Chapter 3993: Afraid of Selling Too Much

If you love me, you should buy me a Chrysler 12-zodiac car! Although this may be suspected of imitating Haagen-Dazs's advertising slogan, it is the best excuse for many housewives. The performance of this 12-zodiac car is very poor in terms of handling, and it is definitely not a dynamic car that men like. This is not to say that the performance of the car is very poor, but that the driving experience is very poor.

Aiming at the premise that women's driving skills are generally not good enough, the 12-zodiac car uses enough technological elements to make the driving experience of the car directly degenerate into a feeling that is almost like a remote control car, and all of them use automatic transmission, absolutely no manual transmission, and are equipped with an emergency braking system to help women drive the car better. The result of this design is that men will feel very uncomfortable when driving this car, and will feel like a toy, without any driving pleasure, but for women, it is just right, which will make driving simpler and safer.

For the safety of women, buying a 12-zodiac car is naturally a manifestation of love. And this excuse is enough for some housewives to make up their minds. After all, interest-free loans, a 10-year repayment period, and a car designed specifically for women that is the easiest to operate and most convenient for women are enough to attract these housewives.

10 years, 120 months, 24,000 yuan, and only 200 US dollars of debt needs to be repaid per month. This is not a problem for every working American. At the moment, the number of orders has exceeded 500. 500 orders, although this number is still small compared to some large auto shows, it has caught up with the orders of some small auto shows.

However, compared to Chrysler's reputation and this booth. Obviously, this is not enough, far from enough. There are more than 50,000 women present. This order is only 500, which is too small. In the original estimate, the first-day orders must exceed 3,000 to pass.

"Regarding the preferential promotion of the 12 zodiac signs, Jessica, as the company's president, forgot to mention it. As the chief male model and one of the company's directors, I will add one sentence. All the 12 zodiac signs can be traded in for new cars after driving for more than 5 years. In the future, more women's exclusive cars will be launched, and as long as they are driven for more than 5 years and all loans are paid off, they can be traded in for the difference subsidy. Chrysler will try its best to satisfy women's pursuit of beautiful new things, while also trying to protect women's property losses. And this is only for Chrysler's women's exclusive series of cars, and other cars do not enjoy such preferential activities!" Lin Feng said with a smile.

This directly ignited all the passion at the scene. For women, buying a car is sometimes similar to buying clothes, and many of them are impulse purchases. But they often regret it, and now. With this preferential activity, there is no need to worry. After driving for five years, if you are not satisfied, just change to a new car and change the feeling. It's that famous saying-see the world from a different angle. And if you have money, you can pay more for a better car. I believe that Chrysler will definitely launch more models in the future. This kind of promotion is absolutely stimulating.

It is indeed very stimulating. Not only these women are stimulated, but the reporters around are also stunned,

with envy on their faces. You know, men's love for cars is deeply rooted. Even the poorest men will yearn to own a car of their own. And for car owners, changing cars is an inevitable choice after conditions improve. They will never replace a car with better performance and functions just because the current car is enough. But often when it comes to upgrading, the handling of the old car is a headache.

Generally speaking, old cars are sold to friends at a low price, which is considered a favor. But the loss in the middle is huge. Although it is still affordable, it is a bit unpleasant in the heart. But if a company like Chrysler can provide free equivalent replacement services, it is simply a blessing for men. Then men will have more choices when buying cars. If you are not able to choose a better car due to financial constraints, you can just choose the most economical car at that time, and when the conditions get better, you can use this car to exchange for a better car of equal value. In this way, men will not be so entangled when choosing a car.

However, no car manufacturer will ever provide such a service. Even if you put a knife on their neck, they will not agree to such a condition. If so, how many car owners will choose to replace their cars every year? The sales of the new cars replaced are certainly gratifying, but what about the old cars? How to deal with the old cars? Faced with this problem, many car manufacturers will naturally not choose such a crazy move as Lin Feng. Even if some manufacturers occasionally offer old car replacement activities, that is also a discounted price. Generally speaking, the price will be very low, and will never be higher than the second-hand market. It is probably just a little higher than the friendship price sold to friends.

But in Lin Feng's case, it is based on the purchase price of the car, which is too crazy. Naturally, this will greatly promote sales, but it will also bring the greatest financial crisis. There are no old cars now, but in five years, women will get tired of old cars and like new ones. Many people will definitely change their cars. If this is the case in five years, what about ten years later? Even more people will change their old cars. In 15 years, 20 years? After this five-year cycle, what will happen to these old cars? I am afraid that Chrysler will be completely dragged down by these old-for-new cars.

