2002 Taking over Again

Brothers, I have opened a new book again: Restarting Life: I can call myself ten years ago. Brothers, help me collect it and give some recommendations!

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Great Wall Motors' ambitions are quite big.

However, they also know that it may not be that easy to enter the European and American markets.

However, if a car company wants to prove itself, then these markets are the paths they must take.

In South America, Chery is currently developing it, so Great Wall is not in a hurry to move there.

As for the African market, their pickup trucks have always been sold there.

Sales of more than a thousand units a month are actually mainly imported from the Middle East.

After all, the consumption power of the African market has not yet been developed.

So they don't have any decent dealers locally.

Now that Australia and New Zealand have successfully entered the market, the only markets that can still attract their attention are the European and American markets.

After careful consideration, they decided to focus on the European market first.

Because although the European market is also very conservative, it is still safer than the American market.

Because the American market haha, certain factors affect it too much.

Therefore, although the U.S. market does have unparalleled consumption power, it is easy to say that we still don’t plan to take risks.

Let’s wait until two years later, when the situation has stabilized a bit.

The European market is different, although the European market is relatively conservative.

Moreover, the protection policies of various countries are also very strict, but in fact, as long as you are technically qualified, there are still many loopholes that can be exploited.

Moreover, Europe’s large market actually has very strong consumption power.

In the past, our domestic cars have not tried to enter the European market.

Unfortunately, they all failed in the end, although there were some factors that could make things difficult for the other party.

But actually,

The more important reason is that our technology is not up to par.

We cannot come up with products that are more technologically advanced than theirs, and we cannot achieve differentiated competition with them.

Therefore, our products cannot open up other people’s markets.

But this time, Great Wall took the initiative and gave it a try.

On the one hand, it is because of the super consumption power of the European market. And how did Company H achieve success in Europe back then?

Isn’t it just because the product is excellent?

As long as your products are excellent and coupled with appropriate marketing strategies, then local consumers will naturally not be fools.

Some people will say, why do you think Japanese cars can't be used in Europe?

It is true that Japanese cars do not sell well in Europe. This is mainly due to Europe's protection strategy.

If Europe relaxes its protective policies, look at it, Japanese cars can directly destroy the European market.

Many people will say, oh, the reason why Japanese cars do not sell well in Europe is mainly because the performance of Japanese cars is not as good as that of European cars.

Europeans prefer the pleasure of posture…

But go to hell!

The driving pleasure of chicken feathers, in the whole of Europe, except for a stretch of highway in Germany with no speed limit, which can allow you to reach speeds of more than 200.

In other countries, what roads allow you to go over 150 an hour?

If you don’t believe it, just go and have a look. If the police catch you, they won’t punish you to death, but they will count you as a peeing person!

And do you think the general public doesn’t like fuel-efficient cars?

Why are SUVs hard to buy in Europe, but station wagons are very popular?

Maybe there are a lot of idiots who will jump out and say, this is the European car culture, people don’t like SUVs, they are not fun to drive and so on...

But screw your grandma!

Driving fun at every turn, fun for you?

In fact, the real reason is that Europeans also like SUVs, but the problem is that SUVs have a high center of gravity and high wind resistance, which leads to high fuel consumption.

Oil prices in Europe are extremely expensive, so ordinary people cannot afford such high oil prices.

But they also hope that their cars can have greater carrying capacity and space, so they can only settle for the next best thing.

It chooses a sedan chassis but has a sedan-like station wagon with an SUV-like body.

In this way, you can obtain greater carrying capacity and space, and there is no wind resistance as high as an SUV, which can greatly reduce fuel consumption.

These are actually considered from a practical perspective.

If they have enough financial strength, see if they can buy an SUV!

Therefore, Great Wall is still very confident in its products.

Especially the hybrid tank 300 model that has now become their flagship product.

This car is now more than just their flagship product.

Even because of its super performance and multi-purpose capabilities.

This car has appeared on the covers of many overseas car media magazines, and has also appeared in many popular foreign car self-media videos.

After all, a good car will naturally attract the attention of countless people.

A car that can be used both in the city and off-road. Who doesn’t like a car that can be used for both purposes?

Especially in northern Europe, where it often snows in winter.

People really need the four-wheel drive function.

So off-road vehicles are actually quite popular in the Nordic region.

There are also regions in Eastern Europe where the infrastructure is not that complete.

Such as the Czech Republic, Poland, Hungary and other countries.

These countries are all moderately economically developed countries, but they do not have a very developed automobile industry.

There used to be Tatra and Skoda in the Czech Republic, but unfortunately they were later acquired by Volkswagen.

