Chapter 1294 Game Agent
The first day in Hangzhou was naturally a meeting, but the theme of the meeting was not the competition with CC and MM.
After knowing that the higher-ups did not particularly agree with YY's monopoly in the instant messaging software market. Although the senior management of Xuri Technology felt very willing, they thought that I was very powerful, so why did I have to let these two disgusting guys stick together.
But they also knew that things could not be done, so they could only adjust their mentality. They shifted their energy from always thinking about how to kill these two disgusting guys to how to develop their own company better.
So the chat software can only be put aside for the time being, and many functions cannot be launched due to network and current computer configuration reasons. At present, they can only maintain their position as the boss and make money at ease.
Therefore, Xuri Technology has now focused on the game development department and 361 Security Guard.
"For now, although the number of online users of Legend continues to decline, it has bottomed out and is currently stable. The number of online users of Swordsman and Fantasy has repeatedly hit new highs and the results are gratifying.
It can be said that the three horses of the game department are still running wildly on the fast lane. Although there is great external competition pressure, such as several games represented by Jiucheng and World of Warcraft from Shengda, they are currently each with their own advantages and have not caused much impact on our company.
As for the interoperability of game coins of the three games you mentioned before, and the formulation of the internal economic model of the game, there are now preliminary results. This is the plan." Chang Hao was making a report on the game.
"Did you encounter any problems during the specific work?" Yang Dongxu put the document aside first. This requires time to look at it carefully. Obviously, there is no time for this during the meeting.
It is impossible to let all the management of the company sit in the meeting room waiting for him to read the document, and then have a meeting.
"We didn't have any problems on the game side, but we encountered something outside." Chang Hao raised his eyebrows slightly and said.
"What's the matter?" Yang Dongxu asked.
"It's not a big deal, it's just that a trading platform has recently appeared on the Internet. It's a bit like an intermediary in reality, such as game currency trading, which used to be conducted between players in the game.
But now with the emergence of this trading platform, the platform will act as an intermediary to let the players who want to sell game coins trade the game coins to the platform's game account, and then the platform's game account will trade with the person who wants to buy the game coins, and the platform will get a commission from it as an intermediary.
When we had a meeting to formulate a game economic model belonging to Xuri Technology, there was a plan to build our own game mall in the plan, which may have some bad effects on our own game mall in the future."
"What is the name of this trading platform?" Yang Dongxu was stunned for a moment, and the name of a website suddenly popped up in his mind.
"5174, and the 59.com website that has just become popular, and the universal intermediary network seem to have started to get involved in this aspect." Chang Hao said.
In fact, this matter is a bit troublesome, mainly on the side of the universal intermediary network. After all, Chang Hao also knows that the boss of this company is also a major shareholder. When Xuri Technology was first established, it asked the universal intermediary to poach people from other companies.
"How is the progress of the game mall?" Yang Dongxu asked.
5174 He was very familiar with it. In his previous life, when he wanted to spend money on games, he often bought game coins outside. The other party's agency fee is collected unilaterally.
It is to charge the players who sell game coins a handling fee, while the players who buy game coins do not need to pay any handling fees. He was a little surprised that 59.com suddenly appeared to do this. In fact, 59.com also worked as a game agent in the previous life, but not as early as now.
"It is still under development, mainly because the amount of work in data docking is too large. After all, this is different from game coins. Game coin transactions on the intermediary platform belong to transactions between players within the game.
This function originally existed in the game and is a normal function of the game account. It's just that a game character created by the trading website acts as a middleman when trading.
For mall transactions, players put game coins, equipment and babies in the mall first. Then these goods need to be locked in the mall first and cannot appear in the game again. After other players buy them, it is necessary to transfer these data from the mall to the purchasing players.
The entire transaction must ensure that the locking, transfer, and data are completely normal. In addition, when the game was developed, this function was not paved. Everything needs to start from scratch, so the progress is not very fast."
Chang Hao knows that his official trading platform has a great supplementary effect on the stability of the economic model of the three games. But this thing is not the same thing as the mall for props sold within the game.
