Chapter 376: The Peninsula Market Counterattacks Each Other, and the Competition Among Chaebols Enters a Fierce Stage
"Subsidize 80% to start a price war, Li Jae-yong, you are really anxious." Chen Xing looked at the content of the email sent back by Li Zhenzhen, and he didn't know whether to laugh or cry.
But he could understand that if there was no 80% subsidy, there was no way to bring Hanxing mobile phones to the same level as Longxing mobile phones.
For example, the recently released Hanxing Galaxy S6, the 32G version costs 4860 Longguo currency, the 64G version costs 5442, and the 128G version is as high as 6313 Longguo currency.
The cheapest 32G version, with an 80% subsidy, can bring the price of the mobile phone to 1,000 yuan, entering the bottom market and fighting Longxing A1.
Do you think Li Jae-yong wants to?
No!
He is forced to do so!
Now Longxing Group has mastered 5G networks and 5G chips, and the mobile phones it launched are 5G mobile phones. Hanxing Group is in a weak position.
If it uses mid-range phones to fight, the market may not buy it at all.
This is like when 3G is transitioning to 4G network, the market is biased towards 4G mobile phones, who still wants to buy 3G mobile phones?
Therefore, Li Jae-yong can only subsidize high-end mobile phones, take the lead in Longxing mobile phones, drain the potential users of the market, and finally pin his hopes on the R&D department of the United States.
"The chaebols are also united, and they actually play the Western ban on speaking, not allowing media publicity, and not allowing them to be put on online shopping platforms, but you have a plan, and I also have a ladder."
Chen Xing muttered to himself.
After a brief thought, he quickly tapped the keyboard and replied to Li Zhenzhen's email.
On the other side.
Peninsula Seoul.
Longxing Group Branch Building.
Faced with the unprecedented unity of the chaebols, Li Zhenzhen really has no idea.
What they are doing now is to affect the interests of the Peninsula chaebols. They are definitely not happy that you, an "outsider group", are showing off in the Peninsula and making money that should be theirs.
Faced with the media's ban, shopping websites refusing to put products on the shelves, and Hanxing Group subsidizing 80% to fight a price war, Li Zhenzhen has no tricks left. She can only pin her hopes on Chen Xing, thinking about whether there is any way to complete the promotion of Longxing Mobile Phone.
Because in the Internet era, marketing is a very important part of mobile phone sales. If the promotion is not in place, users will not even know that you have launched a new flagship, which will naturally affect the sales of mobile phones.
Even the pig vendors in the vegetable market know that using fresh lights can make the meat beautiful and attract customers to buy, which is enough to illustrate the importance of marketing and product packaging.
You can't make money by shouting foolishly and admitting the shortcomings of the product.
"Ding Dong--"
The computer sounded a prompt.
Li Zhenzhen looked at the reply email and couldn't help but glance at the time in the lower right corner of the desktop. It was already 4:30 in the morning. Converted to the imperial time, it was 3:30 in the morning.
Chen Xing didn't sleep at 3:30 in the morning?
Should I work so hard?
Sure enough, people who work hard may not succeed, but people who don't work hard will definitely not succeed, and the final result will not accompany the play.
However, what Li Zhenzhen didn't know was that the reason why Chen Xing didn't sleep so late was mainly because he attended a dinner with Lei Jun and Zhang Ming, the two CEOs, on "Building Shenzhen Electric Vehicle Pilot City", and they drank until almost four o'clock.
Fortunately, the negotiations went smoothly, and the leadership team of Shenzhen agreed to Chen Xing's pilot project and gave support and understanding.
Of course.
This is still a matter of mutual benefit.
What do you need to climb up in your career?
Two words, political achievements.
You must make achievements and submit annual reports. Only then will the big guys sitting above you appreciate you and promote you to a higher level.
If you can move up by accumulating experience, you will be a director everywhere.
This is why there is a saying that "new officials start with three fires". Everyone wants to move up, and everyone wants to make some noise to be appreciated by the big guys.
Now Chen Xing wants to use Shenzhen as a pilot city and invest in the infrastructure of electric vehicles. How can the leadership team not agree?
If electric vehicles really succeed, they can also write a sentence in their annual report "Assisting Longxing Group to build Shenzhen electric vehicle pilot work", so why not?
