Chapter 1568: Buying Reebok Again

Lin Feng did not expect that the acquisition of Converse would be so smooth. Originally, he thought that Peter Converse, the president of Converse, would be reserved and bargain. After all, this is the world's most well-known sports goods company founded by his grandfather. It can be said to be a family company. Unexpectedly, Peter Converse would sell it to him so readily.

In fact, there are two reasons why this acquisition became so simple; one is that Lin Feng's contract is too tempting for Peter Converse to refuse; the second is that Converse is indeed going downhill and heavily in debt, and Peter Converse is not a business talent at all, but a design talent, so selling Converse is a very good choice.

It is different in the United States and the United States. In the United States, family businesses are usually not sold unless it is a last resort and they are at the end of their rope. Otherwise, they will be regarded as unfilial. In the United States, family businesses are not forbidden to be sold. As long as the sign of the family business is still there, or the company it founded can continue to operate, that is enough.

This is the difference in Western concepts.

Therefore, Peter Converse thought that it was a good deal to sell Converse to Lin Feng for $500 million while retaining Converse's reputation. Moreover, with Lin Feng's ability, Peter Converse believed that Converse's future prospects would be very bright.

Then, Peter Converse and Lin Feng attended the press conference together and announced that Lin Feng had officially acquired Converse and became Converse's largest shareholder.

Hiss! ——Originally, many reporters were a little puzzled about this press conference. After all, Converse is a sporting goods company, and Lin Feng is an IT person and a sports fanatic. The two sides seemed a little unrelated. According to many reporters' speculation, at most Lin Feng would talk to Converse about the team's advertising or something. But they didn't expect that Lin Feng actually acquired Converse and entered the sporting goods market. This was beyond the imagination of all reporters.

Looking at Lin Feng, who was smiling on the stage, many reporters sighed again and again-there is nothing that can't be done. For Lin Feng, everything is possible.

But this is exciting. In the sporting goods industry, Converse was the only one in the market before Nike rose rapidly and replaced Converse to become the leader of the sporting goods market. Other companies such as Adidas and Converse could only look up to it. Moreover, with Nike's multi-faceted attack, its position as the leader of the sporting goods market has been further consolidated, and almost no company can compete with it.

In the eyes of the outside world, Nike's position may not be challenged by any company in the next ten years. Unexpectedly, before this consensus was reached for a few days, the challenger came out - Lin Feng. This is the strongest challenger.

Although Lin Feng had never had any sporting goods company before, and had never been involved in the sporting goods market, everyone absolutely did not doubt that Lin Feng could overthrow Nike.

First,

Lin Feng is rich. In this world, money makes things easier. What's more, Lin Feng is not just rich. The cash alone is conservatively estimated to be 100 million US dollars, which is a number that is enough to make Nike despair.

Second, Lin Feng owns the two best teams in the world - Tottenham Hotspur and Houston Rockets. Both teams have the best players in two different fields, and these players can all become Lin Feng's contracted stars without exception, which will definitely promote the promotion of Lin Feng's sports goods company. At the same time, I believe that Nike cannot compete with Lin Feng in terms of players.

Thirdly, Lin Feng acquired Converse, a veteran sports goods company, as his first shot, which proves Lin Feng's vision in the sports goods industry. Acquiring Converse will be the best way to challenge Nike.

Global media immediately focused their attention on Nike. They wanted to see how Nike was going to deal with Lin Feng, a sudden super challenger. In response to the curiosity of global reporters, Nike President William Perez held a press conference.

"Today, all of us have heard the news that Mr. Lin has acquired Converse. On behalf of Nike, I would like to express my absolute welcome to Mr. Lin's decision to enter the sporting goods market. Only competition can promote the progress of enterprises and the development of technology, and consumers will eventually benefit from competition. However, I disagree with some reporters' claims that Nike will be replaced by Lin Feng's company. Since its establishment, Nike has been making progress every year. It is not luck that has brought us to where we are today, but strength." William Perez spoke to reporters.

Lin Feng did not answer William Perez's provocation, but answered with an acquisition - the acquisition of Reebok.

After acquiring Converse, Lin Feng acquired Reebok overnight.

Reebok, a company older than Converse, was first established in 895. After a century of development, it has become one of the most well-known brands in the world. But obviously, like Converse, it has been overtaken by Nike, and its position in the sporting goods market is now precarious. Not only has its market share been declining year by year, now falling to around %, but its market recognition has also reached its historical lowest point. It can be said that Reebok is currently at the lowest point in the company's history.

Faced with Lin Feng's billion-dollar acquisition plan, Reebok simply couldn't resist. After a symbolic resistance, it quickly fell and officially became one of Lin Feng's sporting goods companies. Of course, Lin Feng did not simply acquire Converse and Reebok. At the same time, Lin Feng also ordered the two companies to reorganize. After the reorganization, the names of both parties did not change for the time being, and they were still sold in the market as "Converse" and "Reebok", but all the sneakers had a "wind" logo on their trademarks.

This "wind" logo represents the emblem of Lin Feng Sporting Goods Company, and also expresses the wish that all people who own shoes can run as fast as the wind.

Faced with Lin Feng's successive big moves, Nike really couldn't sit still. Especially whether it was Converse or Reebok, Nike was looking at it. It was just that Converse had been acquired when Nike was just about to negotiate. As for Reebok, it was even worse. Nike was optimistic about it and was about to negotiate the price, but Lin Feng bought it. Isn't this a coincidence!

For all reporters, they only knew one thing, the world is now exciting. After Lin Feng entered the sports goods market, Nike's king status would not be so stable, and the sports goods market would be in turmoil. ——They were looking forward to Lin Feng turning the entire sports goods market upside down, because only in this way would their reporters have something to write about and readers would love to read.

And Lin Feng lived up to expectations. After acquiring Converse and Reebok, he finalized some of the current spokespersons under "Lin Feng Sports Goods Company" in the shortest time. Seeing this list of spokespersons, Nike was in trouble, because many of them were under Nike, or Nike wanted to sign them.