Chapter 1572: Destroy You
Lin Feng is a very ambitious person and also relatively greedy for money. Of course, Lin Feng is greedy for money and gets it wisely. He will never do some treacherous and scandalous things for the sake of money. Lin Feng would absolutely disdain to do this kind of thing.
Previously, Lam Feng had invested hugely in the sporting goods market. Counting the signing of contracts, payment of compensation, and investment in real estate and other items, Lam Feng had already paid 100 million US dollars for it. In addition to the acquisition of Converse and Reebok, Lam Feng's investment had already Close to $100 million. Such a huge number would shock anyone here. Especially if these 100 million US dollars were converted into gold, it would be enough to make everyone crazy. But in the sporting goods market, this is just a fraction.
Since Lin Feng opened a sporting goods company and spent so much money, he naturally wanted to make money. In Lin Feng's view, the best way to make money is to have only one company in this industry. That is undoubtedly the most profitable. As for how to have his own company, Lin Feng has already had the opportunity, that is, to destroy Nike and Adidas.
Nike and Adidas have been fighting for decades. For now, Nike is slightly holding back Adidas. While the two companies were fighting, they had already achieved sufficient development and became the number one or number two companies in the world. Lin Feng's goal is to bring down these two companies and replace them with himself.
If you want to bring down these two companies, it is most appropriate to start with finance. Therefore, Lin Feng deliberately created such a mystery, signing Jordan, James, and Sharapova at high prices, pretending to be one of the stars in the world. Lin Feng is so menacing that it naturally makes Nike and Adidas feel deeply taboo. In order to prevent all their stars from being poached by Lin Feng, Nike and Adidas had no choice but to launch a crazy contract renewal behavior.
This kind of behavior from Nike and Adidas has almost no harm to Lin Feng. Because Lin Feng never thought about poaching so many stars from Nike and Adidas from the beginning. This is too difficult. Not all stars will buy their own face. There will always be some stars who reject themselves in the end because of this or that problem; secondly, it is also because Lin Feng has no money.
Although Lin Feng won a full 100 million U.S. dollars from Japan's Emperor Naruhito this time, he still couldn't withstand Lin Feng's torture. If Lin Feng really goes out of his way to sign contracts with stars, I am afraid that before the signings of these stars are completed, Lin Feng himself may be heavily in debt.
Therefore, Lin Feng’s focus was on Nike and Adidas from the very beginning. Lin Feng wanted the economies of Nike and Adidas to collapse. Therefore, Lin Feng made so many dramas and poached so many people before, all of them were just a show, all in order to lure Nike and Adidas into being fooled, so that the two companies had to desperately raise their salaries in order to retain some star resources. But in this day and age, a salary increase can kill people.
The financial status of the two companies was not bad at first, but after this salary increase, according to Lin Feng's calculations, I am afraid that the financial status of the two companies will not be very good. It would be a disaster for every company. Now, all Lin Feng needs to do is wait.
Waiting for the young players they signed to grow up, waiting for Nike and Adidas to encounter financial difficulties and show signs of collapse. Of course, while waiting, Lin Feng can still create something to do.
The first thing Lin Feng did was to sign a contract with Mourinho, the head coach of his team Tottenham Hotspur, and hired him to become the spokesperson of "Converse". He also created a product for Mourinho. Canvas shoes, a very unique style, with the Tottenham Hotspur team emblem as the main color black and white, and Mourinho's silver flowing long hair as the shape, a "Converse" "Magic Bird" sneaker is designed .
As soon as it was launched, this "Magic Bird Generation" became a hot-selling sports shoe in the market.
Converse has always given people the impression of being casual, free and unrestrained. And this "Magic Bird Generation" takes freedom and ease to the extreme, fully demonstrating Mourinho's free and unrestrained personality.
For a while, the sales volume of "Magic Bird Generation" exceeded that of any sports shoe under Lin Feng Sports Goods Company. In a short period of time, its sales volume exceeded that of any sports shoe advertisement endorsed by a sports star. This was something Lin Feng had not thought of in advance, and it was even more popular among many. The manufacturer had not thought of it before. No one thought that the sales of sports shoes endorsed by a coach named Mourinho would be so good.
"Lin, did the shoes I endorsed really sell so many pairs?" Mourinho himself did not expect this. This was beyond his expectation. You know, the sales of sports shoes endorsed by Messi, Ronaldo and others who signed at the same time are only a little more than a quarter of Mourinho's. As for the sneakers endorsed by the heartthrob Beckenham, although the sales volume is far higher than that of Messi and others, it is only half of Mourinho's.