The most important thing is that Tesla has already deployed urban pilot projects in Shanghai and obtained a loan of 40 billion yuan, which means that the leadership of Shanghai recognizes the development prospects of electric vehicles.
With the previous experience, the leadership of Shenzhen is even less likely to refuse.
"Click--"
Li Zhenzhen clicked the mouse and opened the email.
After carefully reading the content of the email, she couldn't help but raise her mouth, and her eyes showed a hint of admiration: "Chen Xingni still has some ideas."
...
Time flies.
Two days later.
Hundreds of vans with Longxing X2 and Longxing A1 mobile phone slogans on them drove from the parking lot of the Longxing Group Branch Building to the streets of Seoul in N directions.
"5G network, 5G mobile phone, Longxing mobile phone gives you a different pleasure!"
"Charge for ten minutes, play for ten hours, mobile phone, I only buy Longxing mobile phone!"
"I once had a 5G mobile phone in front of me but didn't cherish it. I regretted it until it was sold out. This is the most painful thing in the world. If God can give me another chance, I will buy Longxing mobile phone!"
"Access the Internet anytime, anywhere, Longxing mobile phone, fast!"
The brainwashing loudspeaker slogan spread all over the road, attracting many Seoul residents to stop and watch, whispering.
"Longxing mobile phone? What's that?"
"Is it a new brand?"
"It looks so awesome, but this way of promotion is a bit too cost-saving, right?"
"Which chaebol does Longxing Mobile Phone belong to?"
The peninsula's chaebols are king. When new things appear for the first time, people think they are created by local chaebols.
They also don't think about whether Longxing Group is a multinational enterprise.
The peninsula has a total area of 103,290 square kilometers. It is located in the southern part of the East Asian Peninsula, bounded by the Yellow Sea to the west, the Northern Peninsula Strait to the southeast, and the Island Sea to the east.
What does 103,290 square kilometers mean?
The area of Longguo's eastern Guangdong Province is 179,700 square kilometers, almost twice that.
This means that it only takes less than a day for these promotional vans to circle the entire peninsula.
Internet advertising?
Media?
Would disabling these help?
Since the place is small, Longguo County's unique propaganda method can be used. The most important thing is that it is brainwashing and eye-catching. It is a type of forced viewing of advertisements.
Hundreds of Yongheung promotional vans shuttled through the streets of Seoul and headed south, passing through Suwon, Pyeongtaek, Cheonan and other cities.
In less than half a day, hundreds of promotional vans entered Gangneung, Chungju, Busan, Gunsan, Gwangju...
It is no exaggeration to say that the propaganda van only spent half a day to brainwash the people of the peninsula with advertisements.
On the Peninsula Internet, thousands of netizens also shared the videos they shot, making this special vehicle top three on the hot search list and arousing widespread discussion.
[Lee Ji-hyun]: "Who came up with this propaganda method? I want to take a nap. Longxing mobile phone, Longxing mobile phone, Longxing mobile phone have been echoing in my mind. This is too disturbing to the people. Please chaebols." Stop it!"
[Song Yunya]: "These advertising trucks are so brainwashing. I feel like I was raped and an advertisement was implanted."
[Shen Enqing]: "In less than a month, we have opened up the bear market and the island country market. Now we are doing this in our peninsula. Is Longxing Group taking too big a step and running out of money?"
[Shin Ae-ra]: "It's very possible."
On the Peninsula Internet, the vast majority of netizens do not know Longxing Group. Only a few people are exposed to the transnational market and know something about it through special channels.
The main reason why they cannot "open their eyes to see the world" is that the peninsula is too deeply involved in internal affairs and they have no time to see the world.
Jobs are controlled by chaebols. If ordinary people want to avoid losing their jobs, they can only enter the company system of the chaebol headquarters.
There are few jobs and fierce competition, which will intensify involution and make young people too tired, which will lead to a decline in the fertility rate.
No one wants their child to be born and become a cow or horse with him in the future.
This is also the reason why the fertility rate in the peninsula is the lowest in the world, because the upward channel is basically locked.
…
at the same time.
the other side.
Korean Star Group Headquarters Building.
The marketing manager looked panicked and took the elevator to the president's office on the top floor. He quickly knocked on the door frame twice, waited for two seconds, and then pushed the door open and walked in.
"President, what's new in Longxing Group..." Before the marketing manager could finish his words, he was stunned on the spot as he looked at the empty office.
