Barbara, California, in early 1982. According to their theoretical description, in a nuclear war with a yield of 5 billion tons, 960 million tons of dust and 225 million tons of black smoke can be lifted into the air. The sunlight directed to the earth is absorbed by these black smoke particles and becomes hot. The heated black smoke generates an updraft that pushes the black particles to the stratosphere 30 kilometers high, destroying the ozone layer. In this way, the entire earth will become a dark gray world. Thick clouds of smoke cover the sky and never dissipate, and the land will no longer see the sun. It is difficult to distinguish between day and night, and the temperature drops sharply. Green vegetation freezes to death, oceans and rivers freeze, the earth's ecology is severely damaged, and human living conditions are destroyed. This is the miserable world brought about by nuclear winter and nuclear winter effects.

That is to say, even if you build a military defense base that can resist nuclear weapons, the enemy's nuclear weapons cannot penetrate your military defense base, but the ecological disaster caused by it will completely destroy the earth.

At this moment. All real estate companies feel that Lin Feng seems to have dropped at least 5 billion tons of nuclear weapons in the Chinese real estate industry. Because, since Lin Feng called on the people of the country to ban house purchases, the national house purchase orders instantly dropped to 0. Except for some luxury houses, all real estate sales instantly dropped to zero.

Not only that, under Lin Feng's call, everyone did not watch, listen, or care. For real estate companies, they took a completely indifferent attitude. Let alone selling. There were no people who even waited and watched the real estate. Of course, at first they also made a decision that no one would care about it in a short period of time, but the current situation is completely different. Because of their expectations. No house will be sold for a maximum of one month, and then after forcing Lin Feng to withdraw the "White Paper on China's Housing Quality", they will lower the house price, but this lowered price will also be about 20% higher than before.

That is to say, for them, no matter what, the real estate developers can endure not selling houses for a month, but they can drive up the housing prices by 20%. This deal is absolutely worthwhile. So, they are willing. But this time. If they don't buy a house for three years, what will they eat and drink?

At first. They didn't believe that Lin Feng could be so charming. But they never thought that for several days, all the people would no longer care about real estate, which made them feel embarrassed. What's more serious is that the people began to be filled with a subjective emotion of buying a house in three years.

Now when they meet each other on the street, they no longer ask if you have eaten? Instead, they cheer each other up - buy a house in three years?

Buy a house in three years!

The two staggered and left, leaving each other with a firm belief. Three years later, they bought a house together!

This belief became stronger and stronger in the hearts of the people. They firmly believed that the housing prices in three years would be very cheap. At least cheap enough for them to accept. Because this is what Lin Feng promised, and they believe that Lin Feng can definitely do it. Three years, they can wait for Lin Feng for three years.

Isn't it just three years! Although life is short, they can still afford to sacrifice three years for a lifetime of peace.

Supported by this belief, real estate developers in various places instantly tasted what "nuclear winter" is.

But this is just the beginning!

Since these real estate developers are going to listen to others' instigation and want to make trouble for themselves, Lin Feng's counterattack will naturally be extremely sharp, which will make them very painful.

While real estate developers are still immersed in the people's unity, the home improvement industry began to change. Originally, the home improvement industry mainly served new houses. After all, if you buy a house, you have to decorate it. If you don't decorate it, how can you live in the house? Therefore, the home improvement industry is also directly affected by the real estate market. The better the real estate sells, the hotter the home improvement market will be. On the contrary, the worse the real estate sells, the worse the home improvement industry will be.

Now, since people don't buy houses for three years, the home improvement industry has launched the slogan of "small decoration, big changes. Don't buy a house for three years, and live in a new house!" ——. Various simple decoration solutions for renovating old houses have been proposed.

What is simple renovation of old houses? That is, without changing the overall layout of your existing house, make some small and subtle changes to the overall style of your room to make it feel fresh and new. You don't have to spend a lot of money to feel like living in a new house.

This service was immediately welcomed by the market when it was launched. Especially for many people who are eager to get married but don't have a new house, although they can wait for three years, it is impossible to wait for three years to get married. In that case, people will be old. They can only say that they will get a marriage certificate first and then change houses. But if you get a marriage certificate, you must hold a wedding. After holding a wedding, where will you live? You can't still live in this old house!

Of course, it's not that you can't live in it. It's just that whether to renovate it or not? If you don't renovate it, the new couple will have a new house and a new look. This old house is really frustrating to see. If you renovate it, it will be even more frustrating. If you renovate it, you have to spend money. People don't have much money to begin with. If you spend more money here, you will have to change houses again in three years. This change of house will naturally require renovation, and this renovation will inevitably cost money. In this way, wouldn't it be a repeated investment!

And now this "micro-decoration" plan is the best solution. It provides some subtle small decorations, and spending a few thousand yuan can make the house price look brand new, and it can be used as a new house, which is perfect. In this way, when you buy a house three years later, you can decorate it again, and the money spent will not hurt.

So, soon, this kind of "micro-decoration" became popular. The price ranges from the cheapest hundreds of yuan to thousands of yuan. All home improvement merchants tailor-make and customize according to the actual needs of customers. Let everyone's home have a unique style that belongs to them completely.

And the leader is the "home improvement channel" launched by "Dingdang.com". In the "home improvement channel", home improvement merchants from all over the country are attracted, and home improvement "micro-decoration" services are provided to users all over the country through online appointments. The role of the "home improvement channel" is not only to provide a trading platform for merchants and users to communicate, but also to provide online home improvement support services for some home improvement merchants with insufficient strength, and provide them with various decoration plans.

It can be said that with the coming of the real estate "nuclear winter", "Dingdang.com" has become popular again, and it is foreseeable that the "home decoration channel" can not only provide "micro decoration", but even in the future, that is, three years later, it can provide a full range of home decoration services. And this will be a brand new field for e-commerce. Because the current home decoration market is very chaotic. Especially in terms of prices, materials, etc., it has always been very chaotic. There are many false prices, and there are more fake materials. For consumers, they often prefer to work hard to find decoration workers and run decorations by themselves, rather than looking for decoration companies. In addition to the price reasons, it is also due to the fraudulent behavior of decoration companies during the decoration process.

And this time, Lin Feng was behind the scenes and proposed the "micro decoration" service for many home decoration merchants, allowing them to join the "home decoration channel" of "Dingdang.com", and also paving the way for the future era of large-scale decoration. Now it is just an attempt to let everyone pay through Alipay and enjoy the service, and wait until everything is accepted and satisfied before paying. This is a brand new attempt. In the past, many home improvement merchants would never agree to join the "home improvement channel" of "Dingdang.com" because it would be very troublesome and they would have many problems collecting payments. Once there is any conflict in decoration, the money is in Alipay, then the user is no longer a vulnerable group, but has the right to speak.

But now, because of the big environment and the "nuclear winter" of real estate, they have no choice. If they don't join, they will not be able to provide "micro-decoration" to customers for so long, because all users now believe in Lin Feng and choose the "home improvement channel" of "Dingdang.com" to find "micro-decoration" services. In this case, if you don't join, you will be unemployed in this "nuclear winter".

Three years, real estate companies can't survive. They can't survive either. So, they can only join. This is also Lin Feng's first gain in this game. And the gain is not just that "Dingdang.com" has taken home improvement services into its pocket.