1164: Editor-in-Chief Cui's Tip (2 More)
Xia Xiaolan didn't know yet, and even her own son was not optimistic about Ji Ya's idea.
The next day, Liu Fen paid attention to it, and she found out that the two stores in Xiushui Street and Xidan were being renovated in the same style as the Drum Tower.
"It's okay, Mom, follow your own pace. Don't be messed up by Jiya. We'll ignore her."
What is Ji Ya's plan, there will always be clues.
Without waiting for Xia Xiaolan to ask around, she got the news from the editor-in-chief Cui of the "Fashion" magazine. The editor-in-chief Cui said that it was interesting that he received an article.
""The Real Fashion of China is Coming"?"
Editor-in-chief Cui's voice was a little erratic on the phone, "Isn't this a trick you used, it was imitated, I just wanted to warn you, I think the other party is always targeting Luna, and on the 24th of this month, he will be in Wangfujing. There was a fashion show on Main Street, and as far as I know, a lot of newspapers and TV stations were invited."
Editor-in-chief Cui "discovered" Luna, and Xia Xiaolan and Chen Xiliang kept their attitudes very low. Editor-in-chief Cui wrote soft articles for Luna at ease. This fashion show for Luna is not too particular. Editor-in-chief Cui didn't know who was going to hold the fashion show, so he threw a soft article to promote it through his relationship, as if he should bow his head and praise the stinky feet to the mysterious relationship household!
This feeling made Editor-in-Chief Cui unhappy. The influence of "Fashion" is not small. Editor-in-chief Cui also considers himself a character, and he has not been so despised for a long time.
He said that the other party is right to target Luna everywhere, the propaganda model is the same, and the press release is also imitated.
Another point, being able to hold a fashion show on Wangfujing Street, the background is not simple, and it is also richer than Luna!
fashion show?
This kind of magic touch really resembles Ji Ya's style.
Once you do it, it's a big move. There's nothing to say. It's rich and self-willed.
Xia Xiaolan held the phone receiver and smiled, "Thank you for reminding me that the pioneers are always imitated, but to truly surpass the pioneers, the other party still needs to show their real skills. The fashion show is a good gimmick, and the newspaper will definitely report this... It's destructive, trying to crush Luna with propaganda, it's not good, and I can't take it lightly."
Editor-in-chief Cui didn't say much, Xia Xiaolan just knew.
"In short, pay attention. Luna is a very good brand. It has been steady and steady this year. I pay attention to your new seasons. I imitate foreign styles and have my own elements. I am still very optimistic about you. This article I still have to publish the manuscript, and the other party has a favor that I can’t refuse. Think about it, even I will post the manuscript, and other magazines and newspapers will probably follow the same way.”
This propaganda campaign is really big.
Ji Ya really dares to think and do it. Is this to win the budding Chinese fashion circle in one fell swoop?
If Ji Ya's fashion show is a great success, she will take the opportunity to launch her own personal brand. Xia Xiaolan is particularly interested in knowing Ji Ya's positioning.
Again, playing high-end in China in the 1980s would definitely lead to a dog.
Only by following the mass line can it develop rapidly.
Although Xia Xiaolan feels that the current Chinese fashion circle is a desert, she does not allow Ji Ya to firmly grasp it. It doesn't matter if one or two newspapers and magazines tout Ji Ya's personal brand, but if there are ten or twenty, it will easily brainwash consumers.
I am most afraid that the other party will not only tout his own brand, but also step on luna by the way... If the magazines and newspapers on the market say that the clothing brand Luna is a spicy chicken, I am afraid that customers who originally thought that Luna's clothes are beautiful will not choose Luna again.
If this is all secondary, then the more important thing is that Luna wants to follow the franchise route, and it must be prosperous all the way. To let franchisees see the hope of making money, others will hold money to ask for admission!
The reputation of the brand is gone, consumers do not recognize it, and franchisees are not stupid.
Ji Ya's actions can indeed threaten Xia Xiaolan. The fashion show is not a weapon. The fashion show is just an introduction. Let's see how many magazines and newspapers the fashion show can attract, and how many of these media can speak for Ji Ya.
Public opinion is the deadliest weapon, but this time, Jiya didn't make a fool of herself, but hit a key spot.
Xia Xiaolan put down the phone, "No wonder Editor-in-Chief Cui reminded me that this shameless trick does have my style, but I won't step on others to support myself. No matter how crazy Ji Ya is, looking at Zhou's family and Uncle Tang standing behind me, I also I don't dare to actually instruct magazines and newspapers to attack Luna, at most I just give other people such a hint, so her fashion show must be amazing enough, and she has the initiative to talk to magazines and newspapers!"
Xia Xiaolan is quite envious that Ji Ya is going to hold a fashion show in Wangfujing.
I envy Jiya's wealth, and I also envy that Jiya can use her family connections unscrupulously.
Xia Xiaolan can't be like this. Whether it's the Zhou family or Tang Hongen, the more they love Xia Xiaolan, the more cautious she must be when borrowing someone's contacts. The place is where she can get it, but after a fashion show, it's easy for people to talk about it. This has a lot of influence. not good!
Ji Ya is unscrupulous. Ji Huaixin has left a network of contacts for the Ji family, and Ji Lin doesn't seem to be able to do big things. Don't you have to wait for the expiration of the right now?
Liu Fen didn't expect it either.
Liu Fen can't even think that there are people in China who are holding fashion shows. This kind of thing has only been mentioned in magazines. Can Ji Ya bring it to China?
"Can she do this?"
Xia Xiaolan nodded, "The news was provided by Editor-in-Chief Cui, and it seems to be true. But the effect depends on her specific operation."
The 24th is not too long.
Looking at the renovation progress of those stores, Ji Ya should wait for the fashion show to cause a sensation before opening.
Xia Xiaolan couldn't help calling Chen Xiliang to ask about the shooting of the advertisement. Chen Xiliang was full of energy, "Comrade Zhang Xiao is very talkative and cooperated with the shooting throughout the whole process. We are very smooth here!"
The depression of being released by Wang Mingming disappeared. It seems that the shooting in Yangcheng was really smooth.
Xia Xiaolan originally wanted to revise the content of the advertisement, but the filming was finished, and she didn't say anything. She shouldn't be confused by Ji Ya. If Ji Ya takes the high-end route, Luna should still adhere to the "fashion" of Chinese taste, including Luna's first TV commercial. , is the primary purpose!
Xia Xiaolan said a little apologetically about Ji Ya's recent actions:
"It's all aimed at me, because I had a holiday with me, so I regarded Luna as a target."
Chen Xiliang is very optimistic, "There are others without her. Sister Xia, I can tell the difference. We are from the same country, and we both hope to make the brand well!"
At first, Xia Xiaolan didn't want to be a clothing brand. Looking at the "Blue Phoenix" posture, Xia Xiaolan wanted to start a retail terminal.
It's him who is jumping and clamoring to start a brand. Xia Xiaolan is now engaged in residential development, and he is still investing in Luna. No matter how Luna and real estate are not the same level of business, Chen Xiliang knows what it is.
Without Luna, Xia Xiaolan is still Xia Xiaolan, and the business is still doing well.
Without Luna, Chen Xiliang's efforts were all wasted, and he was beaten back to his original shape as a small wholesale clothing dealer.
Ji Ya is not trying to get along with Xiaolan, she is killing Chen Xiliang!
Chen Xiliang's voice was a bit vicious, "Sister Xia, what do you say, I will listen to you!"