Something is wrong!
The front desk said that Lee Jae-yong didn’t leave!
When the marketing manager was about to take out his mobile phone and wanted to find someone to ask if Lee Jae-yong had left the company, the door to the office suddenly opened and a figure walked out.
"What's up?"
Lee Jae-yong suppressed his voice.
As soon as the door opened, the marketing manager smelled the smell of hormones and a hint of perfume floating in the air.
Combining Lee Jae-yong's demeanor and the messiness of his clothes, the marketing manager concluded that there was a woman inside.
But he didn't gossip, didn't even look at it, and quickly told the story: "This is the president. Longxing Group rented hundreds of vans, put promotional slogans on the vehicles, and even equipped them with a loudspeaker. Now They are repeatedly promoting their offline stores around the peninsula.”
When the marketing manager spoke, he lowered his head very low and did not dare to glance around for fear of seeing something he shouldn't have seen.
Because he knows very well that beauty is a resource in high-level circles.
Love?
A domineering CEO falls in love with a poor girl?
That's all false.
Really powerful people don't need to deliberately pursue beauty at all, people will come to them inadvertently.
Lee Jae-yong came to his desk, took out two tissues from the tissue box, wiped his left and right fingers, threw the paper ball into the trash can, and said in a deep voice:
"It's childish to play this trick with me. You immediately report to the road administration and traffic control departments that Longxing's promotional vehicles are disturbing people and are suspected of endangering public transportation, and ask all employees of our company and their families to jointly submit a report letter."
"The whole staff?"
The marketing manager was stunned.
You must know that Korean Star Group's industrial layout is extremely broad, with as many as 290,000 formal employees, and the number of informal employees is immeasurable, and they are also a family unit.
Assuming that the number of employees is doubled, and the number of employees is 580,000, and the family is calculated as a minimum of three people, there will be 1.74 million people.
Nearly 1.8 million people signed a petition to report it. Who can withstand this?
"I won't repeat it a second time."
Li Zaiyong said coldly.
Now is the market competition between Hanxing Mobile Phone and Longxing Mobile Phone. Any mercy may lead to heavy losses for oneself.
He is not an indecisive person, and his style of doing things is to eliminate the root cause and kill with one blow.
"Understood."
The marketing manager nodded.
He did not stay and left the chairman's office with his head down.
As soon as the marketing manager left and closed the office door, a young woman wearing a hollowed-out sexy uniform and with a charming figure walked out of the inner room.
"Oppa~"
The young woman shouted and walked towards Li Jae-yong's desk.
Perhaps because he had not solved it just now, Li Jae-yong saw the young woman approaching with a kitten's pace, and the nameless fire in his heart burned again. Regardless of whether the office door was locked or not, he pushed her directly to the desk.
...
As the marketing manager issued a notice, all employees of Hanxing Group, including their families, became pawns in this game.
The report letter against Longxing Group's propaganda vehicles was like a heavy snowfall, covering the road administration and traffic control departments of the peninsula.
In addition to the relationship between the chaebol and the politicians, the two sides almost hit it off, and they just wanted a name for their apprenticeship.
Someone reported it and it was handled immediately. Isn't this very reasonable?
At night, in central cities such as Seoul, Busan, and Incheon, special operations against Longxing propaganda vehicles were launched.
The vehicles of the transportation department, along with the trailers, went directly to the streets to look for targets.
Many drivers who had just found a restaurant to eat after driving for a day and didn't know what was going to happen were still talking about how much they had earned.
The next second.
"Tow it away, tow it away."
Shouts came from the door of the store.
The uniformed personnel skillfully installed a towing rope on the vehicle with the Longxing mobile phone slogan, intending to tow it directly onto the car, which scared the restaurant drivers to run out in a hurry.
"Let's go now, let's go now."
"We'll eat and leave now."
The driver thought it was a problem caused by illegal parking and was about to take out a cigarette to disperse.
However, no one paid attention to him. After the towing rope was fixed, the tow truck's force-receiving device began to exert force and towed the vehicle hard onto the car.
Seeing this, the driver quickly took out the banknotes from his pocket, pulled the tow truck driver aside, and stuffed the money directly into his pocket and said, "First day, give me a chance."
