Chapter 511 Progress of Tianyu Entertainment Company

Especially the development of the fifth online game this time.

This is a very classic online game. To develop such a large-scale online game in 2004, the investment required will be several times that of a normal online game.

At present, the development of the fifth online game, although there is not much financial pressure in a short period of time, but within a month, it also needs at least 50 million capital injection.

In the entire game development process, there is still a funding gap of nearly 200 million. The development of the fifth online game, before and after, needs to invest as much as 300 million yuan.

For an online game, the amount of money invested is absolutely astronomical. At present, there is no online game development in China, and such a large amount of money needs to be invested.

Among Coslight Technology Co., Ltd., there is also a crucial project. Compared with the previous two Internet projects, this project is the one that really burns money, and that is the Xingyu Internet e-commerce platform.

Xingyu Internet e-commerce platform, during this period, has been occupying the retail industry market in Dongjiang Province. Although it seems, this seems to be robbing Changping Supermarket Company for business.

But in fact, the Xingyu network e-commerce platform has a close cooperative relationship with Changping Supermarket Company.

Moreover, both parties belong to the Pingyu Group, so the real direction of the Xingyu Internet e-commerce platform is not Changping Supermarket itself, but other retail industries in Dongjiang Province.

In this battle, the funds that need to be invested cannot be recovered in the early stage. This is simply a project that throws money at it.

Only in the later period, after occupying a large number of retail industry markets, can the funds be quickly recovered.

At present, the competition for the retail market started by the Xingyu network e-commerce platform has reached a stage in full swing. The required capital injection is not a small number either.

Within a month, the amount of capital that needs to be injected will be as high as about 200 million.

On the side of Tianyu Entertainment, it is the only subsidiary of the entire Pingyu Group that does not have any financial pressure.

Not only that, Tianyu Entertainment Company, after this period of time, has truly become a subsidiary with the most powerful hematopoietic ability in the entire Pingyu Group.

"The Voice of China" is a music talent variety show.

has officially ended. The last time Chen Ping allocated the flow of funds within the Pingyu Group, he had already mobilized sufficient funds for Tianyu Entertainment.

And Song Xuehua, general manager of Tianyu Entertainment, also made a high investment in the last three large-scale live broadcasts of the music talent variety show "The Voice of China".

It's only 3 episodes of the show, and the funds invested are as high as 300 million.

In the entertainment industry, most people think this is a very mindless behavior. You might even call it a waste of money.

After all, in the eyes of many people, if you want to make these three large-scale live broadcasts a success, you don’t need to invest so much money at all.

A fund of 100 million, or even tens of millions, is enough to make these three large-scale live broadcasts perfect.

Although the effect may be slightly worse, it has reduced the cost by at least 200 million yuan, and the cost performance is many times higher.

However, Tianyu Entertainment seems to have no idea of ​​the reasoning.

Afterwards, although the three large-scale live broadcasts achieved great success, they did not lose money, but made a fortune.

But in the eyes of many people, Tianyu Entertainment originally had the opportunity to earn more money. It's just that in terms of investment, Tianyu Entertainment has obviously made a foolish move.

However, these discussions in the entertainment circle did not attract any response from Tianyu Entertainment Company or even Pingyu Group.

Obviously, Chen Ping, the chairman of Pingyu Group, and even Song Xuehua, the general manager of Tianyu Entertainment, had no intention of agreeing with the judgments of their colleagues in the entertainment industry.

But it has to be said that after the end of these three large-scale live broadcasts, it has received wide acclaim from the audience. And it has also created huge benefits for Tianyu Entertainment.

In just three large-scale live broadcasts, the revenue from advertising sponsorship has reached 350 million.

And other aspects of income, all add up, these three large-scale live broadcasts directly created 570 million income for Tianyu Entertainment.

Of course, in addition to the capital investment of 300 million yuan, the three large-scale live broadcasts of Tianyu Entertainment this time created a profit of 270 million yuan.

But from the outside, if the effect of these three large-scale live broadcasts is reduced by one level, although the income will not reach 570 million, it should be able to reach about 500 million.

This also means that the pure profit will be as high as 400 million or more. Tianyu Entertainment Company clearly gave up more than 100 million pure profits.

For many people, this is completely incomprehensible.

However, in the eyes of Chen Ping and Song Xuehua, the benefits obtained by Tianyu Entertainment this time are not just the 270 million profit.

Tianyu Entertainment has been established for less than a year. In these short months, Tianyu Entertainment has achieved tremendous development.

