Chapter 1571: One Company Makes the Most Money

Lin Feng's words are really abominable. He openly calls on all those who are ambitious to serve children to join "Lin Feng Sports Goods Company" and serve children, but this is a naked poaching under the banner of serving children. With this charity halo, no matter how Lin Feng poaches people, the outside world will not be able to say anything.

There are only two ways to counter Lin Feng's move: one is to carry out charity activities in the same way, but this aspect involves many problems, especially with Lin Feng, it may not be so easy to do charity; the second is even simpler, increase the signing bonus, use high salaries to win over the players under the company, so that the players have no second thoughts.

These two things, no matter which method is used, are actually the same - money! This is something that must be spent. You can't do good things without spending money. However, the situation of each company is different, including Nike, the largest brand in the current sports goods market, whose annual turnover last year was just over 10 billion US dollars. Although this industry is lucrative, it is undoubtedly an egg hitting a stone for Nike to compare with Lin Feng, who just won a full 100 million US dollars from the emperor of Japan.

But if you don't do charity, then wait for Lin Feng to dig up all the stars in the world. Although this may cause the economic chain of Lin Feng's sports goods company to collapse directly, Lin Feng can completely create a god without signing all the stars, but only the most popular athletes at the moment. By then, Lin Feng's side will be Beckenham, Messi, Ronaldo, Jordan, Sharapova, Liu Xiang and others, and Nike and Adidas will only have Berbatov and Defoe, which is ridiculous.

At that time, Nike, Adidas and other companies can only watch Lin Feng dominate the sports goods market of hundreds of billions of dollars a year, which is something Nike and Adidas cannot tolerate. So, they must fight back. Before Lin Feng has taken action on more stars, they took the initiative.

For a while, the entire sports world was swept by a renewal fever. Not only are the advertising endorsement contracts of all signed stars nearly one-third more than before, but their liquidated damages have also increased significantly, and the average amount is hundreds of millions of dollars. There was no other way. Facing such a wealthy and powerful Lin Feng, they had to increase the penalty for breach of contract, hoping to deter Lin Feng from poaching. Although they knew that a mere hundreds of millions of dollars could not really stop Lin Feng, they firmly believed that there were so many stars in the world that Lin Feng could not plunder them all.

Lin Feng was rich. No matter how much the penalty for breach of contract was, if Lin Feng really saw a person, he would definitely be able to pay the penalty for breach of contract and take him away. But they were based on one thing: if this star blackmailed Lin Feng a little more, and that star blackmailed Lin Feng a little more, once Lin Feng poached too many people, sooner or later he would run out of Lin Feng's funds. By then, Lin Feng's finances would inevitably fall into crisis. That was the time for them to fight back.

However, what Nike and Adidas never expected was that after signing Jordan, Sharapova and others, Lin Feng did not poach too many people. He only signed a few stars. On the court, Lin Feng did not sign Federer, who was as popular as the sun, but signed Nadal, who had just made a name for himself in the arena. This made Nike feel relieved, as they were afraid that Lin Feng would attack the number one player in the online sports.

Except for Nadal,

Lin Feng did not sign anyone else in the online sports. Instead, he signed some athletes in various fields such as swimming, athletics, billiards, etc., with only one player in almost every event. For example, in the billiards arena, Lin Feng only signed two players - Pan Xiaoting and Ding Junhui.

The outside world couldn't understand why Lin Feng signed these two people. Pan Xiaoting, although well-known in China, is not well-known internationally; as for Ding Junhui, it's even more outrageous, a little guy who just became a professional player. The outside world really didn't understand why Lin Feng signed these two people.

The rest of the events are mostly like this, all of them are unknown newcomers.

Nike, Adidas and other companies were a little confused about Lin Feng's sudden change of his previous strategy of signing top superstars. They didn't understand what Lin Feng was thinking. Was he deliberately making trouble or secretly crossing Chencang? Nike, Adidas and other companies racked their brains but couldn't figure out what Lin Feng was up to. Therefore, for them, there was only one way, that is to continue to step up the renewal of the important star resources at hand, so that they would not be taken advantage of by Lin Feng.

As for the actions of Nike and Adidas, Lin Feng was absolutely indifferent and calm, as if he didn't know anything at all. Lin Feng's calmness disappointed the reporters outside. For them, they originally thought that they could create gods and see a series of big dramas, and the value of those stars would rise steadily because of Lin Feng's madness, but Lin Feng was so calm, which was really disappointing, very disappointing, and quite disappointing.