As if he had taken advantage, the tow truck driver looked around and lowered his voice and said, "The car must be confiscated tonight, because we have given the task indicators. Wait until after midnight and drive it away by yourself."
"By the way."
As soon as he finished speaking, he added, "The advertisements on the car body must be torn off, otherwise...hum."
He gave a look, and the driver instantly understood that it was not because of illegal parking, but because of the advertisements on the car body.
The driver is also a member of the Li family, but his ancestors were retainers, and they belonged to the role of working hard for the direct and collateral branches of the Li family.
This time when Li Zhenzhen returned, their retainers all chose to hang out with Li Zhenzhen, thinking of improving their status by changing jobs.
Although he has never eaten pork, he has seen pigs run. He dared to seize Li Zhenzhen's car, which means that the other party is also a chaebol.
Which chaebol has a conflict with Li Zhenzhen now?
No doubt.
Li Jae-yong!
When gods fight, mortals suffer. The driver did not stop them, but called his superiors to inform them of the situation and the news he had heard.
Li Zhenzhen, who was still browsing the Internet and checking user feedback, did not know what had happened. She was still sipping coffee leisurely and praised Chen Xing's strategy:
"This trick is surprisingly useful. Now at least three or four million people know about Longxing mobile phones. In about a week, the promotion task can be completed and the official sale will start."
Just as Li Zhenzhen was enjoying it and the peninsula market was about to be cleared like the Mao Xiong and island markets, there was a hurried knock on the office door.
"Dong Dong Dong——"
The knocks were a little anxious and the frequency was a little faster.
Li Zhenzhen could naturally hear these small details. She frowned, put down the coffee cup and looked towards the door.
A moment later, the marketing manager of Longxing Group walked in.
"Something happened, Mr. Li. Our vehicles were seized on a large scale. Now the traffic department just towed them away when they saw them. They didn't give us any face at all. Maybe Li Jae-yong used his connections."
"What?"
Li Zhenzhen couldn't help but stand up.
The group's publicity vehicles were forcibly towed away?
Where did the power come from?
Seemingly aware of Li Zhenzhen's doubts, the marketing manager told all the information he had found out.
After learning that millions of people reported that Longxing Group's publicity vehicles were disturbing the public, Li Zhenzhen calmed down and began to reflect on this issue.
Someone reported it, and the relevant departments took action. This is very reasonable.
But this made Li Zhenzhen feel embarrassed. If they couldn't use vehicles for publicity, wouldn't it block their publicity channels?
"What should we do now?"
The marketing manager asked.
Li Zhenzhen pondered for a few seconds, and suddenly thought of something, and issued an order: "Since vehicles are not allowed to be used for publicity, then we will do human publicity, publish recruitment information, print flyers, and fill the streets of major cities with our publicity personnel within three days."
"I understand."
The marketing manager nodded.
Li Zhenzhen waved her hand and said with a slightly tired look: "Go out."
"Okay."
The marketing manager left the office.
When the door was closed, his smile immediately faded, he took out his mobile phone from his pocket and walked towards the elevator.
...
Three days later.
The streets of Seoul.
Unlike the usual streets, today's streets of Seoul were filled with a large number of staff wearing red vests and red hats with the Longxing Group logo, holding stacks of flyers and handing them out to passers-by.
"Hello, would you like to know about the mobile phone that supports 5G network produced by Longxing Group?"
"Hello, do you want to change your phone recently? Now you only need 183,000 won to buy a brand new mobile phone."
"Hello sister, you may not be interested in mobile phones, but can you help me take a few flyers away? Thank you sister."
The crowd distributing flyers on the street had just started work for less than half an hour, and suddenly a city-style vehicle stopped next to them. The staff who got off pushed people into the car without saying anything.
The sudden scene made some part-time workers run away, fearing that they would be caught and taken back.
The arrested employees were still confused and refused to accept it in the car: "Why did you arrest me? What right do you have to arrest me?"
"You have disturbed the order of the city and scattered flyers on the streets at will, which has caused a bad influence." The man in the co-pilot seat said without looking back.
"We didn't."
The arrested employee was about to argue, but the staff member sitting next to him took out his mobile phone and directly opened the album and said, "You still say no?"
The arrested employee looked sideways, and the album picture was the busiest street in Seoul, but looking around, it was full of Longxing mobile phone flyers, almost covering the entire street.