These Eastern European regions have always been regarded as their own back gardens by automotive powers such as Germany and France.

The cars sold in the markets of these countries are basically second-hand cars shipped from Germany and France.

That's right, second-hand cars~~~

But this time, the Great Wall is not interested in drinking. What they value is the market in these Central and Eastern European regions.

Because they also know that if they directly enter Western Europe.

That will definitely arouse the vigilance and opposition of powerful car-making countries like Germany and France.

After all, this is equivalent to going directly to someone else's domestic market to grab a job.

Don’t you see, what have they done to Japanese cars together?

Japanese cars cannot be sold in Germany, and sales in France are not that good.

Do you think it’s really Japanese cars that can’t beat them?

In fact, the main reason is that the tariffs are too heavy, which makes local people unwilling to buy them.

But if you don’t go to their local area and go straight to the Central and Eastern European markets, wouldn’t there be a vast world?

If you want to land in Central and Eastern Europe, you also need to pay attention to skills.

For example, there is a reason why we cannot directly set up factories in Central and Eastern Europe.

Because we had a company before and opened a factory somewhere, but unfortunately we suffered a big loss in the end.

I won’t go into details, otherwise it will easily attract the attention of the God of Harmony.

So this time they wisely chose Norway as the landing point in the Nordic region.

In fact, this is also the preferred landing place for many domestic car companies.

For example, electric vehicle brands like Ideal are the first choice to launch in Norway.

The reason why we did not choose traditional Western European powers like Britain, France, and Germany to land.

On the one hand, the political factors are taken into consideration, and on the other hand, the other party is considered if the other party is annoyed.

Maybe, people will put up various obstacles in various names to prevent you from entering their market.

Rather than that, and we didn't regard them as an important market.

Then choose Norway to land here. First of all, the political risk is relatively small.

Secondly, there are not too strong automobile companies here, and local people are very supportive of the concept of green environmental protection.

And due to the special local weather conditions, pure electric vehicles generally cannot operate locally.

A strong enemy like Tesla basically has no market in this country.

And you said German and French brands, because there are no such hybrid models.

Therefore, in terms of environmental protection concepts, there is simply no way to compete with them.

For example, Ideal is an extended-range electric vehicle, while Tank 300 is a hybrid model.

Such a car can basically run about a thousand kilometers on one tank of fuel.

The ideal feature is that the interior can create a sense of high-end and luxury.

In addition, their car-machine system is relatively strong, although it does not use Spark Technology’s artificial intelligence car-machine system.

But because they are Internet companies building cars, they have relatively strong skills in the IT field.

Therefore, their car-machine system is very strong and has its own characteristics.

As for the hybrid version of the Tank 300, it goes without saying. Its features have been emphasized countless times.

One car has two uses, the car and machine are invincible!

Therefore, such a car can naturally easily gain the favor of consumers in Norway.

Once you have established a foothold in Norway, it will be much easier to sell your products to several other Nordic countries.

For example, Sweden, Denmark, Belgium are nearby, and Finland is in the east.

Then Poland, the Czech Republic, etc. can be easily sent to those countries by sea.

So the Great Wall chose this route.

Don’t think they are the only ones doing this. In fact, BYD and other ambitious new energy car companies in China are now making plans through this line.

And these domestic car companies rely on the technical support of Spark Technology.

When you continue to work hard on your internal skills, improve yourself, and then go to the overseas market.

Xiao Feng was also heading to the provincial capital at this time. This time he was going to the provincial capital to discuss two projects.

One is about the cooperation intention of a robot company in the provincial capital, and the other is to acquire Chenhua Automobile.

Originally, when Xiao Feng started Spark Technology, he wanted this company to become the domestic Bosch.

I didn't plan to build my own car, but I didn't expect that recently, news suddenly came out that Chenhua Automobile was bankrupt.

Now Chenhua Automobile is in the stage of bankruptcy inventory.

There are always different opinions on how to arrange it specifically.

In fact, it is quite a pity to talk about this company. It had its glory days in the early years.

However, in recent years, it has declined due to various reasons.

The main reason is poor leadership.

Forget it, there are many specific details, so I can’t go into more details. Everyone knows it.

And this time Xiao Feng went to take over, actually he went there only after being invited by his superiors.

After all, there are not many companies in the provincial capital that can take advantage of it. At least there is such a company with a pretty good foundation.

The higher-ups didn't want this company to collapse, so they called Xiao Feng several times, hoping that he would take over.

Otherwise, this car company will have no choice but to sell it to BMW...