Chapter 1296 Chapter 1294 Sit Tight on the Diaoyutai

After 2000, the mainland was the era of Chinese music, and there were also excellent film and television works and excellent variety shows in this period. But whenever people think of this era, the first thing that comes to mind is still the endless good songs of various gods fighting each other.

People in this period rarely complain that these songs are pop songs, with shallow lyrics, similar compositions, and no artistic depth at all.

Of course, if it sounds good and feels that this song touches you, then it is a good song. As for how long this song can touch you, you will be touched by other new songs from time to time in the blink of an eye, that is another matter.

In short, many years later, when you accidentally hear these songs that once touched you, it is full of memories and feelings, which is enough.

Yiting Music has now basically merged into the YY platform and renamed YY Music. Domestic YY music can almost be said to be unified, at least in terms of legitimate copyright.

As for the various pirated websites and pirated songs that are repeatedly banned, they must be severely cracked down, but after each batch is cracked down, there is always another batch that pops up, like weeds that make people annoyed.

YY music can be switched with YY space background music, which is another new innovation after the current market saturation. Although YY music and YY space need to open two memberships to switch between each other for free, it is a bit ugly.

But the income of these two items is really good. After all, in addition to background music, YY space members also have various cool and unique member background boards, as well as super-large-capacity photo albums and various phantom photo albums.

As for the YY space membership rights, the background music part overlaps with YY music. But both have members, and you don’t charge you more money if you change 10 background music every day, right?

Compared with the previous separate charging for background music, this is already very conscientious, of course, it is still ugly. But the income of this part continues to increase, and it is really good.

"Cooperation? Huayi is a film and television company, right? What are you cooperating with us in music?"

In the office of the CEO of Xuri Technology, he buried his head in a pile of documents, feeling that nothing happened when he didn't come to the company, and all departments were running normally. As soon as he came to the company, there were things everywhere, and the documents on the table that needed to be reviewed never decreased.

"Maybe they want to follow the trend and make their artists familiar with songs. After all, YY Music has opened the song MV function. Unlike before, when we could only hear the singing and didn't know who the singer was when we saw him." Sun Yang said.

Now he has basically begun to accept the daily operation of Sunrise Technology, especially the external cooperation and entertainment, which have basically been taken over by him. Qiu Bosong and others were happy to treat him to meals for several days in a row. These troublesome tasks were finally thrown away, and he could finally write code and engage in technology with peace of mind.

"What level of cooperation? They spend their own money to buy a few good songs for their new artists and shoot MVs to put on our platform, and they pay for advertising and we attract traffic. Or is it the same as Haina, even offline activities and business have been fully cooperated?" Yang Dongxu asked.

"From the meaning of the person who talked to me about this matter, it seems that they want to try cooperation first. After all, compared with the traditional model of star creation, our current model seems to be very powerful, but the status of online singers in the entertainment industry, as well as the labor fees for commercial performances, always feel that they are inferior to those traditional singers." Sun Yang said.

In fact, it is not just this point. Once the identity of an online singer is confirmed, it is still unknown whether this mark can be easily removed when developing in the film and television industry in the future. After all, even Haina has not made such an attempt yet.

It is just to gather a large number of online singers together to do charity to increase the foundation, and then promote and tour online in various ways. There is fame, and the audience is familiar with their faces. But as Sun Yang said, it always feels a level lower than traditional singers, and the appearance fee is not high.

However, this is not high only relative to traditional singers of the same fame. Generally speaking, whether it is the online singers, Haina or Xuri Technology, they make a lot of money in this regard.

So even if the mark of online singers cannot be removed in the future, giving people a feeling of not being up to standard. There are still many companies in the circle who plan to try it. After all, this is much more cost-saving than the growth path of traditional singers, and more importantly, it really makes money.

"Then follow the rules and regulations formulated by the company before. We are a platform. As long as the advertising fee is paid and the other party does not violate the law, we can cooperate." Yang Dongxu leaned back in the chair and shook his neck.

In fact, when we first wanted to build YY Music into a platform where anyone can show themselves, except for the deepening cooperation with Haina, other companies in the entertainment industry basically took a wait-and-see attitude.

Qiu Bosong was also anxious at the beginning, but later he was no longer worried after seeing that he made a lot of money by cooperating with Haina. There is profit and no loss, he sits on the Diaoyutai and waits for others to take the bait. So Huayi is not the first, nor will it be the last.