The most outrageous thing is that some store windows were glued with Longxing mobile phone flyers, which made the store owners angry and cursed.
Because there were too many people complaining, they had to come out to arrest people.
It was not just the city appearance department in Seoul that arrested people, but also the relevant departments in Busan and Incheon were jointly enforcing the law.
The bad publicity of Longxing mobile phones made the Peninsula high-level officials hold an emergency meeting to discuss and think of a response strategy.
In the meeting room, some people wanted to completely ban Longxing Group and clear it out of the Peninsula market, while others felt that there was something else going on and needed to wait and see, and some people wanted to endure it for the sake of Longguo's face.
The opinions of all parties were inconsistent, and no matter how much discussion was made, it was useless. The meeting was eventually abandoned and the market decided.
In the headquarters building of Hanxing Group, Chairman Li Jae-yong was radiant, standing in front of the French window, looking down at Seoul like a bird's-eye view of all living things.
"Want to fight me?"
"You are still too young."
He may not be as good as Li Zhenzhen in business acumen, but he is several times better than Li Zhenzhen in playing power and people's hearts.
The night before her return, he secretly arranged his subordinates who had already rebelled, and was sure that Li Zhenzhen needed help to reorganize her power. For this reason, he even went to act out a play.
Sure enough.
Li Zhenzhen accepted them all.
Now the senior executives of the Peninsula Branch of Longxing Group are almost all Li Jae-yong's people, so he can make a response strategy in the first time.
In both encounters, he, Li Jae-yong, won. As long as he can survive this period of time and consume the potential users of Longxing mobile phones, he can limit the development of Longxing Group in the Peninsula.
"Dongdong——"
The office door was knocked.
Li Jae-yong turned around and looked in the direction of the office door.
"Chairman."
"Chairman."
Five or six people came in one after another. Li Jae-yong looked at the familiar faces and nodded slightly, saying, "Thank you for your hard work."
"It's my duty to work for Hanxing Group."
"Yes, it's all for the group."
"It's a pity that I couldn't continue to hide. Li Zhenzhen was quite smart. She immediately thought of the internal ghost inside the group and pulled us all out."
These people were all senior executives of Longxing Group planted by Li Jae-yong, and they were also veteran employees with the blood of the Li family.
Li Jae-yong waved his hand and smiled, saying, "You did a great job. You let me win twice in this game. Okay, go back to your respective positions."
"Okay, Chairman."
"Okay."
These "internal ghosts" left the office one after another.
On the other side.
The Peninsula Branch Building of Longxing Group.
Li Zhenzhen sat at her workstation, holding the phone, her face showed no sign of panic: "As you expected, Li Jae-yong did plant a lot of internal traitors on our side. Now the internal group has been almost cleared out. Among the internal traitors, there are also spies planted by me."
"Well done, contact LG Group. If they don't agree to cooperate, you can make public the synthesis formulas of methacrylate and acrylate, and let them weigh it themselves."
Chen Xing's magnetic voice with a bit of youth came out.
He had long expected that Li Jae-yong would plant internal traitors. Only by clearing out the termites within the group can the Peninsula Branch develop normally.
As for LG Group, it is a company mainly engaged in chemical industry on the surface, but in fact, it also has investment industries behind the scenes.
AUCTION online shopping platform has shares held by the president of LG Group.
The chaebols are like the royal families in ancient times. In order to maintain their own power, they will adopt the method of "marriage".
Learning from each other's strengths and weaknesses and developing together, this is the benefit of marriage.
If you want to enter the Peninsula market, you must first pass the chaebol. Only by integrating into it can you make money in this market.
"If LG Group does not agree to cooperate, will it really disclose the synthesis formula of methacrylate and acrylate?" Li Zhenzhen confirmed again.
"Disclosure." Chen Xing did not hesitate and explained lightly: "Disclosure means that the negotiations will fail. Let's take a step back and say that at most we will lose the mobile phone market in the Peninsula, and LG Group will lose their revenue pillar business."
"Unless the CEO of LG Group is Lee Jae-yong's son, he will never harm his own interests for the benefit of others."
"That's the truth."
Li Zhenzhen agreed.
Human nature is selfish. Only those things that are in their own interests can be united. If you think about sacrificing yourself for others, then you are not suitable for business, but for serving in the army to defend your country.
Only by understanding human nature and human heart can your career reach a higher level.