Chapter 1567 Acquisition of Converse
Wade, one of the best shooting guards in the post-Jordan era, nicknamed "Flash", may not be as well-known as Kobe or James, but his strength is definitely in the top 5 in the league. Such a person only received an endorsement fee of $100,000 for three years, which is too little. It does not match his worth. In Lin Feng's opinion, the price should be at least $100,000 for seven years.
However, what Lin Feng did not expect was that Wade actually refused. When Yao Ming and James agreed to become his contracted spokespersons, Wade actually refused his seven-year contract of $100,000 and chose to continue to execute the contract with Converse. This was absolutely unexpected for Lin Feng.
"Boss, I was unknown at the beginning, and Converse chose me, so I am willing to fulfill the contract with it. Then, I will consider the boss's company." Wade stood up and bowed slightly.
Lin Feng was helpless and waved his hand, signaling the three to leave.
In the aisle.
"Dwyane, you are crazy. You actually refused such a generous contract from the boss. Seven years and $100,000 is times your previous advertising contract. This is $100,000!" James screamed.
In James's opinion, if it were him, he would definitely choose to sign. After all, there is a world of difference between $10,000 per year and $7,000,000 per year. He felt that his friend was a little crazy.
Yao Ming also had the same expression on his face. In his opinion, the boss's contract was already generous enough. Although it was not as good as the $100 million for 7 years offered to James (Nike signed a $7-year contract for $100 million before), and not as good as his own $100 million for 7 years (Reebok signed a $7-year contract for $100 million before), the $100 million for 7 years was definitely in line with Wade's worth. After all, James was the strongest high school student in history, and the Chinese market behind him was beyond doubt. Therefore, it was normal that the endorsement contracts of the two were a little higher than Wade's.
Wade shook his head.
"For me, money can be earned by creating gods in the future. But reputation and loyalty are priceless." Wade said silently.
James shook his head, but Yao Ming was full of admiration. The differences between the two countries were clearly evident at this moment.
At this moment in the Houston Rockets office.
"Boss, are you really going to start a sports goods company?" Dawson asked.
Lin Feng nodded.
"Of course, Dawson, you see, I own the Houston Rockets, the Tottenham Hotspurs, Liu Xiang, and now Sharapova. If I don't set up a sports goods company, I will lose a lot!" Lin Feng said.
Dawson nodded.
With so many resources, he should set up a sports goods company. After all, the profit in this field is also quite large. You say, a pair of shoes costs only tens of dollars, but it has to be sold for hundreds of dollars, or even hundreds of dollars, and the profit is outrageous. It would be really unreasonable for Lin Feng not to make money. But there is a problem.
"Boss, it seems that the players of your team have signed." Dawson said for Lin Feng.
"I know! But this is not a problem for me. It's very simple. I just pay the penalty." Lin Feng said without caring.
"What if I encounter Wade's situation again?" Dawson asked again.
After all, not every player will be moved by money. There are always some people who don't value money so much. In this materialistic society, there are few such people, but not none. What if Lin Feng is unlucky and some of his favorite spokespersons are such people?
"Hey, Dawson, don't worry about this. It's very simple. I can just buy the company he signed with." Lin Feng smiled.
What! Directly acquire the company? ! ——Dawson was stunned. He was overwhelmed by Lin Feng's seemingly crazy but wise decision.
Yes, if the player disagrees, then just acquire his company directly. This is a big problem for other companies. After all, the merger between companies involves many aspects. If one is not handled well, there may even be a +&1t; situation. Therefore, few companies will acquire another company for a spokesperson. The cost is too high and the risk is too high, which is not cost-effective.
But for Lin Feng, all this seems to be no problem. First of all, Lin Feng has money, a lot of money. Now the outside world conservatively estimates that Lin Feng has at least over 100 million US dollars in cash. 100 million US dollars, which is enough to do many things. Acquiring some companies is no problem at all.
Secondly, the so-called sports goods company of Lin Feng is just a shell company. It currently has no brand, no products, and even no headquarters or personnel. There are only two people, Lin Feng, the president, and Lin Chiling, the secretary. Therefore, if Lin Feng does not want to start all over again, he will have to acquire the company. Therefore, there is no harm for Lin Feng to directly acquire the company, and he can also acquire the players under his contract at the same time, which can be said to kill two birds with one stone.
"Boss, who are you going to acquire first?" Dawson asked.
Lin Feng smiled.
"Of course it's Converse! This old brand sports shoe company has a market, a reputation, and it's not expensive. Who else should I acquire if not it!" Lin Feng said with a smile.
Dawson secretly praised it as a good idea.
