2001 The First Step to Success

Brothers, I have opened a new book again: Restarting Life: I can call myself ten years ago. Brothers, help me collect it and give some recommendations!

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Let’s put it this way, BMW later re-emerged in China and developed the Eagle Eye lamp that could compete with the Audi lamp factory.

It was copied from the overseas European version of Atez...

It was the emergence of this car that saved Mazda, which was on the verge of bankruptcy, from the abyss.

At that time, relying on one model, Mazda once held the monthly sales champion in Australia and New Zealand for several months...

So don't look at Mazda, it is a second-tier niche brand in China.

But overseas, it is actually very capable.

And because the materials used are more practical than Liangtian, it is also widely loved by European and American consumers.

The most important thing is that they are very good at chassis design.

Especially the tuning of their chassis makes their cars have very good grip and cornering performance.

That’s why it won the title of Japanese BMW.

Precisely because of its outstanding features, Mazda has always been a very popular brand in Australia and New Zealand.

Equally popular is Mitsubishi, which is almost delisted in China.

This car company has similar characteristics to Mazda.

First of all, in terms of materials, they are more practical than Liangtian.

Secondly, the engine performance is not weaker than Ryota, and the chassis tuning is also quite satisfactory.

The most important thing is the appearance of this car company. Since the beginning of the EVO series, it has been widely favored by European and American consumers.

Therefore, the sales volume of Mitsubishi's many sedans in Europe and the United States have always been good.

What people don't quite understand is why they don't introduce those cars into the domestic market.

This may also be related to the fact that Mitsubishi Heavy Industries behind them has a very close relationship with the Japanese military.

After all, they may also be thinking about reducing the amount,

If something happens, it will cause losses to the company.

These car companies were all doing well in Australia and New Zealand.

Each month, the total sales volume is more than 10,000, so their life was quite comfortable.

Maybe many people will express doubts after hearing this.

What's so great about this? I only bought more than 10,000 or even several thousand vehicles in a month.

But you have to know that the combined population of Kangaroo Country and New Zealand is only 27-8 million.

This is still too much to say.

These populations are not even comparable to the population of one province in our country.

Yet they consume so many new cars.

What about in our country?

We have a domestic sales volume of more than one billion, but how much does Toyota sell in a month?

In addition to the popular small cars like the Corolla, do you think the Camry can sell 18,000 units a month?

And Mazda, do you think it can sell 10,000 units of all models in China in a month?

As for Mitsubishi, a brand that is unpopular in China, it’s okay not to mention it.

So this has shown from many angles that the market consumption in Australia and New Zealand is quite acceptable.

In the past, our domestic car companies have never thought of entering the market here.

Unfortunately, the effect has never been very good, and in the end, the Great Wall gained a firm foothold with them.

But it only managed to sell more than 2,000 units in a month, and the main sales were pickup trucks.

However, the best-selling of the Tank 300 hybrid version this time is enough to illustrate the strength of the Tank 300.

After all, people know the goods.

Wouldn’t you know if your car is good or not just by driving it around?

Are you saying that everyone doesn’t like hard-core off-roading like Land Cruiser?

Then you really don’t understand men very well. In fact, not only men like that kind of hardcore off-roading, but women also like it.

Not for anything else, just because this car is big and domineering!

Moreover, the car has a large space, a high seating position, a good view when driving, and is comfortable enough!

But the reason why the sales volume of Land Cruiser has not been high is also very simple.

It’s because oil prices are expensive!

The bigger the car, the greater the wind resistance, and the higher the fuel consumption.

One hundred kilometers requires fifteen or six liters of oil. If the road is blocked, one hundred kilometers requires seventeen or eight, or even twenty liters of oil.

Not all countries, but the United States, have their own large oil fields and domestic shale oil factories.

It can keep the price of oil very low, so people don’t care about the price of oil.

Even in Australia and New Zealand, which are both wealthy countries, if the domestic oil price is too high, the people will not be able to afford it.

So everyone can only buy that kind of small car.

But since the advent of the Tank 300 hybrid version, many people suddenly discovered it.

The obstacles that prevented them from purchasing hard-core off-road vehicles suddenly disappeared.

For example, the price of the car itself is not high.

At just over 200,000 yuan, this price is not only competitive domestically, but also quite affordable overseas.

You must know that a large car like the Land Cruiser is cheap in Japan, starting at 180,000.

But if you choose all the configurations, it will cost about thirty W to do it in Japan.

If you are in Australia and New Zealand, you will basically need 40 W to 60 W soft sister coins to win.

The price is not cheap, but compared to domestic prices, it is at least about 100 W cheaper.

However, for those Australian consumers who also like hard-core off-roading but are cash-strapped, it is still a bit difficult to accept.

