Chapter 442 Internet Era

For Novavax, ranibizumab is related to billions of dollars in annual sales, but how big is the current Chinese market? Compared with these two things, the former is obviously more important.

Moreover, they don't believe that with China's current pharmaceutical level, they can develop any medicine that can have an impact on their products, just like Roche back then.

After Roche bought the patent of the "two-stage fermentation method" of vitamin C, it was only used as a defensive strategy and did not use this method for production. On the one hand, they wanted to continue to maintain a very high barrier to entry; They believe that the Chinese method is an advanced method, and they don't believe in the R&D and production capabilities of the Chinese.

The consequence of this move is that with the development of reform and opening up, China’s vitamin C production continues to expand. In addition to meeting domestic needs, it is even sold abroad, which has a huge impact on the vitamin C price alliance of Roche, Takeda Pharmaceutical, and BASF. Shocked, Roche had to start cutting prices.

It took them more than a year to raise the price from 18 US dollars per kilogram to 4 US dollars per kilogram. The cost of Roche's "Leyche chemical method" is extremely high, and 4 US dollars has fallen below their cost price. They plan to rely on their own Strong financial strength will kill Chinese manufacturers, and then raise prices again.

However, even at $4 per kilogram, domestic manufacturers using the "two-stage fermentation method" still have enough profit margins. If domestic manufacturers do not fail, Roche and other companies will not be able to stand up.

Roche Pharmaceuticals sold the vitamin C production plant, and Japan’s Takeda sold the vitamin C plant to BASF in Germany after suspending production. Later, BASF could not support the strong production capacity of the Chinese pharmaceutical factory, and soon stopped production. Since then, it is only responsible for supplying lemons. Aldehyde and other production raw materials; in addition, they have also received high fines from many countries for manipulating prices.

Later, more than 90% of the world's vitamin C was produced by four Chinese pharmaceutical companies—Northeast Pharmaceutical, North China Pharmaceutical, CSPC and Jiangshan Pharmaceutical. China has absolute production and pricing rights for vitamin C. A little trouble will affect the price of vitamin C in the world, and China has won the victory of this vitamin C war.

Companies such as Roche and Takeda Pharmaceuticals withdrew from the vitamin C market at the beginning of this year, and they have not yet attracted the attention of Novavax, and the technical requirements for the R&D and production of vitamin C are completely different from the requirements for the R&D and production of anti-leukemia drugs. The Van company does not believe that China can manufacture this kind of medicine at all.

The person who reported it earlier was just a mention. Seeing that all the executives didn't care, he didn't continue to insist. He quickly replied to Zhao Lizhong and asked them to handle the matter themselves. Zhao Lizhong was in trouble.

At the same time, several major media outlets in Europe and the United States also received anonymous emails. In the emails, the senders revealed the fact that Novavax and other large pharmaceutical companies used many bribery methods to pass the FDA approval. The logic of the emails was clear and the evidence was conclusive.

Make it impossible for them not to believe it.

"What should I do now? Do you want to publish the contents of this email?" Many media also began to gather staff to urgently discuss this matter. They didn't publish any big news. Pharmaceutical giants have always been their major advertising customers. If they offend the other party and they withdraw the advertisement, they will suffer huge economic losses.

However, there are both cooperation and differences between the media and pharmaceutical giants, just like the relationship between domestic real estate developers and the media in later generations. If they encounter some minor problems, the media may help them cover them up for the sake of advertising fees. When you are older, you may send it to the developer, suggesting to the developer, look, something happened to you, should you add more advertising fees and put more advertisements? Otherwise, I would have exposed you.

If there is a real major event, it must be exposed, otherwise the media's impartiality and ability to obtain news will be doubted by readers and audiences.

"The sender of this email knows the media industry well. See if he didn't conceal the traces of copying other media in the email. Even if we don't send it, other media will! This is really big news. If other media The media published it, but we didn’t, which is a huge blow to the reputation of our newspaper.” Someone reminded.

"Maybe we can contact those pharmaceutical companies first, tell them about this, and see their reaction. If they can convince all the media, we will not move for now." This is also a good opportunity to blackmail pharmaceutical companies, it's up to them How much are you willing to pay to see if you can handle all the media.

"The sender also thought of this. At the end of the email, he gave us a deadline. If we don't publish the content after the deadline, he will post the news on the Internet." Someone reminded again, " Now is the Internet age, and traditional media like ours can no longer fully grasp the right to speak."

"This is a cunning guy, no matter what we do, the news will get out sooner or later!" After the news spreads on the Internet, they still need to report the news.

"Then inform Nova first, and tell them that we will publish this email the day after tomorrow... no, tomorrow, give them a day's buffer time, and take it as a thank you for their previous advertising fees!" The editor-in-chief made a final decision, " Hopefully their crisis communications department can sort this out."

"I think their public relations department doesn't need to sleep these days!" Someone joked that every time this happens, the crisis public relations department will work overtime overnight.

"Let our reporters take action too, and everyone who can spare their hands to investigate and verify this matter, and try to dig out more inside stories!" The editor-in-chief ordered decisively. According to the reminder of this email, there are many Stuff can be tapped.

This is really terrible. It seems that in addition to those public relations personnel, there are us reporters who can't sleep these days! The smile on the man's face froze when he just joked, but soon cheered up. This is also an excellent opportunity for them. If anyone can dig something of real value, he will become a famous name and go up the ranks. It is not impossible to get a higher salary and become famous.

The executives of Nova Company were busy negotiating with Roche, academics, and public relations companies, and they suddenly fell into a panic when they heard such explosive news from the cooperative media.

Now, they didn't have the energy to worry about such a small matter in China. The news that Zhao Lizhong released at the beginning became empty talk, and Shen Long won again in the second round of the contest.