Lin Feng is exchanging the future for Hyundai, and his life for sales! He is simply a madman! Akio Toyoda commented coldly. In his opinion, even Toyota, the world's number one automaker, would never dare to use such a promotional method. If Lin Feng does this, no matter how much money he makes, it will not be enough to make up for it.

Five years later, he will suffer the consequences of today! All major automakers commented in this way.

The chief operating officer of Chrysler at the scene almost fainted. If he promotes like this, it will be ruined in five years. This will bring a very heavy economic burden to Chrysler. However, no matter how anxious he is at this moment, he cannot refute Lin Feng in public. He can only worry secretly and communicate with Lin Feng after the auto show to see how to remedy the situation.

However, no matter how the outside world views Lin Feng's crazy promotion, the women at the scene are completely crazy. An excuse of love, a 10-year interest-free loan period, and a full trade-in clause, plus a sufficiently gorgeous appearance and the most suitable sedan functions for women, this is enough for the ladies at the scene to order collectively.

50,000 vehicles! There were about 53,000 ladies at the scene, of which more than 50,000 signed a purchase intention contract based on their own zodiac signs and ordered this zodiac car specially built for ladies.

Jessica was excited. Although such a crazy ordering scene came from Lin Feng's sales promotion, it was a fact that Chrysler's ladies' zodiac car was popular anyway. This also proved that her concept was correct. Women also need a car that belongs to women alone.

Jessica naturally no longer needs to worry about the next thing, which is the business of the sales department. Jessica can now go to the celebration banquet with the joy of victory.

"Lin, thank you, without your sales promotion, I don't think so many people would order zodiac cars today!" Jessica came up and swooped down and gave Lin Feng a hot kiss.

Lin Feng laughed.

"Whether I am there or not, it can't cover up the excellence of the zodiac car. I just want the ladies present to understand the excellence of the zodiac car more clearly and make their right choice!" Lin Feng said with a smile.

"Hehe, but thank you anyway!" Jessica gave a hot kiss, and Sharapova and others beside her laughed strangely. If it were normal, Jessica would definitely be very shy, but at this moment she didn't care about it. For her, she was very happy at the moment, and she wanted to thank Lin Feng.

But at this time, someone who spoiled the mood appeared.

"President Jessica, Mr. Lin, I think we need to have a good talk about the replacement of old cars with new ones!" Chrysler Chief Operating Officer Ren Derong said with a wry smile. He didn't want to do this thing that spoiled the mood, but he was really anxious at the moment. Seeing that the orders were increasing, he became more and more anxious.

These 50,000 vehicles are okay, what if it is 500,000 vehicles, 5 million vehicles? In the past, he only worried about low sales, but now he began to worry about high sales. This is too awkward and too aggrieved.

"Haha, Mr. Ren Derong, don't be so anxious, okay, let's go talk." Lin Feng smiled, took Jessica's hand, and took Ren Derong directly back to Chrysler headquarters.

"Mr. Lin, I must express my admiration for your promotional method. According to current statistics, there are a total of 50,350 ladies who signed the car purchase agreement on the spot, and more than 100,000 order intentions have been reached on the Internet. And the orders are still increasing. In addition, dealers in many countries have also issued car purchase and sales agreements to us. Conservatively estimated, if our production line can keep up, the sales volume of our ladies' constellation sedan will exceed 1 million in the first half of this year!" Ren Derong said bitterly.

A new type of sedan can sell 1 million units within three months of its launch, which is definitely a pity. You know, in the entire North American market, Chrysler's sales last year were only 4.2 million units, which is the cumulative sales volume of all car series. Now, the ladies' constellation car can achieve this in one car series, which is amazing. But this made Ren Derong unable to smile.

"Mr. Lin, 1 million cars, based on the current selling price, is $24 billion! Five years later, if half of the car owners choose to upgrade, then $12 billion in cash will be deducted. What will we use to fill this $12 billion hole? This is just the most conservative estimate. If we increase our expectations a little, this number will be even more terrifying, and the cash black hole will be even bigger. We can't afford it!" Ren Derong wanted to cry but had no tears.

He was afraid of not selling enough, but now he is afraid of selling too much. Oh my God! To be continued. If you like this work, you are welcome to vote for recommendations and monthly tickets on Qidian. Your support is my greatest motivation. Mobile users please go to m. to read.

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