But in fact, Tianyu Entertainment is still a rookie in the entertainment industry after all. Compared with some established entertainment companies, Tianyu Entertainment still has a huge gap.

If nothing else, in terms of entertainment resources in the entertainment industry, Tianyu Entertainment is far inferior to the old-fashioned entertainment companies.

To give the simplest example, if a well-known director in the entertainment industry wants to make a movie, then the first choice will never be Tianyu Entertainment.

After all, in their opinion, there is still a huge gap between the strength of Tianyu Entertainment and other entertainment companies.

What's more, not everyone in the entertainment industry can clearly know the true strength of Tianyu Entertainment. Therefore, with a cautious attitude, they will inevitably choose those old-fashioned entertainment companies.

In this way, the development speed of Tianyu Entertainment will inevitably be greatly restricted. But this is not the situation Chen Ping and Song Xuehua hope to see.

So this time, it can be regarded as a big gamble made by Tianyu Entertainment to open up the situation. And this gambling has obviously brought huge benefits to Tianyu Entertainment.

Before that, Tianyu Entertainment had launched Gao Leyao, a new star in the music world from the very beginning. The two albums before and after Gao Leyao achieved great success and established Gao Leyao's status as a first-line singer.

And this also means that Tianyu Entertainment has officially entered the public's attention.

The first and second albums of Gao Leyao have a total of 20 songs. Each song was not written by Gao Leyao himself. The composer and lyricist of the songs are the same person, but no one knows the identity of this person.

In the entertainment industry, or in the music world, gold medal music creators are a rare existence, not to mention, even gold medal music creators have no way to write classic songs anytime, anywhere.

It can be said that if the 20 songs in Gao Leyao's two albums are really made by the same person, then the 20 songs written by this person are even comparable to a gold medal music producer. The sum of all achievements in it.

To have such a gold medal music creator is enough to push Tianyu Entertainment to the top of the music scene. But it's just a musical achievement.

In all aspects involved in the entertainment industry, in addition to the music scene, Tianyu Entertainment still has shortcomings in other aspects.

However, Tianyu Entertainment's action was extremely fast. With the release of the two albums, they were followed by two consecutive large-scale variety shows.

These two large-scale variety shows can be regarded as epoch-making existences.

In less than a year, the two classic variety shows launched by Tianyu Entertainment have also allowed many people in the entertainment industry to truly see the strength of Tianyu Entertainment in this regard.

And this time, three large-scale live broadcasts have proved another aspect of Tianyu Entertainment's ability, that is, funding.

Before that, I'm afraid no one could have predicted that Tianyu Entertainment had such a strong financial strength.

It is precisely because of this large-scale live broadcast that everyone in the entertainment industry has truly realized the powerful financial power of Tianyu Entertainment.

Such financial power is unmatched by many entertainment companies. Even the top veteran entertainment companies in the entertainment industry are at best on a par with Tianyu Entertainment.

Having such a strong financial strength can also be regarded as the killer of Tianyu Entertainment.

It was this time that after the broadcast of the large-scale live broadcast, the status of Tianyu Entertainment in the entertainment industry also began to rise.

Before that, the entertainment resources in the hands of Tianyu Entertainment Company were not too many. Most notably, the film industry.

Although the previous Tianyu Entertainment Company already had plans to develop in the film and television industry, Tianyu Entertainment Company only received a few good scripts.

If you want to develop in the film and television industry, it is not just a matter of having a few good scripts.

As an entertainment company, if you want to enter the film and television industry, the script is only one aspect of it. A good director, a good crew, and even a good actor need all-round consideration.

To put it simply, if a director at the top level in China wants to shoot a movie, the first thing he needs is the choice of investors.

If it is some small directors, then as long as Tianyu Entertainment is willing to spend money, it will naturally win the favor of these directors easily.

But if it is the top directors, there are countless people who want to invest in them. At that time, it is the director who chooses the investor, not the investor who chooses the director.

There is a major difference between the two.

If Tianyu Entertainment did not show its strong financial strength, then these top directors would naturally not pay attention to Tianyu Entertainment, let alone cooperate with Tianyu Entertainment.

Even if Tianyu Entertainment Co. takes the initiative to come to the door, even if it will not be closed, it may not be able to obtain better results.

But now, after Tianyu Entertainment has demonstrated its strong financial strength, it is equivalent to opening a door for Tianyu Entertainment's next development plan.

At present, there are already some scripts in the hands of Tianyu Entertainment. However, in other respects, it is still lacking. If you want to enter the film and television industry as an investor, you need to make further contacts.