Looking at this data, Mourinho couldn't believe it.
"Haha, Jose, this data fully proves your status in the hearts of fans, no worse than any other star." Lin Feng patted Mourinho on the shoulder and laughed.
Originally, Lin Feng hired Mourinho to endorse sports shoes, but he was just in the mood and didn't really take it seriously. He just thought that Mourinho was so cool and should have a pair of sports shoes of his own. But he didn't expect that he would accidentally find a top spokesperson. But think about it, Mourinho's flamboyant personality and his daring personality are definitely liked by the home team fans and hated by the away team fans. But apart from this, most of the fans like such a coach with a distinct personality. Especially his various body movements during the game make the fans very happy.
Therefore, it is reasonable that the "Magic Bird" modeled after Mourinho is popular.
In addition to Mourinho, another top spokesperson that Lin Feng found is Prince William.
The British royal family does not mind its royal family members taking public notices, so after Prince William served as the spokesperson for Lin Feng's "Glass Ball Ne" for the first time, he became the spokesperson for "Lin Feng Sports Goods Company" again to try something new, earn some pocket money for himself, and help Lin Feng support the scene. Inspired by Prince William's righteousness, Lin Feng also specially created a pair of "Prince Generation" sneakers for him. The whole pair of sneakers is mainly red and gold in the British royal family. However, compared with Mourinho's style of advocating individuality and acting spontaneously, this "Prince Generation" reveals a noble and elegant temperament everywhere, which is grand and fashionable, as if it is really as dreamy as a prince wearing shoes.
Due to Prince William's personal charm, although the sales of this pair of sneakers are slightly lower than Mourinho's "Magic Bird Generation", it still sells tens of millions of pairs worldwide, and this is the sales volume in just a few days. With the accumulation of time, Lin Feng believes that these two shoes will become the main sneakers of "Lin Feng Sports Goods Company" this year.
Coupled with the appeal of Messi, Ronaldo, Beckenham, Yao Ming, James and others, Lin Feng is convinced that his company will become an indispensable force in the sporting goods market by the end of this year.
Faced with the aggressive Lin Feng, Nike and Adidas can only fight with all their strength. After all, this is a decisive battle with no retreat. No matter who loses, what they lose is the fundamental basis for survival - the market. Therefore, Nike and Adidas also took out their housekeeping skills and used their strong strength and scientific research technology in this industry to fight against Lin Feng's star tactics.
However, at present, it is obvious that Lin Feng has a slight advantage. After all, whether it is "Converse" or "Reebok", they are decades-old factories with strong strength and heritage. They are just declining now, but decline does not mean being eliminated. As long as there is a chance, they will still make a comeback.
Now is the time to make a comeback.
Faced with this fierce competition in the sporting goods market, many reporters lost interest after the crazy reporting in the first few days. For these reporters, what they are chasing is nothing more than explosive news.
Although there are endless news in the sports goods market every day, such as Nike swallowing up a certain company, Adidas signing a certain star, Lin Feng throwing an olive branch to a certain star, etc., these news are enough to be hyped for several days in normal times, and can even be hyped over and over again, but now, all reporters have lost interest. They are not interested in reporting these, because there is a more important thing to report. More importantly, there is something more important than the competition in the sports goods market waiting for them to report.
This matter is nothing else, but the search engine competition that was delayed for a month.
The so-called search engine competition refers to the competition between "gg1e", which now occupies more than % of the global search engine market market, and "Baidu-Yahoo", which occupies % of the global search engine market market. The first listing in September was a major event in the US Internet. When Internet stocks encountered a bubble economy and collapsed layer by layer, the emergence of "gg1e" undoubtedly saved Internet stocks. What height "gg1e" will reach on the first day is what everyone is looking forward to.
"Baidu-Yahoo", the strongest challenger of "gg1e", is expected to be listed again after acquisition and restructuring. In particular, whether the unexpected listing of "Baidu-Yahoo" and "gg1e" on the same day is a coincidence or a human arrangement is even more exciting.
On this day, what kind of ** will be set off in the financial world, everyone is waiting to see. And all reporters have already taken their positions, waiting for the opening of the prelude to the new world war in the search engine industry.
September 0th, US time, has finally arrived.