After all, whether it is an artist or a singer, it is too slow to follow the traditional model. In addition to the traditional model, there are currently two channels: variety shows and participating in talent shows.

Variety shows require very high strength from variety shows and TV stations. To put it bluntly, they must have a national audience rating to make the people in the variety shows famous.

Currently, the only program that has the capability in this regard is Yangma's "Avenue of Stars". The others are not that far behind in terms of influence or strength, and the conditions for becoming popular are basically as demanding as traditional channels.

Of course, there are other TV stations in China that have very good variety shows, but the current indoor variety shows are basically hosts, not artists.

Because the prerequisite for participating in such a variety show is that you are already a star, and then you will be invited to participate to advertise your new movie or new TV series.

Therefore, this kind of variety show is not like the variety shows of later generations. At the beginning, he was an eighteenth-tier artist, but then he became a first-tier artist instantly after appearing on a good variety show. Now you are not a big-name artist, and you can’t even get into variety shows.

In the end, only the draft is left, but it turns out that during the draft, dozens of top picks have become famous with the help of this big platform.

But after the draft is over, apart from the top three, the rest will be not to mention the top dozen, even the top ten, or even the top five. Without the big platform of the talent show to gather popularity, it will soon be lost among the crowd. The company behind it needs to spend money and advertise according to the traditional artist route to maintain exposure. Whether the advertising will be successful is still unknown.

And whether it's "Avenue of Stars" or a talent show, the time span is too long for people who are increasingly impatient. Although it is still many times faster than traditional channels, which take ten years to sharpen a sword.

But compared to the speed at which one song from Xuri Technology can become popular all over the country, and then various MVs are exposed, commercial performances and various charity tours keep up, the former two are indeed too slow.

And after Xuri Technology cooperated with Haina, various online singers paid out in batches. As for variety shows and talent shows, there is no way to compare with just a few people in one season.

"Should the annual Internet Music Chart be pushed back? Inform those entertainment companies that have not made any move yet and give them some preparation time. The number of participants and influence of our Music Chart event can instantly increase to a higher level. ”

"There's no need for this." Yang Dongxu shook his head, "Seeing that it won't be long until the Spring Festival, we can't postpone the annual music chart until the beginning of the year, right?

Besides, there is no need to change the plans that our company has made because of these people. If we can catch up, we will participate. If we can't, we will participate next year.

Anyway, with the support of Internet singers like Haina, the popularity and gold content of this music chart are enough for us to make money. At the same time, I also tried to show it to those who were hesitant.

Of course, if the first issue is successful, both the popularity and attention will increase. As for the second phase, and those who continue to join in to seek cooperation with the platform, both the cooperation fees and advertising fees are not the current prices. "

"If the event is not successful, the price will not be the same as it is now. Not only will it increase in the future, but even the price of Huayi's cooperation will also increase this time. The influence of our current platform is not comparable to that before." Sun Yang smiled. said.

This is not a price hike, but since Yiting Technology merged with YY, YY has dominated the instant messaging software market, instantly raising the number of YY Music members to a new level.

This is just the number of members. Music software is installed on almost all home computers, and YY Music is basically one of the first choices. In addition, YY’s own daily active users are approaching the 30 million mark, and registered users are heading straight towards 50 million.

And when the time comes for advertising, 361, the dominant browser, will push ads together. This target audience can almost cover all domestic netizens. I still want to use the previous cooperation conditions with Haina to discuss cooperation, let alone the door and the window.

"You just need to be confident in your own mind. They have a lot of influence in the Beijing circle, and some of the so-called singers who joined later have people behind them. Please pay attention to this aspect." Yang Dongxu reminded.

Those who can afford the capital to make a splash in the entertainment industry are basically at the boss level. Otherwise, you won’t be able to get into this industry at all. After all, it’s like a mountain to another industry, not to mention that it’s a place like the entertainment industry where burning money is easier than drinking water.

"I understand." Sun Yang nodded.

"Of course, we can't inflate other people's ambitions and destroy our own prestige. We are the bosses of this platform. Those who can give in will see the face of the big guys behind it, so we can sit down and have a good negotiation. For those who go too far, let them get out. If you really don’t want to leave and you can’t handle it, let them come to me and I will throw them out myself.”

Yang Dongxu spoke domineeringly at this time. Sun Yang kept smiling and giving thumbs up, "Boss is domineering and mighty!"