1168: The only Advertisement (2 More)

There are no TV shows with low ratings.

Working on a TV station in the 1980s was bubbling with happiness. When you say that you are tall, in fact, you are really tall. You don't have to worry about the ratings when you make a show. Once it is launched, the audience will watch it in front of the TV... There are only a few in total. TV stations, there are no various satellite TV stations. Ordinary people can only watch CCTV plus two or three local TV stations on their TVs.

The leading position of the monopoly of the industry, such a small issue of ratings still need to be considered?

Xia Xiaolan is also happy, glad that with such a strong audience rating, CCTV's advertising fees are still very close to the people. This is 1985. In another ten years, CCTV's Spring Festival Gala "Biao Wang" concept came into being. Since then, not only the advertising costs of the Spring Festival Gala have broken through the sky, but even the advertising costs in normal times have also risen steadily.

Now, the price is completely acceptable to Xia Xiaolan.

After Xia Xiaolan expressed her willingness to pay millions of advertising fees, the other party directly pulled out a program schedule and let Xia Xiaolan choose it herself.

Before she chose the news network, it was okay. The most advertising time was shorter. It could have been three months, and it was reduced to one month for her.

After the news network, it became more general.

There is no such thing as "prime time", but the TV station can also know which time slots have the highest ratings. These are "high-quality time slots", and there must be differences in advertising costs.

"The content of the advertisement has to be reviewed. If the leaders of the stage say no, then it won't work."

The other party warned Xia Xiaolan, fearing that she was young and ignorant, and the content of the advertisement was particularly out of line. Even if Zhan Aiqun's favor was there, it would still not be able to be broadcast on TV.

"You can rest assured that the content of the advertisement is very healthy and positive. Zhang Xiao is invited, and the film is handed over to Director Wang Linshu to cut."

Zhang Xiao's image is very healthy, and the roles he plays are all positive.

Wang Linshu, the person in charge also knows: "You even know Wang Linshu. Isn't he filming "The Stone"? Oh, I know, he will definitely ask you to audition when he sees you, right?"

Wang Linshu was stunned for the filming of "The Stone".

"The Story of the Stone" was filmed by CCTV. From the establishment of the project in 1981 to the official shooting in 1984, it is now the end of 1985, and it is still not over.

It took more than three years to prepare for the project from the establishment of the project to the official shooting. The reason is that Wang Linshu is picky in choosing actors. Xia Xiaolan was beautiful and her eyes were very agile, so it was not surprising that Wang Linshu was attracted to her.

Xia Xiaolan also thought it was funny. It turned out that everyone knew about Director Wang's problems.

"Director Wang invited me to audition, but I was mainly focused on my studies, so I rejected Director Wang's good intentions."

With the face of Zhan Aiqun and the common topic of Wang Linshu, the relationship between the two sides has become much closer. How long the ad can last depends on the total length of the ad, and what time slot Xia Xiaolan chooses to broadcast.

"You have to be mentally prepared for the broadcast date. Everything goes well, and it has to be the 26th of this month."

No. 26?

It's a good day.

Xia Xiaolan couldn't help but ask, "Are there any similar clothing advertisements to be broadcast on the stage recently?"

From the person in charge, you can see the advertisement arrangement.

"Apparel ads? No, you're the only one, clocks and bicycles, and refrigerators are the most ads."

The person in charge had a brightly written expression on his face, "Why do you need to advertise to sell clothes"!

Xia Xiaolan's heart was relieved, it seemed that Ji Ya's hand had not risen to the advertisement on CCTV.

"Then I'll send you the commercial negatives as soon as possible. It's okay to broadcast on the 26th."

Ji Ya's fashion show is on the 24th, and the current news is not very timely. Paper media such as newspapers and magazines will not talk about it. Even if the TV station interviews, they have to cut the film and then broadcast it. time to ferment.

The news on the 24th can catch up with the evening news of the day.

But to be broadcast on TV, at least the 25th.

Let the audience discuss and let the public opinion ferment, Xia Xiaolan estimates that it will be after the 26th.

At this time, the advertisement on luna is just right.

Xia Xiaolan was very satisfied with the broadcast time. Zhan Aiqun saw that the two of them were almost talking, and ended the tea drinking mode, "It's almost time for dinner, let's have a meal together? Just treat me as a face!"

Xia Xiaolan was also persuading, but the person in charge could not resist the lobbying of the two lesbians, so she could only let go:

"Let's say it first, a light meal should not be extravagantly wasted!"

Xia Xiaolan agreed readily.

The person in charge joked that she was not joking about dragging the letter away. After the English competition was broadcast, Xia Xiaolan's face was a living sign. She won the championship again, and many viewers wrote to her. Only a small part was sent to the school, and the vast majority were sent to the CCTV.

The show team used a large sack, and Xia Xiaolan and Zhan Aiqun worked hard together to carry it to the car.

The person in charge couldn't help laughing at the tired panting of the two of them: "I said, Xiao Xia is very popular, how about it, have you considered working in the stage after graduation? I see your standard Mandarin, good image, and be a show. There's nothing wrong with the host."

This is of course a joke.

Since they are unwilling to film Wang Linshu's play, the possibility of coming to the TV station as a host is very small.

At this time, Xia Xiaolan could only choose to smile.

Saying it was a light meal, Xia Xiaolan was not really unreasonable, she had already arranged it at the Beijing Hotel.

accompany

There were also Chen Xiliang and Zhang Xiao at the table. Xiaoge gave Zhang Xiao a visible makeup look. The misty makeup made Zhang Xiao, who had thick eyebrows and big eyes, a little softer.

Teacher Go is amazing!

After dinner, Chen Xiliang stuffed the gift into the other party's hand, and emphasized that it was a "hometown specialty". The person in charge only dared to accept it if he trusted Zhan Aiqun.

Xia Xiaolan wanted to send the other party back, but the person in charge insisted that he wanted to catch up with Zhan Aiqun.

Xia Xiaolan, Chen Xiliang and Zhang Xiao could only go first.

Watching her drive away, the person in charge asked Zhan Aiqun: "Xiao Xia's background is not simple, isn't it? Even you followed."

Ordinary college students will not come to the TV station to talk about millions of dollars in business.

Zhan Aiqun dipped the tea and wrote the word "Zhou" on the table, "How is his child, they are excellent, right? I also like Xiao Xia's character, she is measured, smart, likable, and can help a little bit. , let's help too!"

Zhou family?

The person in charge weighed the gift in his hand, "That's really lucky."

He didn't say that Xia Xiaolan was lucky, but that the Zhou family was lucky.

The society has changed in the past two years. By earning wages honestly, in what year and month can I buy a car that Xia Xiaolan drove just now?

Don't worry about picking a son-in-law or finding a daughter-in-law, everything is fake, only those who have the ability are real... Xia Xiaolan, a student, came up with a clothing brand and spent millions to advertise it on CCTV. Call it a skill!