In addition to involving the transaction of game props, there are also monetary transactions about Alipay, and the security issues of the transaction mall and the security of funds are even more complicated.
"Just keep an eye on the trading platform website and make plans after our trading mall is online." Yang Dongxu said after a pause.
In fact, the existence of such a website, although it is to take advantage of the game company, does not affect the operation of the game. On the contrary, it will promote transactions in the game.
After all, the number of cases of fraudulent transactions between players in the game has begun to rise. With this third-party platform used as an intermediary transaction, it also has a certain inhibitory effect on players defrauding other players.
After all, there is a fundamental difference between such intermediary websites and players using plug-ins to destroy the balance of the game, and even if their own game trading mall is launched, such websites cannot be completely eliminated.
For example, in order to eliminate plug-ins, the game company cannot promote the existence of power leveling, but many players need power leveling.
This gives such intermediary websites a space to survive, so even if the trading mall is launched, it can take away the share of game coins and props transactions on such websites, and even completely ban this area.
However, for power leveling to brush experience, brush tasks, run business and other businesses, the official must not promote this, but the website can do such things.
So putting aside the fact that the other party relies on the game of Rising Sun Technology to make money, such behavior actually promotes the development of the game.
After all, not everyone has so much time to play games all day, and those who spend money in the game are precisely those who don’t have much time to play games. Because they don’t have much time to play games, and want to be better than others, they can only spend money to buy game props.
At the same time, most of the people who don't have time to play games are office workers, and their spending power is also online. Therefore, the business of intermediary training is not recommended for the game company itself, but it is also profitable for itself. After all, as long as they are online, they will make money.
"How is the small game side?" Yang Yao looked at Ma Fang.
"At present, the integration with YY is very good. Among them, the number of people playing Landlord has repeatedly set new highs, and the number of online chess and Go players is also increasing. Even many national-level professional chess players have registered accounts and often compete with folk masters in our game hall."
Compared to the future, when talking about games, it is about how many props have been sold, how much money has been made, and finding those celebrities to attract traffic and harvest leeks.
Now it is a great honor to be recognized by professional personnel for making games. This feeling seems to make people happier for the game development department than making money. After all, even professional players say that what I make is good.
"What about web games?" Yang Dongxu continued to ask.
All game developers feel that web games are very niche. According to the number of gamers and popularity, web games are indeed niche games as everyone knows.
But the consumer group facing this niche game is basically office workers, that is, people with consumption power. Therefore, the ability of a good web game to attract money is definitely beyond the scope of its being rated as a niche.
"Everything is operating normally, but due to the technical threshold, there are many kinds of copycat web games on the market, which have caused a certain impact on the games of the other side. And CC and MM are also investing heavily in this. They have a large user base and have taken a lot of market share." Ma Fang frowned and said.
The current situation of the IT industry has basically completely transitioned from the portal era to the traffic era. Whoever controls a large user base has the right to speak. Therefore, CC, MM and YY, the three instant messaging software, have a natural advantage in this regard.
If you launch a new web game, just give the user a link push, and the other party will log in directly to the chat software account with one click after clicking it, and the user can be instantly converted into a web game player.
"Do you have any countermeasures?"
Ma Fang glanced at Qiu Bosong, and then said: "The countermeasures we have discussed at the meeting are to use our huge user base to build web games into a game platform like small games."
"Tell me more about it." Yang Dongxu immediately became interested.
"In fact, it is also inspired by the recent boom in e-commerce. The threshold for web games is much lower than the technical barriers of large games. Basically, a few programmers can write games, and then find an artist to beautify them and they can go online.
So we thought, since we can't stop these people from imitating us, or anyone can make a web game, making the web game market chaotic and uneven.
Why don't we provide servers and build a web game platform. Others develop web games, rent our servers, and then operate them on our platform.
If they rent servers, they pay rent, and if we help operate them, we pay the operating fee. If you want to attract traffic and advertise, you also have to pay advertising money. In short, just like e-commerce, if you buy things on my platform, I will take a commission."
"This is a good idea." Yang Dongxu clapped his hands, which undoubtedly monetized the users who tried the YY chat software for free.