Chapter 627 Let a Virtual Character Be the Spokesperson

To be honest, Ye Ge really wants to make electric cars.

Future Auto and Xiaopeng Auto were both founded in 2014, which is the year after next.

Li Xiang Auto was even founded in 2015.

Now is 2012, and domestic electric cars are in the starting stage.

If you build your own car, you may really be able to get a share of the pie. At least if you enter the market now, you will definitely have a lot of advantages in the future.

Moreover, China is now heavily subsidizing new energy vehicles, striving to achieve a curve overtaking other countries in the automotive field.

But making cars is definitely not a simple matter.

Cars are the crown of industry!

You can't just build cars if you want to.

First of all, you need a lot of engineers, and secondly, you need to have enough funds.

It is actually not realistic to use the funds of Mihuyou and Bilibili.

Because the funds of Mihuyou and Bilibili are actually quite scarce.

If I use a large amount of funds to build a car, let's not talk about whether it can be built successfully. If something goes wrong with Mihuyou and Station B, then everything will be ruined.

So, building a car is too expensive, and it is easy to go bankrupt while doing it.

Didn't Boss Jia go bankrupt in his previous life?

Originally, Leshi.com was good, and Leshi mobile phones were also good. Even Leshi mobile phone users were very satisfied, with very high praise, and the appearance of the mobile phone was also very good.

As a result, when he went to build a car, he broke his capital chain.

So Ye Ge felt that even if he wanted to build a car, he would cooperate with Xuetang Group.

Then Xuetang Group would take the lead and gather some partners to share the risks.

This matter is still too far away. Let's talk to Uncle Tang first, and then talk about it.

And maybe Mr. Lei is also very interested.

After all, Mi Automobile was still well built in his previous life.

But I still feel that it is a little late to enter the market. If it had entered the market earlier, Rice Auto might have had better development.

Look, Li Xiang Auto has turned losses into profits after several years of losses, hasn't it?

Anyway, if you want to build a car, you can see if you can enter the market. Even if you enter the market, you can only be a partner, not a leader.

The most important thing is to make games and websites, and then quickly make the stable sound.

Soon, the summer vacation came in a blink of an eye.

For junior students, this summer vacation is not so happy.

Because most students have to start looking for internships this summer vacation.

Those who don't look for jobs have to prepare for postgraduate entrance exams.

In short, most people have to enter the society and consider their own future.

Ruixing Coffee has also sold very well in this semester, and has completely turned losses into profits. The total net income has exceeded the billion mark, and the growth rate is very amazing, and there is no sense of slowing down.

Nowadays, Ruixing Coffee has become a mid-range product. When you don't know what to drink, it is definitely right to drink Ruixing Coffee. The taste of Ruixing Coffee is really no worse than Starbucks.

But the price is much cheaper than Starbucks.

Not only white-collar workers like it, but students also like it.

Even some old men and women like to drink it, and its popularity has spread across the country.

However, Ruixing Coffee's total net income of more than 1 billion yuan is just the beginning.

You know, in the previous life, according to Ruixing Coffee's previous life's financial report, in the fourth quarter and full-year financial report of 2023, Luckin Coffee's total net income in 2023 was 24.903 billion yuan (about 3.45 billion Duo Le), a year-on-year increase of 87.3%, and for the first time exceeded Starbucks in China in terms of annual sales scale.

In the second quarter of 2024, Ruixing Coffee's total net income was 8.403 billion yuan, a year-on-year increase of 35.5%, setting a new record for single-quarter revenue.

As of the first half of 2024, Luckin Coffee's total net income reached 14.681 billion yuan, a year-on-year increase of 38%!

This is definitely a very scary data in the catering industry.

And this also determines the status of Ruixing Coffee in Chinese catering stores.

In the previous life, Ruixing Coffee was founded in 2017. Now, Ruixing Coffee, which I founded, was founded six years earlier than in the previous life, and even took fewer detours. The marketing strategy is directly copied from the models explored by countless companies and Ruixing Coffee.

Ye Ge is fully confident that before 2020, Ruixing Coffee will become the first brand in the Chinese catering industry.

Although Yuan Mei is in Ruixing Coffee every day and has to look at the financial report every day, when Yuan Mei saw the half-year total financial report, she was also stunned for a long time sitting in her seat.

Just for the dividends of this half year, she can get at least more than 100 million.

How long has it been since she became a billionaire?

Yuan Mei couldn't help but think of the time when Ye Ge asked her to open a coffee shop.

It turned out like this again.

Can he succeed in any business?

On July 10, Yuan Mei convened a shareholders' meeting of Ruixing Coffee, made a summary report on the work in the first half of the year, and proposed at the board of directors that she wanted Ye Ge, Su Yue, and Yuan Guoxue to endorse Ruixing Coffee.

At the shareholders' meeting, many people agreed to the proposal.

But Ye Ge was the only one who refused.

Everyone looked at Ye Ge curiously.

If it was someone else who refused, they would wonder if there was something wrong with the other person's brain.

After all, Ye Ge, Su Yue, and Yuan Guoxue were so successful in endorsing Ruixing Coffee, and the advertising effect was also very good. Moreover, they were all family members, so it would be no problem for them to endorse Ruixing Coffee for a lifetime.

But this was Ye Ge's objection, and what Ye Ge did had not been wrong from beginning to end.

Since Ye Ge objected, he must have his own reasons.

Otherwise, he would definitely not have raised it.

You know, Mr. Ye rarely expressed his opinions at meetings, and even rarely attended meetings.

Only when there were some bigger problems would Mr. Ye speak.

"Mr. Ye, what do you think?" Yuan Mei asked, and she didn't understand it in her heart.

"People are not saints. There is no one in this world that everyone likes. No matter how good you are, you will definitely be hated by someone. This is a very normal point."

Ye Ge said slowly.

"So, it's impossible for a person to be flawless. If he is flawless, he is not a person.

In the past, we endorsed Ruixing Coffee only because it was indeed lacking in popularity, but now it is different. The combined fame of the three of us is greater than that of Ruixing Coffee.

Now Ruixing Coffee has become a well-known brand. Ruixing Coffee is now distributed in various provinces across the country. Ruixing Coffee itself has a lot of fame.

So at this time, we should let a virtual character endorse it."