"Boss, are you really not going to continue to sign those stars?" Lin Chiling was also puzzled by Lin Feng's move. You know, after Lin Feng made a declaration to welcome any people with lofty ideals (willing to give their love to children), many stars took the initiative to contact "Lin Feng Sporting Goods Company" and asked to join. The prerequisite was to help them solve their contracts. Of course, they also wanted to get a good contract, at least better than the current one.

Unexpectedly, Lin Feng did not take this opportunity to sign these top superstars. Instead, he cleverly informed Nike and Adidas of their intention to sign him. In the end, Nike and Adidas finally paid high prices to successfully win back the hearts of these superstars. And this situation happens again and again. In the end, it turned out that many superstars who wanted a salary increase came to Lin Feng's company, and then deliberately revealed it to the company that had already signed a contract, letting them know that they intended to sign a contract with Lin Feng, and finally forced the company to raise their salary. It can be said that Lin Feng has become a tool for various superstars to increase their salaries.

This behavior made Lin Chiling quite displeased. It's really abominable that Lin Feng is used as a tool to raise his salary by these people. Of course, what's more important is that Lin Chiling doesn't understand why Lin Feng doesn't sign with these superstars who come to her door. This is too strange.

Lin Feng smiled mysteriously.

"Zhiling, let me ask you a question, how can you make the maximum profit in this market?" Lin Feng asked with a smile.

Lin Chiling thought for a while.

"With excellent products, mature management, and appropriate publicity, we should be able to make maximum profits." Lin Chiling said.

Lin Feng shook his head.

"That's the superstar strategy. Creating a superstar and using the charm of a superstar to promote products is just like the original cooperation between Nike and Jordan." Lin Chiling said firmly.

In order to promote its own shoes, Nike was willing to accept fines and let Jordan wear the shoes they designed to play on the court. This matter is actually an old thing. When Jordan and Nike cooperated, Nike launched the most classic Jordan series basketball shoes for Jordan. The Jordan series basketball shoes all have one feature, that is, red and black, and the Bulls team logo. Similar colors. But at that time, NBA's mainstream sneakers were mainly white.

Therefore, Jordan's red and black sneakers were really eye-catching at the time. Therefore, the league punished Jordan. From a minimum of a few hundred dollars, to later every game when Jordan wore these shoes, the league fined him a dollar. You know, Jordan's rookie contract at that time was only one million dollars. If the NBA fined him US$1 per game, there would be no need for Lin Feng to do anything. He would have lost Lin Feng to death if he directly compensated him.

But in the end, Nike offered to pay for Jordan, and there was only one expectation for Jordan, and that was to wear these basketball shoes to compete. In the end, the league's fine became the best promotional tool for the Jordan series of basketball shoes. In the end, today’s Nike was born!

Therefore, Lin Chiling speculates that the cooperation between Lin Feng and Jordan will be the same.

Unexpectedly, Lin Feng shook his head again.

Lin Chiling was completely confused now. After thinking for a long time, Lin Chiling really couldn't figure out how to make more money in one field.

Lin Feng smiled and tapped Lin Chiling's head lightly with his finger.

"Idiot, you are really stupid if you can't guess such a simple thing." Lin Feng said with a smile.

Lin Chiling felt helpless for a while. I never imagined what she could do. In her opinion, this should be the company's best money-making strategy.

Lin Feng smiled and shook his head.

"Idiot, if you want to make the most money in a field, you have to have only one company. That way you can make the most money." Lin Feng clenched his fists and said.

a company? ——Lin Chiling couldn't help but shudder. She had a vague feeling that Lin Feng had a big plan.

"In all walks of life, no matter what industry, it is never possible for one company to dominate a field. Therefore, if you want to do this and dominate a field, the only possibility is to drive away other companies in that field." Lin said the wind.

When Lin Chiling heard this, she felt enlightened.

At present, there are many companies in the sporting goods market, but in fact, they are generally foreign brands that occupy the market. Domestic brands do not give a good impression to all buyers. They always feel that they are defective products. In fact, not everything nowadays is "mde" -in-net", they are all manufactured in China and then shipped abroad.

At present, foreign brands are mainly Nike and Adidas, and the combined market share of the two can be as much as 1%. Many other companies can also get some scraps. Therefore, Lin Feng’s idea is to target these two companies. Lin Feng wants Nike and Adidas to drive out of the sporting goods market. The only way to drive these two companies out of the sporting goods market is finance.

Let the two companies' finances be in chaos, so that Lin Feng can take the opportunity to replace them. Once it is able to acquire Nike and Adidas, Lin Feng's sporting goods company will undoubtedly become the n. in the sporting goods market.