Look, when the Tank 300 hybrid version appeared, many Australian consumers immediately discovered it.

Let me go, our spring is here!

This car has all the beams and three locks that a hard-core off-road vehicle should have.

And the 2.0T engine has only four cylinders.

But when it comes to power, compared with the Land Cruiser 5.7V8 engine, it is not weak at all.

Moreover, this car is actually equipped with the most awesome dual-clutch transmission, which is said to be comparable to PDK transmission. ,

It is said that it uses the most advanced friction material developed by Rabbit Country itself, which solves the problem of easy overheating of dual-clutch transmission in terms of physical properties.

There are also consumers in Rabbit Country who have already gone to the wilderness to sell the car after picking up the car.

In the past, this car used ZF's 8AT transmission. The most common problem was that long-term low-speed climbing when the car was parked would cause the transmission to overheat.

It needs to be shut down for cooling before it can be started again.

But now with this 7-speed dual-clutch, this car has no problem at all no matter how long it takes to climb hills at low speed.

This performance is simply amazing.

What makes most consumers happy is that this car is also equipped with a self-developed hybrid system.

For such a big, boxy iron box, it can actually consume a few liters of fuel per 100 kilometers in the city.

This is even when the accelerator is pressed hard. If the foot is gentle, the fuel consumption can be achieved in the range of 3.00 to several hundred kilometers.

This damn thing is simply going to defy the heavens!

The fuel consumption problem that bothers many people will not be solved instantly.

Of course, the price of such an awesome car is not cheap at all.

In the past, Great Wall cars might have been sold cheaper abroad.

It's not necessarily cheaper than domestic prices, but it's definitely cheaper than Japanese and Southern Chinese brands.

But this time, in Kangaroo Country and New Zealand, the price of their car is not cheap at all.

It's almost the same price as Land Cruiser.

88,888 Australian dollars, if converted, the price starts at more than 40, and the highest configuration requires more than 60 to win.

But even so, it still hasn't stopped Australians from buying cars.

Because no one is stupid, this car can do what you Land Cruiser can do.

And what you can't do with Luxun, others can still do.

And the price is the same as yours, which one do you want to buy?

What's more, your Land Cruiser's interior, which has remained unchanged for eight hundred years and has no sense of technology, is already weak in front of the Great Wall.

Don't say that the electronic screen will freeze and malfunction easily after being used for a long time.

Your mechanical buttons are more reliable or something.

The car-machine system on this car is an artificial intelligence car-machine system provided by Spark Technology.

As for the smoothness of the system, it is simply unmatched by cars from other car companies.

Even Tesla, which prides itself on being a great system, stood aside in front of them.

And with a price of more than 80,000 to 100,000 Australian dollars, it doesn’t seem cheap.

That's just for ordinary consumers in Kangaroo Country, but in fact there are quite a lot of wealthy people in their country.

If they pay this amount of money in installments, it will only take three or two years.

The most important thing is that the battery they sent has a warranty of 200,000 kilometers and free replacement. The three major parts of the car are guaranteed to be repaired for five years or 100,000 kilometers.

This is an extremely long warranty, and no other car company provides such a long warranty.

Of course, the national cars of the Southern Dynasties also have such a long warranty, but the problem is that the performance of the national cars of the Southern Dynasties cannot keep up with this car!

Because of this, Great Wall's Tank 300 hybrid version can be said to have quickly opened up the Australian and New Zealand markets.

Monthly sales directly exceeded 15,000, and even went straight to 20,000.

This momentum is exactly the same as when Mazda launched the new Atez.

All consumers are attracted by this performance car.

At that time, Mazda's Atez attracted attention mainly because of its good-looking appearance, especially the crystal light design on the front and rear.

When it comes to engine performance, it's actually just average, with no particularly eye-catching new technology.

But this tank 300 hybrid version is different.

The styling is tough, handsome and novel, and the engine and hybrid system are also super awesome.

The price of one car is equivalent to buying two cars.

Its hybrid system solves the problem of high fuel consumption in hard-core off-road cities.

At the same time, its off-road hard-core body ensures that you can drive this car to have fun in the wilderness on weekends.

You must know that Kangaroo Country is a vast and sparsely populated country, and the local people are the same as their American cousins.

I like outdoor sports very much, especially on weekends, when I take my friends and family with me.

Go fishing and camping in the wild.

The emergence of this car can meet the needs of more off-road enthusiasts, allowing them to go out as much as they want.

The success of the Great Wall Tank 300 hybrid version in Australia and New Zealand has also greatly enhanced Great Wall's confidence.

You know, this is the first time they have gained recognition and success in developed markets.

And with this experience, they will attack the European and American markets next...