Converse, founded by Moore Converse in the United States in Springfield, Massachusetts in 1988, is a professional manufacturer of basketball shoes. Its main product is canvas shoes. Almost all canvas shoes in the world now come from Converse's design concept. In 1996, it became the exclusive basketball shoe for the US men's basketball team. In 1996, the global sales exceeded 700 million pairs. However, by 2004, although it is still one of the most famous sports shoe brands in the world, its market has shrunk on a large scale. The glory of the world's first brand of sports shoes is no longer there, and it has begun to decline. Of course, it was replaced by Nike.
Lin Feng arrived at the Converse headquarters in Springfield, Massachusetts on the "Wings of Wind".
Compared with Nike's head office, there is no pair of Nike sports shoes. On the contrary, at the Converse headquarters, there is a special large room used to hold every pair of Converse sports shoes since its establishment. Entering this room is like entering a world of sports shoes. Perhaps from this perspective, it also explains why Nike can replace Converse and become the world's largest sports shoe company today.
"Mr. Lin, I wonder what you are doing here today?" Peter Converse, the current president of Converse, smiled.
Most people are very kind to Lin Feng. After all, this man is not a good person. If you offend him, he will think of you, and no one can bear it. Therefore, although Peter Converse did not know why Lin Feng came to visit this time, he adopted the highest standard of welcoming ceremony. It is better to offend the King of Hell than to offend Lin Feng. This is the consensus of most businessmen at present.
"Peter, I can call you like a god. In fact, I came here today just for a deal." Lin Feng smiled and took out a contract.
"Peter, look, this is the acquisition contract I proposed to Converse." Lin Feng handed the contract to Peter Converse.
Peter Converse frowned when he heard the words, but he looked at Lin Feng, thought about it, and opened the contract first. Converse is the legacy passed down by his grandfather. Although it is no longer glorious now, the things of his ancestors cannot be discarded casually. Therefore, although Converse is in trouble now, Peter Converse has never thought about selling Converse. But facing the strong Lin Feng, he decided to at least take a look at the contract. Even if he disagreed, he had to give Lin Feng some face. Otherwise, Lin Feng would really be angry, and he really didn't know what to do.
Unexpectedly, after Peter Converse opened it, he was a little stunned. He didn't expect Lin Feng's acquisition conditions to be so good. The acquisition price of 500 million US dollars is far more than the current market value of Converse, and Lin Feng is willing to bear Converse's current debt of up to hundreds of millions of dollars. In addition, after the acquisition, although he is no longer the president of Converse, he will serve as Converse's special consultant. In addition, Lin Feng will not change the name of Converse. It can be said that the acquisition conditions are so generous that Peter Converse can't find a reason to refuse.
"How about it, Mr. Converse, are you satisfied?" Lin Feng asked with a smile.
Converse looked at it and stuttered a little.
"Mr. Lin... Lin, are you... are you really going to spend 500 million US dollars to acquire Converse?" Peter Converse said.
Lin Feng nodded.
"Of course, it also includes Converse's debt. And you will be hired as the company's special consultant, and the name of Converse will never be changed." Lin Feng said.
Peter Converse was secretly delighted. Lin Feng's offer was frighteningly generous. Although it seemed a bit disrespectful to his grandfather to sell it, at least it would keep Converse going. It was the most important thing to prevent Converse from going bankrupt. Moreover, even if it was not sold to Lin Feng, it seemed that it would have to be sold to other companies. Converse was currently in decline and heavily in debt. Only restructuring could bring it back to life.
"Mr. Lin, I'm glad to reach an agreement with you." Peter Converse made a decision quickly and stretched out his right hand.
"Mr. Converse, you made the smartest decision. I believe that Converse will flourish in my hands in the future." Lin Feng said with a smile.
Peter Converse nodded. He thought so too, so he finally decided to sell the company to Lin Feng, otherwise he would be too sorry for his grandfather Moore Converse who founded Converse.
At this moment, Peter Converse received a call, and his face suddenly became ugly. He looked at Lin Feng, hesitant to speak, and looked embarrassed.
"What's the matter?" Lin Feng whispered.
"Mr. Lin... Oh, boss, Nike called to inquire about the acquisition of Converse." Peter Converse whispered.
When Lin Feng heard this, his eyes lit up, and he stretched out his hand to Peter Converse and took the phone.
"Hey, Perez, you can forget about Converse." Lin Feng laughed.
"Are you Lin Feng?" William Perez vaguely heard Lin Feng's voice on the phone.
"Yes! It's me. Perez, do you want to acquire Converse?" Lin Feng asked.
William Perez frowned. He felt something was wrong.
"Lin Feng, what do you mean?" William Perez asked in a low voice.
"Nothing, it's just that from now on, Converse belongs to me, Lin Feng, and you, Nike, are late!" Lin Feng laughed.
William Perez was shocked. He didn't expect Lin Feng to suddenly acquire Converse. What does this mean? It means that Lin Feng has taken a very important step into the field of sporting goods, and it is a long and powerful step.
The wolf is coming!